Search Engine Optimisation Hertfordshire
by Jo Shaer, on October 8, 2011
Some will promise to get you onto that elusive front page for a one-time fee but they will be using black hat techniques like linking schemes which can get you banned. Others will not investigate your business properly and target the wrong keywords, driving irrelevant traffic to your website that will never convert. Still more will redesign your site without 301 redirects from the existing pages or focus on the metadata without doing any on-page SEO. This is why it is so important that your SEO expert comes with a recommendation from someone you know and trust.
What is Search Engine Optimization?
Search Engine Optimisation is the name given to the activity of making the content of any website readable for the bots that Google, Bing and Yahoo send out to crawl the internet for information. It is a form of website promotion.
Local Search Engine Optimisation involves making Google and the rest recognise your business as the place to go for your business or product in your area.
How Can SEO help my business?
You need to identify which keywords your potential clients are typing into Google and the other search engines and then you need to make sure that those words appear on your site in all the places where the spiders could read them. When they have crawled your website and found those search terms, they make a decision about how relevant they are to whatever has been typed in by the potential customer and position your website in the correct place on their results pages - also known as SERPs.
The best place to be is at the top of the first page because statistics have shown that 40% of the available traffic will go to the business sitting in that position. Very few of those potential customers will actually go to the second page of results. If you want your business to be seen online, it's no good being on the second page.
How Do SEO Services Work?
SEO Services are the assorted parts of a very specific SEO plan that involves both the pages of your website and any external backlinks for your chosen keywords – without being too technical, you have to be certain that those keywords appear in all the relevant places on each page, including the images and header tags and then in the anchor text for any links that you may gain from other websites.