{"id":1949,"date":"2020-02-24T11:00:27","date_gmt":"2020-02-24T11:00:27","guid":{"rendered":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/?p=1949"},"modified":"2021-11-11T20:05:45","modified_gmt":"2021-11-11T20:05:45","slug":"how-your-not-secure-website-is-destroying-your-security-companys-chances-on-google-search","status":"publish","type":"post","link":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/how-your-not-secure-website-is-destroying-your-security-companys-chances-on-google-search","title":{"rendered":"How Your &#8216;Not Secure&#8217; Website Is Destroying Your Security Company&#8217;s Chances on Google Search"},"content":{"rendered":"<p>Google Chrome is causing huge problems for some Fire and Security company directors. But most of you are completely unaware.<\/p>\n<p>Here&#8217;s what you need to know. Picture the scene:<\/p>\n<p><em>A home owner or the Responsible Person at a commercial company has gone onto Google to search out more information about CCTV cameras or fire alarms. This person who is making such a search is very close to being in the market to make a purchase. <\/p>\n<p>Google shows your website at #3 on the first page of Google for their search. This potential buyer clicks on your link.<\/p>\n<p>HURRAH!<\/p>\n<p>This new visitor lands on your site. They&#8217;re looking for a reason to work with you.<\/p>\n<p>BUT<\/p>\n<p>The first thing they see is a sign that says <strong>Not Secure<\/strong><\/em><\/p>\n<p>Here&#8217;s what this new visitor sees:<!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wordpress\/wp-content\/uploads\/2020\/02\/Is-Your-Not-Secure-Website-Killing-Your-Security-Companys-Credibility.jpg\" alt=\"not secure security website\" width=\"459\" height=\"121\" class=\"aligncenter size-full wp-image-1950\" srcset=\"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wordpress\/wp-content\/uploads\/2020\/02\/Is-Your-Not-Secure-Website-Killing-Your-Security-Companys-Credibility.jpg 459w, https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wordpress\/wp-content\/uploads\/2020\/02\/Is-Your-Not-Secure-Website-Killing-Your-Security-Companys-Credibility-300x79.jpg 300w, https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wordpress\/wp-content\/uploads\/2020\/02\/Is-Your-Not-Secure-Website-Killing-Your-Security-Companys-Credibility-150x40.jpg 150w\" sizes=\"auto, (max-width: 459px) 85vw, 459px\" \/><\/p>\n<p>Do you think they are going to proceed with their research on your site?<\/p>\n<p>Do you think this is going to make them more or less likely to get in contact about your services.<\/p>\n<p>More importantly, do you think they are going to click quickly away to a safe site belonging to your competitor.<\/p>\n<p>Frightening isn&#8217;t it.<\/p>\n<p>You and your <a href=\"https:\/\/www.lollipoplocal.co.uk\/sales-acceleration-fire-and-security-companies\" rel=\"noopener noreferrer\" target=\"_blank\">sales team<\/a> just lost a chance to gain a customer. And none of you has a clue why it happened.<\/p>\n<h3>How secure is your Fire and Security website?<\/h3>\n<p>Go to the home page of YOUR website.<\/p>\n<p>Do you get that <em>Not Secure<\/em> message or do you see a little padlock?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wordpress\/wp-content\/uploads\/2020\/02\/secure-website-padlock.jpg\" alt=\"secure website padlock\" width=\"481\" height=\"214\" class=\"aligncenter size-full wp-image-1951\" srcset=\"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wordpress\/wp-content\/uploads\/2020\/02\/secure-website-padlock.jpg 481w, https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wordpress\/wp-content\/uploads\/2020\/02\/secure-website-padlock-300x133.jpg 300w, https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wordpress\/wp-content\/uploads\/2020\/02\/secure-website-padlock-150x67.jpg 150w\" sizes=\"auto, (max-width: 481px) 85vw, 481px\" \/><\/p>\n<p>If it&#8217;s the padlock, you&#8217;re good to go.<\/p>\n<p>If it&#8217;s the <em>Not Secure<\/em> message, you should be changing your web designer TODAY!<\/p>\n<p>Yes, of course, they&#8217;re cheap. Because they don&#8217;t know what they&#8217;re doing.<\/p>\n<p>What would you say to a business owner who told you they didn&#8217;t want to change Fire &#038; Security supplier because the current incumbent was cheaper than everyone else&#8230;?<\/p>\n<p>Exactly.<\/p>\n<p>If your web designer doesn&#8217;t know enough about websites to fix that issue, he&#8217;s a charlatan.<\/p>\n<p>Google Chrome has been showing that message for OVER A YEAR!<\/p>\n<p>And if your web dev hasn&#8217;t upgraded your website to show the little padlock, he clearly doesn&#8217;t value you or your business.<\/p>\n<p>It really is that simple.<\/p>\n<h2>Can Lollipop help your Fire &#038; Security business to get more leads and sales?<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wordpress\/wp-content\/uploads\/2018\/01\/Fire_Security_Man_Happy_eyes-open-fist-punch-500PX-TALL-CROP-TRANSPARENT-206x300.png\" alt=\"happy-fire-security-man\" width=\"206\" height=\"300\" class=\"alignright size-medium wp-image-2100\" srcset=\"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wordpress\/wp-content\/uploads\/2018\/01\/Fire_Security_Man_Happy_eyes-open-fist-punch-500PX-TALL-CROP-TRANSPARENT-206x300.png 206w, https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wordpress\/wp-content\/uploads\/2018\/01\/Fire_Security_Man_Happy_eyes-open-fist-punch-500PX-TALL-CROP-TRANSPARENT-103x150.png 103w, https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wordpress\/wp-content\/uploads\/2018\/01\/Fire_Security_Man_Happy_eyes-open-fist-punch-500PX-TALL-CROP-TRANSPARENT.png 343w\" sizes=\"auto, (max-width: 206px) 85vw, 206px\" \/><\/p>\n<p>There is an easier way to get <\/p>\n<p>The Right Message in front of<\/p>\n<p>The Right Person at <\/p>\n<p>The Right Time<\/p>\n<p><a href=\"https:\/\/lollipop.marketingadvantagetoday.com\/s\/FcZ6yQAPXRQ8LLCoRh7jtzZOlKTI938OpOYPzP0o?utm_campaign=lollybox&#038;utm_medium=website&#038;utm_source=blog&#038;utm_content=oldfsblogs\" target=\"_blank\" rel=\"noopener\">Click the link<\/a> to answer a few questions so we can see how best Lollipop can help. And then book your call.<\/p>\n<p><a class=\"ld-button-cta-wide\" href=\"https:\/\/lollipop.marketingadvantagetoday.com\/s\/FcZ6yQAPXRQ8LLCoRh7jtzZOlKTI938OpOYPzP0o?utm_campaign=lollybox&#038;utm_medium=website&#038;utm_source=oldblog;utm_content=blog\" target=\"_blank\" rel=\"noopener\">I want to double my Fire &#038; Security LEADS AND SALES<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Chrome is causing huge problems for some Fire and Security company directors. But most of you are completely unaware. Here&#8217;s what you need to know. Picture the scene: A home owner or the Responsible Person at a commercial company has gone onto Google to search out more information about CCTV cameras or fire alarms. &hellip; <a href=\"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/how-your-not-secure-website-is-destroying-your-security-companys-chances-on-google-search\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How Your &#8216;Not Secure&#8217; Website Is Destroying Your Security Company&#8217;s Chances on Google Search&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1962,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,47,57,63],"tags":[],"class_list":["post-1949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-leads","category-fire-security","category-website-traffic","category-websites"],"_links":{"self":[{"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/posts\/1949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/comments?post=1949"}],"version-history":[{"count":0,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/posts\/1949\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/media\/1962"}],"wp:attachment":[{"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/media?parent=1949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/categories?post=1949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/tags?post=1949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}