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by Jo Shaer, on August 31, 2012

One of my clients was complaining recently. She had had a call from Thomson Local to 'confirm their listing'. All the details were correct so, after the obligatory attempt to …

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Topics:Local Business Marketing

by Jo Shaer, on August 28, 2012

So how do potential customers find you on the internet? They use a search engine. What is a search engine? It’s whatever you use to make searches that ask questions …

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Topics:Search Engine OptimisationSEO For BusinessLocal SEO

by Jo Shaer, on August 26, 2012

Rosie O'Donnell is in the news today as she talks about surviving her heart attack - and the symptoms she ignored. Why Women In Business Are At Risk of Heart …

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Topics:Local Business Marketinguk business women

by Jo Shaer, on August 22, 2012

This graphic by TweetSmarter was rather interesting as it tends to confirm my own suspicions about how UK residents use Facebook. It's not to get access to discounts or coupons …

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Topics:social mediaLocal Business MarketingUS social media use

by Jo Shaer, on August 21, 2012

It's a question which always amuses me because, first of all, I don't like to promote myself as an 'expert'. I give guidance on the latest information, changes and strategies …

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Topics:FacebookLinkedInTwitterLocal Social Media OptimisationSocial Media For BusinessLocal Business Marketing

by Jo Shaer, on August 20, 2012

Every month I get a bit irritated when I see it on my bank statement - £22.80 to Yell. And then I check my Analytics and see that there have …

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Topics:paid local listing advertisementsLocal Business Marketing

by Jo Shaer, on August 14, 2012

Reputation Management has become old hat. It implies reacting to a situation, whereas these days the reputation of a business is the first thing that people see when they search …

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Topics:GoogleGoogle PlacesLocal Business MarketingLocal SEO

by Jo Shaer, on August 13, 2012

I had a call from a colleague of one of my clients asking me to help with their domain name which had expired, resulting in their website going down. Because …

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Topics:Webmistress HostingWeb Design

by Jo Shaer, on August 11, 2012

Jo has been a pleasure to work with from the start to finish of my Facebook competition project – it’s rare to find someone that combines technical knowledge with common …

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Topics:social mediaSocial Media For BusinessLocal Business MarketingLocal SEO

by Jo Shaer, on August 10, 2012

According to this infographic from Workplace Claim via Good Relaxation, in 2010/11 10.8 million working days in the UK were lost to work related stress - an adverse physical or …

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Topics:Webmistress HostingLocal Business Marketing

by Jo Shaer, on August 7, 2012

The lovely people at Clear Books asked their users for their views on what they look for in a potential business partner. Personally I think that, whilst it's important to …

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Topics:Local Business Marketing

by Jo Shaer, on August 3, 2012

Had a very upset young man on the phone this afternoon. He had been from pillar to post trying to find the answer to the problem he had with someone …

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Topics:Email

by Jo Shaer, on August 2, 2012

One of the lovely ladies at my Women in Business networking group took me to one side and explained that she had an embarrassing problem. "I'm really trying to use …

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Topics:Twitterhow do you block someone on twitterLocal Business Marketinghow to block people on twitter

Social Media Blog

Lollipop loves Social Media. Our blog shows you how to promote your business and convert your website visitors into leads and paying customers. Take a look!

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