He was tearing his hair out!<\/p>\n
And what had marketing done?<\/p>\n
They were going to be putting more awareness updates on Twitter.<\/p>\n
Cue stock images of CCTV cameras and an assurance of installation\u00a0to the highest industry standards so you can have peace of mind.<\/span> Yawn! Just another security system installer.<\/strong><\/em><\/p>\n There were no plans for increasing the traffic to the website. Or improving the ability of the website to convert more visitors into leads.<\/p>\n Insert your own shocked emoji!<\/p>\n Sales certainly did.<\/p>\n What the marketers should be doing is developing a marketing plan. There was a great one delivered in a webinar from BusinessMadeSimple<\/a> recently.<\/p>\n Why do you need a plan?<\/p>\n Because if you don’t have a plan for your marketing, you drain your resources.\u00a0<\/p>\n Without a plan, you spend lots of time and energy without generating any LEADS!<\/p>\n So your advertising pounds are not getting you any customers.<\/p>\n AND, worse still, your target audience will be confused about what you sell.<\/p>\n The plan suggested by BusinessMadeSimple involves 5 steps:<\/p>\n This is a sentence in three parts that is designed to make people curious<\/strong> about what you do.\u00a0<\/p>\n This one liner goes on the back of your business cards, in your social media profiles, on your website and becomes your elevator pitch. For Fire & Security, it would be something like this:<\/p>\n Put these together into a single memorable sentence. Suddenly you’re not just another security system installer.<\/strong><\/em><\/p>\n Once your prospect is curious, the first place they will come for enlightenment<\/strong> is your website.<\/p>\n But most Fire & Security websites turn people off rather than making them want to do business with you. They all look the same<\/strong>. Image of a man in a branded polo shirt beside a van with the company name. And some stock images of CCTV cameras. Yawn!<\/p>\n All websites should pass what Donald Miller of Storybrand<\/a> calls ‘the grunt test’.<\/span>\u00a0 If a caveman were to come onto your website, he would be able to tell:<\/p>\n If your website is not collecting email addresses from your visitors, you cannot communicate with them and sell more of your Fire & Security equipment.<\/p>\n Always offer to give away a valuable PDF in return for their email address. Make sure you have all your GDPR checkboxes<\/a> in place.<\/p>\n Most website visitors are not immediately ready to speak to a sales person. Once you have an email address and permission to market to them, you can send some educational emails to your new leads.<\/p>\n Continue to enlighten them. Build trust in your experience and expertise with regular emails over several weeks.<\/p>\n This is a series of emails designed to remind your leads to buy something from you.<\/p>\n Your sales emails need to convert into revenue. So you need to get a commitment to purchase. Remember, you must ask these people to buy more than once. Repeat the sentiment in a variety of different ways.<\/p>\n Whilst reminding them what life is like without Fire or Security and how much safer they would feel if they did invest in your equipment.<\/p>\n You can also talk about any objections that you regularly encounter and explain these away.<\/p>\n This encourages your leads to make contact. Either by replying to the emails or picking up the phone or completing a form on your website. All ways that they can speak direct to sales.<\/p>\n We had a plan like this when we helped Blake Fire & Security to generate 400 NEW leads worth a conservative \u00a3500k last year.<\/p>\n But marketing takes time, energy and creativity.<\/strong> And often these are resources that are in short supply in Fire & Security companies.<\/p>\n There is an easier way to get <\/p>\n The Right Message in front of<\/p>\n The Right Person at <\/p>\n The Right Time<\/p>\n Click the link<\/a> to answer a few questions so we can see how best Lollipop can help. And then book your call.<\/p>\n I want to double my Fire & Security LEADS AND SALES<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Fire & Security companies across the country struggle with acquiring NEW leads. A sales person from one company I spoke with recently told me that there had been: NO leads from their website forms and just ONE phone call from a cold lead in the last FOUR MONTHS!!! He was tearing his hair out! And … Continue reading “How To Increase Fire & Security Sales When Your Digital Marketer Has No Plan Except Using Twitter For Brand Awareness”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1608,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,47,46],"tags":[],"class_list":["post-1607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-fire-security","category-leads"],"_links":{"self":[{"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/posts\/1607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/comments?post=1607"}],"version-history":[{"count":0,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/posts\/1607\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/media\/1608"}],"wp:attachment":[{"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/media?parent=1607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/categories?post=1607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/tags?post=1607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Does your Fire & Security company have a marketing plan?<\/h2>\n
![\"increase-fire-security-sales-no-digital-marketing-plan\"](\"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wordpress\/wp-content\/uploads\/2020\/02\/increase-fire-security-sales-no-digital-marketing-plan.png\")
<\/p>\n1. Create a one liner<\/h3>\n
\n
2. Work on the home page of your website<\/h3>\n
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3. A lead generator<\/h3>\n
4. An email nurture campaign<\/h3>\n
5. A sales campaign<\/h3>\n
Will a marketing plan work for Fire & Security?<\/h2>\n
Can Lollipop help your Fire & Security business to get more leads and sales?<\/h2>\n
![\"happy-fire-security-man\"](\"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wordpress\/wp-content\/uploads\/2018\/01\/Fire_Security_Man_Happy_eyes-open-fist-punch-500PX-TALL-CROP-TRANSPARENT-206x300.png\")
<\/p>\n