Local Business Marketing In Essex
by Jo Shaer, on May 8, 2013
Many small business owners are looking for specialists who can help them with their local marketing in Essex. But how can you work out which ones have the experience to help you to increase your brand awareness and get the telephone ringing with new customers who are ready to buy?
Local Marketing Experts
Local marketing experts don't always offer a complete service. Sometimes you have to split the marketing of your local business into its component parts:
A Graphic Designer to help you to build a logo and brand that will make your business instantly recognisable, whether people see it on your website, your social media profiles, on flyers or business cards.
A Printer who can make that design a reality with your marketing literature.
A Photographer - you need someone with the vision to produce compelling images of you as the business owner, the team around you and the products or services that you supply.
A Videographer - YouTube is the world's second largest search engine. Marketing your business through video requires skills and knowledge of the visual requirements of your target market to position you in the best way.
A Web Designer with the skills to take the vision of the Graphic Designer and put your business onto the world wide web. But, more importantly, in a form that makes customers want to look through your site and then pick up the phone to find out more.
An SEO specialist who knows how to direct traffic to your website in the form of targeted customers who are ready to buy. You can have the most beautiful site in the world but, if no one knows it's there, it's a huge white elephant in your marketing arsenal. Building trust with Google and the other search engines that you can provide the best and most relevant answers to the questions they are being asked in search is vital.
A Social Media Manager with hands on experience of how to make the most of all your online real estate. Someone who can tell you which platforms your target audience are actually using - whether it's to hang out in their spare time or to actually search for suppliers of the products and services that they need.
The right Local Business Marketing & Networking Events where you get to meet other like-minded business owners and, also, other potential local customers. There are a whole plethora of different meetings on different days at breakfast, lunch and evening. Finding the best one for you is a skill in itself. Do you want to do the rounds of the free ones or invest in a regular group meeting?
And, once all that new business starts to come in, you may feel that you are not quite ready to take on a permanent member of staff but just don't have the time to do all the additional work yourself. That's when you look for a Virtual Assistant. Someone who can undertake admin, book keeping, diary management, event planning, travel arrangements, venue hire, presentations, research, purchasing and keep your Social Media profiles working for you.
Often business owners just don't realise how many tasks you have been doing and how much time you could be saving. If you could employ someone else either hourly or on a retainer to take some of those jobs off your hands, you could focus on the things that only you can do.
Local Business Marketing In Essex
But where do you find trusted professionals who will do the job well? You want someone who comes with recommendations from other local business owners who have used their products and services.
And that's where Local Marketing Mix comes in. It's a local business marketing directory of experts who cover every area that a business needs to promote itself and its products.
This is not a subscription directory where you cannot always be sure of what you are getting in terms of recommendation because businesses have paid to join. And it's not a free directory where businesses can just submit their details for inclusion with no provenance at all.
At Local Marketing Mix, you need to be recommended by another member who has used your services. Currently, we cover Leigh on Sea and Southend but we are also interested to hear from marketing businesses in Brentwood, Billericay, Harlow and beyond - providing we know someone in our network who can recommend you.
Business owners are also encouraged to express their own approval of the marketing representatives by liking, sharing, tweeting and Google +1ing to spread the love.