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by Jo Shaer, on November 30, 2014

Last week, we ran another of our Basic Facebook Ads training workshops for local businesses from the Southend area at our training room in Leigh on Sea, Essex. Only the …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on November 29, 2014

Following on from our hacking problems, one Thursday morning started with two computers on our network that were attacked by malware, apparently whilst looking at the Lollipop Local website! Poor …

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Topics:Webmistress HostingSmall Business

by Jo Shaer, on November 24, 2014

Wordpress is one of the most popular website platforms in the world, but it is also one of the most frequently targeted by hackers. Most Wordpress websites are under constant …

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Topics:Webmistress HostingSmall Business

by Jo Shaer, on November 22, 2014

Great article and infographic on Convince and Convert about the rise of Plagiarism on the internet. Plagiarism is when someone takes words that you have written and passes them off …

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Topics:Small Business

by Jo Shaer, on November 21, 2014

I received a marketing email from Perry Marshall recently which got me thinking. He said: "Nobody who bought a drill wanted a drill. They wanted a hole. Therefore, if you …

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Topics:Small BusinessSearch Engine Optimisation

by Jo Shaer, on November 15, 2014

One of the attendees on our Facebook training consultation only ever uses her iPad. However, iPads don't always have all the functionality required to run your Facebook account so We …

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Topics:Facebook

by Jo Shaer, on November 12, 2014

Episode 1 - 10 years of sales People who say they are great sales(wo)men invariably are a legend in their own lunchtime. And, most importantly, you need to prioritise the …

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Topics:Small Business

by Jo Shaer, on November 11, 2014

I'm currently setting up a new business. I'm looking to use LinkedIn, Google+, Facebook and Twitter (although I only really have experience with Twitter at the moment). In my business, …

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Topics:Google PlacesGoogle My Business

by Jo Shaer, on November 9, 2014

As of this week, Likegates are no longer permitted on Facebook. But, Jo, what are Facebook like gates, I hear you say! It's where you make an offer or run …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on November 7, 2014

As we learned previously here, automated tweets can get you into trouble at this time of year. There are two two minute silences. One at 11am on Remembrance Sunday - …

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Topics:Twittersocial media

by Jo Shaer, on November 4, 2014

Your Facebook Voice is controlled via Post Attributes in the Settings area of your business page but there is also the option to control this on individual posts How to use …

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Topics:FacebookLocal Business Marketing

Social Media Blog

Lollipop loves Social Media. Our blog shows you how to promote your business and convert your website visitors into leads and paying customers. Take a look!

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