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by Jo Shaer, on October 30, 2012

According to the FSB's new Back To Work report, which is based on Labour Force Survey data over the 14 years from 1997 to 2011, 59% of people working in …

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Topics:Small Business

by Jo Shaer, on October 26, 2012

Message via the contact form on my website: I'm not sure if I have reached the right person - would you happen to know who in your organization is responsible …

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Topics:social mediaSocial Media OptimisationSmall BusinessLocal Business Marketing

by Jo Shaer, on October 25, 2012

At last, Google have made it possible to easily produce a shortened form of the Google Places page url. Nyagoslav at OptiLocal has alerted me to the fact that, instead …

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Topics:Google Placesgoogle places url shortener

by Jo Shaer, on October 24, 2012

An SME or Small and Medium Enterprises in the UK are divided up into three sections: Micro-Business A micro-business consists of less than 10 employees Small Business A small business …

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Topics:Women and Small Business

by Jo Shaer, on October 23, 2012

Great post from Social Media Examiner about finding the right influential people to help your business using social media. I have my own experience of how this works. Nearly three …

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Topics:LinkedInLocal Business Marketing

by Jo Shaer, on October 21, 2012

The advertising makes it look like it's a shoe-in! Google Adwords can get you on the front page of Google in about 30 minutes, as evidenced by salesmen who will …

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Topics:Local Business MarketingGoogle Adwords

by Jo Shaer, on October 19, 2012

Interesting video from Hiscox about insurance for small businesses in the UK How do you know what you need? The most important questions are: What's your turnover? How many employees …

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Topics:Women and Small Business

by Jo Shaer, on October 18, 2012

SEO is the recognised short form for Search Engine Optimisation (or Optimization if you are in the USA) However you spell it, SEO is about making it possible for the …

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Topics:Local Social Media OptimisationSEO For BusinessLocal SEOwhat-is-seo

by Jo Shaer, on October 17, 2012

Local Business SEO has become rather problematic since Google Places became Google Plus Local. Google Places/Plus Local SEO The old Google Places pages required completion in a very specific way …

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Topics:FacebookYouTubeLocal Business MarketingSocial Media and SEOLocal SEO

by Jo Shaer, on October 15, 2012

I'm coming up to the end of my second financial year and I seem to have a rather large number of outstanding invoices. The late payment of commercial debts is …

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Topics:late payment of commercial debtswomen in businessWomen and Small Business

by Jo Shaer, on October 12, 2012

I bought a new laptop earlier in the year. My techie friend, The Spod, did tons of research for me because I wanted something that would last as well as …

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Topics:Customer Services

by Jo Shaer, on October 11, 2012

When I first set up my Twitter account, I was fumbling around in the dark because I didn't understand the difference between Twitter user names and real names, indeed I'm …

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Topics:TwitterSearch Engine Optimisation

by Jo Shaer, on October 9, 2012

It's difficult being a small business that wants to expand. It seems that at every turn, we can be thwarted by rules and regulations. One of the first that raised …

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Topics:women in businessSmall Business

by Jo Shaer, on October 8, 2012

This post has now been updated for 2014 here I saw the first announcements of these about two weeks ago on the Linked In Blogbut the UK were not one …

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by Jo Shaer, on October 6, 2012

So why should my business be on Pinterest? Well, according to the latest stats - as revealed in this handy infographic, it is now the third most popular social network …

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Topics:Local Business MarketingPinterest

by Jo Shaer, on October 2, 2012

Who Do You Think You Are? came up with the goods on successful business women of the past yet again last week with the story of the ancestors of William …

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Topics:women in businessLocal Business Marketing

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