{"id":1722,"date":"2017-06-20T13:18:00","date_gmt":"2017-06-20T12:18:00","guid":{"rendered":"https:\/\/staging.inbound.lollipoplocal.co.uk\/inbound-blog\/bad-website-design-killing-your-business"},"modified":"2020-03-01T22:32:06","modified_gmt":"2020-03-01T22:32:06","slug":"bad-website-design-killing-your-business","status":"publish","type":"post","link":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/bad-website-design-killing-your-business","title":{"rendered":"2 Ways Your Bad Website Design Is Killing Your Fire &#038; Security Business!"},"content":{"rendered":"<p><span style=\"background-color: transparent;\">A bad website design that is killing your business is a powerful hook! It should at least make you ask yourself the question.<\/span><\/p>\n<p><span style=\"background-color: transparent;\">But you may not think that you have a bad website design at all. Yours looks fa-bu-lous! It&#8217;s got a really eye-catching image and tells your customer all about what you do. How could that possibly be wrong?<\/span><\/p>\n<p><span style=\"background-color: #ffffff;\">Many of the Fire and Security directors we talk to complain that their website isn&#8217;t generating the leads and enquiries they expected. But almost all of them fail to realise that they are suffering from\u00a0<em>bad website design.<\/em><\/p>\n<p>The clue is in the job title &#8211; a web designer\u2019s specialty\u00a0lies in the design of the website. Now, don\u2019t get me wrong, the design is a critical element that provides the first <em>WOW!<\/em>\u00a0when a human arrives at your site. However, a\u00a0<em>sexy website<\/em> does not automatically mean it is\u00a0<strong>successful at generating enquiries and customers.<\/strong><\/p>\n<p><span style=\"background-color: #ffffff;\">In fact, a bad website design often results in no visitors and no enquiries. Read our real life examples&#8230;<\/span><\/p>\n<p><span style=\"background-color: #ffffff;\"><!--more--><\/span><\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wordpress\/wp-content\/uploads\/2020\/02\/Bad-website-design.jpg\" alt=\"Bad-website-design.jpg\" width=\"752\" height=\"381\"><\/h3>\n<h3>1. A website design that doesn&#8217;t help visitors to find you<\/h3>\n<p>Most web designers know very little, if anything, about making a website <em>Google friendly<\/em>. Today&#8217;s trends focus on minimalist\u00a0designs where the main event is often a captivating image. You&#8217;ve got to remember that the website&#8217;s copy is part of the design. You need\u00a0text that informs Google of the website&#8217;s purpose.\u00a0<\/p>\n<ul>\n<li><span style=\"text-indent: -8px; background-color: transparent;\">Google wants words not pictures &#8211; her bots only crawl code\u00a0<\/span><\/li>\n<li><span style=\"background-color: #ffffff;\">After the initial <em>wow!,<\/em><\/span>\u00a0humans don\u2019t want to think &#8211; they need answers<span style=\"background-color: #ffffff;\">\u00a0put \u00a0in front of them\u00a0fast<\/span><\/li>\n<\/ul>\n<p>A bunch of cool images just isn&#8217;t enough!\u00a0With no words for her bots to crawl and no <a href=\"https:\/\/www.lollipoplocal.co.uk\/seo\">SEO &#8211; the meta titles and meta descriptions on each of the pages that Google reads to get clues<\/a> &#8211;\u00a0it&#8217;s hard for her to understand what your website is about. \u00a0If she doesn&#8217;t know what you do, Google<strong>\u00a0can\u2019t send anyone who is searching for<\/strong>\u00a0the answers you&#8217;re providing. Your bad web design has just become a disaster. \u00a0<\/p>\n<blockquote><p><em>One Fire and Security company came to us with a \u00a0website that wasn&#8217;t getting any enquiries. After charging a lot of money for &#8216;SEO&#8217;, the website designers had used a Lazy SEO plugin that automatically put the same meta title and description on every page. This made it hard for Google to understand all the different elements of Fire and Security that the company could offer. After Lollipop took the time to manually add the right information, the company have never been so busy.<\/em><\/p><\/blockquote>\n<blockquote><p><em>Another Fire and Security company\u00a0asked us to improve the quality and quantity of traffic to their website. First off they needed a mobile friendly, responsive website and then some keyword research and optimisation. After managing a careful transition from the old site to the new, within a few days of the site going live, he was receiving enquiries specifically related to the types of work that he had wanted to target.<\/em><\/p><\/blockquote>\n<p>A quick way to find out if Google truly understands your website is by using one of her free tools. <a href=\"https:\/\/support.google.com\/webmasters\/answer\/4559176?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Search Console<\/a> will tell you which keywords she&#8217;s showing you for.<\/p>\n<h3>2. A website design that doesn&#8217;t help your ideal customer to choose you<\/h3>\n<p>Once someone lands on your website, the words they see must:<\/p>\n<ul>\n<li>Answer the question that your visitor typed into Google<\/li>\n<li>Tell the visitor what to do next &#8211; find out more or BUY<\/li>\n<li>Make it simple for your visitor to trust you enough to choose you<\/a><\/li>\n<\/ul>\n<blockquote><p><em>A fire and security installer\u00a0came to us with a website that had visitors but no enquiries. This situation was resolved by changing the language and wording on the service pages to answer the questions that their target customers were asking. \u00a0Making these changes resulted in a marked increase in the number of site surveys being booked.<\/em><\/p><\/blockquote>\n<p>Your website is a tool to bring in more business. If you ignore Google and your target customer, you will end up <strong>with nothing &#8211; no visitors, no enquiries and no customers!<\/strong><\/p>\n<h3>Can a bad website design come good?<\/h3>\n<p>Most business owners update their website with a new design every 3-5 years. In most cases they give the developer a few pointers about the look and feel but leave the bulk of the work to the &#8216;expert&#8217; with the latest design and template trends. \u00a0Then they let it stagnate until the next redesign years later. Ask yourself, what would happen if you left your sales team or other essential business process to stagnate for years? So why let your website rot?<\/p>\n<p>It doesn&#8217;t take a rocket scientist to work out that a bad design which pulls in very few leads and customers will need to change sooner than that. However, if you don&#8217;t\u00a0measure the number of enquiries that you get and track whether they become customers, you will never know how successful the design is&#8230; or when to make some changes.<\/p>\n<p>The truth is that an effective website design needs to <strong>continually evolve<\/strong>, driven by the way that visitors are interacting with the site.<\/p>\n<p>If no one is monitoring those interactions, then you&#8217;re going to end up with a permanently bad design and a website that is holding your business back.<\/p>\n<h2>Ready to find out why your website isn&#8217;t working?<\/h2>\n<p><a href=\"https:\/\/www.lollipoplocal.co.uk\/lead-generation-fire-and-security-companies\" rel=\"noopener noreferrer\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wordpress\/wp-content\/uploads\/2020\/02\/Lollipop-Lady-250x250-With-Circle-Sign-Karate-Belt-Leads-250x250-8.png\" alt=\"click for fire-security-leads-black-belt-guarantee\" width=\"268\" height=\"432\" class=\"alignleft size-full wp-image-1991\" \/><\/a>Lollipop specialise in helping Fire and Security companies to generate more traffic, leads and customers.<\/p>\n<p>We have some powerful new approaches and tools which make a huge difference to companies whose websites are not generating sufficient leads.<\/p>\n<p><a href=\"https:\/\/www.lollipoplocal.co.uk\/contact-lollipop-local\" rel=\"noopener noreferrer\" target=\"_blank\">Click here<\/a> and tell us when you&#8217;re available for a chat about getting more leads.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A bad website design that is killing your business is a powerful hook! It should at least make you ask yourself the question. But you may not think that you have a bad website design at all. Yours looks fa-bu-lous! It&#8217;s got a really eye-catching image and tells your customer all about what you do. &hellip; <a href=\"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/bad-website-design-killing-your-business\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;2 Ways Your Bad Website Design Is Killing Your Fire &#038; Security Business!&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1723,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50,47,46,52],"tags":[],"class_list":["post-1722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-design","category-fire-security","category-leads","category-seo"],"_links":{"self":[{"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/posts\/1722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/comments?post=1722"}],"version-history":[{"count":0,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/posts\/1722\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/media\/1723"}],"wp:attachment":[{"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/media?parent=1722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/categories?post=1722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/tags?post=1722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}