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by Jo Shaer, on July 29, 2012

Interesting article in The Guardian which highlights the unhappiness of British children in comparison to their counterparts elsewhere in the world. The 2007 UNICEF report which put Britain bottom of …

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Topics:social mediaLocal Business MarketingGoogle Adwords

by Jo Shaer, on July 28, 2012

A short video to help small business owners to get a basic grip of social media with both how and why it could help to find and connect with potential …

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Topics:social mediaSocial Media For MarketingSocial Media For BusinessLocal Business Marketingsocial media for local business marketing video

by Jo Shaer, on July 27, 2012

Click to enlarge Should Your Business Be On PinterestBack in late 2012, Pinterest was the new kid on the block and the fastest growing social media platform but should your …

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Topics:Pinterest

by Jo Shaer, on July 26, 2012

I spent a long time putting together the perfect video on Animoto, uploading it to my YouTube account and then embedding it on my blog. So I was not terribly …

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Topics:YouTubeLocal Business Marketingstop suggested videos showing after embedded youtu

by Jo Shaer, on July 25, 2012

"Are you going to the Olympics?" It's one of the first questions I have been asked recently when networking or socialising. Everyone wants to be at this 'once in a …

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Topics:Local Business Marketing

by Jo Shaer, on July 23, 2012

Interesting conversation with a client with international offices recently. Why can't my site be like Apple or Google where it automatically works out where the user is located and shows …

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Topics:Search Engine Optimisation

by Jo Shaer, on July 22, 2012

I was watching a very interesting webinar yesterday by Leslie Rohde about the effects of the Panda algorithm update and how Google decides what is duplicate content on a website …

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Topics:Search Engine OptimisationSEO For Businessduplicate content

by Jo Shaer, on July 20, 2012

Further to my post about Facebook unilaterally changing some Facebook business pages into community pages, I got an email from Trish about her Facebook page who was unable to reverse …

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Topics:Facebook

by Jo Shaer, on July 19, 2012

For the first year that I ran my new business, I ran my invoicing from my computer using Word. As a newbie, it seemed like a good idea at the …

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Topics:Local Business Marketing

by Jo Shaer, on July 17, 2012

Most of the time if I say SEO to a small business owner, they will look blankly at me. And yet Search Engine Optimisation is crucial to getting new customers …

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Topics:Search Engine OptimisationSEO For BusinessSocial Media and SEOLocal SEO

by Jo Shaer, on July 16, 2012

It was interesting to read this post about what small business employers in the US think helps them to retain their staff . Apparently, it's the lack of office politics …

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Topics:Local Business Marketing

by Jo Shaer, on July 14, 2012

I have been informed that a photograph from one of my clients' websites has been reproduced without permission elsewhere but the person who told me couldn't remember the website. So, …

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Topics:Mobile Phonesgoogle goggles on iphone

by Jo Shaer, on July 14, 2012

Of a thousand people surveyed by UK mobile security service provider SecurEnvoy, 66% feared losing or not having their mobile phone or not being within reach of a mobile phone …

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Topics:Mobile Phones

by Jo Shaer, on July 11, 2012

If you're using your Facebook personal profile as a business page, you need to be take note. This example of a photographer who felt that he was quite legitimately using …

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Topics:Facebook

by Jo Shaer, on July 10, 2012

Having written a piece for Costcoconnection.com, the lovely Harvey Meyer interviewed me recently with a view to compiling an article about Pinterest use in the UK. Unfortunately, I did not …

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Topics:Local Business MarketingPinterest

by Jo Shaer, on July 8, 2012

Amy Porterfield made a list of her 12 biggest Facebook User Mistakes No Link to Your Business Page In the About section of your personal profile, you can have a …

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Topics:FacebookLocal Social Media OptimisationLocal Business Marketing

by Jo Shaer, on July 7, 2012

Further to my post on Google Searching Algorithms, in an interview with Wired, Google employees Amit Singhal and Matt Cutts, talked about the effects of the recent Google Panda/Farmer updates …

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Topics:SEO For Business

by Jo Shaer, on July 4, 2012

ZMOT The Zero Moment of Truth In 2011, the average shopper used 10.4 sources of information before buying - almost twice as many as the previous year and this has …

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Topics:Googlesocial mediaGoogle PlacesLocal Business MarketingCustomer Services

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