2. Live – Text<\/span>
3. Recorded – Audio\/Visual<\/span>
4. Recorded – Text<\/span><\/p>\n
Here are some of the most popular ad platforms in each one…<\/p>\n
1. Live – Audio\/Visual<\/h3>\n
Retail<\/span> Twitter<\/span> \u00a0<\/p>\n Email<\/span> \u00a0<\/p>\n Your Blog<\/span><\/a> Perry<\/a> is not saying be on ALL of those platforms. But he is saying choose ONE from each quadrant.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n So, for example, you will find Lollipop :<\/span><\/p>\n 1. Speaking on the phone to people and doing live events wherever we can. This is the area where we are probably weakest!<\/em><\/span><\/p>\n 2. Publishing and engaging on LinkedIn, Facebook and Twitter.<\/span><\/p>\n 3. Sending nurturing and outreach emails to existing and new leads. Investing in ads on Google, Facebook and LinkedIn.<\/span><\/p>\n 4. Blogging regularly<\/a> and optimising our website to get seen organically on Google. We want to be seen by the right people for our chosen keywords. For example, lead generation for Fire & Security<\/em>. We also run autoresponder emails to people who download our ebooks like this one<\/a>.<\/span><\/p>\n There is an easier way to get <\/p>\n The Right Message in front of<\/p>\n The Right Person at <\/p>\n The Right Time<\/p>\n Click the link<\/a> to answer a few questions so we can see how best Lollipop can help. And then book your call.<\/p>\n I want to double my Fire & Security LEADS AND SALES<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Just back from our bi-yearly Mastermind submersion session with our business coach, Perry Marshall. This year it was in Prague. He is big on getting his students to expand their horizons. You would be amazed how much more you can learn when you’re totally away from the office. And in completely different surroundings. Perry is … Continue reading “Is Your Fire & Security Company Getting In Your Face With Customers On All The Right Marketing Platforms?”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,47],"tags":[],"class_list":["post-1665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-fire-security"],"_links":{"self":[{"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/posts\/1665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/comments?post=1665"}],"version-history":[{"count":0,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/posts\/1665\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/media\/1666"}],"wp:attachment":[{"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/media?parent=1665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/categories?post=1665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/tags?post=1665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Blab<\/span>
Conference Calls<\/span>
Radio<\/span>
Live Events<\/span>
Face to Face<\/span>
Phone<\/a><\/span>
Instant Messages<\/span>
Webinar<\/span>
Periscope<\/span>
Instagram – think Gary Vanerchuk’s $1.80 Instagram strategy<\/a><\/span>
<\/span><\/span><\/p>\n2. Live – Text<\/span><\/h3>\n
LinkedIn<\/span><\/a>
Pinterest<\/span>
News<\/span>
Blogosphere<\/span>
Forums\/Groups<\/span>
SMS Text<\/span>
Facebook<\/span><\/a><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n![\"fire-security-in-your-face-marketing-platforms\"](\"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wordpress\/wp-content\/uploads\/2020\/02\/fire-security-in-your-face-marketing-platforms.png\")
<\/p>\n3. Recorded – Audio\/Visual<\/span><\/h3>\n
Facebook Ads<\/span><\/a>
Instagram Ads<\/span>
Google Ads<\/span><\/a>
DVD<\/span>
Display Network<\/span>
iTunes<\/span>
Apple TV<\/span>
YouTube Channel<\/span>
Games<\/span>
Satellite Radio Ads<\/span>
YouTube Ads<\/span>
Software<\/span>
Apps<\/span>
Radio Ads<\/span>
Podcasts<\/span>
CDs<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n4. Recorded – Text<\/span><\/h3>\n
Google organic<\/span><\/a>
Newspapers<\/span>
Magazines<\/span>
Catalogs<\/span>
Amazon<\/span>
Your Shopping Cart<\/span>
Books<\/span>
eBay<\/span>
Wikipedia<\/span>
Billboards<\/span>
Banners<\/span>
Print<\/span>
Direct Mail<\/span>
Paid Email<\/span>
Affiliates<\/span>
Autoresponder Emails<\/span><\/p>\nLollipop and the quadrants<\/h3>\n
Can Lollipop help your Fire & Security business to get more leads and sales?<\/h2>\n
![\"happy-fire-security-man\"](\"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wordpress\/wp-content\/uploads\/2018\/01\/Fire_Security_Man_Happy_eyes-open-fist-punch-500PX-TALL-CROP-TRANSPARENT-206x300.png\")
<\/p>\n