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by Jo Shaer, on September 30, 2012

Yes indeedy! In the last couple of weeks, Facebook has been changing the rules left, right and centre. Now, providing you have less than 200 likes, you can change the …

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Topics:Facebook

by Jo Shaer, on September 29, 2012

The lovely people at CRMSoftware.TV sent me this enlightening video of a round table discussion with marketing experts, Kipp Bodner of Hubspot and Eric Homen and Adam Steinberg of Silverpop …

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Topics:Local Business Marketing

by Jo Shaer, on September 27, 2012

The recent changes at Facebook and the splitting of the Newsfeed into Top Stories and Recent Stories have made posting content rather problematic for many Business Page Owners. First up, …

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Topics:FacebookFacebook EdgeRankFacebook Business Pages

by Jo Shaer, on September 26, 2012

You can leave a group at any time. Just go to the Group's page and click the gear settings at the top right corner. Then pick Leave Group from the …

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Topics:Facebook

by Jo Shaer, on September 25, 2012

The more advanced the technology gets, the more Cookies seem to get deposited on the websites. And, because our coding colleagues in the US don't have the same legislation restrictions, …

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Topics:social mediaWeb DesignLocal Business MarketingWordpress Tutorials

by Jo Shaer, on September 23, 2012

It was a friend who reminded me about the way Facebook has a habit of hiding messages that it has deemed to be spam in a special folder marked 'Other' …

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Topics:Facebook

by Jo Shaer, on September 22, 2012

So here was a very frustrating problem. I was sending out an email campaign on the autoresponder, Mailchimp for a client. I had produced some tests before pressing the button …

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Topics:EmailLocal Business Marketing

by Jo Shaer, on September 21, 2012

UPDATED FOR JULY 2013 - Shortstack report that Facebook Offers now for businesses with 100 fans but must be redeemed in a store and you will need to pay to …

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Topics:Facebook

by Jo Shaer, on September 21, 2012

I watched two webinars about using Linked In over the weekend. Sad, I know, but it had to be done. No stone is left unturned in the search for information …

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Topics:LinkedIn

by Jo Shaer, on September 20, 2012

Digital Marketers, Econsultancy.com, have published surveys on the use of QR codes in the UK and the US. In line with our American cousins, 64% of whom did not know …

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Topics:social mediaqr codesSocial Media For Business

by Jo Shaer, on September 19, 2012

It makes a change for us to get a social media update at the same time as our American cousins but Twitter have made the changes to their new profile …

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Topics:Twitternew twitter profile header

by Jo Shaer, on September 19, 2012

We've all had it happen. The dreaded friend request from someone that you know... but don't want them to know you quite that well. And yet it would be rude …

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Topics:Facebook

by Jo Shaer, on September 18, 2012

A friend asked me recently about photos in Facebook groups and, more specifically, whether other members of Facebook groups could see the photos she had in albums on her profile …

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Topics:Facebook

by Jo Shaer, on September 14, 2012

Interesting article from Web Pro News about whether Google should be worried that Facebook is now doing Search. My own opinion is that the answer to that is no. Facebook's …

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Topics:FacebookSocial Media and SEOLocal SEO

by Jo Shaer, on September 13, 2012

The question of paid or free blogging platforms raised its head again recently when a new client was very excited to show me the new blog they had set up …

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Topics:Webmistress HostingSearch Engine OptimisationWeb DesignLocal Business MarketingWordpress Tutorialsblogging platforms

by Jo Shaer, on September 12, 2012

Further to my recent posts on PPC helping Organic search and the importance of monitoring the clicks and calls produced by your Adwords campaign for an effective return on investment, …

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Topics:Google Adwords

by Jo Shaer, on September 11, 2012

"Why has my Facebook profile avatar suddenly turned into what looks like a blurred red potato head?" To the rest of us, his profile picture was the usual one of …

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Topics:Facebook

by Jo Shaer, on September 10, 2012

Further to my post about my paid Yell ad problems, the promised return call on the Monday did not materialise. Nor did a response to my email after their automated …

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Topics:Local Business Marketing

by Jo Shaer, on September 7, 2012

People often talk about how having a PPC campaign can have positive implications for the organic ranking of your website. They say it in a way that suggests there is …

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Topics:Search Engine Optimisationppc for local businessppc for seoLocal SEOGoogle Adwords

by Jo Shaer, on September 6, 2012

I have a fabulous small business web design but I'm not getting any customers from it. What's going on? Have you checked how much SEO has been done on it? …

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Topics:Search Engine OptimisationWeb DesignSEO For BusinessSmall Business Web DesignSmall Business SEOLocal SEO

by Jo Shaer, on September 4, 2012

The problem with Adwords is that it can be very hard to measure success. Sure, you can see that a certain number of clicks have been generated on the Adwords …

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Topics:Google Adwords

by Jo Shaer, on September 2, 2012

Not for the first time over the last couple of months, I have been called by a distraught business owner asking for help with reputation repair. This one had been …

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Topics:Local Social Media OptimisationCustomer Services

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