Google Feedburner RSS and Wordpress
by Jon Law, on June 27, 2013
Feedburner RSS Feeds on Wordpress
A great way to get readers to subscribe to your Wordpress content is through RSS feeds and a great way to get readers to subscribe is with a Feedburner RSS button!
RSS stands for Really Simple Syndication whereby interested subscribers click a button which then allows them to save your feed in their favourite reader. A feed on its own is just a link to a rather unfriendly looking xml webpage, the reader makes it all very user friendly. A lot of people will read your material from a reader which means they don’t have to actually click through to your site after they have used the Feedburner RSS button. Although an easy way to encourage them to click through is to add read more tags or select a theme that puts them in automatically.
In Wordpress, RSS feeds are automatically created for you so there is no need to create them. You do, however, need to have a button on your site which allows people to add the feed to their reader. A great way of achieving this is to use Google Feedburner to create a RSS feed button. Feedburner is free and pretty easy to use and there are some snazzy features you can add to make your Feedburner RSS button a little more special. This post will describe how to set up your Feedburner RSS button and enable it on your site and to use the snazzy Headline feature.
Feedburner is Part of Google
You will need a Google account, so if you haven’t got one sign up for one! It’s about time you had one. Once you’re all confirmed, you need to get a code via text message these days, click through to the Feedburner site to begin creating your Feedburner RSS button.
There’s a short process to get things going. You will need your feed url which for Wordpress sites works fine as http://example.co.uk/feed/ - replace example.co.uk with your site’s url. This goes in the box as per below, click next.The next screen verifies that your feed is correct, people may get the url wrong! Then the next screen makes it live! Sounds dramatic but it just means it is ready to use. Then you get the opportunity to enhance the stat output beyond the default. These can help you fine tune your work as you discover what makes your popular posts popular.
All this is great but you do need that button to put on your site so after clicking next to confirm the stats you want, you find yourself at the Feedburner home page. From here you can create the html code you need for your site. Click the Publicize tab and select the chicklet option and you will get the following page
The orange button with the words ‘Subscribe in a reader’ will be how the Feedburner RSS button will look on your site, unless you choose one of the other options. Simply collect the code that is generated at the bottom of the page after you select the ‘other, just give me the code’ option in the dropdown menu. Now all you need to do is insert the code wherever you want the button to appear on your site. The easiest method is to stick it in a widget in your sidebar.
So in the Appearance menu Click widgets, drag a text box into the side bar widget area, open it and paste the html code into it and save. And voila you have your Feedburner RSS button. Click through to this Martial Arts blog to have a look at one I did earlier.
Feedburner Headline Animator
There’s a lot more you can do with Feedburner but this post will deal with one of those, the rather snazzy Headline Animator, which is larger then the regular Feedburner RSS button and has titles of the site's last five posts scrolling across it. This is great because it catches the eye and invites the reader to subscribe.
Simply click the Headline Animator option and choose which size Animator button you want and then have a play with the colours if you desire, there’s a preview image at the bottom of the page to give you an idea of how it looks. Collect the code and activate as before. Then paste the html into widgets on your site. You can have a look at the one I put on a Martial Arts site, it’s in the footer and in the sidebar of the blog.
Hopefully, including a Feedburner RSS button on your site will encourage visitors to your site to subscribe; you do of course need useful content on there to entice them.
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