{"id":2891,"date":"2022-03-01T20:23:50","date_gmt":"2022-03-01T20:23:50","guid":{"rendered":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/?p=2891"},"modified":"2022-03-05T20:08:13","modified_gmt":"2022-03-05T20:08:13","slug":"stand-out-so-the-best-clients-recognise-the-good-fire-security-guys","status":"publish","type":"post","link":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/stand-out-so-the-best-clients-recognise-the-good-fire-security-guys","title":{"rendered":"Stand Out So The Best Clients Recognise The Good Fire &#038; Security Guys"},"content":{"rendered":"<p>You&#8217;ve spent hours putting together your quote. <\/p>\n<p>Even with all the time you saved using your <a href=\"https:\/\/helpguide.simprogroup.com\/Content\/Service-and-Enterprise\/Create-a-New-Project-Quote.htm\" rel=\"noopener\" target=\"_blank\">SimPRO project quote creator<\/a>, it still took longer than you&#8217;d thought.<\/p>\n<p>But when you follow up a week later, your client says: <!--more--><\/p>\n<blockquote><p>&#8220;but you were twice the price&#8230; so we went with the other quote&#8221;<\/p><\/blockquote>\n<p>It&#8217;s a common problem. Rife in the Fire &#038; security industry.<\/p>\n<p>It bugs you. Because you know that if your HONEST quote had been accepted&#8230; the job would&#8217;ve been done right first time.<\/p>\n<p>This company&#8217;s <a href=\"https:\/\/www.oceanfireandsecurity.co.uk\/commercial-fire-security-systems\/fire-alarm-systems\" target=\"_blank\" rel=\"noopener\">fire alarm<\/a> or security system would be up and running. Trouble-free for years to come.<\/p>\n<p>BUT NO&#8230;<\/p>\n<p>Instead, a few months later, the company comes back to you&#8230;<\/p>\n<p>Asking for help to &#8216;fix&#8217; problems this cheap option left behind.<\/p>\n<p>Not least compliance. Invalidated insurance. And faults&#8230;<\/p>\n<p>Shoddy, lazy workmanship with spaghetti wiring and cables everywhere<\/p>\n<h3>Marketing lessons from a Fire &#038; Security irritation&#8230;<\/h3>\n<p>Look, there are at least 3 lessons to learn from this annoying occurence. <\/p>\n<p>Three things that will make your life better. <strong>You work far too hard to put up with this for the rest of your working life. You deserve better&#8230;<\/strong><\/p>\n<p>Here&#8217;s the first of those three lessons. Ready&#8230;<\/p>\n<p><a href=\"https:\/\/www.lollipoplocal.co.uk\/digital-marketing-fire-and-security-companies\" rel=\"noopener\" target=\"_blank\">Get Your Messaging RIGHT.<\/a><\/p>\n<p>If you do&#8230; magic will start to happen.<\/p>\n<h3>You&#8217;ll start to attract more of the right people.<\/h3>\n<p>More of the businesses you REALLY want to do business with. You know the ones&#8230;<\/p>\n<p>Companies who value being compliant. Who want the job done right. Who care about keeping the insurance company happy.<\/p>\n<p>And their people safe. Their premises secure. And compliant.<\/p>\n<p>Businesses who appreciate a reliable fire or security system. That does its job. Without a catalogue of faults. <\/p>\n<p>Essentially, you want to work with people and companies who are like you. <\/p>\n<p>People who realise that it&#8217;s cheap for a reason. <\/p>\n<p>Get your messaging right and you&#8217;ll <a href=\"https:\/\/www.lollipoplocal.co.uk\/lead-generation-fire-and-security-companies\" rel=\"noopener\" target=\"_blank\">get more enquiries from this type of ideal customer<\/a>.<\/p>\n<p>This is important because, there&#8217;s more magic&#8230;<\/p>\n<blockquote><p>You&#8217;ll end up working with fewer and fewer of the clients who always want to cut corners. To save \u00a3100 here and \u00a3300 there&#8230;<\/p><\/blockquote>\n<p>Those prospective clients, who seem okay&#8230; But then quibble<\/p>\n<p>\ud83d\ude27 Stuff compliance. It&#8217;ll be alright&#8230;<\/p>\n<p>\ud83d\ude32 I saw a camera on Amazon for \u00a3100. <\/p>\n<p>\ud83d\ude35 Can&#8217;t you match that cheap quote?<\/p>\n<p>You see&#8230;<\/p>\n<h3>Get it right and your messaging does two things. <\/h3>\n<p>Attracts the right people\/companies and&#8230; turns the wrong &#8216;uns away. <\/p>\n<p>BEFORE they waste your time preparing a proposal. Nobody should have to put up with these timewasters. Life&#8217;s too short. So don&#8217;t&#8230;<\/p>\n<p><strong>Ask yourself this&#8230; <\/strong><\/p>\n<blockquote><p>How much more satisfying will my working life will be when I work with more of the right people&#8230; and less of the wrong &#8216;uns? <\/p><\/blockquote>\n<p>Would you be open to finding out if Lollipop is a good fit for your Fire &#038; Security company? Let&#8217;s arrange something.<\/p>\n<p><a class=\"ld-button-cta-wide\" href=\"https:\/\/lollipop.marketingadvantagetoday.com\/s\/FcZ6yQAPXRQ8LLCoRh7jtzZOlKTI938OpOYPzP0o?utm_campaign=lollybox&#038;utm_medium=website&#038;utm_source=oldblog;utm_content=blog\" target=\"_blank\" rel=\"noopener\">I want to quote companies who want to be compliant<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You&#8217;ve spent hours putting together your quote. Even with all the time you saved using your SimPRO project quote creator, it still took longer than you&#8217;d thought. But when you follow up a week later, your client says:<\/p>\n","protected":false},"author":2,"featured_media":2903,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,47],"tags":[],"class_list":["post-2891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-fire-security"],"_links":{"self":[{"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/posts\/2891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/comments?post=2891"}],"version-history":[{"count":0,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/posts\/2891\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/media\/2903"}],"wp:attachment":[{"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/media?parent=2891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/categories?post=2891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/tags?post=2891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}