Facebook Ads Training For Local Businesses in Southend
by Jo Shaer, on November 30, 2014
Last week, we ran another of our Basic Facebook Ads training workshops for local businesses from the Southend area at our training room in Leigh on Sea, Essex.
Only the night before, Facebook had done their usual trick of changing the layout and structure of their advertising campaigns which meant that Jo had a late night and busy morning trying to update all the slides.
This time, the main change related to campaign structure. Facebook ads are now much more like their Google Adwords PPC cousins.
Campaign controls the objective - what you are trying to achieve.
Ad Sets controls the audience you are trying to reach and how much you want to spend.
Ads is the creative so you can work out what it is that is most likely to make your target audience want to buy.
In fact, Social Media Examiner had posted a very useful piece about general Facebook advertising on their blog just a few days later.
For the six attendees, here is a little video of the most pertinent slides from the presentation.
Facebook Ads Training for local businesses
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If you would like to find out more about using Facebook advertising for your local business, call us on 01702 476517 to book a 1-2-1 training course tailored specifically for your requirements.