{"id":1634,"date":"2019-03-17T07:56:00","date_gmt":"2019-03-17T07:56:00","guid":{"rendered":"https:\/\/staging.inbound.lollipoplocal.co.uk\/inbound-blog\/google-ads-for-fire-security-more-than-one-ad-group"},"modified":"2020-03-10T14:08:04","modified_gmt":"2020-03-10T14:08:04","slug":"google-ads-for-fire-security-more-than-one-ad-group","status":"publish","type":"post","link":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/google-ads-for-fire-security-more-than-one-ad-group","title":{"rendered":"Google Ads For Fire &#038; Security &#8211; Your Most Expensive Mistake"},"content":{"rendered":"<p>Over the last decade, I&#8217;ve looked at the Google Ad accounts of dozens of Fire and Security companies. Do you want to know the biggest mistake I see?<\/p>\n<p><!--more--><\/p>\n<p>Time and time again it is is hundreds of keywords all in the same ad group.<\/p>\n<p>If your Fire &#038; Security Google Ad campaign has just one ad group, you&#8217;re pouring money down the plughole.<\/p>\n<p>An ad campaign controls your budget and location.<\/p>\n<p>An ad group controls your keywords. And which ads will show for those keywords.<\/p>\n<p>The wrong ad showing for your best keyword equals disaster. An expensive disaster.<\/p>\n<ul>\n<li>Your ad won&#8217;t fulfil on the keyword.<\/li>\n<li>Your ad won&#8217;t send people to a landing page that fulfils on the keyword. Fewer clicks will turn into <a href=\"https:\/\/www.lollipoplocal.co.uk\/lead-generation-fire-and-security-companies\" rel=\"noopener noreferrer\" target=\"_blank\">leads<\/a><\/li>\n<li>That means your Google Ads Quality Score will be very low.<\/li>\n<li>So, if someone does click your ad, YOU will PAY MORE than you need to.<\/li>\n<\/ul>\n<p>The experts advise one keyword per ad group for a reason.<\/p>\n<h3>To save money.<\/h3>\n<p>To get more leads and customers, you need to set up your Ad groups correctly.<\/p>\n<ul>\n<li>Split your related keywords into groups.<\/li>\n<li>Create\u00a0ads that really relate to those keywords.<\/li>\n<li>Send the ads to landing pages that fulfil on what the ad said AND make people WANT TO contact you.<\/li>\n<li>Send the ads to landing pages that make it EASY for people to contact you.<\/li>\n<\/ul>\n<p>Just saying&#8230;<\/p>\n<p>Thing is, you&#8217;re a Fire and Security expert. You have enough to do to keep up with all the changes to legislation and best practice in your own industry. And you certainly shouldn&#8217;t be wasting your valuable time on marketing and lead generation. Or keeping an eye on who is <\/p>\n<p>So what can you do?<\/p>\n<h3>The best way to get Fire and Security Leads<\/h3>\n<p><a href=\"https:\/\/www.lollipoplocal.co.uk\/lead-generation-fire-and-security-companies\" rel=\"noopener noreferrer\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wordpress\/wp-content\/uploads\/2020\/02\/Lollipop-Lady-250px-Black-Belt-Fire-Security-Leads.png\" alt=\"click for fire-security-leads-black-belt-guarantee\" width=\"268\" height=\"432\" class=\"alignleft size-full wp-image-1991\" srcset=\"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wordpress\/wp-content\/uploads\/2020\/02\/Lollipop-Lady-250px-Black-Belt-Fire-Security-Leads.png 268w, https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wordpress\/wp-content\/uploads\/2020\/02\/Lollipop-Lady-250px-Black-Belt-Fire-Security-Leads-186x300.png 186w, https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wordpress\/wp-content\/uploads\/2020\/02\/Lollipop-Lady-250px-Black-Belt-Fire-Security-Leads-93x150.png 93w\" sizes=\"auto, (max-width: 268px) 85vw, 268px\" \/><\/a>Lollipop specialise in helping Fire and Security companies to generate more leads on what we call a <a href=\"https:\/\/www.lollipoplocal.co.uk\/lead-generation-fire-and-security-companies\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>\u2018pay per lead\u2019<\/strong><\/a> basis. No complicated contracts, or monthly retainers. Just high quality leads that can help your business scale.<\/p>\n<p><strong>We handle the Google Ads and other advertising so you don&#8217;t have to. <\/strong><\/p>\n<p>All you have to do is make sure you have a <a href=\"https:\/\/www.lollipoplocal.co.uk\/sales-acceleration-fire-and-security-companies\" rel=\"noopener noreferrer\" target=\"_blank\">great sales team<\/a> who can turn your qualified leads into site surveys and sales!<\/p>\n<p>We have some powerful new approaches and tools which make a huge difference to companies whose websites are not generating sufficient leads.<\/p>\n<p>Your leads are exclusive to you &#8211; they don&#8217;t get sent to other Fire and Security companies like most comparison sites.<\/p>\n<p>We even have a way to filter out fakes and hoaxes. You NEVER pay for those.<\/p>\n<p>Plus there is a <strong>BLACK BELT GUARANTEE<\/strong> so it&#8217;s no risk to you. It really is a no-brainer!<\/p>\n<p><a href=\"https:\/\/www.lollipoplocal.co.uk\/contact-lollipop-local\" rel=\"noopener noreferrer\" target=\"_blank\">Click here<\/a> and tell us when you&#8217;re available for a chat about getting more leads.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the last decade, I&#8217;ve looked at the Google Ad accounts of dozens of Fire and Security companies. Do you want to know the biggest mistake I see?<\/p>\n","protected":false},"author":2,"featured_media":2147,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47,86,46],"tags":[],"class_list":["post-1634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fire-security","category-google-adwords","category-leads"],"_links":{"self":[{"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/posts\/1634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/comments?post=1634"}],"version-history":[{"count":0,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/posts\/1634\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/media\/2147"}],"wp:attachment":[{"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/media?parent=1634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/categories?post=1634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/tags?post=1634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}