Search Engine Optimisation Dorset
by Jo Shaer, on October 2, 2011
What is Search Engine Optimisation (SEO)?
SEO is what happens when a developer ensures that a website's content can be understood by the crawlers that the search engines send out to check websites for information relevant to the queries it is receiving. Local Search Engine Optimisation involves making Google, Yahoo and Bing recognise your business as the place to go for your business or product in your area.
How Can SEO Services help my business in Dorset?
The first thing you need to do is work out what any potential customers are entering as their search term when they look for your service.
If you want to use search terms that are specific to your county of Dorset, then you need to make sure that the search terms you use also include that term. Having said that, you also need to be sure that these keywords are actually producing some searches. There is no point in trying to rank for something that no one is looking for.
Then you need to put those words on your site wherever the bots might see them. When they have crawled your website and found those search terms, they make a decision about how relevant they are to whatever has been typed in by the potential customer and position your website in the correct place on their results pages - also known as SERPs.
To get Google's crawlers to make the decision that your website is relevant to the town of Dorset, your website and the pages on it need to scream Dorset! You will need to include references to important towns in the area like :
So many happy childhood holiday memories spring to life as I type that list. But those holiday memories were all provided by the hard work of the many businesses in the area. Business that, today, will want to be found online through their website or social media accounts. And that takes effective SEO.
However, just listing the towns like that will look spammy to any user and, eventually, to Google too! You need to be creative in how you work these Dorset towns into your copy.
First page of Google is another phrase that you will hear mentioned often when you enter the world of online marketing. It is the place everyone wants to achieve because a large proportion of the available clicks will be received by that domain. Very few of those potential customers will actually go to the second page of results. If you're trying to grow your business online, it is imperative that you aim for a place in the top ten search results.
And you can do that with words and phrases that are related to your business but also to Dorset itself. So a post about Bournemouth football club is great but even better if you can write the post from an angle that allows you to mention your business or a product or service that your business offers.
What are SEO Services?
The description SEO Services is a generalisation that covers on-page and off-page optimisation. It's going through all the words and images actually on your website and making sure that every time you use one of your chosen search terms, it can be read\seen by the crawling bots. Then it's building links to other sites which use those keywords as the text behind the link
Is there a wrong way to do SEO?
There are black hat and white hat techniques. If search engine optimisation is not done correctly, Google can label you as a spammer and 'sandbox' your website so that it doesn't appear on the first few pages of the SERPs. This serves to underline how vital it is to get the right person to help with your SEO. If possible, get a recommendation from someone who can vouch for their work and avoid telephone or email salesmen who might be out to make a fast buck at your expense.