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Horsemeat Scandal Helps Keep Trade Local Campaign

by Jo Shaer, on February 27, 2013

keep it localA press release from the FSB (Federation of Small Businesses) reveals that there has been an upside to the recent horse meat scandal for local business owners.

The Meat Trades Journal reports that 15,000 butchers have stopped trading since the mid-1980s but, in the wake of horse meat being found in a whole swathe of meat based processed products available from the big High Street names, FSB members who own butchers shops have reported "a dramatic increase in sales".

This upturn is directly related to trust issues that customers now have with the provenance of meat products from major chains.

Local butchers know where the meat they are buying comes from and the history of the animal because of regulations like Animal Passports and the power of the Food Standards Agency and local environmental health officials to pitch up without warning to sample products.

Last week, on the 15th February, the FSB relaunched their Keep Trade Local campaign. It is crucial to highlight the importance of the local high street in our communities and the fact that £1 spent locally tends to be worth £1.76 to the economy of that area.

Today (15 February 2013) the FSB re-launches its Keep Trade Local campaign to highlight the important role local high streets play in our communities. Research indicates that more of the money spent locally, stays locally with £1 spent with a local supplier worth £1.76 to the local economy, and only 36 pence if it is spent out of the area.

The recession has hit our high streets hard. For example, in 2011, 12,669 independent businesses closed according to the British Independent Retailers Association and the Meat Trades Journal reports that 15,000 butchers have stopped trading since the mid-1980s.

Topics:Small BusinessLocal Business Marketingkeep trade local

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