Menu
Speak to Lollipop
Get More Clients

by Jo Shaer, on December 31, 2012

The State of Social Media 2012 by The SEO Company …

Read Story
Topics:social media

by Jo Shaer, on December 29, 2012

Facebook Ads are becoming de rigeur for companies on that platform these days - well the ability to communicate with your fans for free has decreased dramatically since Facebook went …

Read Story
Topics:FacebookLocal Business Marketing

by Jo Shaer, on December 27, 2012

Showing the importance of local social media optimisation, Jeremy Sussman explains how Google decides on its Local Search Ranking, as well as giving an overview of Hotpot, Tags and Boost …

Read Story
Topics:Local Social Media OptimisationSocial Media OptimisationGoogle PlacesLocal SEO

by Jo Shaer, on December 27, 2012

An inquiry has been made about your domain's (lollipoplocal.co.uk) value through PanSee web application. You can see the report by visiting this link /index.php?domain=lollipoplocal.co.uk. If you think you're not the …

Read Story
Topics:Webmistress HostingWeb Design

by Jo Shaer, on December 26, 2012

Hello I am in the process of having a small website built by a friend, and I am about to set up a new business working as a beauty therapist …

Read Story
Topics:GoogleGoogle PlacesLocal Business Marketing

by Jo Shaer, on December 25, 2012

THIS POST HAS NOW BEEN UPDATED FOR MODERN REMARKETING HERE Go here for guidance on using Google Adwords for your business It was Sadie-Michaela of iLocalSearch/GoSoMoLo - check - who first …

Read Story
Topics:FacebookGoogleGoogle Adwords

by Jo Shaer, on December 21, 2012

Following Wordtracker's infographic on which niches/industries Google made their advertising dollars in 2011, Larry Kim ran a great webinar with Perry Marshall recently on the state of advertising as we …

Read Story
Topics:Local Business MarketingGoogle Adwords

by Jo Shaer, on December 20, 2012

Great article by Jeff Cutler on the Hubspot blog about how the professions - lawyers, accountants, financial institutions, etc - can use Social Media to interact with their customer base …

Read Story
Topics:social mediasocial-media-and-financial-institutionssocial-media-and-accountantsSocial Media For Businesssocial-media-and-solicitors

by Jo Shaer, on December 19, 2012

I can remember the rather horrified reaction when I first asked my designer to produce some business cards and I insisted that I wanted them to be bright yellow. I …

Read Story
Topics:Local Business Marketinghigh visibility business

by Jo Shaer, on December 18, 2012

Linked In just had a major makeover. The profile pages are much crisper and cleaner and it's easier to see the recommendations from happy customers. So, it was great to …

Read Story
Topics:LinkedInlinked in for business

by Jo Shaer, on December 16, 2012

I spent a while today trying to show a new client how to import his domain based emails into his gmail account so that he could receive and respond from …

Read Story
Topics:EmailWebmistress Hosting

by Jo Shaer, on December 15, 2012

Why would you want to set an out of office vacation message autoresponder? Well, you're going to be away from the office for two weeks annual leave in the summer …

Read Story
Topics:EmailWebmistress HostingSmall BusinessLocal Business Marketing

by Jo Shaer, on December 14, 2012

There have been some truly scary episodes of the Dragons Den recently. Ones where you see the Dragons look horrified at the amount of savings that have been invested in …

Read Story
Topics:women in businessSmall BusinessLocal Business MarketingWomen and Small Business

by Jo Shaer, on December 13, 2012

facebook questions and offers2013 UPDATE - THESE WILL BE PHASED OUT FROM THE END OF JUNE 2013 You can ask them as a status update and people will answer in …

Read Story
Topics:Facebook

by Jo Shaer, on December 12, 2012

Facebook announced today that they have updated their privacy settings in a move to allow users greater control over what they put onto the site. Users Should Understand How To …

Read Story
Topics:Facebookwomen in business

by Jo Shaer, on December 12, 2012

I've just spent a very frustrating hour trying to help a client who wanted to sort out her Facebook Page but had lost her password. She had access to the …

Read Story
Topics:Facebook

by Jo Shaer, on December 11, 2012

Far too many people have come into the Dragons Den over the last few weeks with half-baked franchise ideas that have completely missed some particularly crucial points. According to Investor …

Read Story
Topics:Small BusinessWomen and Small Businessfranchise definition

by Jo Shaer, on December 9, 2012

If you want to start increasing the number of likes on your Facebook Business Page, a good place to start promoting yourself surreptitiously is via your Personal Profile. You don't …

Read Story
Topics:FacebookLocal Business Marketing

by Jo Shaer, on December 8, 2012

At an event with Corporate Battlefields recently, Sir Mungo Melvin gave a speech in which he talked about clarity and ensuring that there is a clear purpose and everyone knows …

Read Story
Topics:women in businessSmall Business

by Jo Shaer, on December 7, 2012

So you've set up a test site within your hosting on a private URL that you don't want anyone to see whilst you're building it. Child themes and customisation Always …

Read Story
Topics:Webmistress HostingWeb Design

by Jo Shaer, on December 6, 2012

Everything was running smoothly and I was editing a post and save it. I went to the home page and.... ... nothing! My url was in the search bar but …

Read Story
Topics:Webmistress HostingWeb DesignWordpress Tutorialswordpress-white-screen-of-death-fix

by Jo Shaer, on December 5, 2012

It's happened several times over the last couple of weeks. I've gone to check out a client's Facebook page and discovered that they have set it up as a Community …

Read Story
Topics:Facebookfacebook community pageLocal Business Marketing

by Jo Shaer, on December 3, 2012

Interesting communication from Hubspot today about Marketing and online shopping behaviour over the holiday season. I'm assuming this will all apply to the US population but it will certainly have …

Read Story
Topics:Facebooksocial mediaMobile MarketingSearch Engine OptimisationLocal Business MarketingMobile PhonesPinterestMobile Website Design

by Jo Shaer, on December 2, 2012

I've had this issue a couple of times in the last year - mail sent to one of my email addresses that wasn't actually meant for me. One was where …

Read Story
Topics:Email

Social Media Blog

Lollipop loves Social Media. Our blog shows you how to promote your business and convert your website visitors into leads and paying customers. Take a look!

More...

Subscribe to Updates