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by Jo Shaer, on November 30, 2012

For many small businesses, getting their website online will be put into the hands of their web designer. And, for an unlucky few, this can turn out to be a …

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Topics:Webmistress HostingHow To/TipsSmall Business

by Jo Shaer, on November 29, 2012

"So why do we need a YouTube account as well as a Facebook account? Surely, we can just post the videos onto Facebook and they'll get seen?" Yes, they will …

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Topics:why use youtube for seoYouTubeSocial Media and SEOLocal SEO

by Jo Shaer, on November 28, 2012

I can't remember if it was the BBC's WatchDog or a similar programme on Channel 5 exposing rogue builders but the ease with which unscrupulous businessmen seem to be able …

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Topics:women in businessLocal Business MarketingWomen and Small Business

by Jo Shaer, on November 26, 2012

Most of us will by now have seen the email sent to all Facebook user talking about the Updates to their Data Use Policy and their Statement of Rights and …

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Topics:FacebookFacebook democracy

by Jo Shaer, on November 25, 2012

Recently, Facebook added a new way of improving the visibility of your page posts by allowing you to target the individuals that you wanted to see any post. A bit …

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Topics:Facebook

by Jo Shaer, on November 24, 2012

For most business owners, online marketing is all about getting found by new customers on the internet. They think that being on the front page is the be all and …

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Topics:Googlepersonalized searchpersonalised searchLocal Business Marketing

by Jo Shaer, on November 23, 2012

It seems that more and more people are starting to run businesses from the comfort of their own home. But with the convenience of not having to commute to the …

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Topics:women in business

by Jo Shaer, on November 22, 2012

Brafton have alerted me to another great infographic from about search engines and local search. This evolution of local search comes from MDG The advent of smart phones has seen …

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Topics:Google PlacesMobile PhonesLocal SearchLocal SEO

by Jo Shaer, on November 20, 2012

November 2012 Round Up. My Google Local or Places or Plus or Plus Local page listing - I am totally confused as to what to actually call it in its …

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Topics:GoogleGoogle PlacesLocal Business MarketingLocal SEO

by Jo Shaer, on November 19, 2012

Back in March, there was uproar about employers demanding that their workers divulge their Facebook login details and concerns that having so much information was breaching the Data Protection Act …

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Topics:social media

by Jo Shaer, on November 17, 2012

Over the last few weeks, I have had a couple of incidents where people have asked me why email messages might be bouncing back. Invariably the problem is file size …

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Topics:EmailWebmistress Hosting

by Jo Shaer, on November 15, 2012

UPDATED FOR 2017 SOCIAL MEDIA IMAGE CHEATSHEET Several of my customers have the skill to create their own Timeline Cover Images in PhotoShop and would like to be able to change …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on November 14, 2012

Lots of talk recently on how you can be sure to see status updates from the Business Pages that you have liked on Facebook. How often will I see content …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on November 12, 2012

Apart from the fact that Facebook are currently penalising status updates that are made using a third party - Buffer, Networked Blogs, Tweetdeck, etc - by not showing them even …

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Topics:TwitterLocal Business Marketing

by Jo Shaer, on November 8, 2012

What would you say is the best way for a small business to engage in a successful marketing strategy? I guess, bearing in mind that most small businesses will only …

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Topics:Local Business Marketing

by Jo Shaer, on November 7, 2012

I ran my first Facebook competition for a client recently and it was the most amazing learning curve. Fortunately for me, my client at Cake Maker Supplies had had a …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on November 2, 2012

Amazing infographic which charts the evolution of equality for three minority groups - including women - through the ages. I have really been enjoying some of the programmes in the …

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Topics:women in businessWomen and Small Business

by Jo Shaer, on November 1, 2012

It was quite funny today when a new client called and said "I found you by chance on the internet. I was looking up something on Google and your website …

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Topics:Local Business Marketing

by Jo Shaer, on November 1, 2012

"But how can I get my happy customers to give me reviews?" Current thinking says that it is extremely important to get positive online feedback in the local listing directories, …

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Topics:Google PlacesWeb DesignLocal SEO

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Lollipop loves Social Media. Our blog shows you how to promote your business and convert your website visitors into leads and paying customers. Take a look!

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