Our hero was very surprised that the owner did not know the answer.<\/p>\n
But he was very happy to talk about it. They went to the businessman’s home office which had a whiteboard. That’s when our hero warmed to his task.<\/p>\n
He started explaining and drawing diagrams. And was amazed at the effect.<\/p>\n
“When you can see the people that you are presenting to are getting excited about what you are telling them……… wow what a buzz.”<\/em><\/strong><\/p>\n BUT\u00a0his website DOESN’T show those diagrams and explanations.<\/p>\n WHY NOT?<\/p>\n Wouldn’t it be great if your website\u00a0could make visitors excited about Fire and Security products?<\/p>\n For some reason, 99% of Fire & Security websites for installers and subcontractors<\/a> all follow the same template.<\/p>\n Big pictures of Fire safety and Security products.<\/p>\n And page copy that uses lots of industry jargon. Long words in complex sentences.\u00a0<\/p>\n It’s SUPPOSED\u00a0TO MAKE YOU LOOK & SOUND\u00a0<\/span>as if you have the competence and the confidence to do a good job.<\/p>\n Without actually saying what you do in language your visitors can understand.<\/strong><\/p>\n On our hero’s page for Remote Monitoring, it talks about\u00a0his company’s relationship with NSI ARC Gold standard monitoring stations.<\/p>\n YAWN!<\/p>\n I can tell you. Very few home or business owners\u00a0give a toss about that!<\/p>\n What do you think that web page should say?<\/p>\n Well, what did our hero do when he was actually asked? He explained how both types of CCTV system worked – with simple words and diagrams.<\/p>\n And he also told his LinkedIn audience how interested the owner was when he did that!<\/p>\n The engineers that I speak to have huge amounts of knowledge. And\u00a0you can explain complex Fire & Security problems really simply. But\u00a0you rarely\u00a0get face to face with a potential<\/em> customer who is still researching.<\/p>\n You\u00a0rely on\u00a0your website to do\u00a0your\u00a0marketing. Even word of mouth referrals will visit your website before making a call. <\/span><\/p>\n But those websites suck when it comes to education.\u00a0<\/span><\/p>\n Let’s get that vast amount of knowledge out of your head and onto a web page.<\/span>\u00a0<\/span><\/p>\n That’s\u00a0how you get ‘face to face’<\/strong><\/em>\u00a0 with lots of potential customers without having to physically be in their home or office!<\/p>\n Stop fannying about and trying to look like all the other Fire & Security installation companies and subcontractors.<\/p>\n YOU KNOW YOU’RE DIFFERENT!<\/p>\n Lollipop have been working with Fire & Security companies that want to stand out since 2010.<\/p>\n Click the image below to see\u00a0an example of the difference our input has made<\/a>.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":" A Fire & Security director had been installing some CCTV cameras at the home of a very well known businessman. During his tea break, the owner pulled our hero to one side. And asked : “What’s the difference between a standalone CCTV system and one that\u2019s remotely monitored?” Our hero was very surprised that the … Continue reading “Get ‘Face To Face’ With People Who Want Fire & Security Services”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1639,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47,63],"tags":[],"class_list":["post-1638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fire-security","category-websites"],"_links":{"self":[{"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/posts\/1638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/comments?post=1638"}],"version-history":[{"count":0,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/posts\/1638\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/media\/1639"}],"wp:attachment":[{"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/media?parent=1638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/categories?post=1638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/tags?post=1638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"face-to-face-people-want-fire-security\"](\"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wordpress\/wp-content\/uploads\/2020\/02\/face-to-face-people-want-fire-security.png\")
<\/p>\nThe Fire & Security template website<\/h3>\n
Getting 20+ years of Fire & Security experience out of your head…<\/h3>\n
Get\u00a0‘face to face’ with potential customers<\/h3>\n
<\/a><\/p>\n