{"id":2887,"date":"2022-02-21T18:44:30","date_gmt":"2022-02-21T18:44:30","guid":{"rendered":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/?p=2887"},"modified":"2022-03-01T20:48:20","modified_gmt":"2022-03-01T20:48:20","slug":"twice-the-price-why-fire-security-good-guys-lose-out","status":"publish","type":"post","link":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/twice-the-price-why-fire-security-good-guys-lose-out","title":{"rendered":"Twice The Price: Why Fire & Security GOOD GUYS Lose Out…"},"content":{"rendered":"

It’s just an excuse…<\/p>\n

“but you were twice the price… of course, we went with the other quote”<\/p>\n

Because, cheap usually isn’t cheerful… especially in the Fire & Security industry<\/p>\n

Cheap means someone is cutting corners… <\/p>\n

Compliance, well a lack of it. Invalidated insurance.<\/p>\n

Shoddy, lazy workmanship with spaghetti wiring, cables everywhere and a long list of faults<\/p>\n

The list goes on. And on<\/p>\n

And it bugs you. Not just because your honest quote means you don’t get the work. Not just because the end-user suffers with a poor system<\/p>\n

But, you deserve better. Because of the hoops, you jump through, to be honest. It’s just not right that competitors with lower morals win the work.<\/p>\n

There are 3 Marketing lessons to take away. <\/h3>\n

Messaging is the 1st. <\/a><\/p>\n

Your 2nd is promoting your message way more than you think you ‘should<\/a>‘. And your 3rd…<\/p>\n

Well, your 3rd is making the same mistake yourself!<\/p>\n

Let me explain.<\/p>\n

As I said. <\/p>\n

Cheap = cutting corners… but this time it’s you on your marketing<\/h3>\n

And, if you’ve not put the time and effort to get your marketing message right<\/a><\/p>\n

So it makes you stand out in such a crowded market<\/p>\n

Well, that’s cutting corners. Right there<\/p>\n

But you tell us: <\/p>\n

Lollipop, our messaging IS right. We’ve spent money with legit marketing companies. They do Google Ads for us We’ve had websites built. And we’re happy with the brochures we send out<\/p><\/blockquote>\n

Well, how many leads do those ads bring in?<\/a><\/p>\n

Do your brochures contribute?<\/p>\n

And has your website opened the floodgate<\/a>s to loads of leads?<\/p>\n

I bet your answer is… I’m not sure how well they do.<\/p>\n

It can be very difficult (but not impossible) to measure this stuff.<\/p>\n

But here’s a way to get an idea. <\/p>\n

Who knows if your marketing is right? <\/h3>\n

Find out what people think. Ask the people making enquiries…<\/p>\n

If they’re gushing in their praise and say things like<\/p>\n

“We love your website. We wanted to find out if you are REALLY like that.”<\/p><\/blockquote>\n

Then your message is hitting home. The right people ‘get’ you.<\/p>\n

But if the response is a bit more ‘meh’<\/p>\n

“Yeah, looks good”<\/em><\/p>\n

“I like the video of London”<\/em><\/p>\n

Or, worst of all… “Great vans”<\/em><\/p>\n

It’s time to re-think your message. <\/p>\n

Put the hard work into it. Sorry, you’ve taken the ‘cheaper’ option.<\/p>\n

Even if you THINK you’ve spent A LOT OF money on your marketing<\/h3>\n

You’ve made the same mistake as those people who choose cheap. Because…<\/p>\n

You’ve spent that money in the wrong way…<\/p>\n

And you deserve better. You’re one of the Good Guys in the Fire & Security industry. Your message HAS to be out there<\/p>\n

But if you can’t articulate why you’re special<\/p>\n

Why clients should choose you over that crowd down the road<\/p>\n

In a short sentence or two… that hits home<\/p>\n

You need help<\/p>\n

And this is REALLY important<\/p>\n

Because it won’t matter how well you spread your message<\/p>\n

You’ll only get a ‘meh’ reaction.<\/p>\n

So if you’ve cut corners on your messaging or chosen the cheap option with your marketing<\/p>\n

What happens when your word of mouth runs dry? Or just isn’t enough anymore?<\/p>\n

Would you be open to finding out if Lollipop is a good fit for your Fire & Security company? <\/p>\n

Let’s have a chat<\/p>\n

Click the link below<\/p>\n

Let’s have a chat<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

It’s just an excuse… “but you were twice the price… of course, we went with the other quote” Because, cheap usually isn’t cheerful… especially in the Fire & Security industry Cheap means someone is cutting corners…<\/p>\n","protected":false},"author":2,"featured_media":2897,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,47],"tags":[],"class_list":["post-2887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-fire-security"],"_links":{"self":[{"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/posts\/2887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/comments?post=2887"}],"version-history":[{"count":0,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/posts\/2887\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/media\/2897"}],"wp:attachment":[{"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/media?parent=2887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/categories?post=2887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/tags?post=2887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}