How Women In Business Network Franchisees Can Use Facebook To Find New Members
by Jo Shaer, on March 18, 2015
The problem with being part of a networking franchise like Women In Business Network (WIBN) is that you don't have a lot of control over what goes onto the main website about your particular group.
As a result, many franchisees have created Facebook Pages for their specific groups.
Why sending people from Social Media to the WIBN page doesn't work
You can send people from your Facebook page or LinkedIn profile to the main page for your Group on the WIBN.co.uk website so they can find out a bit more but, after that, there is a disconnect. Yes, there is a telephone number for the person who runs the group and the date, time and venue for the meeting. And a way to enter your details to get more information. But it's a very 'hard' page which really does not match the warm welcome that you would get if you did take the plunge and attend a networking lunch.
So, what's the answer?
How WIBN Franchisees can use Facebook's CTA to get new visitors to their Groups
Well, with the advent of Facebook's Call To Action button in the cover image of all their business pages, it's the right time to introduce a dedicated sign up page for your WIBN Group but without having to set up your own website.
The CTA feature allows you to add the words Book Now or Sign Up or Contact Us as a clickable button on your cover image. When readers click it, they can go through to the link of your choice. So, yes, you could just send them through to your page on the main WIBN website.
OR click here to see how your own dedicated page where you control the information could lookGet a dedicated sign up page for your WIBN Group on Facebook
From £10+VAT per month plus a set up fee of £99+VAT, you get access to your own webpage.
And you have the ability to make any alterations to the images or copy or add any special events.
This page has its own dedicated URL that can be given out to anyone who is interested in finding out more.
The URL can be used on business cards, in Facebook or LinkedIn groups or status updates and on Twitter.
The page and URL can also be used if you want to run a campaign on Facebook Ads, targeting women in your area.
Call us today on 01702 476517 to find out how we can help you make the most of Facebook's new Call-To-Action button for your WIBN Group.
Or book one of our 1-2-1 training consultations for social media - put your franchise where women are looking for networking lunches.