Speak to Lollipop
Get More Clients

by Jo Shaer, on February 28, 2013

If you're looking for simple website design in the West Midlands, Lollipop Local are branching out. We now offer simple effective websites at budget web design prices which include basic …

Read Story
Topics:Web Design

by Jo Shaer, on February 28, 2013

I hate spammers. I hate them because they fill up my inbox with ridiculous and unnecessary comments that I have to trawl through to separate them out from the real …

Read Story
Topics:EmailWebmistress Hosting

by Jo Shaer, on February 27, 2013

A press release from the FSB (Federation of Small Businesses) reveals that there has been an upside to the recent horse meat scandal for local business owners. The Meat Trades …

Read Story
Topics:Small BusinessLocal Business Marketingkeep trade local

by Jo Shaer, on February 26, 2013

I first realised that Facebook had made some major changes to their Events function when I got an invitation actually uploaded onto my wall. Personally, I think it's a bit …

Read Story
Topics:FacebookLocal Business Marketing

by Jo Shaer, on February 24, 2013

The BBC reports that Lord McAlpine has dropped his claim for damages against those on Twitter with less than 500 followers. Instead, he has asked all the people concerned with …

Read Story

by Jo Shaer, on February 22, 2013

Further to my post on Women in the Boardroom Quotas, I missed the announcement early in January that there was to be a vote on an EU bid for all …

Read Story
Topics:women in businesswomen in the boardroom quotas

by Jo Shaer, on February 21, 2013

For more specialist businesses, building authority backlinks can be greatly enhanced by getting a link from Wikipedia. If you are in an industry that is very specialised, you will have …

Read Story
Topics:SEO For Business

by Jo Shaer, on February 20, 2013

Here's a great update to this post from 2014 showing how Matt Cutts feels about buying backlinks I don't think there can be many business owners who have not received …

Read Story
Topics:buying backlinksSearch Engine OptimisationLocal Business Marketingbuy backlinksbuy backlinks uk

by Jo Shaer, on February 19, 2013

After my presentation last week for Southend Women In Business, several asked me how they should go about creating a Google Plus account. Well, if you already have a gmail …

Read Story
Topics:Googlesocial mediacreate a google+ account

by Jo Shaer, on February 18, 2013

So, here's how backlinks were viewed back in February 2013 before all the major algorithm updates kicked in. Backlinking is the activity of getting hyperlinks from other websites directing back …

Read Story
Topics:building backlinksSearch Engine OptimisationLocal Business Marketingwhere to get backlinksfree backlinksquality backlinkswhat are backlinks

by Jo Shaer, on February 15, 2013

Social Media For SEO Working Your Wall Hi Ladies I would really appreciate it if you would not share the link to the above slides. I am always happy to …

Read Story

by Jo Shaer, on February 15, 2013

Really enjoyed getting together with the ladies from Women In Business Network (WIBN) in Southend today. With a full presentation on how to make the best use of Social Media …

Read Story
Topics:Facebookwibn southendsocial mediawomen in businesswomen in business southendsocial media for seo

by Jo Shaer, on February 14, 2013

Warning, current advice is not to do anything until Google Places has made the full transition from +Local to +Business Pages. I have not verified this listing. I'm naturally a …

Read Story
Topics:GoogleGoogle PlacesLocal Business Marketing

by Jo Shaer, on February 13, 2013

Do you want our help to : Learn how to use Facebook safely - in terms of privacy and the amount of personal information that is visible? Know how to …

Read Story
Topics:Facebookfacebook uk workshopsfacebook uk competitionsSocial Media Trainingsocial media coursesfacebook uk courses

by Jo Shaer, on February 12, 2013

The Flesch Reading score makes life very difficult when you're trying to apply SEO copywriting skills to a UK website. Or, at least, it does if you're an SEO copywriter …

Read Story
Topics:copywriting skillsseo copywriter ukseo copywriting ukwebsite copywritingWeb Design

by Jo Shaer, on February 11, 2013

Great infographic by the online Wall Street Journal on the usefulness of the various social media platforms as they are perceived by small business owners. Social Media Stats about LinkedIn, …

Read Story
Topics:LinkedInTwittersocial medialinked in or twitter infographicsocial media statssmall business social media infographicsocial media usefulness infographicfacebook or linked in infographic

by Jo Shaer, on February 10, 2013

It's been an interesting couple of weeks and I hope this doesn't sound like carping but, for the small business woman, some clients can become a nightmare. And, since Spring …

Read Story
Topics:women in businessSmall BusinessWomen and Small Business

by Jo Shaer, on February 9, 2013

In January 2013, Jo Shaer of Lollipop Local presented a 90 minute workshop on using Social Media for online visibility to the Women In Business Networking Group in Brentwood. It …

Read Story
Topics:social mediaSocial Media Trainingbrentwood social media coursesbrentwood social media

by Jo Shaer, on February 8, 2013

It was illuminating watching this presentation by Amy Cuddy on the effect of body language on your future performance. They took a variety of volunteers and asked them to assume …

Read Story
Topics:women in businessconfident women in business

by Jo Shaer, on February 7, 2013

17 May 2013, I followed Facebook's current official instructions on how to change a Facebook Personal Profile to a Business Page without losing your friends/fans. What became apparent from my …

Read Story
Topics:FacebookSocial Media For BusinessFacebook for Business

by Jo Shaer, on February 6, 2013

It always amazes me the number of people who just go onto Facebook and Twitter and try to use it without familiarising themselves with the pitfalls and dangers that can …

Read Story
Topics:FacebookTwittersocial mediaSocial Media Trainingsocial media plan

by Jo Shaer, on February 5, 2013

This is what Companies House says Read more about how this relates to Fire & Security limited company websites here …

Read Story
Topics:Web Designuk limited company website requirementsWomen and Small Business

by Jo Shaer, on February 4, 2013

At some point on 30 January 2013, Facebook must have flipped a switch here in the UK because, suddenly, all our privacy settings were reset to default to Public. I …

Read Story
Topics:Facebookfacebook privacy

by Jo Shaer, on February 2, 2013

UPDATED FOR DECEMBER 2014 - Most likely this is due to the effects of the Pigeon algorithm update. Keep calm, Corporal Jones, and let the dust settle. Our colleagues in …

Read Story
Topics:google+ local page not showinggoogle places page not on front pageGoogle PlacesLocal Business Marketing

by Jo Shaer, on February 1, 2013

So now that I have my new Galaxy S3, I want to keep my iPhone 4 as a spare. But, it's fixed to the Three network. So, I needed to …

Read Story
Topics:how to unlock iphone 4how to remove sim card from galaxy s3Mobile Phonesunlock iphonehow to find the imei number on an iphonehow to remove sim card from iphone 4

Social Media Blog

Lollipop loves Social Media. Our blog shows you how to promote your business and convert your website visitors into leads and paying customers. Take a look!


Subscribe to Updates