{"id":2008,"date":"2020-02-29T12:08:49","date_gmt":"2020-02-29T12:08:49","guid":{"rendered":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/?p=2008"},"modified":"2022-03-05T19:42:59","modified_gmt":"2022-03-05T19:42:59","slug":"how-good-is-the-part-of-your-fire-security-website-that-does-all-of-the-selling","status":"publish","type":"post","link":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/how-good-is-the-part-of-your-fire-security-website-that-does-all-of-the-selling","title":{"rendered":"How Good Is The Part of Your Fire & Security Website That Does All of The Selling?"},"content":{"rendered":"

As part of my daily routine, I look at a lot of Fire & Security websites<\/a>.<\/p>\n

Many of them look very similar – stock images, we pride ourselves on our customer service<\/em>, yawn, blah blah blah<\/p>\n

But what I also notice is that there are lots of stripes<\/p>\n

Some stripes have big text.<\/p>\n

And some stripes have small text.<\/p>\n

Why is the big print important on a Fire and Security website?<\/h3>\n

<\/p>\n

Sadly, a lot of the most important messaging is in the small text, not the big print.<\/p>\n

Donald Miller of Business Made Simple<\/a> reminds us that people don’t read websites, they scan them.<\/p>\n

After the first scan of your Fire and Security website, your visitors will decide whether or not they want to read the small text.<\/p>\n

For an active buyer – someone who is ready to speak to a Fire and Security expert – and those who are researching the best, local suppliers because they intend to buy, has your website’s most prominent copy and images:<\/p>\n