Developing Your Personal Brand
by Jo Shaer, on April 6, 2014
I was on a great workshop in Brentwood this week. It was all about developing your personal brand with Elaine Smith from Inside Out.
Your personal brand should not be confused with your personal image - the latter is the way you look, your mannerisms - although these still play a role in the overall personal brand.
So what is a personal brand?
Well it's how people think of you after they have met you and can be influenced by small details such as how firm your handshake is and how you interact during networking meetings.
First impressions are vital!
This means that it is probably the most important product that you own. And one in which you should invest a great deal of care.
It's what makes you different from other people who are offering the same service - your USP, your Unique Selling Point.
Your personal brand is what people know for certain they will get when they work with you.
This was a taster workshop which allowed us to explore some exercises to get us started on developing our own personal brand. I came away with lots of ideas and areas to work on.
It was extremely valuable at a time when we are looking to set ourselves apart from other people in the SEO world whose behaviour has led to the industry getting a very bad name for reliability and trust.
We need to look at our ethos and the way that we do things which makes people confident that we will look after them and do our utmost to achieve the best results.
Elaine's presentation style was extremely professional and easy to understand. She exuded a confidence in who she is and what she does and how it can help anyone in the business world.
Visit her website to find out more.