Speak to Lollipop
Menu
Speak to Lollipop
Get More Clients
Jo Shaer

Jo Shaer

"You're not like other marketing agencies, are you?" Nope. No jargon, no BS. Lollipop's proven process is Websites with TLC - Traffic, Leads & Customers. From small beginnings - as a karate black belt and part time lollipop lady who designed websites and explained social media for the local business owners she was seeing across the road - Jo Shaer has grown Lollipop to a Trading Standards Approved company specialising in growing local and national companies in the Fire & Security sector. She cares passionately about YOUR success. You can trust her to keep your business growing by doing the right thing, not the easy thing.

Recent Posts by Jo Shaer:

by Jo Shaer, on February 10, 2019

Blimey, Facebook have made it really hard to work out how to edit your reviews. How to edit your Facebook Review Once you have published your review, click the three dots …

Read Story
Topics:FacebookHow To/Tips

by Jo Shaer, on January 21, 2019

In one of my training sessions, Geoff asked about hiding connections on LinkedIn. By default, your connections are set to show to your 1st level connections. This is another reason …

Read Story
Topics:LinkedIn

by Jo Shaer, on June 5, 2018

I was giving a LinkedIn training session to some lovely people from the insurance world today and they asked me how to change the background image on your LinkedIn profile? …

Read Story
Topics:LinkedIn

by Jo Shaer, on January 8, 2018

NOT UP TO DATE ANY LONGER SORRY …

Read Story
Topics:FacebookMobile Phones

by Jo Shaer, on November 3, 2017

Post updated November 2017 The new rules from Pinterest say that if a site is used for commercial purposes, then it must be a business account, not a personal one …

Read Story
Topics:Pinterest

by Jo Shaer, on November 3, 2017

When you come to transfer domain ownership for a .co.uk website, you suddenly realise the importance of buying and registering a .co.uk domain correctly in the name of the person …

Read Story
Topics:Webmistress HostingWeb Design

by Jo Shaer, on October 13, 2017

This was the plea from a couple of the ladies on my Facebook training courses over the last few months. They want a Facebook business page to promote their products …

Read Story
Topics:Facebook

by Jo Shaer, on October 13, 2017

My body building client who performs under his real name wants to be sure that no fans can access his family photos and other info on his personal profile. Setting …

Read Story
Topics:FacebookLocal Social Media Optimisationfacebook privacy

by Jo Shaer, on August 7, 2017

Will they know if I disconnect or remove a connection on LinkedIn? When I first began on LinkedIn, I accepted some invitations from people that I did not know, who …

Read Story
Topics:LinkedIn

by Jo Shaer, on July 11, 2017

SORRY THIS POST IS NOT UP TO DATE - i have been unable to find the answer on the current platform …

Read Story
Topics:LinkedIn

by Jo Shaer, on July 7, 2017

Every time you update your LinkedIn profile, a notification goes out in the newsfeed. Invariably it will tell all your friends that you have a new job and suggest that …

Read Story
Topics:LinkedIn

by Jo Shaer, on May 17, 2017

What are Facebook Milestones? Facebook Milestones are opportunities to celebrate or highlight something special or unusual that has happened for your business. They used to get a lot more visibility …

Read Story
Topics:Facebook

by Jo Shaer, on April 9, 2017

At one of our training sessions, I was asked how to deal with the issue of adding your maiden name to Facebook. Those who don't know how to do it …

Read Story
Topics:FacebookName in brackets on facebookalternative name on facebookmaiden name on facebook

by Jo Shaer, on March 28, 2017

UPDATED FOR 2017 LAYOUT An attendee of one of our Southend social media training consultations asked how to add an email to LinkedIn and then make it the login address …

Read Story
Topics:LinkedIn

by Jo Shaer, on March 9, 2017

Skills and Endorsements is a very important part of your LinkedIn profile. It's one of the top four places where you should be using your key words and phrases to …

Read Story
Topics:LinkedIn

by Jo Shaer, on February 19, 2017

The new version of LinkedIn for 2017 has brought a whole raft of changes to the way that we use the platform to connect. The most notable of these is …

Read Story
Topics:LinkedIn

by Jo Shaer, on February 13, 2017

The new updated LinkedIn layout is slowly rolling out across the UK and users should be aware that they may now be displaying their birthday on their profile - even …

Read Story
Topics:LinkedIn

by Jo Shaer, on February 2, 2017

On 31 January 2017, Facebook announced that they have updated their algorithm to combat businesses that game the feed with their Pages asking for likes, comments and shares. How Facebook …

Read Story
Topics:Facebook

by Jo Shaer, on January 6, 2017

I've been asked about this quite a few times recently. It used to be called Attribution and could be controlled in the Admin panel but that was a bit clunky …

Read Story
Topics:Facebook

by Jo Shaer, on December 5, 2016

Since May 1, 2015, RSS Grafitti is no more. If you are looking to auto post from your blog to Facebook, the RSS Feed to Facebook applet on IFTTT seems to do the …

Read Story
Topics:FacebookWeb Design

by Jo Shaer, on July 28, 2016

This question about how to hide some LinkedIn endorsements but not others has come up a couple of times in my LinkedIn training consultations. But why would you want to do …

Read Story
Topics:LinkedIn

by Jo Shaer, on April 7, 2016

Why Should I Post on Facebook? Well the idea is to create ongoing massive engagement so that you turn your fans into profitable super fans. These are the ones who …

Read Story
Topics:FacebookLocal Business Marketing

by Jo Shaer, on April 2, 2016

Another new feature just appeared on our Facebook Business Page - Instant Replies. The Message Response Time stat often gets us into trouble if we don't respond within an hour! …

Read Story
Topics:Facebook

by Jo Shaer, on March 14, 2016

A great question from our LinkedIn training course this morning. How do I remove these pending requests to join LinkedIn groups? I asked to join months ago and now I …

Read Story
Topics:LinkedIn

by Jo Shaer, on March 2, 2016

The Business Profile question has started coming up more and more. Not just at my LinkedIn training courses but actually on LinkedIn itself where some people have erroneously created two profiles …

Read Story
Topics:LinkedIn

by Jo Shaer, on January 26, 2016

Another recent change to Facebook affects the Other Inbox which has now become a spam filter called Filtered Messages. Most people are familiar with how to see that they have …

Read Story
Topics:Facebookpaid facebook messagingLocal Business Marketingfacebook Other messages

by Jo Shaer, on January 26, 2016

***Updated for May 2016*** As of May 2016, you now have to set the Post Attribution on the Page for yourself. First of all you need to know that the …

Read Story
Topics:Facebook

by Jo Shaer, on January 22, 2016

Wow, it's two years since I last wrote about domain renewal scams! But there are still fraudsters jumping on the bandwagon in 2016 as evidenced by this email in my …

Read Story
Topics:Web Designdomain-renewal-scam

by Jo Shaer, on January 15, 2016

It's always a good idea to have more than one Admin of any Business Page on Facebook. Suppose you are unable to get to your computer and someone puts something …

Read Story
Topics:FacebookSocial Media For BusinessLocal Business Marketing

by Jo Shaer, on December 2, 2015

You need to add a Manager to your Google Plus Page if you want someone to help you to manage your map listing. Changes to Google Plus Local Pages - …

Read Story
Topics:GoogleGoogle My Business

by Jo Shaer, on November 23, 2015

So you find a great image in your business newsfeed and you know you want to share it with your fans. But you've only just shared some other great content …

Read Story
Topics:Facebook

by Jo Shaer, on November 22, 2015

The Lollipops are great fans of BBC4's The Bridge and, in particular, Saga Noren's OCD-type attention to detail, which can be very amusing. This week's gem involved instruction on the …

Read Story
Topics:Twitter

by Jo Shaer, on October 21, 2015

The recent Hubspot State of Inbound 2015 data highlighted a couple of interesting stats relating to salesmen, spreadsheets and technology. Unsuccessful sales teams are 2x more likely to use Excel, …

Read Story
Topics:HubSpotLeadsSales

by Jo Shaer, on October 21, 2015

The recent Hubspot State of Inbound 2015 data highlighted a couple of interesting stats relating to salesmen, spreadsheets and technology. Unsuccessful sales teams are 2x more likely to use Excel, …

Read Story
Topics:HubSpotLeadsSales

by Jo Shaer, on September 27, 2015

Are you a Woman In Business in Billericay?Would you like to connect with other business professionals in your area? Do you find weekly breakfast networking almost impossible to fit into …

Read Story
Topics:women in business

by Jo Shaer, on September 16, 2015

Are you a confident blogger? Then you should publish LinkedIn articles on a regular basis. These are different to status updates where you post links and images. Publishing articles is about longer …

Read Story
Topics:LinkedIn

by Jo Shaer, on September 15, 2015

One of my clients emailed me about a call informing them that your Google listing will expire today. I called the number and eventually got a call back. Online Content …

Read Story
Topics:Google PlacesGoogle My BusinessLocal SEO

by Jo Shaer, on September 14, 2015

Buffer and SumAll have produced a great infographic with the the answer to the often asked question How Long Should It Be? as it applies to social media. Whether you're …

Read Story
Topics:social media

by Jo Shaer, on September 12, 2015

There is always confusion over whether Facebook penalises pages which use automated posting. Things like Hootsuite and Buffer. So, if you're not sure, you can use their own tool on …

Read Story
Topics:FacebookLocal Business Marketingschedule posts on Facebook

by Jo Shaer, on September 10, 2015

It's been bugging me for a while now. When I try to share stuff from my personal wall to my business page, it won't always share in the name of …

Read Story
Topics:Facebook

by Jo Shaer, on September 9, 2015

Some great stats showing the effectiveness of content marketing in the UK in 2015 Content Marketing in the UK 2015: Benchmarks, Budgets & Trends by CMA and DMA sponsored by …

Read Story
Topics:Small BusinessLocal Business Marketing

by Jo Shaer, on September 4, 2015

Are you using video to promote your business? Here are some great stats from Adelie Studios about why and how you should be using YouTube (and the other social media …

Read Story
Topics:YouTube

by Jo Shaer, on August 25, 2015

Be aware that Horde's clunky and hard to use system has become even more incomprehensible. I had a site that was attacked by a bot sending out hundreds of email …

Read Story
Topics:Email

by Jo Shaer, on August 11, 2015

Further to our recent post on the Google Local Stack, we're getting regular calls from business owners about problems with their Google My Business local map listings. It's vital for …

Read Story
Topics:GoogleGoogle PlacesLocal Business MarketingGoogle My BusinessLocal SEO

by Jo Shaer, on August 9, 2015

At the end of last week, Mike Blumenthal introduced us all to Google's new Local Stack for local search terms, e.g., local seo in essex. This is the latest visual …

Read Story
Topics:GoogleGoogle PlacesGoogle My BusinessLocal SEO

by Jo Shaer, on August 3, 2015

find the help centre on LinkedIn How to add a second LinkedIn Email without password or access to the primary email account - when you are still logged in We …

Read Story
Topics:LinkedIn

by Jo Shaer, on August 2, 2015

Jon's a keen footie fan and loves to watch Aston Villa whenever they play in London. He is avidly awaiting the start of the new season next weekend and scours …

Read Story
Topics:social mediaSmall BusinessSocial Media For BusinessLocal Business Marketing

by Jo Shaer, on July 27, 2015

Many people don't realise that it is actually possibly to get critical sales data from their LinkedIn connections - at the press of a button! Yes, LinkedIn offer a data …

Read Story
Topics:LinkedIn

by Jo Shaer, on July 23, 2015

We run lots of social media courses but the 1-2-1 consultation on Google Plus is the one that could make the most difference to the visibility of your business in …

Read Story
Topics:GoogleGoogle Places

by Jo Shaer, on July 16, 2015

Check out this Inbound Marketing rap by the guys at HubSpot! It's probably one of the best things on the internet and it could even earn you some money. Inbound …

Read Story
Topics:Inbound MarketingSocial Media For MarketingSocial Media For Business

by Jo Shaer, on July 13, 2015

Following on from our post about the problems with promoting the Essex Means Business event on LinkedIn, here's a video highlighting some of the best bits of businesses in Essex …

Read Story
Topics:Social Media For BusinessLocal Business MarketingWomen and Small Business

by Jo Shaer, on July 12, 2015

Here's a fun infographic for teachers who want to use Twitter. Whilst some of it is very American, with its references to the #EdTech and #EdChat - an online Twitter …

Read Story
Topics:Twitter

by Jo Shaer, on June 28, 2015

You can no longer switch back to Classic Google Maps. We are all now stuck with the Full version they want us to use. If you are seeing the Google …

Read Story
Topics:GoogleGoogle PlacesGoogle My Business

by Jo Shaer, on June 24, 2015

Have you just Googled Facebook blocks my website? The dreaded Facebook says my site is unsafe message has now morphed into a Something Went Wrong message due to a Facebook …

Read Story
Topics:Facebook

by Jo Shaer, on June 20, 2015

A simple post that tells you how to leave a group on LinkedIn. I know that many of you want to know how to do this because I can see …

Read Story
Topics:LinkedIn

by Jo Shaer, on June 13, 2015

According to Twitter's Twitter product manager, Sachin Agarwal, July 2015 will see Twitter increase increase direct messages (DMs) from the current limit of 140 characters. Twitter increase Direct Messages character …

Read Story
Topics:Twitter

by Jo Shaer, on June 8, 2015

We've all done it! The 'expert' showed us how to do it and we think: "Yes, that's easy, I'm sure I can remember how to do that!" And then a …

Read Story
Topics:Web DesignWordpress Tutorials

by Jo Shaer, on June 7, 2015

Really sad to hear about the impending demise of Yahoo Pipes. A visit to their site shows that no new pipes can be created and those that are already in …

Read Story
Topics:social media

by Jo Shaer, on May 15, 2015

Facebook's Promote Your Local Business has been trumpeted in the Facebook news feed as a must have opportunity for local businesses. Because it has a choice of a Call Now …

Read Story
Topics:Facebook

by Jo Shaer, on May 12, 2015

You've been collecting email addresses for your business database for ages. And now you want to start working that list! The idea is to send out reminders of upcoming events …

Read Story
Topics:EmailLocal Business Marketing

by Jo Shaer, on May 10, 2015

My email inbox on LinkedIn is starting to get a lot of action. But not in a good way. It's beginning to be spammed by sponsored InMail from LinkedIn's partners …

Read Story
Topics:LinkedIn

by Jo Shaer, on May 6, 2015

They're at it again. After the warnings earlier in the year about clickbait and promotional posts disappearing from the organic news feed, three new changes are about to start occurring …

Read Story
Topics:Facebook

by Jo Shaer, on May 4, 2015

I first heard that the Facebook Like Box was to be discontinued on 23rd June last week. I was actually quite pleased because the current version is not mobile friendly …

Read Story
Topics:Facebook

by Jo Shaer, on May 1, 2015

Since my facebook business page layout update 2014, they've been at it again. I discovered that they had completely removed the option to edit the Page Info from Settings whilst …

Read Story
Topics:Facebook

by Jo Shaer, on April 27, 2015

So, here it is! The 1000th post on the Lollipop Local blog. I started the blog on Lollipop Local in February 2011 and you can read my first post here …

Read Story
Topics:Local Business MarketingWomen and Small Business

by Jo Shaer, on April 25, 2015

Yes, there are still business owners out there who do not have a website! Small business owners who work from home producing fabulous jewellery, pottery, bunting, picture frames, knickknacks. They …

Read Story
Topics:FacebookLocal Business Marketing

by Jo Shaer, on April 14, 2015

A question that came up during a LinkedIn training consultation recently was What Does Share With Public mean? When you share a status update on LinkedIn, you get offered the …

Read Story
Topics:LinkedIn

by Jo Shaer, on April 11, 2015

I came across a great webinar with Paul Lemberg this week all about what constitutes a business. He said that solo professionals don't have a business! So, if you're a …

Read Story
Topics:Small BusinessWomen and Small Business

by Jo Shaer, on April 8, 2015

Really excited to announce that Lollipop Local has now fulfilled the criteria to display the Google Partner badge. This means that we have passed the Google Adwords Certification examination for …

Read Story

by Jo Shaer, on April 6, 2015

If you are using the old style LinkedIn pages then read on. If you are using the new style LinkedIn pages, there is currently no way to get a custom …

Read Story
Topics:LinkedIn

by Jo Shaer, on March 30, 2015

Ha, finding the RSS feed URL for a site is so simple - when you know how! And it took me a lot of searching to find the answer. So …

Read Story
Topics:FacebookWeb Design

by Jo Shaer, on March 27, 2015

As signatories to the Prompt Payment Code receive a letter about changes to the Code following a consultation process in December 2014/January 2015, the FSB announced that only 21% of …

Read Story
Topics:Small Business

by Jo Shaer, on March 26, 2015

Earlier this month, the Chancellor used his budget to promise a radical review of the business rates system, a 400-year-old burden that dates back to the Elizabethan Poor Law of …

Read Story
Topics:Small Business

by Jo Shaer, on March 26, 2015

Just found this great infographic on Instagram strategy from Salesforce . It includes some stats about users, how and why businesses should use the platform, as well as some mistakes …

Read Story

by Jo Shaer, on March 24, 2015

Here at Lollipop Local, one of the first things we show business owners is how to maximise the effect of their Facebook cover image by turning it into a click …

Read Story
Topics:FacebookLocal Business Marketing

by Jo Shaer, on March 23, 2015

Got a call from a business owner in Liverpool today. He told me that he was paying a company who guaranteed him a front page ranking with his Google Map/Google …

Read Story
Topics:Google PlacesLocal Business MarketingGoogle My Business

by Jo Shaer, on March 21, 2015

Facebook Insights is the tab in the navigation bar of your Facebook Business page. Insights are the statistics of Facebook. They show you lots of information about your status updates …

Read Story
Topics:FacebookSocial Media OptimisationSocial Media For Businessfacebook insights

by Jo Shaer, on March 18, 2015

The problem with being part of a networking franchise like Women In Business Network (WIBN) is that you don't have a lot of control over what goes onto the main …

Read Story
Topics:Facebookwomen in business

by Jo Shaer, on March 12, 2015

Last week, Facebook released a blog post alerting business page owners that today, March 12th, they will begin removing certain voluntarily deactivated accounts and memorialized accounts (where the owner has …

Read Story
Topics:Facebook

by Jo Shaer, on March 11, 2015

Going through and making changes to my posts about how to add an admin my Facebook page, I noticed a function in the Settings sidebar that I have not seen …

Read Story
Topics:Facebook

by Jo Shaer, on March 9, 2015

I want to apply admin roles but all the searching and googling say click settings and then page roles on the left hand side - this does not happen, I …

Read Story
Topics:Facebook

by Jo Shaer, on March 6, 2015

The problem with being part of a networking franchise like BNI is that you don't have a lot of control over what goes onto the main website about your particular …

Read Story
Topics:Facebookwomen in businessLocal Business Marketing

by Jo Shaer, on February 28, 2015

One of our clients received a message from Google Webmaster Tools telling her Googlebot can't access your site She was not sure whether this was a sales message or something …

Read Story
Topics:Web Design

by Jo Shaer, on February 26, 2015

This infographic from MalwareBytes struck a chord as two of the three computers on our network fell victim to malware a few months ago. So we are very pleased to …

Read Story
Topics:Small BusinessWeb Design

by Jo Shaer, on February 23, 2015

Really excited to show off our new website design for Inner Body Pilates who run classes in Leigh on Sea and London. Previously built on a 1 and 1 template, …

Read Story
Topics:Web Design

by Jo Shaer, on February 19, 2015

Research by BIA/Kelsey reveals that US local marketing ad spend is projected to grow to nearly $150 billion in 2017. Here is an infographic showing some great reasons why your …

Read Story
Topics:Local Business Marketing

by Jo Shaer, on February 16, 2015

Really enjoyed this infographic which shows what Google auto-suggests/completes when you type each individual letter of the alphabet into its search bar. So much for A is for Apple and …

Read Story
Topics:Search Engine OptimisationLocal SEO

by Jo Shaer, on February 10, 2015

Jo, when I try to share the link to our business Facebook page, it shows this link with loads of numbers and letters which is impossible to remember. What can …

Read Story
Topics:Facebook

by Jo Shaer, on February 9, 2015

Interesting infographic on local marketing outperforming national efforts …

Read Story
Topics:Local Business Marketing

by Jo Shaer, on February 6, 2015

Now this was an interesting question that came in this week! Some people complain bitterly about receiving birthday messages or notifications about birthday messages on LinkedIn and would like to …

Read Story
Topics:LinkedIn

by Jo Shaer, on February 4, 2015

After a strange hiatus, Series 3 of The Fixer returned to BBC2 last week with episode three. It told the story of The Singing Kettle, a tea room in Torquay …

Read Story
Topics:Local Business Marketing

by Jo Shaer, on January 30, 2015

Interesting infographic on the changing views of national brands on local marketing in the US …

Read Story
Topics:Local Business Marketing

by Jo Shaer, on January 26, 2015

Recently we were asked to help the Southend Hospital Charity to promote awareness of their work through social media. They had a presence on Facebook but it just wasn't translating …

Read Story
Topics:social media

by Jo Shaer, on January 25, 2015

Privacy settings for status updates on Business Pages are always public but Facebook continue to play around with Privacy Settings for personal profiles so it is important to keep on …

Read Story
Topics:Facebook

by Jo Shaer, on January 16, 2015

A great question from Jo Curtis who runs networking lunches for business women in Billericay, Brentwood, Leigh-on-Sea, Southend and Thurrock, Essex. How do I find the URL for a Facebook …

Read Story
Topics:Facebook

by Jo Shaer, on January 13, 2015

At Lollipop Local, our tagline is 'We Direct Traffic' and we're always looking for interesting ways to achieve that. Twitter cards is the latest method of encouraging visitors to come …

Read Story
Topics:Twitter

by Jo Shaer, on January 11, 2015

So how do you block YouTube ads, those annoying rectangles that can often highlight a competitor on your own material? How very frustrating when you've uploaded your lovely new video …

Read Story
Topics:Social Media For Marketinghow to stop adverts on youtubeYouTubeLocal Business Marketinghow to block youtube ads

by Jo Shaer, on January 8, 2015

The Apprentice for 2014 has been a delight. Yes, there were some truly horrible candidates but the moments of business clarity were enlightening. Episode 6 - Board Games Don't ignore …

Read Story
Topics:Small BusinessWomen and Small Business

by Jo Shaer, on January 6, 2015

In the run up to the New Year, there was a furore on Twitter as a rather unpleasant individual vented his homophobic spleen in the direction of a previously much …

Read Story
Topics:Twitter

by Jo Shaer, on January 4, 2015

Wordpress is one of the best loved website platforms because it is so easy to use. The down side of being so popular is that hackers can cause maximum effect …

Read Story
Topics:Web DesignWordpress Tutorials

by Jo Shaer, on December 18, 2014

It took me a few minutes and a few aborted attempts to schedule a post on my Facebook Business page. The schedule post button had disappeared from its normal place …

Read Story
Topics:Facebook

by Jo Shaer, on December 8, 2014

A question that was asked after one of our recent social media courses on Facebook advertising was can I create my own Facebook ads or do I need a designer? …

Read Story
Topics:Facebook

by Jo Shaer, on December 5, 2014

Being able to pin your most important posts to the top of your business page has always been a big plus for businesses on Facebook. This means that you choose …

Read Story
Topics:Google

by Jo Shaer, on December 4, 2014

Our lovely web designer is very excited by news of Google's latest beta offering and that means we are too! It's a captcha that can tell the difference between regular …

Read Story
Topics:Web Design

by Jo Shaer, on November 30, 2014

Last week, we ran another of our Basic Facebook Ads training workshops for local businesses from the Southend area at our training room in Leigh on Sea, Essex. Only the …

Read Story
Topics:FacebookLocal Business Marketing

by Jo Shaer, on November 29, 2014

Following on from our hacking problems, one Thursday morning started with two computers on our network that were attacked by malware, apparently whilst looking at the Lollipop Local website! Poor …

Read Story
Topics:Webmistress HostingSmall Business

by Jo Shaer, on November 24, 2014

Wordpress is one of the most popular website platforms in the world, but it is also one of the most frequently targeted by hackers. Most Wordpress websites are under constant …

Read Story
Topics:Webmistress HostingSmall Business

by Jo Shaer, on November 22, 2014

Great article and infographic on Convince and Convert about the rise of Plagiarism on the internet. Plagiarism is when someone takes words that you have written and passes them off …

Read Story
Topics:Small Business

by Jo Shaer, on November 21, 2014

I received a marketing email from Perry Marshall recently which got me thinking. He said: "Nobody who bought a drill wanted a drill. They wanted a hole. Therefore, if you …

Read Story
Topics:Small BusinessSearch Engine Optimisation

by Jo Shaer, on November 15, 2014

One of the attendees on our Facebook training consultation only ever uses her iPad. However, iPads don't always have all the functionality required to run your Facebook account so We …

Read Story
Topics:Facebook

by Jo Shaer, on November 12, 2014

Episode 1 - 10 years of sales People who say they are great sales(wo)men invariably are a legend in their own lunchtime. And, most importantly, you need to prioritise the …

Read Story
Topics:Small Business

by Jo Shaer, on November 11, 2014

I'm currently setting up a new business. I'm looking to use LinkedIn, Google+, Facebook and Twitter (although I only really have experience with Twitter at the moment). In my business, …

Read Story
Topics:Google PlacesGoogle My Business

by Jo Shaer, on November 9, 2014

As of this week, Likegates are no longer permitted on Facebook. But, Jo, what are Facebook like gates, I hear you say! It's where you make an offer or run …

Read Story
Topics:FacebookLocal Business Marketing

by Jo Shaer, on November 7, 2014

As we learned previously here, automated tweets can get you into trouble at this time of year. There are two two minute silences. One at 11am on Remembrance Sunday - …

Read Story
Topics:Twittersocial media

by Jo Shaer, on November 4, 2014

Your Facebook Voice is controlled via Post Attributes in the Settings area of your business page but there is also the option to control this on individual posts How to use …

Read Story
Topics:FacebookLocal Business Marketing

by Jo Shaer, on October 31, 2014

Nozzy came to us looking for help with her website. It looked good but it just wasn't bringing in the customers because it wasn't showing up on Google. We took …

Read Story
Topics:Web DesignMobile Website Design

by Jo Shaer, on October 19, 2014

Lollipop Local are pleased to announce our Facebook Ads training courses. How Facebook say you should use their platform Facebook have set out their own strategy for how business owners …

Read Story
Topics:Facebook

by Jo Shaer, on October 13, 2014

When you are learning about Statutory Sick Pay as a new employer, there are a couple of abbreviations that you need to understand. PIW = Period of Incapacity for Work …

Read Story
Topics:Small BusinessWomen and Small Business

by Jo Shaer, on October 8, 2014

Facebook says my link is unsafe Further to previous issues with Facebook saying that my website was spam, it has now gone a step further! When I try to upload …

Read Story
Topics:Facebook

by Jo Shaer, on October 5, 2014

Can I find the URL for a status update was a question that came up in one of my LinkedIn consultations and then later in an exchange on Google Plus …

Read Story
Topics:LinkedIn

by Jo Shaer, on October 2, 2014

I watched a brilliant webinar this morning courtesy of HMRC on getting started as an employer. I can see you shifting in your seat uncomfortably! No, it really wasn't boring …

Read Story
Topics:Small BusinessWomen and Small Business

by Jo Shaer, on September 30, 2014

I always encourage attendees of my Twitter training consultations to use Twitter Hours for their town or industry. The idea of Twitter Hours is that you get a group of …

Read Story
Topics:TwitterLocal Business Marketing

by Jo Shaer, on September 28, 2014

Scrolling through the newsfeed, I saw an ad that I really don't want in front of my face. But how to get rid of it? Well you hover over the …

Read Story
Topics:Facebook

by Jo Shaer, on September 26, 2014

I have to admit that when I first saw the headline 'Facebook to charge users' in a thread about Sheryl Sandberg selling off another 283,000 of her Facebook shares, I …

Read Story
Topics:Facebook

by Jo Shaer, on September 22, 2014

Episode 2 of Series 3 of Alex Polizzi's The Fixer introduced us to Social Media and sausages. Hecks was a small business with big dreams. They had failed once before …

Read Story
Topics:social mediaSmall Business

by Jo Shaer, on September 20, 2014

I think the thing that comes across most about Alex Polizzi as The Fixer is how many businesses there are out there who do not know their numbers! We often …

Read Story
Topics:Small BusinessLocal Business Marketing

by Jo Shaer, on September 17, 2014

The switch from Google Plus to Google My Business means that there are a lot of inconsistencies in the categories for existing businesses which have been ported over. For one …

Read Story
Topics:Google My BusinessLocal SEO

by Jo Shaer, on September 16, 2014

It can sometimes happen that you need to delete a Facebook page. There may be a duplicate or, perhaps, you don't run that business any more. Delete Facebook Page If …

Read Story
Topics:Facebookdelete facebook page

by Jo Shaer, on September 15, 2014

I needed to find out how to cancel Paypal recurring payments and subscriptions recently. I checked my previous post on the subject and discovered that the instructions were out of …

Read Story
Topics:How To/TipsLocal Business Marketingpaypal recurring payments

by Jo Shaer, on September 15, 2014

A few months ago, we got a call from Shencare Community Transport in Birmingham. They provide transport facilities for community groups - so helping the elderly and disabled to get …

Read Story
Topics:Web DesignMobile Website Design

by Jo Shaer, on September 13, 2014

During one of our social media consultations in Southend, our student wanted to know how to block an ex boyfriend. Well, you go to the profile you want to block …

Read Story
Topics:Foursquare

by Jo Shaer, on September 11, 2014

You may have discovered that you have more than one Twitter account and don't want to have to manage a second. You may have been told by your employer to …

Read Story
Topics:Twitter

by Jo Shaer, on September 9, 2014

Following on from this post talking about how some of the bigger banks and financial institutions have banned their employees from using social media in an attempt to stop unprofessional …

Read Story
Topics:FacebookLinkedInGoogleTwittersocial media

by Jo Shaer, on September 8, 2014

On my Facebook training course, I tell students that the reason why they need a Facebook business page rather than a Facebook group is because Google indexes Facebook's business pages …

Read Story
Topics:Facebook

by Jo Shaer, on September 8, 2014

I had to change the Google Plus and Google account owner details for one of my clients. The member of staff who originally set everything up for the business had …

Read Story
Topics:Google

by Jo Shaer, on September 3, 2014

I come from a family of insurance brokers and underwriters. I was married to a solicitor for 20 years. I read the small print in the contracts and I try …

Read Story
Topics:Small BusinessWomen and Small Business

by Jo Shaer, on August 26, 2014

Jo, I created a LinkedIn Company page for my Fire & Security company years ago but now I can't remember how to log into it! Here's some help for David …

Read Story
Topics:LinkedInfire & security

by Jo Shaer, on August 25, 2014

So you can't get into your LinkedIn Company page for some reason and decide that you want to start again. However, it's not that easy! You can only delete a …

Read Story
Topics:LinkedIn

by Jo Shaer, on August 23, 2014

Lollipop Local are looking to employ an apprentice and we've just started looking through some of the resumes with a view to starting the interview process. What we wanted was …

Read Story
Topics:Small BusinessWomen and Small Business

by Jo Shaer, on August 22, 2014

My lovely friend Wayne from horkan.com has the answer to something that was asked recently on one of our Facebook training workshops. What happens if I like everything that Facebook …

Read Story
Topics:Facebook

by Jo Shaer, on August 16, 2014

Whilst we were on our summer break, we purchased The Guardian one day in Waitrose. Well, strictly speaking, we didn't because it was free if you spent a certain amount …

Read Story
Topics:Local SEO

by Jo Shaer, on August 15, 2014

Create a Facebook Business Page So when you create a Facebook account - that's your personal profile. It's where you make friends and put up status updates that are personal …

Read Story
Topics:FacebookSocial Media For Business

by Jo Shaer, on August 14, 2014

how do i hide my birthday on facebook I missed my designer's birthday recently - Facebook didn't tell me to congratulate him. So I messaged him to how this could …

Read Story
Topics:Facebook

by Jo Shaer, on August 14, 2014

SADLY THE 'GET INTRODUCED' FEATURE IS NO LONGER AVAILBLE. I was watching an interesting webinar on how to make sure that your connections include influencers and referrers who will become …

Read Story
Topics:LinkedIn

by Jo Shaer, on August 12, 2014

I hate Facebook Messenger. And I hate the fact that Facebook force me to install it as an app on my mobile phone if I want to view any of …

Read Story
Topics:FacebookMobile Phones

by Jo Shaer, on August 10, 2014

We received a communication from the Co-operative Bank recently talking about Vishing. Obtaining personal information over the telephone in order to commit a fraud has been around for a while …

Read Story
Topics:Mobile Phones

by Jo Shaer, on August 5, 2014

Infographic about what personal information you may have given away and where you did it. Big data is big business. You need to think carefully about what you put on …

Read Story
Topics:Facebooksocial media

by Jo Shaer, on July 31, 2014

Another great question, this time from a one to one social media training consultation this week. Why you might need to change the email you use for your Facebook login? …

Read Story
Topics:Facebook

by Jo Shaer, on July 29, 2014

It was a question that came up during a one to one training consultation on Facebook with Caron. How can I stop these stupid game invitations on Facebook? I felt …

Read Story
Topics:Facebook

by Jo Shaer, on July 28, 2014

Great infographic from Vertical Response that gives the Dos and Don'ts of using Facebook for Business Courtesy of: VerticalResponse …

Read Story
Topics:Facebook

by Jo Shaer, on July 25, 2014

Every time I run one of my Facebook workshops, I talk about a survey conducted by Legal & General where they discovered that 9 out of 10 adults who use …

Read Story
Topics:Facebook

by Jo Shaer, on July 22, 2014

There are three ways that you can use Reviews on Google Adwords. First there are the two ways to get the little gold stars - with thanks to Joy Hawkins …

Read Story
Topics:Local Business MarketingGoogle My BusinessGoogle Adwords

by Jo Shaer, on July 21, 2014

Sometimes you may feel that your website is not working for you. And it certainly can be the case if you don't put as much effort into marketing your website …

Read Story
Topics:How To/TipsSmall BusinessWeb DesignLocal Business Marketing

by Jo Shaer, on July 19, 2014

We've had to ask ourselves when you stop contacting prospects about a product. Every week for the best part of a year, Jon has pitched about our social media training …

Read Story
Topics:social mediaSmall Business

by Jo Shaer, on July 16, 2014

Why keeping it real is vital to using Google+ safely Google Plus's rule was quite clear. Just like Facebook, they wanted to ensure that there were only real people on …

Read Story
Topics:Google

by Jo Shaer, on July 14, 2014

One of our clients has received an invoice from a previous hosting supplier but doesn't know if they should pay it or not. It is for hosting their website... but …

Read Story
Topics:Small BusinessWeb Design

by Jo Shaer, on July 13, 2014

Great question from a new business owner we are about to start working with. We had talked through the importance of choosing the right keywords a responsive, optimised website that …

Read Story
Topics:Small BusinessWomen and Small Business

by Jo Shaer, on July 12, 2014

One of our clients received an email from a new, start up directory for personal trainers. They asked us if we thought it was worth paying for listing there. There …

Read Story
Topics:Search Engine OptimisationLocal Business Marketing

by Jo Shaer, on July 10, 2014

When you try to link your personal page to your business page, it can be quite easy to get it wrong. We've started noticing a lot of 'suitcase pages' showing …

Read Story
Topics:Facebook

by Jo Shaer, on July 7, 2014

A few months back, LinkedIn accepted my request to be one of the first to publish on LinkedIn. I posted two or three times and got some more eyeballs on …

Read Story
Topics:Pinterest

by Jo Shaer, on July 5, 2014

A couple of weeks ago, it was announced that the Google Authorship images would be discontinued. These were the little photographs that appeared next to your name if your website …

Read Story
Topics:Pinterest

by Jo Shaer, on July 4, 2014

I have to admit I am a bit fed up with LinkedIn Company pages. Mine has been live now for over a year and I have still managed to accumulate …

Read Story
Topics:LinkedInPinterest

by Jo Shaer, on July 2, 2014

Oh how we all laughed! The Local SEO Pros of the world united in sniggering at Google's most recent advert for Google My Business in the US. It would seem …

Read Story
Topics:LinkedInGoogle SearchGoogle PlacesGoogle My Business

by Jo Shaer, on July 1, 2014

I was reading the FSB's Business Network magazine this month and found a really interesting article on why business owners need to write a Will. Richard Wood, Technical Advisor of …

Read Story
Topics:Small BusinessWomen and Small Business

by Jo Shaer, on June 30, 2014

It's been a bad week for the Lollies when it comes to Facebook. First up, they decided to tell everyone that our website might be unsafe. Yup, even though we …

Read Story
Topics:FacebookLocal Business Marketing

by Jo Shaer, on June 28, 2014

So you've created your Twitter account and they've told you that you will get a confirmation email to the account you used to set up your new Twitter. But nothing …

Read Story
Topics:Twitter

by Jo Shaer, on June 27, 2014

I really like what Ed Milliband was saying last week about changing the arrangements for Jobseeker Allowance so that it was paid to people who were training to acquire the …

Read Story
Topics:Small BusinessWomen and Small Business

by Jo Shaer, on June 26, 2014

One of my clients set up a Facebook ads account in US Dollars rather than British Pounds. We thought it would be easy to change this after completion of the …

Read Story
Topics:Facebook

by Jo Shaer, on June 25, 2014

In the week that we put in our application to employ an apprentice, I began to feel a distinct sense of panic as I read the June/July edition of the …

Read Story
Topics:Small BusinessWomen and Small Business

by Jo Shaer, on June 24, 2014

This month's FSB Business Network magazine was interesting from several perspectives relating to our plans to employ an Apprentice from our friends at ITEC in Basildon. There was an article …

Read Story
Topics:Small BusinessWomen and Small Business

by Jo Shaer, on June 23, 2014

The latest news from Google world is the launch of Google My Business. This is the product that will replace both Google Places, Google Places For Business and Google Plus …

Read Story
Topics:GoogleGoogle PlacesGoogle My Business

by Jo Shaer, on June 21, 2014

My client just followed Facebook's instructions to change the currency on her Facebook Ad Account. They put this notification at the top of her page and also at the top …

Read Story
Topics:FacebookLocal Business Marketing

by Jo Shaer, on June 21, 2014

If you are a local business on Facebook, your customers will be able to leave Reviews of your business. How to leave a review on Facebook You should see the …

Read Story
Topics:FacebookLocal Business Marketing

by Jo Shaer, on June 20, 2014

[question ask="Hi Jo, I have created my facebook business page. Do I try and 'get friends'? Does it work the same way as personal facebook? Is it linked to my …

Read Story
Topics:FacebookLocal Business Marketing

by Jo Shaer, on June 16, 2014

Just what is Twitter? It was a question asked at my latest Tweeting 4 Twits training course last week. Well, Twitter is a way of communicating with people across the …

Read Story
Topics:Twitter

by Jo Shaer, on June 14, 2014

UPDATED FOR 2014 LAYOUT CHANGE - Log in to twitter.com. In the menu at the top of your Twitter profile, select Me How To Edit Your Twitter Profile 2014 Now, …

Read Story
Topics:Twitter

by Jo Shaer, on June 14, 2014

Via: Great infographic from PowerFormula Do you know how to use LinkedIn for business? Come on our training course and find out what you need to do to use your …

Read Story
Topics:LinkedIn

by Jo Shaer, on June 12, 2014

Interesting question that came up in one of my training sessions on LinkedIn this week. "Can I make my LinkedIn profile invisible until I am happy to publish it?" Yes, …

Read Story
Topics:LinkedIn

by Jo Shaer, on June 11, 2014

You can log into Foursquare using your Facebook or Twitter account. How do I add my business to Foursquare First you need to create a listing. Go to the business …

Read Story
Topics:Foursquare

by Jo Shaer, on June 10, 2014

If you work from home and want to hide your address so that it does not show on the internet, you can still show up in Google maps without revealing …

Read Story
Topics:GoogleGoogle Places

by Jo Shaer, on June 9, 2014

Facebook is currently rolling out the latest round of changes to personal timelines and also to business pages. You can find out more about how this affects your Facebook business …

Read Story
Topics:Facebook

by Jo Shaer, on June 8, 2014

Don't be afraid! Google Plus is actually very similar to Facebook in terms of how to use it. What's the difference between Facebook and Google Plus? So, what's the difference? …

Read Story
Topics:GoogleGoogle Places

by Jo Shaer, on June 7, 2014

UPDATED FOR JUNE 2014 I wanted to add an Admin to my Facebook business page so the easiest way is to find that person in the list of people who …

Read Story
Topics:FacebookLocal Business Marketing

by Jo Shaer, on June 7, 2014

How to leave Google Plus was a question that was asked in a variety of ways at our recent Google+ Training Workshop. So when you ask how to leave Google …

Read Story
Topics:Google

by Jo Shaer, on June 6, 2014

UPDATED FOR THE NEW GOOGLE MY BUSINESS LAUNCH Following on from our post on what type of Google+ page you need for your business, this is what you need to …

Read Story
Topics:GoogleGoogle Places

by Jo Shaer, on June 5, 2014

This came in to the Contact Form on our website. I would like to talk to you about seo for my some websites please call me as possible 0703 *** …

Read Story
Topics:Local Business Marketing

by Jo Shaer, on June 2, 2014

LinkedIn are rolling out their new layout in 2017. If your profile is using the new layout, please click here to learn how to remove your birthday from your profile …

Read Story
Topics:LinkedIn

by Jo Shaer, on June 2, 2014

Google+ Local or Google+ Business page is the question that caused the most problems during my first Google+ training course. And then Google decided to change Google Places/Plus Local to …

Read Story
Topics:GoogleGoogle Places

by Jo Shaer, on May 31, 2014

Great infographic from The Social Media Hat showing the numbers of active users on the main social media platforms. Are you making the most of social media for your business? …

Read Story
Topics:social media

by Jo Shaer, on May 30, 2014

A great question that we were asked today. Why is LinkedIn showing a random image from my clients website on her profile? This is what happens when you add a …

Read Story
Topics:LinkedIn

by Jo Shaer, on May 30, 2014

My first Sponsored InMail arrived in my LinkedIn inbox yesterday morning. It looked like a normal message until I clicked through to view it. Then I saw the full example …

Read Story
Topics:LinkedIn

by Jo Shaer, on May 29, 2014

I won a prize in a Facebook competition a couple of weeks ago! Hurrah! Sadly, I was not able to collect on the prize. [Tweet "Why announcing winners of your …

Read Story
Topics:FacebookLocal Business Marketing

by Jo Shaer, on May 28, 2014

It's great having a Google Places/Plus Local Business Page because other people can leave you nice reviews. It's also great that other people can upload images of them having a …

Read Story
Topics:GoogleGoogle Places

by Jo Shaer, on May 27, 2014

I had a call from a taxi driver recently. He said he wanted my help with Google Places. His question? Why are other people's ads appearing on my Google Places …

Read Story
Topics:GoogleGoogle PlacesLocal Business Marketing

by Jo Shaer, on May 26, 2014

Social Media Workshops Tweeting for Twits Is Twitter working for your business? 40% of the 15 million Twitter users in the UK only ever read tweets. So, just because no …

Read Story
Topics:Twitter

by Jo Shaer, on May 26, 2014

Jo has been running 90 minute workshops on Facebook for groups of small business owners in Essex for the last 18 months. These also covered the basics of Social Media …

Read Story
Topics:Facebook

by Jo Shaer, on May 26, 2014

One of the questions I most often get asked on my Google+ training is what is Google Places? With the arrival of Google Plus, there are several types of business …

Read Story
Topics:GoogleGoogle Places

by Jo Shaer, on May 26, 2014

High Visibility Social Media Are you Lost on LinkedIn? Does your profile get you noticed? For the last 18 months Jo has been running 60 minute training seminars help business …

Read Story
Topics:LinkedIn

by Jo Shaer, on May 25, 2014

Another great question from an attendee of our Twitter training course was: [question ask="Do you know if it is possible to set up an auto thank you message to new …

Read Story
Topics:Twitter

by Jo Shaer, on May 24, 2014

It was Sam from 137 Digital's stand in at the BNI who did an entire 60 second pitch consisting of "We, we, we, I, I, I, me, me, me, us, …

Read Story
Topics:Web DesignLocal Business Marketing

by Jo Shaer, on May 23, 2014

On Wednesday 21 May, Lollipop Local joined Ford Dunton's Andrew Bruell, Ian Mullins of MC2 Marketing in Brentwood and Paul Forster from Chelmsford accountants', Bird Luckin to give advice on …

Read Story
Topics:Search Engine OptimisationLocal Business MarketingSocial Media and SEO

by Jo Shaer, on May 22, 2014

One of the attendees of our Twitter training course recently asked what link shortener should be used on Twitter. Personally, I use Hootsuite which automatically gives me an owly short …

Read Story
Topics:Twitter

by Jo Shaer, on May 21, 2014

So you gave Google your mobile phone number so it could verify your information and keep you advised if anyone tried to access your account. But now you've got a …

Read Story
Topics:GoogleGoogle Places

by Jo Shaer, on May 19, 2014

I am not alone in disliking giving my email and access to other personal information when I access something with a Facebook app. I know from personal feedback when I …

Read Story
Topics:Facebook

by Jo Shaer, on May 18, 2014

Another great question from our recent LinkedIn training workshop. Can I add my social media manager as an admin to my LinkedIn Company page? I know that to create the …

Read Story
Topics:LinkedIn

by Jo Shaer, on May 16, 2014

The new Twitter layout is rolling out to most people over the next few weeks. It really does look a lot like Facebook - why would they do that? I …

Read Story
Topics:Twitter

by Jo Shaer, on May 15, 2014

Back in 2012, there was an announcement from PC World that a security breach at Zendesk, the customer service support platform, had resulted in the possibility of hacks to accounts …

Read Story
Topics:Twitter

by Jo Shaer, on May 15, 2014

After years as a Global Search Engine, Google went Local and Mobile in the UK. By mixing up the order of importance on their results pages, they levelled the playing …

Read Story
Topics:GoogleGoogle Places

by Jo Shaer, on May 14, 2014

Further to my recent SEO Warning about the business owner who could not get his website to rank for his own name, here is another similar tale with a twist …

Read Story
Topics:Search Engine Optimisation

by Jo Shaer, on May 13, 2014

Google say that 18% of local searches via a smartphone result in a sale within a day. And that 4 out of 5 customers want search ads to be customised …

Read Story
Topics:Google Search

by Jo Shaer, on May 12, 2014

April 2014 Update: Google Places Help should now read Google Plus Local Help Has your Google Places listing dropped off the front page? Have you moved office and want to …

Read Story
Topics:GoogleGoogle Placesgoogle places help

by Jo Shaer, on May 9, 2014

I had a potential client contact us this week asking for help with 'getting to the front page of Google'. The only information I was given was the person's name …

Read Story
Topics:Search Engine OptimisationWeb DesignLocal SEO

by Jo Shaer, on May 8, 2014

This week I ran a Twitter training course in Brentwood at Warley Park Golf Club. Great twitter training today @JoShaer cant wait for the next course on blogging tomorrow — …

Read Story
Topics:Twitter

by Jo Shaer, on May 6, 2014

This one has come up a couple of times after people have been on our Facebook training course. I have a friend in real life but when we go to …

Read Story
Topics:Facebook

by Jo Shaer, on May 3, 2014

Further to my post about cups of coffee inspired by the BBC2's Business Boomers about the Coffee Hot Shots, there was one aspect of the programme that I did not …

Read Story
Topics:Local Business Marketing

by Jo Shaer, on May 2, 2014

A question that came up recently on one of our Facebook training courses. [question ask="I have found someone using my photo and my friend's last name with a fraudulent identity …

Read Story
Topics:Facebook

by Jo Shaer, on April 30, 2014

Lollipop Local are running regular Twitter training courses at their new offices in 1729a London Road, Leigh on Sea, Essex. We now have a brand new training room which can …

Read Story
Topics:Twitter

by Jo Shaer, on April 29, 2014

You can choose who you want your status updates to publish to by selecting individual names or circles or public at the bottom of each post on Google+. However, if …

Read Story
Topics:Google

by Jo Shaer, on April 28, 2014

BBC2's Business Boomers about the Coffee Hot Shots took me back to my childhood where coffee came in one size dependent on the crockery of the shop you were in …

Read Story
Topics:Women and Small Business

by Jo Shaer, on April 27, 2014

Amazon has become a regular component of our life through both our affiliate marketing efforts and our shopping experience when time is tight so I enjoyed the episode of Business …

Read Story
Topics:Small Business

by Jo Shaer, on April 26, 2014

There are a few options here and it depends whether you are talking about messages from strangers or from existing connections. Stop messages from people who are not already connections …

Read Story
Topics:LinkedIn

by Jo Shaer, on April 23, 2014

Social Media Today tell us that as of September, there were over 15m Twitter users in the UK with 80% active on mobile devices (compared to only 60% globally) Over …

Read Story
Topics:social media

by Jo Shaer, on April 22, 2014

We watched The Wolf of Wall Street last week. The story of Jordan Belfort's rise and fall as a stockbroker in the 1980s... and then his rise again as a …

Read Story

by Jo Shaer, on April 21, 2014

Search Engine OptimisationSearch Engine Optimisation is one of those terms that has spawned an industry of charlatans. Whether you live in Essex or elsewhere around the globe, there cannot be …

Read Story
Topics:Search Engine OptimisationSocial Media and SEOLocal SEO

by Jo Shaer, on April 20, 2014

Blocking is a new feature that was introduced by LinkedIn in February. Blocking a connection on LinkedIn You go to the person's profile - this means that you can only …

Read Story
Topics:LinkedIn

by Jo Shaer, on April 19, 2014

[question ask="When my new website is be ready to roll out, I presume I can take my domain name with me?"][/question] Another great question after one of our training courses …

Read Story
Topics:Webmistress HostingHow To/TipsWeb Design

by Jo Shaer, on April 15, 2014

Last week we were really proud to be asked to sponsor and present the first Social Media Apprentice Award at ITEC for 2014. There were several other categories: Adult Learner …

Read Story
Topics:social media

by Jo Shaer, on April 14, 2014

Heartbleed is the latest virus/hack issue to trend across the webisphere. It is a security flaw which takes the form of a bug in a piece of software called OpenSSL …

Read Story
Topics:social mediaWebmistress HostingSmall Business

by Jo Shaer, on April 13, 2014

No matter what they tell you, Google's not your friend Their goal in life is really just to make you spend spend spend They'll send you special offers, cos you're …

Read Story
Topics:Google Adwords

by Jo Shaer, on April 12, 2014

I had a day off today - for my birthday :) And a late lunch at the fantastic Sand Bar and Seafood Restaurant in The Broadway, Leigh-on-Sea. With Jon - …

Read Story
Topics:FacebookSmall BusinessWomen and Small Business

by Jo Shaer, on April 11, 2014

NO!!!! Please don't do that! Just as with Facebook and LinkedIn, Google's guidelines confirm that the main profile on Google+ has to be a person with a first and last …

Read Story
Topics:GoogleGoogle Places

by Jo Shaer, on April 10, 2014

Yes you can add your maiden name to your Google+ account. And your Ph.D or other letters of accreditation. Here's how: Go to your Google+ profile. Click Profile in the …

Read Story
Topics:Google

by Jo Shaer, on April 9, 2014

[question ask="I have two Twitter accounts - what should I do?"][/question] Great question from Angela at Inner-Body Pilates after one of our Tweeting 4 Twits Social Media Courses in Leigh …

Read Story
Topics:Twitter

by Jo Shaer, on April 8, 2014

192.com is a scraper site. Even if you have not set up an account to list your business there, this directory may well still show your contact details. Judging from …

Read Story
Topics:Local Business MarketingCustomer Services

by Jo Shaer, on April 7, 2014

I ran one of my Google Adwords training courses for a local Essex business woman recently. She was paying an Adwords Management Company over £200/month to run her account and …

Read Story
Topics:Google Adwords

by Jo Shaer, on April 6, 2014

I was on a great workshop in Brentwood this week. It was all about developing your personal brand with Elaine Smith from Inside Out. Your personal brand should not be …

Read Story
Topics:Small BusinessLocal Business MarketingWomen and Small Business

by Jo Shaer, on April 4, 2014

[question ask="Jo, how do I search for the relevant # for my business? i.e. bookkeeping, accounts, tax etc?"][/question] Great question about hashtags from Crystal from Thurrock on our recent Twitter …

Read Story
Topics:Twitter

by Jo Shaer, on April 2, 2014

Facebook Featured functions updated for April 2014. You now access Featured Likes, Page Owners and Admins via the navigation bar above the cover image. Click on the Settings option. In …

Read Story
Topics:Facebook

by Jo Shaer, on April 2, 2014

Facebook Ads have been completely out of kilter recently but whether there is an actual fraud or if it is just inefficient planning I am not totally sure. This chap …

Read Story
Topics:FacebookLocal Business Marketing

by Jo Shaer, on March 30, 2014

[question ask="How do you delete a direct message on Twitter?"][/question] Especially for the lovely Hilary at Kibbles Mill who asked the question on my Twitter training course last week. You …

Read Story
Topics:Twitter

by Jo Shaer, on March 29, 2014

News from Twitter on photos this week. You can now upload up to four photos in any one tweet on mobile. And, just like on Facebook, you can tag up …

Read Story
Topics:Twitter

by Jo Shaer, on March 28, 2014

I'm not quite sure what all this means but a client received an email from Scoot telling them that they are now the authorised reseller of Bing Places. Last I …

Read Story
Topics:Bing

by Jo Shaer, on March 28, 2014

After the success of our social media workshop in Chelmsford recently, we're really excited about our next Twitter training course in Brentwood. Remember to come and find us on Twitter …

Read Story
Topics:TwitterSocial Media For Business

by Jo Shaer, on March 24, 2014

The March/April 2014 edition of the FSB's The Voice Essex is a spotlight on women in business in the UK. The front page trumpets that there are around 860,000 SMEs …

Read Story
Topics:social mediawomen in businessWomen and Small Business

by Jo Shaer, on March 23, 2014

Great training course with some of the Chelmsford representatives of Forever Living in February. These included Southern Lights Aloe and Lifestyle Choices Today It was really interesting to see how …

Read Story
Topics:Facebooksocial mediaWomen and Small Business

by Jo Shaer, on March 22, 2014

Some of Jon's business cards have the old Birmingham phone number on them. When I say some, I mean about 300! It just seems such a shame to thrown them …

Read Story
Topics:How To/Tips

by Jo Shaer, on March 21, 2014

Lollipop Local are delighted to announce that they now offer Hootsuite training from their base in Leigh-on-Sea in Essex. You can come to our offices or we can visit you …

Read Story
Topics:FacebookLinkedInGoogleTwittersocial mediaHow To/TipsYouTubePinterest

by Jo Shaer, on March 19, 2014

A question that has been asked a lot recently is who can see my Email address on LinkedIn? The answer is: only first degree connections and people you have emailed …

Read Story
Topics:LinkedIn

by Jo Shaer, on March 18, 2014

What's that sticking out? My lovely designer was looking at a post I had put onto our blog. He was viewing it on his iPhone and, about half way down, …

Read Story
Topics:FacebookLinkedInGoogleWeb DesigniPhone problems

by Jo Shaer, on March 15, 2014

A worrying blog post from Krebson Security about yet another attack on Wordpress blogs. 42,000 of them this time. The latest attack leveraged the pingback feature which allows other sites …

Read Story
Topics:Webmistress HostingWordpress Tutorials

by Jo Shaer, on March 13, 2014

Getting online customer reviews is difficult enough to start with, particularly on your Google Places/Plus Local page. But if a customer does take the time to say something nice about …

Read Story
Topics:GoogleGoogle Places

by Jo Shaer, on March 12, 2014

Now regular readers will have heard me banging on about not using a personal timeline if you are a business. And how we can help you to stop being a …

Read Story
Topics:FacebookLocal Business Marketing

by Jo Shaer, on March 11, 2014

[question ask="Why can't I see the location on profiles when I view with the mobile Twitter app?"][/question] Another great question from one of our Twitter training courses in Brentwood. In …

Read Story
Topics:TwitterHow To/Tips

by Jo Shaer, on March 10, 2014

[question ask="Is there any easier way to like another business on Facebook as your business page?"][/question] Jenny of Travel Counsellors, Brentwood Great question from Jenny whilst I was at a …

Read Story
Topics:FacebookLocal Business Marketing

by Jo Shaer, on March 8, 2014

It was most frustrating! A new site and we were setting up Google Authorship using Yoast's SEO Plugin. But my own User name just did not appear in any of …

Read Story
Topics:How To/TipsWordpress Tutorials

by Jo Shaer, on March 7, 2014

"Oooh, you LinkedIn criminal!" Following on from my post about not being a Facebook criminal, the habit of creating a personal profile in the name of a business is spreading …

Read Story
Topics:LinkedIn

by Jo Shaer, on March 6, 2014

So, you've created your Twitter account! And now you need to start finding people to follow in the hope that they will follow you back. So, you go to the …

Read Story
Topics:Twittertwitter who to followSocial Media and SEO

by Jo Shaer, on March 6, 2014

[question ask="Why are your blog posts on Facebook saying 'First published on Lollipop Local: SEO?' It's very irritating!"][/question] Great question from the lovely Ian from TheSocialGolfer.com Well, I use an …

Read Story
Topics:Facebook

by Jo Shaer, on March 6, 2014

I wrote a post recently about why individuals on Facebook should not connect with businesses who had set themselves up as a personal profile - the Facebook criminals. The difference …

Read Story
Topics:Facebook

by Jo Shaer, on March 5, 2014

One of our clients, let's call her Philippa, signed up to Facebook and created a personal profile. She immediately received two invitations to be friends with existing members. Facebook had …

Read Story
Topics:FacebookLinkedInTwitter

by Jo Shaer, on March 4, 2014

I was giving a special training session to a group of ladies from Chelmsford, who are independent distributors of a particular range of products. It was a question that I …

Read Story
Topics:FacebookHow To/Tips

by Jo Shaer, on March 3, 2014

This month we have been working with Louise of The Sand Bar & Seafood Company in The Broadway, Leigh-on-Sea. They had not created a Facebook page but an unclaimed one …

Read Story
Topics:Facebook

by Jo Shaer, on March 2, 2014

I was updating my listing over in the Federation of Small Businesses Directory but it would not allow me to complete the listing unless I put in my SIC Number …

Read Story
Topics:Small Business

by Jo Shaer, on March 1, 2014

[question ask="Was just checking Webmaster Tools and we seem to have some kind of HATOM mark up error on 711 entries since 10 January. Looks like they are all blog …

Read Story
Topics:Webmistress HostingWeb Design

by Jo Shaer, on February 27, 2014

A feature of Twitter that has been on the rise recently has been Twitter Chats aka Twitter Live Chats which appear as #TownHour. What is Twitter Chat For Towns? These …

Read Story
Topics:TwitterHow To/Tips

by Jo Shaer, on February 24, 2014

[question ask="Jo, I just ran up a £1500 debt on my credit card using Google's Pay Per Click. Do you offer some basic Adwords training so I can stop this …

Read Story
Topics:Google Adwords

by Jo Shaer, on February 23, 2014

On the most recent edition of Dragon's Den on the BBC, there was a business woman dressed very smartly and doing a fantastic pitch for investment. But the camera seemed …

Read Story
Topics:women in business

by Jo Shaer, on February 22, 2014

[question ask="If I search on Twitter for the same word or phrase with or without a hashtag, won't it bring up the same answers?"][/question] A question which rather threw me …

Read Story
Topics:Twitter

by Jo Shaer, on February 21, 2014

It's quite hard to remember the Google Adwords character limits so I thought I would write a little blog post as a reminder. Hopefully this is something that will help …

Read Story
Topics:Google Adwords

by Jo Shaer, on February 20, 2014

Back in 2013, transferring the registrant of a .co.uk was much more complicated. A client had asked us for help with changing the name of the registrant. The limited company was …

Read Story
Topics:Webmistress HostingSmall Business

by Jo Shaer, on February 18, 2014

It was an interesting day. Browsing status updates on LinkedIn, I came across a picture of a lion which was accompanied by the slogan Get 30,000 LinkedIn Connections Super Fast! …

Read Story
Topics:LinkedIn

by Jo Shaer, on February 16, 2014

UPDATED FOR 2014. Of course, Google Plus finally started to make the platform easier to use recently. If you hover over your picture at the top right of your navigation …

Read Story
Topics:Google

by Jo Shaer, on February 15, 2014

[question ask="I have set up my Shortstack tab to collect email addresses and add them to a dedicated list on Mailchimp. I have set up Mailchimp to tell me if …

Read Story
Topics:Email

by Jo Shaer, on February 14, 2014

The lovely Philippa from Flora's Gardens was having some training on Facebook. She didn't want to have an active personal profile but she did want to be able to upload …

Read Story
Topics:Facebook

by Jo Shaer, on February 13, 2014

Further to our posts on how to change the registrant of a .co.uk website, here's another question that has come up from clients. What happens if your domain lists someone …

Read Story
Topics:Webmistress HostingSmall Business

by Jo Shaer, on February 11, 2014

Since the announcement that Twitter was showing images in their newsfeed , it has become common place. But not if you don't know how! If you upload an image to …

Read Story
Topics:Twitter

by Jo Shaer, on February 10, 2014

Many co-workers share a Google Calendar so they can both see what the other one is up to and synchronise to ensure there is adequate cover for telephones. Dr Jon …

Read Story
Topics:How To/TipsSmall Business

by Jo Shaer, on February 8, 2014

[question ask="Jo, we can't get our new email address to send or receive through Windows Live Mail 2012. But our old one still works fine. What's going on?"][/question] I dread …

Read Story
Topics:EmailWebmistress HostingHow To/Tips

by Jo Shaer, on February 7, 2014

Even if you're determined to use Facebook only for your business, you still need to have created a personal profile. From there you create your Facebook business page. But you …

Read Story
Topics:Facebook

by Jo Shaer, on February 4, 2014

Back in February 2013, we wrote a post on why buying backlinks was bad. On June 16 2013, Google updated its ranking advice: It used to say: “In general, webmasters …

Read Story
Topics:Search Engine OptimisationSEO For Business

by Jo Shaer, on February 3, 2014

At Lollipop Local, we've been building simple tab apps to go under the cover image on your Facebook page for over a year now. When you are on your PC …

Read Story
Topics:Facebook

by Jo Shaer, on January 31, 2014

[question ask="How can I get a joint profile picture and cover image on Facebook"][/question] Great question today from our friends at Crown Vocational Training. The first time I saw one …

Read Story
Topics:Facebook

by Jo Shaer, on January 30, 2014

Of course many businesses would like to have a personal profile rather than a Facebook business page because it makes it easier for you to approach potential customers. Friends can …

Read Story
Topics:Facebook

by Jo Shaer, on January 29, 2014

There is nothing worse than logging into your Wordpress website and finding page after page of spam comments. Well, actually there is! It's logging into your Wordpress website and finding …

Read Story
Topics:Web DesignWordpress Tutorials

by Jo Shaer, on January 28, 2014

With all the changes to Lollipop Local over the last few weeks, we needed to upload an updated header image to our LinkedIn Company Page. However, it was easier said …

Read Story
Topics:LinkedIn

by Jo Shaer, on January 27, 2014

Thanks to All Facebook for the heads up that you can now reply as your business to Facebook Reviews. The Reviews box has been there a while for local businesses …

Read Story
Topics:Facebook

by Jo Shaer, on January 26, 2014

It's really simple to leave a Facebook group. On the Facebook Group page, you hover over the cog setting at the top right. Down near the bottom is the option …

Read Story
Topics:Facebook

by Jo Shaer, on January 24, 2014

[question ask="Jo, How can I remove members from my Facebook Group?"][/question] The only way you can remove a member from a Facebook Group - whether it is Open, Closed or …

Read Story
Topics:Facebook

by Jo Shaer, on January 20, 2014

Do I still need a LinkedIn personal profile if I've got a Company page for my business?The short answer is Yes. Setting up a LinkedIn Personal Profile and Company Page …

Read Story
Topics:LinkedIn

by Jo Shaer, on January 18, 2014

At least once a month, I receive an email in my gmail account from the GMail Team titled Message Left On Server from 'Name of Business' If I click on …

Read Story
Topics:EmailHow To/Tips

by Jo Shaer, on January 17, 2014

I don't know how I managed it but suddenly my CAPS LOCK went into reverse. What is Caps Lock in reverse? So, when I had pressed Caps Lock on, the …

Read Story
Topics:How To/Tips

by Jo Shaer, on January 16, 2014

After my most recent LinkedIn Workshop, I went on to LinkedIn and noticed that there was yet another change. Previously, there was an Activity section in your profile. It was …

Read Story
Topics:LinkedIn

by Jo Shaer, on January 15, 2014

Jo, Can you disconnect from people on LinkedIn? How do you remove a connection? Another great question that came up during my LinkedIn Workshop this week. How to remove a …

Read Story
Topics:LinkedIn

by Jo Shaer, on January 14, 2014

Looking at my Google Calendar recently, I realised that there were events there which I had not accepted. In some cases, I wasn't even aware that they were happening! It …

Read Story
Topics:GoogleHow To/Tips

by Jo Shaer, on January 13, 2014

Rather alarming to read a post about the new Email via Google+ function from Mashable. This announcement from Google looks likely to lead to Google+ Spam. Rolling out over the …

Read Story

by Jo Shaer, on January 11, 2014

During the fiasco of the transfer of business customers from LloydsTSB to TSB Business, I originally wanted to stay with Lloyds for easier access to the most local bank. However, …

Read Story
Topics:Small BusinessCustomer Services

by Jo Shaer, on January 10, 2014

As well as using the advanced search feature mentioned in our How to use LinkedIn post, there are other ways of using LinkedIn for sales. Find more people to follow …

Read Story
Topics:LinkedIn

by Jo Shaer, on January 7, 2014

Interesting infographic from Boot Camp Digital. It seems to foretell the end of Vine - because of the success of Instagram videos. And also the demise of Facebook - well …

Read Story
Topics:FacebookGooglesocial media

by Jo Shaer, on January 6, 2014

[question ask="Jo, I've had an email asking if I want to buy MyKeywordInMyTown.co.uk - should I buy it?"]We've had a lot of questions about this recently. And the answer, as …

Read Story
Topics:Search Engine Optimisationexact match domainsLocal SEO

by Jo Shaer, on January 5, 2014

You may have noticed on Friday that our website was down for maintenance. It was a site that I put together using my very basic Wordpress skills three years ago …

Read Story
Topics:Search Engine OptimisationWeb Design

by Jo Shaer, on January 2, 2014

If you want to list your blog on Technorati, first you need to sign up and submit your blog's details. They will then send you a verification code which you …

Read Story
Topics:technorati-claimSEO For Business

by Jo Shaer, on December 30, 2013

One of my client's local business pages was mysteriously changed to a community page for martial arts overnight and he was not sure how it had happened or, more importantly, …

Read Story
Topics:FacebookLocal Business Marketing

by Jo Shaer, on December 27, 2013

There are lots of ways that a business can communicate with potential customers. But there are a growing number of ways where you can blot your copybook before you get …

Read Story
Topics:Local Business Marketing

by Jo Shaer, on December 24, 2013

Following on from my post about the people who could not get into their Facebook personal profiles, someone else asked me how to contact Facebook. These are the forms that …

Read Story
Topics:Facebook

by Jo Shaer, on December 22, 2013

Two incidents where people have called us saying "I can't get into my Facebook personal profile" Suspended for trying to add an admin to a business page using the business …

Read Story
Topics:Facebook

by Jo Shaer, on December 20, 2013

When the membership of your business networking group starts to grow, its power can be extended if the members work together to promote each other on social media platforms like …

Read Story
Topics:Twitter

by Jo Shaer, on December 19, 2013

Further to my post on late payment problems, I read an article in the FSB's Network Magazine by Philip King, the Chief Executive of the Institute of Credit Management (ICM) …

Read Story
Topics:women in businessSmall Businessprompt paymentWomen and Small Business

by Jo Shaer, on December 19, 2013

Jo, How Do I Link My Facebook Business Page to Twitter so that the status updates post on the home stream there? Whilst I would not advocate ONLY auto posting …

Read Story
Topics:FacebookTwitterlink facebook to twitter

by Jo Shaer, on December 17, 2013

Jo, I've had this email from Nominet about showing my personal address on the internet but I don't know what to do with it. When did you get it? About …

Read Story
Topics:Webmistress HostingLocal Business Marketing

by Jo Shaer, on December 14, 2013

Setting up secret groups on Facebook is one of the best social media tips for business networking groups. It helps to put communications between members in one place without overwhelming …

Read Story
Topics:Facebook

by Jo Shaer, on December 13, 2013

Over the last couple of days, Twitter made the decision to change how its blocking functionality worked. The Verge explained that the change meant that people who had previously been …

Read Story
Topics:Twitter

by Jo Shaer, on December 12, 2013

Who Do You Think You Are? is a programme on BBC1 which helps celebrities to trace their roots and this week's episode was particularly fascinating for those of us who …

Read Story
Topics:women in business

by Jo Shaer, on December 12, 2013

Back in March, Facebook announced that there would be changes to its Newsfeed to ensure consistency across all devices. What Facebook wanted to achieve with their new news feed To …

Read Story
Topics:Facebook

by Jo Shaer, on December 11, 2013

Google have updated the procedure for how to add a new user to Google Analytics yet again. This is the December 2013 version. How to add a new user to …

Read Story
Topics:Webmistress Hostingadd user to google analytics

by Jo Shaer, on December 9, 2013

share from pinterest to facebookI'm sure that when I used to post pins to Pinterest, they would automatically appear on my Facebook page... but now they don't. This could have …

Read Story
Topics:FacebookPinterest

by Jo Shaer, on December 8, 2013

Another question asked at one of my recent workshops was about how to block a Facebook personal profile from a business page. If that person is writing something unpleasant on …

Read Story
Topics:Facebook

by Jo Shaer, on December 7, 2013

How can I see the best times and days to post to my Facebook fans? When are my fans online? It was another question asked at one of my workshops …

Read Story
Topics:Facebook

by Jo Shaer, on December 6, 2013

A question from a recent workshop was "Are hashtags case sensitive?" What are hashtags? Hashtags are used on many social media platforms these days, including Twitter, Facebook and Instagram. They …

Read Story
Topics:FacebookTwittersocial media

by Jo Shaer, on December 5, 2013

So, when am I going to see the results of the work you're doing and the money I'm paying out? When is the phone going to start ringing? That's a …

Read Story
Topics:SEO For Business

by Jo Shaer, on December 4, 2013

Business Networking Groups are all about referrals and recommendations. But so many don't understand how social media can be an integral part of that real life connecting. Social Media Tips …

Read Story
Topics:social mediaLocal Business Marketing

by Jo Shaer, on December 2, 2013

If you are a franchisee, then LinkedIn Company Pages will come as something of a disappointment. LinkedIn is set up so that the mothership gets the Company Page. As a …

Read Story
Topics:LinkedIn

by Jo Shaer, on December 1, 2013

I expect that everyone who has a website has encountered this problem. It's not loading and your browser is implying that it's not working. You clear the cache. Sometimes you …

Read Story
Topics:Web Design

by Jo Shaer, on November 30, 2013

I wrote about why using photographs on your blog or website can be a bad idea here. Today I learned a great trick that will help you to find out …

Read Story
Topics:Web Design

by Jo Shaer, on November 30, 2013

Show Facebook updates in news feedAs we know, Facebook's algorithm ensures that only a limited number of your posts will be seen by your fans. Unless you pay to promote …

Read Story
Topics:Facebook

by Jo Shaer, on November 29, 2013

The Liverpool Victoria have released some great stats about micro business owners. There are 1.7 million 'one-man-bands' operating in the UK One in twenty (5%) of these are turning over …

Read Story
Topics:Small Business

by Jo Shaer, on November 28, 2013

This is why it is always a good idea to set up your LinkedIn profile so that you have both a personal email address and a Company domain-based one listed …

Read Story
Topics:LinkedIn

by Jo Shaer, on November 27, 2013

See who has viewed my LinkedIn profile Can you tell me how I can see who has viewed my Linkedin profile and who they are ? It is saying that …

Read Story
Topics:LinkedIn

by Jo Shaer, on November 26, 2013

facebook logout Here are five times that you might want to use the Facebook logout feature. Facebook Logout 1. Logout of Facebook when you share a computer with other people …

Read Story
Topics:Facebook

by Jo Shaer, on November 25, 2013

I was asked by a local secondary school to give my social media workshop to their year 12 and 13 students who are doing a business studies course. They were …

Read Story
Topics:social mediaLocal Business Marketing

by Jo Shaer, on November 24, 2013

Great advice about using your PC for long hours in the office from Jo Larner, my favourite Osteopath at 4 Seasons Complementary Therapies 1. □ Remember to take care when …

Read Story
Topics:Small Business

by Jo Shaer, on November 23, 2013

great blog titles infographicGreat infographic on blogging titles that get you noticed. Could your business benefit from a blogging strategy using keywords to get noticed? …

Read Story
Topics:Local Business Marketing

by Jo Shaer, on November 21, 2013

Using LinkedIn for Marketing - incomplete profile connectionsI've been training people how to use LinkedIn for business for some time now. I've also been on various courses and listened to …

Read Story
Topics:LinkedIn

by Jo Shaer, on November 21, 2013

More Changes at Facebook and this time for Events! Read more about Using Facebook Events in 2013 I had a call from a client who was struggling to get their …

Read Story
Topics:Facebook

by Jo Shaer, on November 20, 2013

Is your LinkedIn Company page safe? Great article from Lighter HR Solutions about some potential problems with the ownership of contacts and properties held on social media sites. Why creating …

Read Story
Topics:LinkedInLocal Business Marketing

by Jo Shaer, on November 19, 2013

Facebook Interest Lists are a great way of organising the pages that provide you with valuable information on a particular subject. Add Pages You Have Liked To Facebook Interest Lists …

Read Story
Topics:FacebookLocal Business Marketing

by Jo Shaer, on November 18, 2013

November Update: And it's all change again at Facebook if you want to merge duplicate Facebook pages together. Thanks, as ever, to my friend Shawn of Interactabel Social Media for …

Read Story
Topics:Facebook

by Jo Shaer, on November 17, 2013

Blog writing tips infographicGreat infographic showing blog writing tips that can get your business noticed in the 90 seconds that visitors will stay on your website. Find out if your …

Read Story
Topics:Local Business Marketing

by Jo Shaer, on November 15, 2013

How to Highlight Recent posts by others on Facebook April 2014: If your Facebook page has been upgraded, you will no longer be able to highlight Recent Posts By Others …

Read Story
Topics:FacebookLocal Business Marketing

by Jo Shaer, on November 14, 2013

I don't think there are many of us who haven't received a message from a friend's gmail or hotmail account that has been hijacked or hacked. Somehow these individuals manage …

Read Story
Topics:Emailgmail or hotmail account hijack

by Jo Shaer, on November 14, 2013

How do I join Facebook? Many of the people who attend our workshops don't know how to create a Facebook account. So, here's what you need to do to join …

Read Story
Topics:Facebook

by Jo Shaer, on November 13, 2013

UPDATED FOR DECEMBER 2014 The Facebook Review tab is here to stay underneath the cover image at the top of the page for those businesses who have chosen the Local …

Read Story
Topics:FacebookLocal Business Marketing

by Jo Shaer, on November 11, 2013

Facebook Review Pop Up Effective use of your Facebook Reviews is very important to the success of your business page. A happy customer clicks on the Review button under your …

Read Story
Topics:FacebookLocal Business Marketing

by Jo Shaer, on November 10, 2013

Many LinkedIn users do not realise that it is possible to link to your LinkedIn Company Pagefrom your Personal Profile. It's an important thing to do because it allows your …

Read Story
Topics:LinkedIn

by Jo Shaer, on November 9, 2013

Here's what some of the ladies said about the LinkedIn Workshop we ran in Brentwood. This was done by embedding their tweeted thank yous. @JoShaer Great training session on LInkedin …

Read Story
Topics:LinkedInTwitter

by Jo Shaer, on November 8, 2013

For a few months now, we have been offering a service where we bring your website into your Facebook page using the tabs underneath the cover image. Suddenly, this week, …

Read Story
Topics:FacebookWebmistress Hosting

by Jo Shaer, on November 5, 2013

Last Tuesday, Twitter switched on previews of images. I've been having a few days away from the computer so the first time I realised was on Friday when I saw …

Read Story
Topics:Twitter

by Jo Shaer, on November 4, 2013

NOVEMBER 2013 UPDATE: If you are trying to log in but getting a 1000022 error which says there is a problem with your card, try using Internet Explorer as your …

Read Story
Topics:Small Business

by Jo Shaer, on November 4, 2013

Facebook's Review Tab is now here to stay but only for pages which have the Local Business category. Find out how to get the Facebook Reviews Tab and stars and …

Read Story
Topics:Facebook

by Jo Shaer, on November 3, 2013

In the run up to Christmas, it's vital that small businesses make the most of every opportunity that social media can offer. If you sell products that are very visual, …

Read Story
Topics:social mediaLocal Business Marketing

by Jo Shaer, on November 2, 2013

We had a call this week from a business in the West Midlands. They were unable to get their Google Places page to show for their main search term. And …

Read Story
Topics:GoogleGoogle Places

by Jo Shaer, on October 30, 2013

Opt Out - Pair my social actions on Facebook with no one It's called pairing your social actions. To the uninitiated, it's where Facebook show your name and the fact …

Read Story
Topics:Facebook

by Jo Shaer, on October 29, 2013

Successful Business Women Help Each Other I'm part of an organisation where successful business women help each other. it's called the Women In Business Network and there are five groups …

Read Story
Topics:women in business

by Jo Shaer, on October 28, 2013

Many people think that using Facebook for business is just creating a page and putting up a few status updates. Sadly, that's what leads them to complain that Facebook does …

Read Story
Topics:Facebook

by Jo Shaer, on October 26, 2013

MAY 2014 UPDATE - Does Facebook say your website is unsafe? Go here to find out how I sorted out this problem. facebook says my website is spam Facebook says …

Read Story
Topics:Facebook

by Jo Shaer, on October 25, 2013

rotate photos on Facebook I received an interesting question on how to rotate photos on Facebook today. "Help, I've just uploaded my new profile picture and it's showing as horizontal …

Read Story
Topics:Facebook

by Jo Shaer, on October 24, 2013

All businesses collect and process “personal data” as defined in the Data Protection Act 1998. When you collect people’s personal data, they need to know: Who you are, what the …

Read Story
Topics:Webmistress HostingLocal Business Marketing

by Jo Shaer, on October 24, 2013

This is a question that I am getting asked a lot recently. How can my fans ask me questions about appointments and stock on my Facebook business page? So, here's …

Read Story
Topics:FacebookCustomer Services

by Jo Shaer, on October 23, 2013

Facebook Group Chat Phishing ScamI have become aware of a couple of examples of a Facebook Group Chat Phishing Scam recently. A few weeks ago, my friend, Claire, suddenly opened …

Read Story
Topics:Facebook

by Jo Shaer, on October 22, 2013

facebook down notification I first noticed that there was a problem with Facebook yesterday when I could not create a Facebook app or upload the new tab I had built …

Read Story
Topics:Facebook

by Jo Shaer, on October 21, 2013

Researching for one of my LinkedIn workshops recently, I read an interesting tale about a man who was convinced that the big boys all share your email information. What happens …

Read Story
Topics:LinkedInEmail

by Jo Shaer, on October 19, 2013

Great article about families using technology to communicate by Louise Ridley in some of the marketing blogs this week. Using data from Sparkler for Microsoft, they discovered that the average …

Read Story
Topics:Mobile MarketingMobile Phones

by Jo Shaer, on October 18, 2013

Do you need funding to get your business found online? Would you like a grant of £2,000 to grow your business? You know that you need training to be able …

Read Story
Topics:Small BusinessLocal Business Marketing

by Jo Shaer, on October 17, 2013

As I keep on saying, Wordpress is a fantastic content management system and this is highlighted once again by the existence of Wordpress Roles for Multiple Users. Jo, I want …

Read Story
Topics:Local Business MarketingWordpress Tutorials

by Jo Shaer, on October 16, 2013

I have written several times about the potential for getting into trouble with copyright infringement. On Social Media, by using images on your website that don't belong to you and …

Read Story
Topics:social mediaSmall Business

by Jo Shaer, on October 14, 2013

Google's Shared Endorsements means that they have changed their rules so they can promote your +1s and shares to your friends - if you are over 18. With thanks to …

Read Story
Topics:GoogleGoogle Adwords

by Jo Shaer, on October 14, 2013

reply or comment on facebookWhat's the difference between a reply or comment on Facebook? Underneath any status update, if there have been no other comments, then you only have the …

Read Story
Topics:Facebook

by Jo Shaer, on October 13, 2013

My accountant and my book keeper would both like me to get a business credit card. I think it makes it easier for them to monitor my expenditure rather than …

Read Story
Topics:Small Business

by Jo Shaer, on October 11, 2013

Yahoo Mail has had a bit update but how do I print emails with the new layout? Printing Emails Using Old Yahoo Mail Layout It used to be that you …

Read Story
Topics:Email

by Jo Shaer, on October 10, 2013

If your business is a local bricks and mortar shop or premises that people can physically visit, then you should set up your Facebook Page as a Local Business. This …

Read Story
Topics:Facebookrecommend on FacebookLocal Business Marketing

by Jo Shaer, on October 7, 2013

I received some Twitter direct message spam from a local business that I follow today. It used the 140 characters to tell me all about how I could get free …

Read Story
Topics:Twitter

by Jo Shaer, on October 4, 2013

Edit Facebook postsYay, the ability to Edit Facebook Posts has finally arrived! There is nothing worse than posting a status update in a rush and then seeing it in your …

Read Story
Topics:Facebook

by Jo Shaer, on October 3, 2013

Having gone through Rules #6 and #7 about posting consistently and through the day, it would be very wrong to miss out the importance of regular blogging to underpin that …

Read Story
Topics:Social Media For Business

by Jo Shaer, on October 3, 2013

Announcing Facebook Contest Winners On Your Wall 2014 Since you can now run a competition actually on your Business Page (not your personal timeline though) and ask people to like …

Read Story
Topics:FacebookLocal Business Marketing

by Jo Shaer, on October 2, 2013

LinkedIn invitations - don't connect yet You don't have to connect with everyone who issues an invitation on LinkedIn! In fact, these days, LinkedIn would rather that you did not …

Read Story
Topics:LinkedIn

by Jo Shaer, on September 30, 2013

I suspect that many of us wonder how to go about clearing a gmail inbox. It can be so daunting and stressful to open your inbox and see thousands of …

Read Story
Topics:Email

by Jo Shaer, on September 28, 2013

offlining for blackberriesI first heard the phrase Offlining in a post at New Media Angels. It's where you go cold turkey without any devices that could connect you to the …

Read Story
Topics:Mobile PhonesWomen and Small Business

by Jo Shaer, on September 27, 2013

Interesting new term - Astroturfing - from our friends in the States. There has been a big hooha over there when a large number of SEO companies and SMEs have …

Read Story
Topics:GoogleGoogle Places

by Jo Shaer, on September 26, 2013

Futher to my post on Facebook SEO and whether you should claim the vanity url and lose the hyphens, it was interesting to note a search that I did using …

Read Story
Topics:FacebookSocial Media and SEOfacebook vanity url

by Jo Shaer, on September 26, 2013

Have you been asked if you want to like similar pages on Facebook?Has anyone else seen this? It doesn't happen all the time but if you like an image or …

Read Story
Topics:Facebook

by Jo Shaer, on September 25, 2013

ShowRooming I had not come across the term ShowRooming before but enjoyed this interesting article by eConsultancy. ShowRooming is the action of researching (or trying) products by visiting a local …

Read Story
Topics:Small BusinessMobile PhonesWomen and Small BusinessCustomer Services

by Jo Shaer, on September 23, 2013

Social Media PlanIf you want to make sure that your time on Facebook is as effective for generating leads as your weekly breakfast meeting, you have to work out a …

Read Story
Topics:FacebookLinkedInGoogleTwittersocial mediaPinterest

by Jo Shaer, on September 22, 2013

September 2013 Update - Well, following on from the various hitches where my business debit card would not work in my card reader and I had to use my personal …

Read Story
Topics:Small Business

by Jo Shaer, on September 20, 2013

reposition image on facebookThe image you've just uploaded to Facebook does not show the caption or part of the image that you wanted to highlight. What to do? Hover over …

Read Story
Topics:Facebook

by Jo Shaer, on September 19, 2013

So I'm in Google Chrome and I want to Pin something to my Pinterest board. I've set up a Pin It app on my toolbar - but the whole bar …

Read Story
Topics:social mediaPinterest

by Jo Shaer, on September 19, 2013

find the help centre on LinkedIn Yes, you can delete your LinkedIn account when you don't know or have access to the email address. But you will need to get …

Read Story
Topics:LinkedIn

by Jo Shaer, on September 18, 2013

I remember this piece from my childhood, it always made me smile. And, from an early age, I wanted one of those pink plastic toy typewriters. Was it Chad Valley …

Read Story
Topics:women in business

by Jo Shaer, on September 17, 2013

Software For Photo Editing Captions For PicturesAre you looking for software for photo editing? Do you want to be able to produce captions for pictures to upload to social media? …

Read Story
Topics:Facebookwomen in businessWeb Design

by Jo Shaer, on September 16, 2013

Did you know that if your business has 5 or more people you must keep a written record of your fire risk assessment? Did you know that you need to …

Read Story
Topics:Small BusinessWomen and Small Business

by Jo Shaer, on September 15, 2013

where's the seo on my cheap websiteJo, I have been offered a cheap website - 5 pages for £99 with a minimal monthly fee for hosting, is this going to …

Read Story
Topics:Small BusinessSearch Engine OptimisationWeb DesignSEO For Business

by Jo Shaer, on September 13, 2013

Spent the day at ad:tech, the digital marketing exhibition and conference in London. What messages came home with me? That Social Media and SEO are becoming vital parts of each …

Read Story
Topics:Mobile MarketingWomen and Small Business

by Jo Shaer, on September 11, 2013

embed google+ posts on website or blogYup, where Facebook go, Google+ will surely follow and Google+ posts can now be embedded into websites. How to embed Google+ posts on your …

Read Story
Topics:GoogleGoogle Places

by Jo Shaer, on September 9, 2013

Marin Alsop made history for women in the music business last night. After her performance at the Royal Albert Hall, she said: "Quite a lot has been made of me …

Read Story
Topics:women in business

by Jo Shaer, on September 8, 2013

Having whinged about the ineptitude of Bing in the UK and Nokia's Here Prime Places in the past, I am happy to report some better news. I have a new …

Read Story
Topics:BingLocal Business Marketing

by Jo Shaer, on September 7, 2013

facebook as speed datingSome bloke sent us an email about our LinkedIn course asking why he should pay for our tuition when he could work it all out for himself …

Read Story
Topics:Facebook

by Jo Shaer, on September 6, 2013

Interesting times for social media and copyright. I noticed another social media company had published a link to an article in The Guardian about social media... on its Facebook business …

Read Story
Topics:Social Media For Business

by Jo Shaer, on September 4, 2013

I was asked recently: "Can I have 2 Accounts On LinkedIn Using Different Email Addresses If I Do 2 Different Jobs?" LinkedIn's rules on setting up an account are actually …

Read Story
Topics:LinkedIn

by Jo Shaer, on September 3, 2013

Further to my post on the changes to the way Facebook decides what content to put into the newsfeed, Amy Porterfield's latest advice is about ways to make an impact …

Read Story
Topics:Facebook

by Jo Shaer, on September 2, 2013

Infographic by Julianna Rae - Luxury Lingerie You should pay particular attention to the section on how lawyers scour Facebook pages for evidence of wrong doing when a divorce is …

Read Story
Topics:Facebooksocial media

by Jo Shaer, on August 31, 2013

Following on from my posts on Using Facebook Events and Create an Event in Facebook Groups. Here's a slide presentation on how your guests can share your event on Facebook …

Read Story
Topics:Facebook

by Jo Shaer, on August 30, 2013

linkedin duplicate accountsI've had to deal with LinkedIn duplicate accounts twice in the last couple of months. Ways that LinkedIn Duplicate Accounts can occur In both cases, clients came for …

Read Story
Topics:LinkedIn

by Jo Shaer, on August 29, 2013

Topics:social mediawomen in businessLocal Business Marketingbrentwood social media courses

by Jo Shaer, on August 29, 2013

It's been a busy old week of fiddling at Facebook. High Quality Facebook Content First they announced that they had been surveying people about the quality of the content in …

Read Story
Topics:Facebook

by Jo Shaer, on August 28, 2013

Facebook have been at it again. I will discuss the news about quality content tomorrow. I want to address the news about Facebook Competitions first. For months now, Pages have …

Read Story
Topics:FacebookEmailSocial Media For MarketingSocial Media For Business

by Jo Shaer, on August 26, 2013

linkedin-change-email step 1 I had a client recently who wanted to change the email on her LinkedIn account. She had set the account up from her hotmail account. It had …

Read Story
Topics:LinkedIn

by Jo Shaer, on August 25, 2013

Two programmes about Facebook on Channel 4 recently. The first placed its focus on what can go wrong when you put the wrong things onto social media. If you don't …

Read Story
Topics:Facebook

by Jo Shaer, on August 24, 2013

capital letters to lower case in photoshopMy client was trying to prepare some slides in Photoshop but the lettering was all in capital letters. Yes, there were big capital letters …

Read Story
Topics:women in businessWomen and Small Business

by Jo Shaer, on August 23, 2013

embed facebook posts on your websiteYay, you can now embed Facebook posts on your website! It was first rolled it out to a select few users as a test in …

Read Story
Topics:Facebook

by Jo Shaer, on August 22, 2013

Further to Mike Blumenthal's Google Local Train Wreck post and Andrew Shotland's Google and Local SMB post, both talking about the difficulties Google seems to face in effectively serving the …

Read Story
Topics:GoogleGoogle Places

by Jo Shaer, on August 22, 2013

So, here's my first Facebook Embedded Post. I chose the one from the FSB because it is so timely for many small business owners. The great thing is that you …

Read Story
Topics:FacebookSmall BusinessSocial Media For Business

by Jo Shaer, on August 21, 2013

From the contact form on my website Luis Hill luishill87@yahoo.com Telephone 0017849632 Website URL http://ca.com Message: Hi, Thank you for using our Infographic (http://tiny99.com/***** - details removed just in case …

Read Story
Topics:EmailWebmistress HostingSmall Business

by Jo Shaer, on August 20, 2013

[caption id="attachment_11398" align="alignright" width="250"] Who needs LinkedIn courses? Surely it can't be that hard to fill out a profile?There are almost 13.5 million UK business people registered on LinkedIn. According …

Read Story
Topics:LinkedInsocial mediaSocial Media For Business

by Jo Shaer, on August 19, 2013

I urge all small business owners to download a copy of this information booklet from the Government.Cyber security: what small businesses need to know - Publications - Inside Government - …

Read Story
Topics:Webmistress HostingSmall Business

by Jo Shaer, on August 15, 2013

This is one of my favourite tips for Adwords campaign management. A great way to check whether or not your paid adverts are actually showing for the keywords you have …

Read Story
Topics:adwords tipsadwords previewadwords campaign managementGoogle Adwords

by Jo Shaer, on August 15, 2013

delete facebook page aug 2013It was an interesting question from a fellow web designer. He was trying to put a link from a website to the Facebook page for that …

Read Story
Topics:Facebook

by Jo Shaer, on August 12, 2013

SEO ranking factors UK 2013 infograpicsGet the infographic and data behind these findings …

Read Story
Topics:social mediaSearch Engine OptimisationSEO For BusinessSocial Media and SEO

by Jo Shaer, on August 11, 2013

It was interesting watching C4's Celebs, Brands and Fake Fans on Monday - shown again at 8pm on Monday 12th. Facebook Like Farms The programme's first focus was on 'Like …

Read Story
Topics:FacebookTwittersocial media

by Jo Shaer, on August 10, 2013

Great video that explains the difference between the three different types of YouTube video. Public - does what it says on the tin. Unlisted - only those who have the …

Read Story
Topics:YouTube

by Jo Shaer, on August 8, 2013

Interesting post and infographic from Mashable showing how Mums are most influenced by likes for brand pages on Facebook and another about marketing to those same women. You need to …

Read Story
Topics:social mediamums on social media

by Jo Shaer, on August 7, 2013

Somehow or other I managed to change the number for my Voicemail to my own mobile number. But I had no idea how I had done it - or how …

Read Story
Topics:Mobile Phones

by Jo Shaer, on August 6, 2013

Who needs desktop notifications that a gmail has arrived? A person sitting not far from me is famous for not answering his emails very speedily because he does not log …

Read Story
Topics:Email

by Jo Shaer, on August 4, 2013

how to compress photos to upload to your website Have you found yourself asking how to compress photos to upload them to your website successfully? There is nothing more frustrating …

Read Story
Topics:Small BusinessWordpress Tutorials

by Jo Shaer, on August 3, 2013

Water Damaged Phone RepairI don't think there can be many readers who have not endured the anguish of requiring a water damaged phone repair. It may be that your phone …

Read Story
Topics:Mobile Phones

by Jo Shaer, on August 2, 2013

Do people bounce off your website?You’ll hear some webby people talking about ‘bounce rates’. If you don’t know what that is; it means that people arrive on your website and …

Read Story
Topics:women in businessWeb DesignLocal Business Marketing

by Jo Shaer, on August 1, 2013

South Korea is the second most hard working people in the world and shopping for food once a week is not top of their list of priorities. So, in order …

Read Story
Topics:Mobile MarketingSocial Media For BusinessMobile Phones

by Jo Shaer, on July 31, 2013

Last week Twitter erupted in scandal. It started when the Government announced that Elizabeth Fry, the sole female representative on British bank notes apart from The Queen, was to be …

Read Story
Topics:Twitter

by Jo Shaer, on July 30, 2013

You post the perfect status update and people start to comment. And then you notice. You've said 'your' instead of you're! The embarrassment. And the frustration of not being able …

Read Story
Topics:Facebook

by Jo Shaer, on July 29, 2013

hide posts on facebook updateJULY UPDATE Changes to the Hide Posts on Facebook function. As fast as I'm writing these, Facebook are making changes. Here is the new drop down …

Read Story
Topics:Facebook

by Jo Shaer, on July 26, 2013

This is a summary of a research project recently carried out by Suzi West of Harley-West Marketing & Communications. It looks at Women in UK Businesses and the success factors …

Read Story
Topics:women in business

by Jo Shaer, on July 26, 2013

JULY 25 UPDATE - AND THEN PTAT REAPPEARED AGAIN - IT WAS A CODING ERROR http://www.insidefacebook.com/2013/07/24/facebook-hides-people-talking-about-this-metric-from-pages/ PTAT goes from Facebook The changes just keep on ramping up at Facebook. The …

Read Story
Topics:Facebook

by Jo Shaer, on July 25, 2013

Now everyone who regularly works or trains with me knows that I am always banging on about the importance of using images to draw attention to your status updates on …

Read Story
Topics:Web Design

by Jo Shaer, on July 24, 2013

Me: Make sure you go to other Pages and comment as your business. It's a great way of getting your name out there. Client: I don't know how to do …

Read Story
Topics:Facebook

by Jo Shaer, on July 23, 2013

stars in the UK for Google+Today on Google+ Local, there was great excitement here. I discovered that stars have now filtered through into the local listing section of the main …

Read Story
Topics:GoogleGoogle Places

by Jo Shaer, on July 22, 2013

facebook activity logJo, How can I see what posts I've scheduled for the next few days? They're posting too close together All your scheduled posts are listed in your Facebook …

Read Story
Topics:Facebook

by Jo Shaer, on July 20, 2013

My email is sending spam! One of my Yahoo accounts has now received a second failure message alerting me that a message I sent did not get delivered. Except that …

Read Story
Topics:Email

by Jo Shaer, on July 19, 2013

5 star reviews back on Google+Thanks to Phil Rozek of Local Visibility System for pointing out that the familiar 5* system of reviews is on its way back. Goodbye to …

Read Story
Topics:GoogleGoogle Places

by Jo Shaer, on July 18, 2013

Back on 16 September, I was trying to place an online order for some Smilers personalised stamps from Royal Mail for a birthday party the following week. Unfortunately, the log-in …

Read Story
Topics:TwitterSocial Media For Businesscustomer service on twitter

by Jo Shaer, on July 17, 2013

About LinkedIn Job Search I was training a client today who is looking for work and he asked about LinkedIn Job Search. Now, previously I have only really thought about …

Read Story
Topics:LinkedIn

by Jo Shaer, on July 16, 2013

A friend asked me recently if there was a way to change the auto generated text that appears in the display for a link in a Facebook status update. And, …

Read Story
Topics:Facebook

by Jo Shaer, on July 15, 2013

UPDATED APRIL 2014 - Go here More behind the scenes changes for Facebook pages in July 2013. From the drop down menu at the top where it says Edit Page …

Read Story
Topics:Facebook

by Jo Shaer, on July 11, 2013

I watched a very interesting webinar by Amy Porterfield, the author of Facebook Marketing for Dummies, recently where she listed her Dirty Dozen - the top 12 Mistakes that many …

Read Story
Topics:Facebook

by Jo Shaer, on July 9, 2013

Sadly RSS Grafitti will be shutting up shop as from 1 May 2015. But we have found a new option - IFTTT. Here's our blog post on how to get …

Read Story
Topics:FacebookWordpress Tutorials

by Jo Shaer, on July 8, 2013

According to Visa at the recent FSB Conference, the real risk of fraud is substantially overstated. It is currently at an historic low of 4p per £100 spent online. It …

Read Story
Topics:Small Business

by Jo Shaer, on July 7, 2013

Less than one in ten small businesses currently run apprenticeship schemes. But in a Government commissioned report called Making Apprenticeships More Accessible by the Centre for Economics and Business Research, …

Read Story
Topics:Small Business

by Jo Shaer, on July 6, 2013

wordpress delete all comments I spoke about how to delete pending comments from Wordpress a few months ago with my discovery of the aptly named Delete Pending Comments plugin. However, …

Read Story
Topics:Wordpress Tutorials

by Jo Shaer, on July 5, 2013

why does it have google+ page on some businesses and not on my listing Zagat Score and Google+ Reviews Example 1 has a Score of 30/30. This is the old …

Read Story
Topics:GoogleGoogle Places

by Jo Shaer, on July 4, 2013

Retweets are great and one of the most valuable ways you can get yourself noticed on Twitter but many people are still not sure how to retweet. How To See …

Read Story
Topics:Twitterhow to retweet

by Jo Shaer, on July 1, 2013

In a recent presentation, Mari Smith spoke about Passion Pages. These are Facebook Community Pages which have been set up by businesses/individuals around a particular passion or interest. They are …

Read Story
Topics:Facebook

by Jo Shaer, on June 30, 2013

[question ask="I really need a tutorial about the difference between posting on my biz page and personal pages, and the differences between sharing, like, commenting, and any other responses. I …

Read Story
Topics:Facebook

by Jo Shaer, on June 29, 2013

facebook questions and offersFacebook are fiddling again! Apparently Facebook Questions and Offers will be going... Well that's what Hubspot announced in a blog post recently. Facebook Questions will be asked …

Read Story
Topics:Facebook

by Jo Shaer, on June 26, 2013

I woke up this morning to find my first email in my Facebook inbox. Now this is rather odd because I have deliberately not set up an email address with …

Read Story
Topics:Facebook

by Jo Shaer, on June 25, 2013

wordpress images an error occurred in the upload, please try again laterWordpress image upload issues The site I am working on was set up by another developer and we have …

Read Story
Topics:Web DesignWordpress Tutorials

by Jo Shaer, on June 24, 2013

youtube matched third party content I made the mistake of choosing the default tune for my recent Animoto video. It took me about an hour to prepare the video and …

Read Story
Topics:YouTube

by Jo Shaer, on June 21, 2013

Using the Facebook Business Page Dashboard Using the dashboard for your Facebook business page effectively is very important. If you want to be able to see it, you need to …

Read Story
Topics:FacebookSocial Media For Business

by Jo Shaer, on June 20, 2013

On 26 May 2011, British companies were given 12 months to adopt an EU directive on what information they can store about visitors to their websites. It's part of the …

Read Story
Topics:pop-upsEU-cookiesMobile Website Design

by Jo Shaer, on June 19, 2013

Topics:Mobile MarketingMobile Phones

by Jo Shaer, on June 18, 2013

hashtags on facebook2013 UPDATE Hashtags on Facebook sprang to life last week as the social media platform finally embraced them with gusto. They even have their own little moniker to …

Read Story
Topics:FacebookSEO For Businesshashtags on facebookhashtag on facebookLocal SEOhashtag facebook

by Jo Shaer, on June 17, 2013

I have started to receive invitations to connect on LinkedIn with businesses who are using personal profiles designed for individuals. It's just like with Facebook, where businesses break Facebook's terms …

Read Story
Topics:LinkedIn

by Jo Shaer, on June 15, 2013

I just don't understand Bing in the UK - they have this huge opportunity to compete with Google and they shoot themselves in the foot by handing over control to …

Read Story
Topics:Local Business MarketingLocal SEO

by Jo Shaer, on June 14, 2013

It's all incredibly confusing at the moment here in the UK when it comes to Google's Local listings - previously known as Google Places. There are Google Places pages that …

Read Story
Topics:GoogleGoogle Places

by Jo Shaer, on June 13, 2013

Earlier this year, I loved the social media element of BBC's drama, Last Tango in Halifax, as well as the story and acting. As Simon Usborne in the Independent pointed …

Read Story

by Jo Shaer, on June 12, 2013

Google Places - We Currently Do Not Support This Location See the two screenshots of a Google Places dashboard? This is what business owners dread to see. When they look …

Read Story
Topics:GoogleGoogle Places

by Jo Shaer, on June 11, 2013

Steve Dickinson asked recently • Hi Jo, Many of the people in my network are my local 'networking buddies'. As you specialise in Search Engine Optimisation based on geographical location, …

Read Story
Topics:Search Engine Optimisation

by Jo Shaer, on June 10, 2013

There was lots of outrage in the news over the last few days about PRISM - the Planning Tool for Resource Integration, Synchronization and Management. The Washington Post last week …

Read Story
Topics:social media

by Jo Shaer, on June 9, 2013

My designer, Tay, introduced me to a new phrase today - TL;DR. It is short for Too Long; Didn't Read. According to Wikipedia, traditionally, the phrase too long; didn't read …

Read Story
Topics:Web DesignGoogle Adwords

by Jo Shaer, on June 8, 2013

Working Your Facebook Timeline - Different Content Types and Features. Status updates, Photos, Videos, Offers, Events, Questions and Milestones. Highlight, Pin and Unpin And the power of calls to action …

Read Story
Topics:Facebook

by Jo Shaer, on June 7, 2013

Since I first saw a post about Like Farms on Facebook, I've become more and more conscious of the number of status updates that my friends are sharing which instruct …

Read Story
Topics:FacebookSocial Media For Business

by Jo Shaer, on June 6, 2013

A couple of questions from David about how Google decides which results to publish when a search is made. A client in a particular town is seeking my service and …

Read Story
Topics:Search Engine OptimisationSocial Media and SEOGoogle Adwords

by Jo Shaer, on June 6, 2013

I found another new feature on Google this week - the ability to log in as one gmail account and then add others so you can be logged in to …

Read Story
Topics:GoogleGoogle Places

by Jo Shaer, on June 4, 2013

Emily Wilding Davison's family Grave by johndal, on FlickrOn 4th June 1913, Emily Wilding Davison went under the railings at the Epsom Derby and collided with Anmer, the horse belonging …

Read Story
Topics:women in business

by Jo Shaer, on June 3, 2013

Facebook seemed a little lacklustre this week in its ability to stop pages about the abuse of women. Users took matters into their own hands by making their feelings know …

Read Story

by Jo Shaer, on June 2, 2013

It's 60 years today since HM The Queen was officially made the leader of her Family Firm. She followed a traditional ceremony to please the old guard but, during her …

Read Story
Topics:women in business

by Jo Shaer, on June 2, 2013

I love exclamation marks! Or exclamation points as our American cousins call them! So, the latest study by Dan Zarella on their use and effect on Twitter had me intrigued …

Read Story
Topics:TwitterLocal Business Marketing

by Jo Shaer, on June 1, 2013

Why would you unlike on Facebook? It is still the case that you can only like 5000 Pages in total on Facebook. You might want to have a clear out …

Read Story
Topics:Facebook

by Jo Shaer, on May 31, 2013

It was a client who first alerted me about the Google+ Business Page verification emails. Should you get one of these and you are a Service Area Business and do …

Read Story
Topics:GoogleGoogle Places

by Jo Shaer, on May 30, 2013

I don't like Microsoft Office Live/Yahoo web accounts. For a start, I can't log in to them from Google Chrome! But I have a client who has not enjoyed being …

Read Story
Topics:Webmistress Hosting

by Jo Shaer, on May 30, 2013

[question ask="How do you unfriend on Facebook? - Sally"][/question] For those of us who use social media regularly, it seems like a bit of a no-brainer. But, the more times …

Read Story
Topics:Facebook

by Jo Shaer, on May 29, 2013

I was really excited to receive my invitation to be part of the Beta testing for the new Google Maps last week. But I only got around to having a …

Read Story
Topics:GoogleGoogle PlacesLocal SEO

by Jo Shaer, on May 28, 2013

AUGUST 2013 UPDATE: Facebook have changed their competition rules and you can now run a competition on your business page timeline. People will be allowed to like or comment as …

Read Story
Topics:FacebookLocal Business Marketing

by Jo Shaer, on May 27, 2013

So your contract with your iPhone has finally come to an end but now you need to know how to transfer contacts and photos from your iPhone to your new …

Read Story
Topics:Mobile Phones

by Jo Shaer, on May 26, 2013

The local portion of US social media advertising revenues is expected to grow from $1.1 billion in 2012, to $3 billion in 2016. Mobile is also a growth area for …

Read Story
Topics:Facebooksocial mediaSocial Media For BusinessLocal Business Marketing

by Jo Shaer, on May 25, 2013

How to Use 10 Social Networks to Grow Your Personal Online Brand – An infographic by the team at Boot Camp Digital – Cincinnati Social Media Training …

Read Story
Topics:social media

by Jo Shaer, on May 24, 2013

The FSB Conference sponsor, Visa, gave some clues as to the possible future on small business payments. Life will remain tough for SMEs as recession becomes the new normal. However, …

Read Story
Topics:Small BusinessMobile PhonesWomen and Small Business

by Jo Shaer, on May 23, 2013

How do I do a screen grab on a Mac? The new client wanted to keep a copy of her existing website as a memento but she was on a …

Read Story
Topics:screen grab pcscreen grab macWebmistress HostingWeb Design

by Jo Shaer, on May 21, 2013

Many of my clients have asked me about whether Bing is a credible alternative go Google in the UK when it comes to search engine marketing. Well, based on these …

Read Story
Topics:Small BusinessSearch Engine OptimisationLocal Business Marketing

by Jo Shaer, on May 20, 2013

It was a question that came up during one of my High Visibility Social Media training courses in Essex and again when I was doing some one-to-one tuition with Synergise …

Read Story
Topics:Facebook

by Jo Shaer, on May 18, 2013

Google I/O announced the end of search as we know it. Google's engineers realised that there is not only a need to answer, but also to converse and anticipate. Last …

Read Story
Topics:Mobile MarketingGoogle PlacesMobile PhonesLocal SEO

by Jo Shaer, on May 17, 2013

Lollipop run social media courses in Essex, across the UK and online. We can help your business to grow by increasing your online visibility through: LinkedIn Facebook Twitter Pinterest Instagram …

Read Story
Topics:FacebookLinkedInsocial mediaSocial Media For BusinessSocial Media and SEO

by Jo Shaer, on May 16, 2013

I really enjoyed attending the ForgeXpo Virtual Trade Show yesterday - even though I'm not into forging. The event was staged to coincide with timezones all over the world, so …

Read Story
Topics:social mediaSocial Media For MarketingSocial Media For Business

by Jo Shaer, on May 16, 2013

At today's Google I/O here were the updates on Google+ which are going to start rolling out today. Every day, we connect with others with a smile or a laugh, …

Read Story
Topics:Google

by Jo Shaer, on May 15, 2013

Many small business owners are a bit confused by the term Engagement. They hear it used all the time by social media managers but they don't understand really understand what …

Read Story
Topics:FacebookLocal Business Marketing

by Jo Shaer, on May 14, 2013

UPDATE: Facebook changed the rules about cover images again in June/July 2013. The rules are now that there are no rules for cover images. You can have as much text …

Read Story
Topics:FacebookLocal Business Marketing

by Jo Shaer, on May 13, 2013

In the latest edition of the FSB magazine, the Policy Chairman, Mike Cherry talks about the relaunch of their Keep Trade Local campaign and some of the factors that make …

Read Story
Topics:Local Business MarketingCustomer Services

by Jo Shaer, on May 12, 2013

In this quarter's, FSB Magazine, I learned about Theo Paphitis's Small Business Sunday initiative on Twitter. It was in a snippet about a real life entrepreneur who is making the …

Read Story
Topics:TwitterSocial Media For MarketingLocal Business MarketingWomen and Small Business

by Jo Shaer, on May 10, 2013

The notification at the top of the page (and also via an email from Facebook) said that "Marcus has shared a link on Lollipop Local's Timeline..." Question of the day… …

Read Story
Topics:FacebookSocial Media For Business

by Jo Shaer, on May 9, 2013

Interesting article and infographic on SEO.com about the importance of using long tail keywords to promote your business online. There's no point in going straight into battle with the big …

Read Story
Topics:long tail keywords infographicSearch Engine OptimisationLocal SEO

by Jo Shaer, on May 8, 2013

Many small business owners are looking for specialists who can help them with their local marketing in Essex. But how can you work out which ones have the experience to …

Read Story
Topics:social mediaSocial Media For MarketingSearch Engine OptimisationWeb DesignLocal Business MarketingWomen and Small Business

by Jo Shaer, on May 7, 2013

Further to my post on the irritation that is the cost of 0844 numbers and yesterday's on 0800 numbers for business, I received another unsolicited email on the subject of …

Read Story
Topics:Local Business MarketingMobile Phones

by Jo Shaer, on May 6, 2013

I received an unsolicited email asking me to 'consider 0800 numbers for your business'. The email said that there were three ways in which my business would benefit More sales …

Read Story
Topics:Local Business MarketingMobile PhonesCustomer Services

by Jo Shaer, on May 5, 2013

I ran a social media workshop at Eureka Private Tuition in Westcliff-on-Sea recently. When I created an Event for it on Facebook, I noticed that they had not set up …

Read Story
Topics:FacebookLocal Social Media OptimisationLocal Business MarketingLocal SEO

by Jo Shaer, on May 3, 2013

No matter what your business or industry, the principle is the same. It's no good spending a fortune on a website which gives a fantastic visual and user experience - …

Read Story
Topics:Web Design

by Jo Shaer, on May 2, 2013

Wherever you are in the UK -London, the West Midlands, Kent, Coventry, Birmingham, Blackpool, Hertfordshire, Yorkshire, Southend-on-Sea or Essex, Local SEO Services are crucial to getting your website found by …

Read Story
Topics:local seo servicesLocal SEO

by Jo Shaer, on May 2, 2013

The rankings for Google Places have been up and down like a yoyo over the last couple of weeks. Businesses everywhere are tearing their hair out at the sudden disappearance …

Read Story
Topics:GoogleGoogle PlacesLocal Business Marketing

by Jo Shaer, on May 1, 2013

Many people would like to know how to stop spam texts. The advice in the past has always been to text back stop. But that may not work for some …

Read Story
Topics:Local Business MarketingMobile Phones

by Jo Shaer, on April 30, 2013

Marcus asked me if there was a way that he could promote an event he was running for Vauxhall cars in East Anglia. My first reaction was Facebook Ads as …

Read Story
Topics:FacebookLocal Business Marketing

by Jo Shaer, on April 29, 2013

It is quite natural for any webmaster or small business owner monitoring their own website to want to know how their site is performing. However, Google’s own terms of service …

Read Story
Topics:Webmistress HostingSearch Engine Optimisation

by Jo Shaer, on April 28, 2013

Back in January of 2007, I became a lollipop lady to give myself some exercise after my children refused to let me walk to senior school with them. What I …

Read Story
Topics:Local Business Marketing

by Jo Shaer, on April 28, 2013

I received an email from 38 Degrees recently about their successful attempt to stop the so called Snoopers Charter - The UK Communications Data Bill. Late on Thursday 25 April, …

Read Story
Topics:Emailsocial mediaWeb DesignMobile Phones

by Jo Shaer, on April 27, 2013

It was really interesting to meet up with Allan Sholem of the Jewellery Design Centre in Leigh on Sea recently. Allan specialises in producing the finest quality Titanium, Platinum and …

Read Story
Topics:Small BusinessLocal Business Marketing

by Jo Shaer, on April 26, 2013

Great video from Samantha Lawton about the benefits of Women In Business Networking Lunches. WIBN is a fantastic way to meet other businesswomen. But, as a more tangible benefit, my …

Read Story
Topics:women in businessLocal Business Marketing

by Jo Shaer, on April 25, 2013

Back in March, I was writing about the potential for the new Facebook subscribe button. The guidance from Facebook is that, if you are a business or organization you can …

Read Story
Topics:Facebookfacebook timeline subscribe or business pageLocal Business Marketingfacebook subscriptionfacebook subscribe

by Jo Shaer, on April 24, 2013

I think all beginners to Facebook will identify with this question! Who has not had one of those Dorothy from Wizard of Oz moments where you want to just click …

Read Story
Topics:Facebook

by Jo Shaer, on April 23, 2013

Business owners often ask me how they can start taking online payments through their website or just over the phone so I began researching the subject. Taking £7000 or less …

Read Story
Topics:Small BusinessWeb DesignWomen and Small BusinessCustomer Services

by Jo Shaer, on April 22, 2013

A great infographic from TopComputerScienceDegrees.com. As well as showing us that the top 10 most visited sites in the UK are: google.co.uk facebook.com google.com youtube.com amazon.co.uk ebay.co.uk bbc.co.uk yahoo.com livecom …

Read Story
Topics:social media

by Jo Shaer, on April 21, 2013

As a business owner, it's often hard to leave the office even to get a sandwich. What happens if the telephone rings and there is no one there to answer …

Read Story
Topics:women in businessSmall BusinessMobile PhonesCustomer Services

by Jo Shaer, on April 20, 2013

Wordpress does not always make it obvious where it has hidden features like Author on its pages and posts. And it is important to remember that it is possible to …

Read Story
Topics:Search Engine OptimisationWordpress Tutorials

by Jo Shaer, on April 19, 2013

As revealed in my recent post about the Wordpress Brute Force Flood Danger, many websites and blogs are at risk at the moment because of insecure passwords. But it's more …

Read Story
Topics:FacebookEmailStrong Passwordpasswordpassword management

by Jo Shaer, on April 18, 2013

It's not until you first consider putting your business online that you start to hear phrases like web design, social media and search engine optimisation. What is Search Engine Optimisation …

Read Story
Topics:Search Engine Optimisationsearch engine optimisation BirminghamLocal SEO

by Jo Shaer, on April 13, 2013

I noticed a blog post from Hostgator yesterday that reveals the uncomfortable news of Wordpress Brute Force Flood. This is an online attack of Wordpress sites all over the world …

Read Story
Topics:Wordpress Tutorials

by Jo Shaer, on April 13, 2013

As an interim measure to try to sort out some of the existing bugs and glitches during the transition from Google Places to Google Plus Local, a new Google Places …

Read Story
Topics:GoogleGoogle Places

by Jo Shaer, on April 12, 2013

edit page drop down If you're a local business with a physical bricks and mortar doorway onto a street that gets good footfall, you should definitely set up your Facebook …

Read Story
Topics:FacebookLocal Business Marketing

by Jo Shaer, on April 10, 2013

More new features for business pages noticed on Facebook this week - and also an invitation to take advantage via email to my personal account - the option to get …

Read Story
Topics:FacebookLocal Business Marketing

by Jo Shaer, on April 9, 2013

I got an email from a friend recently asking about the new Facebook feature where you had to pay to send private messages. As far as I can tell, you …

Read Story
Topics:Facebook

by Jo Shaer, on April 8, 2013

The average wait for settlement beyond payment terms is 43.4 days Businesses are forced to spend up to 14 days every year chasing overdue bills The average amount owed is …

Read Story
Topics:women in businessSmall BusinessWomen and Small Business

by Jo Shaer, on April 4, 2013

Businesses on Facebook can't start conversations with their fans so it's vital that you know how to set up a Facebook business page so your fans can talk TO YOU! …

Read Story
Topics:Facebook

by Jo Shaer, on April 4, 2013

ZMOT The zero moment of truth Further to my post on the Zero Moment of Truth, I was looking at the notes that I took at the time and comparing …

Read Story
Topics:Local Business MarketingGoogle Adwords

by Jo Shaer, on April 3, 2013

I had a telephone call from the lovely Kerry in Neath today. Google Places, Local Businesses and iPhones He wanted to know if I could help get his business a …

Read Story
Topics:Local Business Marketing

by Jo Shaer, on April 2, 2013

In the same way that you can add a Facebook Admin to a page, there may come a time when someone needs to be removed. They may have left the …

Read Story
Topics:FacebookSmall Business

by Jo Shaer, on April 2, 2013

At the weekend, Gmail rolled out some changes to their email offering designed to make things easier to use. New Compose feature on Gmail Instead of opening up a screen-wide …

Read Story
Topics:GoogleEmail

by Jo Shaer, on April 1, 2013

Now some of you might snigger at that question but, in fact, over 200 people type 'What is my Paypal address' into Google every month! So, when a client asked …

Read Story
Topics:women in businessSmall BusinessWomen and Small Business

by Jo Shaer, on March 31, 2013

And so, having spotted it briefly at the end of last week, it finally launched this afternoon on Saturday 30 March 2013. You will see Timeline, About, Friends, Photos, More …

Read Story
Topics:Facebook

by Jo Shaer, on March 30, 2013

Whilst I've had enquiries from several wedding photographers, Essex based Paul Fowler, ABIPP, of Pauls Studio in Southend is the one I work with. He takes the time to listen …

Read Story
Topics:Local Business Marketing

by Jo Shaer, on March 30, 2013

I have just accepted Facebook's invitation to activate their Reply links feature on my business page. At first, I was not inclined to accept as the tales circulating the internet …

Read Story
Topics:Facebook

by Jo Shaer, on March 29, 2013

"Is it very hard to add your blog to your Facebook page????? Was reading that a lot of people have done it. Just wondered if it was a technical job …

Read Story
Topics:FacebookLocal Business Marketing

by Jo Shaer, on March 28, 2013

Further to my post yesterday about Mobile Phone Use and Social Media, it was alarming to see this news report from the States. I don't think many of us realised …

Read Story
Topics:social mediaMobile MarketingMobile Phonesinternet-safety-for-kids

by Jo Shaer, on March 27, 2013

How do I give someone access to my Facebook advertising account Working with clients in the past, I have always had them pay me the PPC money so that I …

Read Story
Topics:FacebookSocial Media For BusinessLocal Business Marketing

by Jo Shaer, on March 26, 2013

Topics:Women and Small Business

by Jo Shaer, on March 25, 2013

In February 2013, Google announced that it was making changes to its Adwords platform to simplify mobile ad campaign management. There were now two levels of Adwords campaign - the …

Read Story
Topics:Google Adwords

by Jo Shaer, on March 24, 2013

UPDATE: JULY 2013 And a few weeks later, they changed the rules yet again. These days you are allowed to put calls to action like 20% off or call us …

Read Story
Topics:Facebook

by Jo Shaer, on March 23, 2013

This is what I see on Friday night March 22nd at the very top of my business page. I can't seem to access the regular dashboard controls. It could mean …

Read Story
Topics:Facebook

by Jo Shaer, on March 22, 2013

If you are a service based business where customers cannot just walk off the street into your office, then Google Places/Plus rules state that you should have your address hidden …

Read Story
Topics:GoogleGoogle Places

by Jo Shaer, on March 20, 2013

I met a lady who had recently become a widow at a very young age and we got to talking about a Facebook Memorial Page for her husband. She told …

Read Story
Topics:Facebookfacebook memorial page

by Jo Shaer, on March 19, 2013

Great article in this month's Waitrose magazine - which I got free with my new loyalty card - on successful business women in Food. The five women featured are: Mary …

Read Story
Topics:women in business

by Jo Shaer, on March 17, 2013

by Jo Shaer, on March 17, 2013

Yes, it is against Facebook's Terms Of Service to have more than one log in to Facebook. So, if you have two personal profiles or a personal profile and a …

Read Story
Topics:Facebook

by Jo Shaer, on March 15, 2013

AUGUST 2013 UPDATE: Facebook have changed their competition rules. You can now run a competition on your business page timeline. People will be allowed to like or comment BUT NOT …

Read Story
Topics:Facebooksocial mediaLocal Business Marketing

by Jo Shaer, on March 14, 2013

I wrote about Google Wallet Phones in May 2011 - does anyone know if these are actually available in the UK yet? Has anyone actually used one? There does seem …

Read Story
Topics:Mobile Phones

by Jo Shaer, on March 13, 2013

The obviously hacked yahoo email messages started appearing last week. Most were from my friends but some came from people that I did not recognise. Some gave the name of …

Read Story
Topics:Email

by Jo Shaer, on March 12, 2013

Further to the problems at Zendesk where passwords for accounts with Twitter, Tumblr and Pinterest may have been compromised, here's how to change your Tumblr password. Change Tumblr Password Log …

Read Story
Topics:Twittersocial mediachange tumblr passwordPinterest

by Jo Shaer, on March 10, 2013

Further to my post about Lord McAlpine settling with the Twitter smallfry, it was interesting to see an article in the FSB magazine about internet smears and what can be …

Read Story
Topics:social mediainternet defamationLocal Business Marketing

by Jo Shaer, on March 8, 2013

So, we were all agog earlier this afternoon as Mark Zuckerberg unveiled the new timeline design in a big announcement - Goodbye Clutter! He told us that the focus of …

Read Story
Topics:Facebooknew facebook timeline 2013Local Business Marketing

by Jo Shaer, on March 7, 2013

Further to our post on Mobile Text Marketing, I found this infographic about text message spam. Personal Text Marketing Spam It was quite timely since I have received three messages …

Read Story
Topics:Mobile MarketingMobile PhonesMobile Text Message Spam

by Jo Shaer, on March 5, 2013

We often hear about security issues with overusing the same password or simply employing hopeless ones. So if this is you, it's change Pinterest password time! Thankfully, it's a simple …

Read Story
Topics:Pinterestchange pinterest password

by Jo Shaer, on March 4, 2013

One of the questions we always get asked is about how to use Facebook for business. Well, first of all you need to set about creating your Facebook Page. To …

Read Story
Topics:Facebookhow to use facebook for businesshow to use facebookfacebook marketing tipsLocal Business Marketing

by Jo Shaer, on March 3, 2013

There is nothing worse than going into one of your Wordpress blogs and discovering that you have 10,000 pending comments! The spammers have found you. That's what happened to me …

Read Story
Topics:Webmistress Hostingdelete pending commentsWeb DesignWordpress Tutorials

by Jo Shaer, on March 1, 2013

“Educate a boy, and you educate a man. Educate a girl and you educate a family.” Adelaide Hoodless (1857-1910) - Canadian social activist and founder of the Women’s Institutes Plan …

Read Story
Topics:social mediawomen in businessWomen and Small Business

by Jo Shaer, on February 28, 2013

If you're looking for simple website design in the West Midlands, Lollipop Local are branching out. We now offer simple effective websites at budget web design prices which include basic …

Read Story
Topics:Web Design

by Jo Shaer, on February 28, 2013

I hate spammers. I hate them because they fill up my inbox with ridiculous and unnecessary comments that I have to trawl through to separate them out from the real …

Read Story
Topics:EmailWebmistress Hosting

by Jo Shaer, on February 27, 2013

A press release from the FSB (Federation of Small Businesses) reveals that there has been an upside to the recent horse meat scandal for local business owners. The Meat Trades …

Read Story
Topics:Small BusinessLocal Business Marketingkeep trade local

by Jo Shaer, on February 26, 2013

I first realised that Facebook had made some major changes to their Events function when I got an invitation actually uploaded onto my wall. Personally, I think it's a bit …

Read Story
Topics:FacebookLocal Business Marketing

by Jo Shaer, on February 24, 2013

The BBC reports that Lord McAlpine has dropped his claim for damages against those on Twitter with less than 500 followers. Instead, he has asked all the people concerned with …

Read Story
Topics:Twitter

by Jo Shaer, on February 22, 2013

Further to my post on Women in the Boardroom Quotas, I missed the announcement early in January that there was to be a vote on an EU bid for all …

Read Story
Topics:women in businesswomen in the boardroom quotas

by Jo Shaer, on February 21, 2013

For more specialist businesses, building authority backlinks can be greatly enhanced by getting a link from Wikipedia. If you are in an industry that is very specialised, you will have …

Read Story
Topics:SEO For Business

by Jo Shaer, on February 20, 2013

Here's a great update to this post from 2014 showing how Matt Cutts feels about buying backlinks I don't think there can be many business owners who have not received …

Read Story
Topics:buying backlinksSearch Engine OptimisationLocal Business Marketingbuy backlinksbuy backlinks uk

by Jo Shaer, on February 19, 2013

After my presentation last week for Southend Women In Business, several asked me how they should go about creating a Google Plus account. Well, if you already have a gmail …

Read Story
Topics:Googlesocial mediacreate a google+ account

by Jo Shaer, on February 18, 2013

So, here's how backlinks were viewed back in February 2013 before all the major algorithm updates kicked in. Backlinking is the activity of getting hyperlinks from other websites directing back …

Read Story
Topics:building backlinksSearch Engine OptimisationLocal Business Marketingwhere to get backlinksfree backlinksquality backlinkswhat are backlinks

by Jo Shaer, on February 15, 2013

Social Media For SEO Working Your Wall Hi Ladies I would really appreciate it if you would not share the link to the above slides. I am always happy to …

Read Story

by Jo Shaer, on February 15, 2013

Really enjoyed getting together with the ladies from Women In Business Network (WIBN) in Southend today. With a full presentation on how to make the best use of Social Media …

Read Story
Topics:Facebookwibn southendsocial mediawomen in businesswomen in business southendsocial media for seo

by Jo Shaer, on February 14, 2013

Warning, current advice is not to do anything until Google Places has made the full transition from +Local to +Business Pages. I have not verified this listing. I'm naturally a …

Read Story
Topics:GoogleGoogle PlacesLocal Business Marketing

by Jo Shaer, on February 13, 2013

Do you want our help to : Learn how to use Facebook safely - in terms of privacy and the amount of personal information that is visible? Know how to …

Read Story
Topics:Facebookfacebook uk workshopsfacebook uk competitionsSocial Media Trainingsocial media coursesfacebook uk courses

by Jo Shaer, on February 12, 2013

The Flesch Reading score makes life very difficult when you're trying to apply SEO copywriting skills to a UK website. Or, at least, it does if you're an SEO copywriter …

Read Story
Topics:copywriting skillsseo copywriter ukseo copywriting ukwebsite copywritingWeb Design

by Jo Shaer, on February 11, 2013

Great infographic by the online Wall Street Journal on the usefulness of the various social media platforms as they are perceived by small business owners. Social Media Stats about LinkedIn, …

Read Story
Topics:LinkedInTwittersocial medialinked in or twitter infographicsocial media statssmall business social media infographicsocial media usefulness infographicfacebook or linked in infographic

by Jo Shaer, on February 10, 2013

It's been an