{"id":1649,"date":"2019-11-07T17:30:00","date_gmt":"2019-11-07T17:30:00","guid":{"rendered":"https:\/\/staging.inbound.lollipoplocal.co.uk\/inbound-blog\/do-you-have-a-marketing-spell-for-fire-security-success"},"modified":"2021-11-11T20:14:15","modified_gmt":"2021-11-11T20:14:15","slug":"do-you-have-a-marketing-spell-for-fire-security-success","status":"publish","type":"post","link":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/do-you-have-a-marketing-spell-for-fire-security-success","title":{"rendered":"Do You Have A Marketing Spell For Fire &#038; Security Success?"},"content":{"rendered":"<p>I spoke to a very unhappy Fire &#038; Security director this week. He told me how he had <strong>invested \u00a33-4k per month<\/strong> with a marketing agency to do <em><strong>social media and website stuff<\/strong><\/em>.<\/p>\n<p style=\"font-size: 24px; padding-left: 40px;\"><strong>After an investment of over \u00a330,000, he had seen no increase in enquiries!!!<\/strong><\/p>\n<p>Finally he had pulled the plug.<\/p>\n<p>A quick look at their website and social media revealed the truth. <!--more--><\/p>\n<ol>\n<li>No plan for attracting traffic.<\/li>\n<li>No sales funnel.<\/li>\n<\/ol>\n<h3>Digital Marketing success for Fire &#038; Security\u00a0<\/h3>\n<p>This makes us very cross. Because it gives our industry a bad name. And, over the last nine years, we have been achieving fantastic results for Fire &#038; Security companies.<\/p>\n<p>After a spend of \u00a330,000 over our first year working together, Ian Blake saw a huge increase in<\/p>\n<ul>\n<li>website traffic; AND<\/li>\n<li>the number of enquiries coming through the website and also phone calls<\/li>\n<li>his bottom line<\/li>\n<\/ul>\n<p>In the last three years he has seen that trend continue. The increased revenue has allowed him to employ more staff and get some time to take holidays.<\/p>\n<h3>White Magic that will grow your Fire &#038; Security company<\/h3>\n<p>In the week after Hallowe&#8217;en, it seems fitting that we offer you some white magic.<\/p>\n<p>Here&#8217;s the lollipop lady&#8217;s favourite spell for marketing success.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wordpress\/wp-content\/uploads\/2020\/02\/a-marketing-spell-linkedin.png\" alt=\"a marketing spell linkedin\" width=\"1200\" style=\"width: 1200px;\" srcset=\"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wordpress\/wp-content\/uploads\/2020\/02\/a-marketing-spell-linkedin.png 600w, https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wordpress\/wp-content\/uploads\/2020\/02\/a-marketing-spell-linkedin.png 1200w, https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wordpress\/wp-content\/uploads\/2020\/02\/a-marketing-spell-linkedin.png 1800w, https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wordpress\/wp-content\/uploads\/2020\/02\/a-marketing-spell-linkedin.png 2400w, https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wordpress\/wp-content\/uploads\/2020\/02\/a-marketing-spell-linkedin.png 3000w, https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wordpress\/wp-content\/uploads\/2020\/02\/a-marketing-spell-linkedin.png 3600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"><\/p>\n<p style=\"text-align: center;\"><em><strong>A dash of SEO<\/strong><\/em><br \/><em><strong>And a slug of PPC<\/strong><\/em><br \/><em><strong>A crop of linked citations<\/strong><\/em><br \/><em><strong>Weekly blogging &#8211; two or three<\/strong><\/em><\/p>\n<p><em><strong>A bit of LinkedIn outreach<\/strong><\/em><br \/><em><strong>Will see you set up right<\/strong><\/em><br \/><em><strong>And some Facebook advertising<\/strong><\/em><br \/><em><strong>But don&#8217;t stay up all night<\/strong><\/em><\/p>\n<p><em><strong>Once you&#8217;ve got them to your website<\/strong><\/em><br \/><em><strong>Help them find the stuff they need<\/strong><\/em><br \/><em><strong>In exchange for email details<\/strong><\/em><br \/><em><strong>Or a sign up to your feed<\/strong><\/em><\/p>\n<p><em><strong>Don&#8217;t ignore the points of friction<\/strong><\/em><br \/><em><strong>Are buyers hanging on the line?<\/strong><\/em><br \/><em><strong>Make sure your quotes are followed up<\/strong><\/em><br \/><em><strong>And your business will grow fine<\/strong><\/em><\/p>\n<p>The first two verses are for TRAFFIC<\/p>\n<p>The third verse is for generating LEADS<\/p>\n<p>And the fourth verse will ensure you get CUSTOMERS<\/p>\n<h3>Once bitten, twice shy marketing<\/h3>\n<p>We know you&#8217;ve had horrible experiences with digital marketers and non-exclusive lead generation companies. You pay your money and get nothing in return.<\/p>\n<h2>Can Lollipop help your Fire &#038; Security business to get more leads and sales?<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wordpress\/wp-content\/uploads\/2018\/01\/Fire_Security_Man_Happy_eyes-open-fist-punch-500PX-TALL-CROP-TRANSPARENT-206x300.png\" alt=\"happy-fire-security-man\" width=\"206\" height=\"300\" class=\"alignright size-medium wp-image-2100\" srcset=\"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wordpress\/wp-content\/uploads\/2018\/01\/Fire_Security_Man_Happy_eyes-open-fist-punch-500PX-TALL-CROP-TRANSPARENT-206x300.png 206w, https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wordpress\/wp-content\/uploads\/2018\/01\/Fire_Security_Man_Happy_eyes-open-fist-punch-500PX-TALL-CROP-TRANSPARENT-103x150.png 103w, https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wordpress\/wp-content\/uploads\/2018\/01\/Fire_Security_Man_Happy_eyes-open-fist-punch-500PX-TALL-CROP-TRANSPARENT.png 343w\" sizes=\"auto, (max-width: 206px) 85vw, 206px\" \/><\/p>\n<p>There is an easier way to get <\/p>\n<p>The Right Message in front of<\/p>\n<p>The Right Person at <\/p>\n<p>The Right Time<\/p>\n<p><a href=\"https:\/\/lollipop.marketingadvantagetoday.com\/s\/FcZ6yQAPXRQ8LLCoRh7jtzZOlKTI938OpOYPzP0o?utm_campaign=lollybox&#038;utm_medium=website&#038;utm_source=blog&#038;utm_content=oldfsblogs\" target=\"_blank\" rel=\"noopener\">Click the link<\/a> to answer a few questions so we can see how best Lollipop can help. And then book your call.<\/p>\n<p><a class=\"ld-button-cta-wide\" href=\"https:\/\/lollipop.marketingadvantagetoday.com\/s\/FcZ6yQAPXRQ8LLCoRh7jtzZOlKTI938OpOYPzP0o?utm_campaign=lollybox&#038;utm_medium=website&#038;utm_source=oldblog;utm_content=blog\" target=\"_blank\" rel=\"noopener\">I want to double my Fire &#038; Security LEADS AND SALES<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I spoke to a very unhappy Fire &#038; Security director this week. He told me how he had invested \u00a33-4k per month with a marketing agency to do social media and website stuff. After an investment of over \u00a330,000, he had seen no increase in enquiries!!! Finally he had pulled the plug. A quick look &hellip; <a href=\"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/do-you-have-a-marketing-spell-for-fire-security-success\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Do You Have A Marketing Spell For Fire &#038; Security Success?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1650,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,47,46],"tags":[],"class_list":["post-1649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-fire-security","category-leads"],"_links":{"self":[{"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/posts\/1649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/comments?post=1649"}],"version-history":[{"count":0,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/posts\/1649\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/media\/1650"}],"wp:attachment":[{"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/media?parent=1649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/categories?post=1649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/tags?post=1649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}