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See The Pages You Like on Facebook - Page Notifications and Interest Lists

by Jo Shaer, on November 14, 2012

facebook page notificationsLots of talk recently on how you can be sure to see status updates from the Business Pages that you have liked on Facebook.

How often will I see content from pages that I like on Facebook?

Their insistence on leaving more and more room for paid, promoted or sponsored content means that the most recent Edgerank figure is about 16% visibility. So that means that, even if you have a fan who has liked the Page and comments every day on EVERY single status update, s/he's still only going to see 16% of your total output.

Interest Lists

There was a lot of talk recently about Interest Lists but, apart from the fact that it takes dedication and know how to set those up - something which most of us Facebook users don't really have time for - that means that the content from those Pages will ONLY show on the Interest Lists. Users have to physically go to those Lists to see those status updates, they will no longer automatically appear in their newsfeeds.

These also appear very low down on the left hand side of a personal profile's newsfeed so are not exactly in the eyeline of the user.

Interest Lists don't seem to be available to Business Pages, which is a shame because there is just as much of a need to cut down on white noise in the newsfeeds there. To add people to an Interest List, hover over the settings icon next to any page or profile's like/add button while logged in as yourself. Adding that page or person to a list is the first option you'll see in the dropdown menu. You don't have to "like" a page to add it to a list.

You can create a new list or add to an existing one and choose from three privacy options: Public, Friends or Only Me - which means you could make a list of your competitors to see what content they are putting up. Public lists are searchable - so you could get found as a result of your list.

And what happens when Facebook makes some more changes that make Interest Lists superfluous? Will the user then remember to go back in and remove the pages they want to see from those lists? I don't think so.

Page Notifications

So, I was very excited to see a notification from my one of my social media colleagues in the US about the very quiet roll out of Notifications for Facebook Pages. Just as it has now become the default that our personal profiles automatically receive notifications from close friends.

Basically, go to the Pages that you have liked and from whom you want to see regular status updates. Hover your mouse over the LIKED button and you will see the option to Get Notifications.


See All in Newsfeed

Another slightly less easy to use option to see everything in your newsfeed is to use this link when you are logged in to Facebook. According to Inside Facebook, the nf in the link stands for newsfeed and the all stands for... well, all :) No one is sure if this is likely to become the default or if it is just something that is being tested.


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Topics:FacebookLocal Business Marketing

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