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by Jo Shaer, on April 30, 2013

Marcus asked me if there was a way that he could promote an event he was running for Vauxhall cars in East Anglia. My first reaction was Facebook Ads as …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on April 29, 2013

It is quite natural for any webmaster or small business owner monitoring their own website to want to know how their site is performing. However, Google’s own terms of service …

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Topics:Webmistress HostingSearch Engine Optimisation

by Jo Shaer, on April 28, 2013

Back in January of 2007, I became a lollipop lady to give myself some exercise after my children refused to let me walk to senior school with them. What I …

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Topics:Local Business Marketing

by Jo Shaer, on April 28, 2013

I received an email from 38 Degrees recently about their successful attempt to stop the so called Snoopers Charter - The UK Communications Data Bill. Late on Thursday 25 April, …

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Topics:Emailsocial mediaWeb DesignMobile Phones

by Jo Shaer, on April 27, 2013

It was really interesting to meet up with Allan Sholem of the Jewellery Design Centre in Leigh on Sea recently. Allan specialises in producing the finest quality Titanium, Platinum and …

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Topics:Small BusinessLocal Business Marketing

by Jo Shaer, on April 26, 2013

Great video from Samantha Lawton about the benefits of Women In Business Networking Lunches. WIBN is a fantastic way to meet other businesswomen. But, as a more tangible benefit, my …

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Topics:women in businessLocal Business Marketing

by Jo Shaer, on April 25, 2013

Back in March, I was writing about the potential for the new Facebook subscribe button. The guidance from Facebook is that, if you are a business or organization you can …

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Topics:Facebookfacebook timeline subscribe or business pageLocal Business Marketingfacebook subscriptionfacebook subscribe

by Jo Shaer, on April 24, 2013

I think all beginners to Facebook will identify with this question! Who has not had one of those Dorothy from Wizard of Oz moments where you want to just click …

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Topics:Facebook

by Jo Shaer, on April 23, 2013

Business owners often ask me how they can start taking online payments through their website or just over the phone so I began researching the subject. Taking £7000 or less …

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Topics:Small BusinessWeb DesignWomen and Small BusinessCustomer Services

by Jo Shaer, on April 22, 2013

A great infographic from TopComputerScienceDegrees.com. As well as showing us that the top 10 most visited sites in the UK are: google.co.uk facebook.com google.com youtube.com amazon.co.uk ebay.co.uk bbc.co.uk yahoo.com livecom …

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Topics:social media

by Jo Shaer, on April 21, 2013

As a business owner, it's often hard to leave the office even to get a sandwich. What happens if the telephone rings and there is no one there to answer …

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Topics:women in businessSmall BusinessMobile PhonesCustomer Services

by Jo Shaer, on April 20, 2013

Wordpress does not always make it obvious where it has hidden features like Author on its pages and posts. And it is important to remember that it is possible to …

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Topics:Search Engine OptimisationWordpress Tutorials

by Jo Shaer, on April 19, 2013

As revealed in my recent post about the Wordpress Brute Force Flood Danger, many websites and blogs are at risk at the moment because of insecure passwords. But it's more …

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Topics:FacebookEmailStrong Passwordpasswordpassword management

by Jo Shaer, on April 18, 2013

It's not until you first consider putting your business online that you start to hear phrases like web design, social media and search engine optimisation. What is Search Engine Optimisation …

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Topics:Search Engine Optimisationsearch engine optimisation BirminghamLocal SEO

by Jo Shaer, on April 13, 2013

I noticed a blog post from Hostgator yesterday that reveals the uncomfortable news of Wordpress Brute Force Flood. This is an online attack of Wordpress sites all over the world …

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Topics:Wordpress Tutorials

by Jo Shaer, on April 13, 2013

As an interim measure to try to sort out some of the existing bugs and glitches during the transition from Google Places to Google Plus Local, a new Google Places …

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Topics:GoogleGoogle Places

by Jo Shaer, on April 12, 2013

edit page drop down If you're a local business with a physical bricks and mortar doorway onto a street that gets good footfall, you should definitely set up your Facebook …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on April 10, 2013

More new features for business pages noticed on Facebook this week - and also an invitation to take advantage via email to my personal account - the option to get …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on April 9, 2013

I got an email from a friend recently asking about the new Facebook feature where you had to pay to send private messages. As far as I can tell, you …

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Topics:Facebook

by Jo Shaer, on April 8, 2013

The average wait for settlement beyond payment terms is 43.4 days Businesses are forced to spend up to 14 days every year chasing overdue bills The average amount owed is …

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Topics:women in businessSmall BusinessWomen and Small Business

by Jo Shaer, on April 4, 2013

Businesses on Facebook can't start conversations with their fans so it's vital that you know how to set up a Facebook business page so your fans can talk TO YOU! …

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Topics:Facebook

by Jo Shaer, on April 4, 2013

ZMOT The zero moment of truth Further to my post on the Zero Moment of Truth, I was looking at the notes that I took at the time and comparing …

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Topics:Local Business MarketingGoogle Adwords

by Jo Shaer, on April 3, 2013

I had a telephone call from the lovely Kerry in Neath today. Google Places, Local Businesses and iPhones He wanted to know if I could help get his business a …

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Topics:Local Business Marketing

by Jo Shaer, on April 2, 2013

In the same way that you can add a Facebook Admin to a page, there may come a time when someone needs to be removed. They may have left the …

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Topics:FacebookSmall Business

by Jo Shaer, on April 2, 2013

At the weekend, Gmail rolled out some changes to their email offering designed to make things easier to use. New Compose feature on Gmail Instead of opening up a screen-wide …

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Topics:GoogleEmail

by Jo Shaer, on April 1, 2013

Now some of you might snigger at that question but, in fact, over 200 people type 'What is my Paypal address' into Google every month! So, when a client asked …

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Topics:women in businessSmall BusinessWomen and Small Business

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