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Social Media Blog / Facebook

by Jo Shaer, on February 10, 2019

Blimey, Facebook have made it really hard to work out how to edit your reviews. How to edit your Facebook Review Once you have published your review, click the three dots …

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Topics:FacebookHow To/Tips

by Jo Shaer, on January 8, 2018

NOT UP TO DATE ANY LONGER SORRY …

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Topics:FacebookMobile Phones

by Jo Shaer, on October 13, 2017

This was the plea from a couple of the ladies on my Facebook training courses over the last few months. They want a Facebook business page to promote their products …

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Topics:Facebook

by Jo Shaer, on October 13, 2017

My body building client who performs under his real name wants to be sure that no fans can access his family photos and other info on his personal profile. Setting …

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Topics:FacebookLocal Social Media Optimisationfacebook privacy

by Jo Shaer, on May 17, 2017

What are Facebook Milestones? Facebook Milestones are opportunities to celebrate or highlight something special or unusual that has happened for your business. They used to get a lot more visibility …

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Topics:Facebook

by Jo Shaer, on April 9, 2017

At one of our training sessions, I was asked how to deal with the issue of adding your maiden name to Facebook. Those who don't know how to do it …

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Topics:FacebookName in brackets on facebookalternative name on facebookmaiden name on facebook

by Jo Shaer, on February 2, 2017

On 31 January 2017, Facebook announced that they have updated their algorithm to combat businesses that game the feed with their Pages asking for likes, comments and shares. How Facebook …

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Topics:Facebook

by Jo Shaer, on January 6, 2017

I've been asked about this quite a few times recently. It used to be called Attribution and could be controlled in the Admin panel but that was a bit clunky …

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Topics:Facebook

by Jo Shaer, on December 5, 2016

Since May 1, 2015, RSS Grafitti is no more. If you are looking to auto post from your blog to Facebook, the RSS Feed to Facebook applet on IFTTT seems to do the …

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Topics:FacebookWeb Design

by Alex Snell, on November 29, 2016

Earlier this week I got a notification from Facebook saying that someone had created a profile with my picture! As you can imagine, I was equal parts confused and fuming. There was …

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Topics:Facebookfacebook privacy

by Jo Shaer, on April 7, 2016

Why Should I Post on Facebook? Well the idea is to create ongoing massive engagement so that you turn your fans into profitable super fans. These are the ones who …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on April 2, 2016

Another new feature just appeared on our Facebook Business Page - Instant Replies. The Message Response Time stat often gets us into trouble if we don't respond within an hour! …

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Topics:Facebook

by Jo Shaer, on January 26, 2016

Another recent change to Facebook affects the Other Inbox which has now become a spam filter called Filtered Messages. Most people are familiar with how to see that they have …

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Topics:Facebookpaid facebook messagingLocal Business Marketingfacebook Other messages

by Jo Shaer, on January 26, 2016

***Updated for May 2016*** As of May 2016, you now have to set the Post Attribution on the Page for yourself. First of all you need to know that the …

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Topics:Facebook

by Jo Shaer, on January 15, 2016

It's always a good idea to have more than one Admin of any Business Page on Facebook. Suppose you are unable to get to your computer and someone puts something …

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Topics:FacebookSocial Media For BusinessLocal Business Marketing

by Jo Shaer, on November 23, 2015

So you find a great image in your business newsfeed and you know you want to share it with your fans. But you've only just shared some other great content …

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Topics:Facebook

by Jo Shaer, on September 12, 2015

There is always confusion over whether Facebook penalises pages which use automated posting. Things like Hootsuite and Buffer. So, if you're not sure, you can use their own tool on …

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Topics:FacebookLocal Business Marketingschedule posts on Facebook

by Jo Shaer, on September 10, 2015

It's been bugging me for a while now. When I try to share stuff from my personal wall to my business page, it won't always share in the name of …

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Topics:Facebook

by Jo Shaer, on June 24, 2015

Have you just Googled Facebook blocks my website? The dreaded Facebook says my site is unsafe message has now morphed into a Something Went Wrong message due to a Facebook …

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Topics:Facebook

by Jo Shaer, on May 15, 2015

Facebook's Promote Your Local Business has been trumpeted in the Facebook news feed as a must have opportunity for local businesses. Because it has a choice of a Call Now …

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Topics:Facebook

by Jo Shaer, on May 6, 2015

They're at it again. After the warnings earlier in the year about clickbait and promotional posts disappearing from the organic news feed, three new changes are about to start occurring …

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Topics:Facebook

by Jo Shaer, on May 4, 2015

I first heard that the Facebook Like Box was to be discontinued on 23rd June last week. I was actually quite pleased because the current version is not mobile friendly …

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Topics:Facebook

by Jo Shaer, on May 1, 2015

Since my facebook business page layout update 2014, they've been at it again. I discovered that they had completely removed the option to edit the Page Info from Settings whilst …

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Topics:Facebook

by Jo Shaer, on April 25, 2015

Yes, there are still business owners out there who do not have a website! Small business owners who work from home producing fabulous jewellery, pottery, bunting, picture frames, knickknacks. They …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on March 30, 2015

Ha, finding the RSS feed URL for a site is so simple - when you know how! And it took me a lot of searching to find the answer. So …

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Topics:FacebookWeb Design

by Jo Shaer, on March 24, 2015

Here at Lollipop Local, one of the first things we show business owners is how to maximise the effect of their Facebook cover image by turning it into a click …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on March 21, 2015

Facebook Insights is the tab in the navigation bar of your Facebook Business page. Insights are the statistics of Facebook. They show you lots of information about your status updates …

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Topics:FacebookSocial Media OptimisationSocial Media For Businessfacebook insights

by Jo Shaer, on March 18, 2015

The problem with being part of a networking franchise like Women In Business Network (WIBN) is that you don't have a lot of control over what goes onto the main …

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Topics:Facebookwomen in business

by Jo Shaer, on March 12, 2015

Last week, Facebook released a blog post alerting business page owners that today, March 12th, they will begin removing certain voluntarily deactivated accounts and memorialized accounts (where the owner has …

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Topics:Facebook

by Jo Shaer, on March 11, 2015

Going through and making changes to my posts about how to add an admin my Facebook page, I noticed a function in the Settings sidebar that I have not seen …

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Topics:Facebook

by Jo Shaer, on March 9, 2015

I want to apply admin roles but all the searching and googling say click settings and then page roles on the left hand side - this does not happen, I …

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Topics:Facebook

by Jo Shaer, on March 6, 2015

The problem with being part of a networking franchise like BNI is that you don't have a lot of control over what goes onto the main website about your particular …

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Topics:Facebookwomen in businessLocal Business Marketing

by Jo Shaer, on February 10, 2015

Jo, when I try to share the link to our business Facebook page, it shows this link with loads of numbers and letters which is impossible to remember. What can …

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Topics:Facebook

by Jo Shaer, on January 25, 2015

Privacy settings for status updates on Business Pages are always public but Facebook continue to play around with Privacy Settings for personal profiles so it is important to keep on …

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Topics:Facebook

by Jo Shaer, on January 16, 2015

A great question from Jo Curtis who runs networking lunches for business women in Billericay, Brentwood, Leigh-on-Sea, Southend and Thurrock, Essex. How do I find the URL for a Facebook …

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Topics:Facebook

by Jo Shaer, on December 18, 2014

It took me a few minutes and a few aborted attempts to schedule a post on my Facebook Business page. The schedule post button had disappeared from its normal place …

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Topics:Facebook

by Jo Shaer, on December 8, 2014

A question that was asked after one of our recent social media courses on Facebook advertising was can I create my own Facebook ads or do I need a designer? …

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Topics:Facebook

by Jo Shaer, on November 30, 2014

Last week, we ran another of our Basic Facebook Ads training workshops for local businesses from the Southend area at our training room in Leigh on Sea, Essex. Only the …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on November 15, 2014

One of the attendees on our Facebook training consultation only ever uses her iPad. However, iPads don't always have all the functionality required to run your Facebook account so We …

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Topics:Facebook

by Jo Shaer, on November 9, 2014

As of this week, Likegates are no longer permitted on Facebook. But, Jo, what are Facebook like gates, I hear you say! It's where you make an offer or run …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on November 4, 2014

Your Facebook Voice is controlled via Post Attributes in the Settings area of your business page but there is also the option to control this on individual posts How to use …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on October 19, 2014

Lollipop Local are pleased to announce our Facebook Ads training courses. How Facebook say you should use their platform Facebook have set out their own strategy for how business owners …

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Topics:Facebook

by Jo Shaer, on October 8, 2014

Facebook says my link is unsafe Further to previous issues with Facebook saying that my website was spam, it has now gone a step further! When I try to upload …

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Topics:Facebook

by Jo Shaer, on September 28, 2014

Scrolling through the newsfeed, I saw an ad that I really don't want in front of my face. But how to get rid of it? Well you hover over the …

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Topics:Facebook

by Jo Shaer, on September 26, 2014

I have to admit that when I first saw the headline 'Facebook to charge users' in a thread about Sheryl Sandberg selling off another 283,000 of her Facebook shares, I …

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Topics:Facebook

by Jo Shaer, on September 16, 2014

It can sometimes happen that you need to delete a Facebook page. There may be a duplicate or, perhaps, you don't run that business any more. Delete Facebook Page If …

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Topics:Facebookdelete facebook page

by Jo Shaer, on September 9, 2014

Following on from this post talking about how some of the bigger banks and financial institutions have banned their employees from using social media in an attempt to stop unprofessional …

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Topics:FacebookLinkedInGoogleTwittersocial media

by Jo Shaer, on September 8, 2014

On my Facebook training course, I tell students that the reason why they need a Facebook business page rather than a Facebook group is because Google indexes Facebook's business pages …

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Topics:Facebook

by Jo Shaer, on August 22, 2014

My lovely friend Wayne from horkan.com has the answer to something that was asked recently on one of our Facebook training workshops. What happens if I like everything that Facebook …

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Topics:Facebook

by Jo Shaer, on August 15, 2014

Create a Facebook Business Page So when you create a Facebook account - that's your personal profile. It's where you make friends and put up status updates that are personal …

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Topics:FacebookSocial Media For Business

by Jo Shaer, on August 14, 2014

how do i hide my birthday on facebook I missed my designer's birthday recently - Facebook didn't tell me to congratulate him. So I messaged him to how this could …

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Topics:Facebook

by Jo Shaer, on August 12, 2014

I hate Facebook Messenger. And I hate the fact that Facebook force me to install it as an app on my mobile phone if I want to view any of …

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Topics:FacebookMobile Phones

by Jo Shaer, on August 5, 2014

Infographic about what personal information you may have given away and where you did it. Big data is big business. You need to think carefully about what you put on …

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Topics:Facebooksocial media

by Jo Shaer, on July 31, 2014

Another great question, this time from a one to one social media training consultation this week. Why you might need to change the email you use for your Facebook login? …

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Topics:Facebook

by Jo Shaer, on July 29, 2014

It was a question that came up during a one to one training consultation on Facebook with Caron. How can I stop these stupid game invitations on Facebook? I felt …

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Topics:Facebook

by Jo Shaer, on July 28, 2014

Great infographic from Vertical Response that gives the Dos and Don'ts of using Facebook for Business Courtesy of: VerticalResponse …

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Topics:Facebook

by Jo Shaer, on July 25, 2014

Every time I run one of my Facebook workshops, I talk about a survey conducted by Legal & General where they discovered that 9 out of 10 adults who use …

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Topics:Facebook

by Jo Shaer, on July 10, 2014

When you try to link your personal page to your business page, it can be quite easy to get it wrong. We've started noticing a lot of 'suitcase pages' showing …

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Topics:Facebook

by Jo Shaer, on June 30, 2014

It's been a bad week for the Lollies when it comes to Facebook. First up, they decided to tell everyone that our website might be unsafe. Yup, even though we …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on June 26, 2014

One of my clients set up a Facebook ads account in US Dollars rather than British Pounds. We thought it would be easy to change this after completion of the …

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Topics:Facebook

by Jo Shaer, on June 21, 2014

My client just followed Facebook's instructions to change the currency on her Facebook Ad Account. They put this notification at the top of her page and also at the top …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on June 21, 2014

If you are a local business on Facebook, your customers will be able to leave Reviews of your business. How to leave a review on Facebook You should see the …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on June 20, 2014

[question ask="Hi Jo, I have created my facebook business page. Do I try and 'get friends'? Does it work the same way as personal facebook? Is it linked to my …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on June 9, 2014

Facebook is currently rolling out the latest round of changes to personal timelines and also to business pages. You can find out more about how this affects your Facebook business …

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Topics:Facebook

by Jo Shaer, on June 7, 2014

UPDATED FOR JUNE 2014 I wanted to add an Admin to my Facebook business page so the easiest way is to find that person in the list of people who …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on May 29, 2014

I won a prize in a Facebook competition a couple of weeks ago! Hurrah! Sadly, I was not able to collect on the prize. [Tweet "Why announcing winners of your …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on May 26, 2014

Jo has been running 90 minute workshops on Facebook for groups of small business owners in Essex for the last 18 months. These also covered the basics of Social Media …

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Topics:Facebook

by Jo Shaer, on May 19, 2014

I am not alone in disliking giving my email and access to other personal information when I access something with a Facebook app. I know from personal feedback when I …

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Topics:Facebook

by Jo Shaer, on May 6, 2014

This one has come up a couple of times after people have been on our Facebook training course. I have a friend in real life but when we go to …

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Topics:Facebook

by Jo Shaer, on May 2, 2014

A question that came up recently on one of our Facebook training courses. [question ask="I have found someone using my photo and my friend's last name with a fraudulent identity …

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Topics:Facebook

by Jo Shaer, on April 12, 2014

I had a day off today - for my birthday :) And a late lunch at the fantastic Sand Bar and Seafood Restaurant in The Broadway, Leigh-on-Sea. With Jon - …

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Topics:FacebookSmall BusinessWomen and Small Business

by Jo Shaer, on April 2, 2014

Facebook Featured functions updated for April 2014. You now access Featured Likes, Page Owners and Admins via the navigation bar above the cover image. Click on the Settings option. In …

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Topics:Facebook

by Jo Shaer, on April 2, 2014

Facebook Ads have been completely out of kilter recently but whether there is an actual fraud or if it is just inefficient planning I am not totally sure. This chap …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on March 23, 2014

Great training course with some of the Chelmsford representatives of Forever Living in February. These included Southern Lights Aloe and Lifestyle Choices Today It was really interesting to see how …

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Topics:Facebooksocial mediaWomen and Small Business

by Jo Shaer, on March 21, 2014

Lollipop Local are delighted to announce that they now offer Hootsuite training from their base in Leigh-on-Sea in Essex. You can come to our offices or we can visit you …

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Topics:FacebookLinkedInGoogleTwittersocial mediaHow To/TipsYouTubePinterest

by Jo Shaer, on March 18, 2014

What's that sticking out? My lovely designer was looking at a post I had put onto our blog. He was viewing it on his iPhone and, about half way down, …

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Topics:FacebookLinkedInGoogleWeb DesigniPhone problems

by Jo Shaer, on March 12, 2014

Now regular readers will have heard me banging on about not using a personal timeline if you are a business. And how we can help you to stop being a …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on March 10, 2014

[question ask="Is there any easier way to like another business on Facebook as your business page?"][/question] Jenny of Travel Counsellors, Brentwood Great question from Jenny whilst I was at a …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on March 6, 2014

[question ask="Why are your blog posts on Facebook saying 'First published on Lollipop Local: SEO?' It's very irritating!"][/question] Great question from the lovely Ian from TheSocialGolfer.com Well, I use an …

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Topics:Facebook

by Jo Shaer, on March 6, 2014

I wrote a post recently about why individuals on Facebook should not connect with businesses who had set themselves up as a personal profile - the Facebook criminals. The difference …

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Topics:Facebook

by Jo Shaer, on March 5, 2014

One of our clients, let's call her Philippa, signed up to Facebook and created a personal profile. She immediately received two invitations to be friends with existing members. Facebook had …

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Topics:FacebookLinkedInTwitter

by Jo Shaer, on March 4, 2014

I was giving a special training session to a group of ladies from Chelmsford, who are independent distributors of a particular range of products. It was a question that I …

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Topics:FacebookHow To/Tips

by Jo Shaer, on March 3, 2014

This month we have been working with Louise of The Sand Bar & Seafood Company in The Broadway, Leigh-on-Sea. They had not created a Facebook page but an unclaimed one …

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Topics:Facebook

by Jon Law, on February 19, 2014

Valentine's Day brought a boom in traffic due to a vegan Twitter celebrity retweet, i.e. plant powered ultra-athlete Rich Roll, to be precise. While most welcome it was quite surprising …

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Topics:FacebookTwitterWordpressstats boomGoogle Analyticswordpress statsWordpress.comtwitter celebrity

by Jo Shaer, on February 14, 2014

The lovely Philippa from Flora's Gardens was having some training on Facebook. She didn't want to have an active personal profile but she did want to be able to upload …

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Topics:Facebook

by Jo Shaer, on February 7, 2014

Even if you're determined to use Facebook only for your business, you still need to have created a personal profile. From there you create your Facebook business page. But you …

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Topics:Facebook

by Jo Shaer, on February 3, 2014

At Lollipop Local, we've been building simple tab apps to go under the cover image on your Facebook page for over a year now. When you are on your PC …

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Topics:Facebook

by Jo Shaer, on January 31, 2014

[question ask="How can I get a joint profile picture and cover image on Facebook"][/question] Great question today from our friends at Crown Vocational Training. The first time I saw one …

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Topics:Facebook

by Jo Shaer, on January 30, 2014

Of course many businesses would like to have a personal profile rather than a Facebook business page because it makes it easier for you to approach potential customers. Friends can …

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Topics:Facebook

by Jo Shaer, on January 27, 2014

Thanks to All Facebook for the heads up that you can now reply as your business to Facebook Reviews. The Reviews box has been there a while for local businesses …

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Topics:Facebook

by Jo Shaer, on January 26, 2014

It's really simple to leave a Facebook group. On the Facebook Group page, you hover over the cog setting at the top right. Down near the bottom is the option …

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Topics:Facebook

by Jo Shaer, on January 24, 2014

[question ask="Jo, How can I remove members from my Facebook Group?"][/question] The only way you can remove a member from a Facebook Group - whether it is Open, Closed or …

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Topics:Facebook

by Jo Shaer, on January 7, 2014

Interesting infographic from Boot Camp Digital. It seems to foretell the end of Vine - because of the success of Instagram videos. And also the demise of Facebook - well …

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Topics:FacebookGooglesocial media

by Jo Shaer, on December 30, 2013

One of my client's local business pages was mysteriously changed to a community page for martial arts overnight and he was not sure how it had happened or, more importantly, …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on December 24, 2013

Following on from my post about the people who could not get into their Facebook personal profiles, someone else asked me how to contact Facebook. These are the forms that …

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Topics:Facebook

by Jo Shaer, on December 22, 2013

Two incidents where people have called us saying "I can't get into my Facebook personal profile" Suspended for trying to add an admin to a business page using the business …

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Topics:Facebook

by Jo Shaer, on December 19, 2013

Jo, How Do I Link My Facebook Business Page to Twitter so that the status updates post on the home stream there? Whilst I would not advocate ONLY auto posting …

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Topics:FacebookTwitterlink facebook to twitter

by Jo Shaer, on December 14, 2013

Setting up secret groups on Facebook is one of the best social media tips for business networking groups. It helps to put communications between members in one place without overwhelming …

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Topics:Facebook

by Jo Shaer, on December 12, 2013

Back in March, Facebook announced that there would be changes to its Newsfeed to ensure consistency across all devices. What Facebook wanted to achieve with their new news feed To …

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Topics:Facebook

by Jo Shaer, on December 9, 2013

share from pinterest to facebookI'm sure that when I used to post pins to Pinterest, they would automatically appear on my Facebook page... but now they don't. This could have …

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Topics:FacebookPinterest

by Jo Shaer, on December 8, 2013

Another question asked at one of my recent workshops was about how to block a Facebook personal profile from a business page. If that person is writing something unpleasant on …

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Topics:Facebook

by Jo Shaer, on December 7, 2013

How can I see the best times and days to post to my Facebook fans? When are my fans online? It was another question asked at one of my workshops …

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Topics:Facebook

by Jo Shaer, on December 6, 2013

A question from a recent workshop was "Are hashtags case sensitive?" What are hashtags? Hashtags are used on many social media platforms these days, including Twitter, Facebook and Instagram. They …

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Topics:FacebookTwittersocial media

by Jo Shaer, on November 30, 2013

Show Facebook updates in news feedAs we know, Facebook's algorithm ensures that only a limited number of your posts will be seen by your fans. Unless you pay to promote …

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Topics:Facebook

by Jo Shaer, on November 26, 2013

facebook logout Here are five times that you might want to use the Facebook logout feature. Facebook Logout 1. Logout of Facebook when you share a computer with other people …

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Topics:Facebook

by Jo Shaer, on November 21, 2013

More Changes at Facebook and this time for Events! Read more about Using Facebook Events in 2013 I had a call from a client who was struggling to get their …

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Topics:Facebook

by Jo Shaer, on November 19, 2013

Facebook Interest Lists are a great way of organising the pages that provide you with valuable information on a particular subject. Add Pages You Have Liked To Facebook Interest Lists …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on November 18, 2013

November Update: And it's all change again at Facebook if you want to merge duplicate Facebook pages together. Thanks, as ever, to my friend Shawn of Interactabel Social Media for …

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Topics:Facebook

by Jo Shaer, on November 15, 2013

How to Highlight Recent posts by others on Facebook April 2014: If your Facebook page has been upgraded, you will no longer be able to highlight Recent Posts By Others …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on November 14, 2013

How do I join Facebook? Many of the people who attend our workshops don't know how to create a Facebook account. So, here's what you need to do to join …

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Topics:Facebook

by Jo Shaer, on November 13, 2013

UPDATED FOR DECEMBER 2014 The Facebook Review tab is here to stay underneath the cover image at the top of the page for those businesses who have chosen the Local …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on November 11, 2013

Facebook Review Pop Up Effective use of your Facebook Reviews is very important to the success of your business page. A happy customer clicks on the Review button under your …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on November 8, 2013

For a few months now, we have been offering a service where we bring your website into your Facebook page using the tabs underneath the cover image. Suddenly, this week, …

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Topics:FacebookWebmistress Hosting

by Jo Shaer, on November 4, 2013

Facebook's Review Tab is now here to stay but only for pages which have the Local Business category. Find out how to get the Facebook Reviews Tab and stars and …

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Topics:Facebook

by Jo Shaer, on October 30, 2013

Opt Out - Pair my social actions on Facebook with no one It's called pairing your social actions. To the uninitiated, it's where Facebook show your name and the fact …

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Topics:Facebook

by Jo Shaer, on October 28, 2013

Many people think that using Facebook for business is just creating a page and putting up a few status updates. Sadly, that's what leads them to complain that Facebook does …

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Topics:Facebook

by Jo Shaer, on October 26, 2013

MAY 2014 UPDATE - Does Facebook say your website is unsafe? Go here to find out how I sorted out this problem. facebook says my website is spam Facebook says …

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Topics:Facebook

by Jo Shaer, on October 25, 2013

rotate photos on Facebook I received an interesting question on how to rotate photos on Facebook today. "Help, I've just uploaded my new profile picture and it's showing as horizontal …

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Topics:Facebook

by Jo Shaer, on October 24, 2013

This is a question that I am getting asked a lot recently. How can my fans ask me questions about appointments and stock on my Facebook business page? So, here's …

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Topics:FacebookCustomer Services

by Jo Shaer, on October 23, 2013

Facebook Group Chat Phishing ScamI have become aware of a couple of examples of a Facebook Group Chat Phishing Scam recently. A few weeks ago, my friend, Claire, suddenly opened …

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Topics:Facebook

by Jo Shaer, on October 22, 2013

facebook down notification I first noticed that there was a problem with Facebook yesterday when I could not create a Facebook app or upload the new tab I had built …

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Topics:Facebook

by Jo Shaer, on October 14, 2013

reply or comment on facebookWhat's the difference between a reply or comment on Facebook? Underneath any status update, if there have been no other comments, then you only have the …

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Topics:Facebook

by Jo Shaer, on October 10, 2013

If your business is a local bricks and mortar shop or premises that people can physically visit, then you should set up your Facebook Page as a Local Business. This …

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Topics:Facebookrecommend on FacebookLocal Business Marketing

by Jo Shaer, on October 4, 2013

Edit Facebook postsYay, the ability to Edit Facebook Posts has finally arrived! There is nothing worse than posting a status update in a rush and then seeing it in your …

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Topics:Facebook

by Jo Shaer, on October 3, 2013

Announcing Facebook Contest Winners On Your Wall 2014 Since you can now run a competition actually on your Business Page (not your personal timeline though) and ask people to like …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on September 26, 2013

Futher to my post on Facebook SEO and whether you should claim the vanity url and lose the hyphens, it was interesting to note a search that I did using …

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Topics:FacebookSocial Media and SEOfacebook vanity url

by Jo Shaer, on September 26, 2013

Have you been asked if you want to like similar pages on Facebook?Has anyone else seen this? It doesn't happen all the time but if you like an image or …

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Topics:Facebook

by Jo Shaer, on September 23, 2013

Social Media PlanIf you want to make sure that your time on Facebook is as effective for generating leads as your weekly breakfast meeting, you have to work out a …

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Topics:FacebookLinkedInGoogleTwittersocial mediaPinterest

by Jo Shaer, on September 20, 2013

reposition image on facebookThe image you've just uploaded to Facebook does not show the caption or part of the image that you wanted to highlight. What to do? Hover over …

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Topics:Facebook

by Jo Shaer, on September 17, 2013

Software For Photo Editing Captions For PicturesAre you looking for software for photo editing? Do you want to be able to produce captions for pictures to upload to social media? …

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Topics:Facebookwomen in businessWeb Design

by Jo Shaer, on September 7, 2013

facebook as speed datingSome bloke sent us an email about our LinkedIn course asking why he should pay for our tuition when he could work it all out for himself …

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Topics:Facebook

by Jo Shaer, on September 3, 2013

Further to my post on the changes to the way Facebook decides what content to put into the newsfeed, Amy Porterfield's latest advice is about ways to make an impact …

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Topics:Facebook

by Jo Shaer, on September 2, 2013

Infographic by Julianna Rae - Luxury Lingerie You should pay particular attention to the section on how lawyers scour Facebook pages for evidence of wrong doing when a divorce is …

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Topics:Facebooksocial media

by Jo Shaer, on August 31, 2013

Following on from my posts on Using Facebook Events and Create an Event in Facebook Groups. Here's a slide presentation on how your guests can share your event on Facebook …

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Topics:Facebook

by Jo Shaer, on August 29, 2013

It's been a busy old week of fiddling at Facebook. High Quality Facebook Content First they announced that they had been surveying people about the quality of the content in …

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Topics:Facebook

by Jo Shaer, on August 28, 2013

Facebook have been at it again. I will discuss the news about quality content tomorrow. I want to address the news about Facebook Competitions first. For months now, Pages have …

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Topics:FacebookEmailSocial Media For MarketingSocial Media For Business

by Jo Shaer, on August 25, 2013

Two programmes about Facebook on Channel 4 recently. The first placed its focus on what can go wrong when you put the wrong things onto social media. If you don't …

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Topics:Facebook

by Jo Shaer, on August 23, 2013

embed facebook posts on your websiteYay, you can now embed Facebook posts on your website! It was first rolled it out to a select few users as a test in …

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Topics:Facebook

by Jo Shaer, on August 22, 2013

So, here's my first Facebook Embedded Post. I chose the one from the FSB because it is so timely for many small business owners. The great thing is that you …

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Topics:FacebookSmall BusinessSocial Media For Business

by Jo Shaer, on August 15, 2013

delete facebook page aug 2013It was an interesting question from a fellow web designer. He was trying to put a link from a website to the Facebook page for that …

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Topics:Facebook

by Jo Shaer, on August 11, 2013

It was interesting watching C4's Celebs, Brands and Fake Fans on Monday - shown again at 8pm on Monday 12th. Facebook Like Farms The programme's first focus was on 'Like …

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Topics:FacebookTwittersocial media

by Jo Shaer, on July 30, 2013

You post the perfect status update and people start to comment. And then you notice. You've said 'your' instead of you're! The embarrassment. And the frustration of not being able …

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Topics:Facebook

by Jo Shaer, on July 29, 2013

hide posts on facebook updateJULY UPDATE Changes to the Hide Posts on Facebook function. As fast as I'm writing these, Facebook are making changes. Here is the new drop down …

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Topics:Facebook

by Jo Shaer, on July 26, 2013

JULY 25 UPDATE - AND THEN PTAT REAPPEARED AGAIN - IT WAS A CODING ERROR http://www.insidefacebook.com/2013/07/24/facebook-hides-people-talking-about-this-metric-from-pages/ PTAT goes from Facebook The changes just keep on ramping up at Facebook. The …

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Topics:Facebook

by Jo Shaer, on July 24, 2013

Me: Make sure you go to other Pages and comment as your business. It's a great way of getting your name out there. Client: I don't know how to do …

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Topics:Facebook

by Jo Shaer, on July 22, 2013

facebook activity logJo, How can I see what posts I've scheduled for the next few days? They're posting too close together All your scheduled posts are listed in your Facebook …

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Topics:Facebook

by Jo Shaer, on July 16, 2013

A friend asked me recently if there was a way to change the auto generated text that appears in the display for a link in a Facebook status update. And, …

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Topics:Facebook

by Jo Shaer, on July 15, 2013

UPDATED APRIL 2014 - Go here More behind the scenes changes for Facebook pages in July 2013. From the drop down menu at the top where it says Edit Page …

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Topics:Facebook

by Jo Shaer, on July 11, 2013

I watched a very interesting webinar by Amy Porterfield, the author of Facebook Marketing for Dummies, recently where she listed her Dirty Dozen - the top 12 Mistakes that many …

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Topics:Facebook

by Jo Shaer, on July 9, 2013

Sadly RSS Grafitti will be shutting up shop as from 1 May 2015. But we have found a new option - IFTTT. Here's our blog post on how to get …

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Topics:FacebookWordpress Tutorials

by Jo Shaer, on July 1, 2013

In a recent presentation, Mari Smith spoke about Passion Pages. These are Facebook Community Pages which have been set up by businesses/individuals around a particular passion or interest. They are …

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Topics:Facebook

by Jo Shaer, on June 30, 2013

[question ask="I really need a tutorial about the difference between posting on my biz page and personal pages, and the differences between sharing, like, commenting, and any other responses. I …

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Topics:Facebook

by Jo Shaer, on June 29, 2013

facebook questions and offersFacebook are fiddling again! Apparently Facebook Questions and Offers will be going... Well that's what Hubspot announced in a blog post recently. Facebook Questions will be asked …

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Topics:Facebook

by Jo Shaer, on June 26, 2013

I woke up this morning to find my first email in my Facebook inbox. Now this is rather odd because I have deliberately not set up an email address with …

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Topics:Facebook

by Jo Shaer, on June 21, 2013

Using the Facebook Business Page Dashboard Using the dashboard for your Facebook business page effectively is very important. If you want to be able to see it, you need to …

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Topics:FacebookSocial Media For Business

by Jo Shaer, on June 18, 2013

hashtags on facebook2013 UPDATE Hashtags on Facebook sprang to life last week as the social media platform finally embraced them with gusto. They even have their own little moniker to …

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Topics:FacebookSEO For Businesshashtags on facebookhashtag on facebookLocal SEOhashtag facebook

by Jon Law, on June 8, 2013

People can get quickly annoyed by the changes that Facebook implement, they do seem to like change for the sake of change. Today I noticed a little change that is …

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Topics:Facebookpersonal profilefloating menudrop down menusFacebook changes

by Jo Shaer, on June 8, 2013

Working Your Facebook Timeline - Different Content Types and Features. Status updates, Photos, Videos, Offers, Events, Questions and Milestones. Highlight, Pin and Unpin And the power of calls to action …

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Topics:Facebook

by Jo Shaer, on June 7, 2013

Since I first saw a post about Like Farms on Facebook, I've become more and more conscious of the number of status updates that my friends are sharing which instruct …

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Topics:FacebookSocial Media For Business

by Jo Shaer, on June 1, 2013

Why would you unlike on Facebook? It is still the case that you can only like 5000 Pages in total on Facebook. You might want to have a clear out …

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Topics:Facebook

by Jo Shaer, on May 30, 2013

[question ask="How do you unfriend on Facebook? - Sally"][/question] For those of us who use social media regularly, it seems like a bit of a no-brainer. But, the more times …

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Topics:Facebook

by Jo Shaer, on May 28, 2013

AUGUST 2013 UPDATE: Facebook have changed their competition rules and you can now run a competition on your business page timeline. People will be allowed to like or comment as …

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Topics:FacebookLocal Business Marketing

by Jon Law, on May 26, 2013

March against Monsanto in Peurto Rico - from Flickr The power of social media is pretty well established but it is exemplified in this protest organised via social media. The …

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Topics:Facebookpower of social mediaSocial Media For MarketingSocial Media For Businesssocial media powersocial media for small business

by Jo Shaer, on May 26, 2013

The local portion of US social media advertising revenues is expected to grow from $1.1 billion in 2012, to $3 billion in 2016. Mobile is also a growth area for …

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Topics:Facebooksocial mediaSocial Media For BusinessLocal Business Marketing

by Jo Shaer, on May 20, 2013

It was a question that came up during one of my High Visibility Social Media training courses in Essex and again when I was doing some one-to-one tuition with Synergise …

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Topics:Facebook

by Jo Shaer, on May 17, 2013

Lollipop run social media courses in Essex, across the UK and online. We can help your business to grow by increasing your online visibility through: LinkedIn Facebook Twitter Pinterest Instagram …

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Topics:FacebookLinkedInsocial mediaSocial Media For BusinessSocial Media and SEO

by Jo Shaer, on May 15, 2013

Many small business owners are a bit confused by the term Engagement. They hear it used all the time by social media managers but they don't understand really understand what …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on May 14, 2013

UPDATE: Facebook changed the rules about cover images again in June/July 2013. The rules are now that there are no rules for cover images. You can have as much text …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on May 10, 2013

The notification at the top of the page (and also via an email from Facebook) said that "Marcus has shared a link on Lollipop Local's Timeline..." Question of the day… …

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Topics:FacebookSocial Media For Business

by Jo Shaer, on May 5, 2013

I ran a social media workshop at Eureka Private Tuition in Westcliff-on-Sea recently. When I created an Event for it on Facebook, I noticed that they had not set up …

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Topics:FacebookLocal Social Media OptimisationLocal Business MarketingLocal SEO

by Jo Shaer, on April 30, 2013

Marcus asked me if there was a way that he could promote an event he was running for Vauxhall cars in East Anglia. My first reaction was Facebook Ads as …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on April 25, 2013

Back in March, I was writing about the potential for the new Facebook subscribe button. The guidance from Facebook is that, if you are a business or organization you can …

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Topics:Facebookfacebook timeline subscribe or business pageLocal Business Marketingfacebook subscriptionfacebook subscribe

by Jo Shaer, on April 24, 2013

I think all beginners to Facebook will identify with this question! Who has not had one of those Dorothy from Wizard of Oz moments where you want to just click …

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Topics:Facebook

by Jo Shaer, on April 19, 2013

As revealed in my recent post about the Wordpress Brute Force Flood Danger, many websites and blogs are at risk at the moment because of insecure passwords. But it's more …

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Topics:FacebookEmailStrong Passwordpasswordpassword management

by Jo Shaer, on April 12, 2013

edit page drop down If you're a local business with a physical bricks and mortar doorway onto a street that gets good footfall, you should definitely set up your Facebook …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on April 10, 2013

More new features for business pages noticed on Facebook this week - and also an invitation to take advantage via email to my personal account - the option to get …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on April 9, 2013

I got an email from a friend recently asking about the new Facebook feature where you had to pay to send private messages. As far as I can tell, you …

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Topics:Facebook

by Jo Shaer, on April 4, 2013

Businesses on Facebook can't start conversations with their fans so it's vital that you know how to set up a Facebook business page so your fans can talk TO YOU! …

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Topics:Facebook

by Jo Shaer, on April 2, 2013

In the same way that you can add a Facebook Admin to a page, there may come a time when someone needs to be removed. They may have left the …

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Topics:FacebookSmall Business

by Jo Shaer, on March 31, 2013

And so, having spotted it briefly at the end of last week, it finally launched this afternoon on Saturday 30 March 2013. You will see Timeline, About, Friends, Photos, More …

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Topics:Facebook

by Jo Shaer, on March 30, 2013

I have just accepted Facebook's invitation to activate their Reply links feature on my business page. At first, I was not inclined to accept as the tales circulating the internet …

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Topics:Facebook

by Jo Shaer, on March 29, 2013

"Is it very hard to add your blog to your Facebook page????? Was reading that a lot of people have done it. Just wondered if it was a technical job …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on March 27, 2013

How do I give someone access to my Facebook advertising account Working with clients in the past, I have always had them pay me the PPC money so that I …

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Topics:FacebookSocial Media For BusinessLocal Business Marketing

by Jo Shaer, on March 24, 2013

UPDATE: JULY 2013 And a few weeks later, they changed the rules yet again. These days you are allowed to put calls to action like 20% off or call us …

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Topics:Facebook

by Jo Shaer, on March 23, 2013

This is what I see on Friday night March 22nd at the very top of my business page. I can't seem to access the regular dashboard controls. It could mean …

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Topics:Facebook

by Jo Shaer, on March 20, 2013

I met a lady who had recently become a widow at a very young age and we got to talking about a Facebook Memorial Page for her husband. She told …

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Topics:Facebookfacebook memorial page

by Jo Shaer, on March 17, 2013

Yes, it is against Facebook's Terms Of Service to have more than one log in to Facebook. So, if you have two personal profiles or a personal profile and a …

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Topics:Facebook

by Jo Shaer, on March 15, 2013

AUGUST 2013 UPDATE: Facebook have changed their competition rules. You can now run a competition on your business page timeline. People will be allowed to like or comment BUT NOT …

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Topics:Facebooksocial mediaLocal Business Marketing

by Jo Shaer, on March 8, 2013

So, we were all agog earlier this afternoon as Mark Zuckerberg unveiled the new timeline design in a big announcement - Goodbye Clutter! He told us that the focus of …

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Topics:Facebooknew facebook timeline 2013Local Business Marketing

by Jo Shaer, on March 4, 2013

One of the questions we always get asked is about how to use Facebook for business. Well, first of all you need to set about creating your Facebook Page. To …

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Topics:Facebookhow to use facebook for businesshow to use facebookfacebook marketing tipsLocal Business Marketing

by Jo Shaer, on February 26, 2013

I first realised that Facebook had made some major changes to their Events function when I got an invitation actually uploaded onto my wall. Personally, I think it's a bit …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on February 15, 2013

Really enjoyed getting together with the ladies from Women In Business Network (WIBN) in Southend today. With a full presentation on how to make the best use of Social Media …

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Topics:Facebookwibn southendsocial mediawomen in businesswomen in business southendsocial media for seo

by Jo Shaer, on February 13, 2013

Do you want our help to : Learn how to use Facebook safely - in terms of privacy and the amount of personal information that is visible? Know how to …

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Topics:Facebookfacebook uk workshopsfacebook uk competitionsSocial Media Trainingsocial media coursesfacebook uk courses

by Jo Shaer, on February 7, 2013

17 May 2013, I followed Facebook's current official instructions on how to change a Facebook Personal Profile to a Business Page without losing your friends/fans. What became apparent from my …

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Topics:FacebookSocial Media For BusinessFacebook for Business

by Jo Shaer, on February 6, 2013

It always amazes me the number of people who just go onto Facebook and Twitter and try to use it without familiarising themselves with the pitfalls and dangers that can …

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Topics:FacebookTwittersocial mediaSocial Media Trainingsocial media plan

by Jo Shaer, on February 4, 2013

At some point on 30 January 2013, Facebook must have flipped a switch here in the UK because, suddenly, all our privacy settings were reset to default to Public. I …

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Topics:Facebookfacebook privacy

by Jo Shaer, on January 29, 2013

I got a call from a friend recently asking me "Jo, why don't I have a search bar on my Facebok Page?" I asked them to make me an Admin …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on January 25, 2013

With thanks to Paul of Pauls Studio for enlightening me - because I had not noticed! Call myself a Social Media Manager, tsk... :) Find Your Most Popular Post If …

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Topics:Facebookmost popular post on facebook pageLocal Business Marketing

by Jo Shaer, on January 24, 2013

It's a question to which many people require the answer - stopping the status updates of one friend. There's always one who is a bit lary - not sure how …

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Topics:Facebook

by Jo Shaer, on January 18, 2013

Promote Page Posts should not be confused with Promoted Posts. In a rather confusing move, Facebook now has a separate option to promote posts on Business Pages for those businesses …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on January 17, 2013

Social Media Examiner have compiled a list of their top ten small business Facebook Pages. See the list here It was interesting to note that not one of the winning …

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Topics:FacebookLocal Social Media OptimisationLocal Business Marketing

by Jo Shaer, on January 16, 2013

Whilst they are still not addressing the problem of businesses using personal profiles to promote themselves, Facebook are making it easier for individuals to report pages that have issues - …

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Topics:Facebookreport a facebook business pagereport a facebook personal profile

by Jo Shaer, on January 14, 2013

At my recent workshop, I mentioned the hideous Facebook Couples Pages. These suddenly appeared on Facebook in November for all those people who had completed the section in their personal …

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Topics:Facebookfacebook couples pagesremove facebook friendship pagesfacebook friendship pages

by Jo Shaer, on January 11, 2013

Facebook have updated their Promoted Posts feature several times over the last couple of weeks and now you are able to promote posts both on your personal profile and on …

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Topics:FacebookLocal Business Marketingfacebook promoted posts

by Jo Shaer, on January 1, 2013

Because it was a news story over the holiday period meant that I didn't get a chance to comment on the NBC Today Show/Randi Zuckerberg Facebook furore at the time …

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Topics:Facebooksocial media

by Jo Shaer, on December 29, 2012

Facebook Ads are becoming de rigeur for companies on that platform these days - well the ability to communicate with your fans for free has decreased dramatically since Facebook went …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on December 25, 2012

THIS POST HAS NOW BEEN UPDATED FOR MODERN REMARKETING HERE Go here for guidance on using Google Adwords for your business It was Sadie-Michaela of iLocalSearch/GoSoMoLo - check - who first …

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Topics:FacebookGoogleGoogle Adwords

by Jo Shaer, on December 13, 2012

facebook questions and offers2013 UPDATE - THESE WILL BE PHASED OUT FROM THE END OF JUNE 2013 You can ask them as a status update and people will answer in …

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Topics:Facebook

by Jo Shaer, on December 12, 2012

Facebook announced today that they have updated their privacy settings in a move to allow users greater control over what they put onto the site. Users Should Understand How To …

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Topics:Facebookwomen in business

by Jo Shaer, on December 12, 2012

I've just spent a very frustrating hour trying to help a client who wanted to sort out her Facebook Page but had lost her password. She had access to the …

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Topics:Facebook

by Jo Shaer, on December 9, 2012

If you want to start increasing the number of likes on your Facebook Business Page, a good place to start promoting yourself surreptitiously is via your Personal Profile. You don't …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on December 5, 2012

It's happened several times over the last couple of weeks. I've gone to check out a client's Facebook page and discovered that they have set it up as a Community …

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Topics:Facebookfacebook community pageLocal Business Marketing

by Jo Shaer, on December 3, 2012

Interesting communication from Hubspot today about Marketing and online shopping behaviour over the holiday season. I'm assuming this will all apply to the US population but it will certainly have …

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Topics:Facebooksocial mediaMobile MarketingSearch Engine OptimisationLocal Business MarketingMobile PhonesPinterestMobile Website Design

by Jo Shaer, on November 26, 2012

Most of us will by now have seen the email sent to all Facebook user talking about the Updates to their Data Use Policy and their Statement of Rights and …

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Topics:FacebookFacebook democracy

by Jo Shaer, on November 25, 2012

Recently, Facebook added a new way of improving the visibility of your page posts by allowing you to target the individuals that you wanted to see any post. A bit …

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Topics:Facebook

by Jo Shaer, on November 15, 2012

UPDATED FOR 2017 SOCIAL MEDIA IMAGE CHEATSHEET Several of my customers have the skill to create their own Timeline Cover Images in PhotoShop and would like to be able to change …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on November 14, 2012

Lots of talk recently on how you can be sure to see status updates from the Business Pages that you have liked on Facebook. How often will I see content …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on November 7, 2012

I ran my first Facebook competition for a client recently and it was the most amazing learning curve. Fortunately for me, my client at Cake Maker Supplies had had a …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on October 17, 2012

Local Business SEO has become rather problematic since Google Places became Google Plus Local. Google Places/Plus Local SEO The old Google Places pages required completion in a very specific way …

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Topics:FacebookYouTubeLocal Business MarketingSocial Media and SEOLocal SEO

by Jo Shaer, on September 30, 2012

Yes indeedy! In the last couple of weeks, Facebook has been changing the rules left, right and centre. Now, providing you have less than 200 likes, you can change the …

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Topics:Facebook

by Jo Shaer, on September 27, 2012

The recent changes at Facebook and the splitting of the Newsfeed into Top Stories and Recent Stories have made posting content rather problematic for many Business Page Owners. First up, …

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Topics:FacebookFacebook EdgeRankFacebook Business Pages

by Jo Shaer, on September 26, 2012

You can leave a group at any time. Just go to the Group's page and click the gear settings at the top right corner. Then pick Leave Group from the …

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Topics:Facebook

by Jo Shaer, on September 23, 2012

It was a friend who reminded me about the way Facebook has a habit of hiding messages that it has deemed to be spam in a special folder marked 'Other' …

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Topics:Facebook

by Jo Shaer, on September 21, 2012

UPDATED FOR JULY 2013 - Shortstack report that Facebook Offers now for businesses with 100 fans but must be redeemed in a store and you will need to pay to …

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Topics:Facebook

by Jo Shaer, on September 19, 2012

We've all had it happen. The dreaded friend request from someone that you know... but don't want them to know you quite that well. And yet it would be rude …

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Topics:Facebook

by Jo Shaer, on September 18, 2012

A friend asked me recently about photos in Facebook groups and, more specifically, whether other members of Facebook groups could see the photos she had in albums on her profile …

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Topics:Facebook

by Jo Shaer, on September 14, 2012

Interesting article from Web Pro News about whether Google should be worried that Facebook is now doing Search. My own opinion is that the answer to that is no. Facebook's …

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Topics:FacebookSocial Media and SEOLocal SEO

by Jo Shaer, on September 11, 2012

"Why has my Facebook profile avatar suddenly turned into what looks like a blurred red potato head?" To the rest of us, his profile picture was the usual one of …

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Topics:Facebook

by Jo Shaer, on August 21, 2012

It's a question which always amuses me because, first of all, I don't like to promote myself as an 'expert'. I give guidance on the latest information, changes and strategies …

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Topics:FacebookLinkedInTwitterLocal Social Media OptimisationSocial Media For BusinessLocal Business Marketing

by Jo Shaer, on July 20, 2012

Further to my post about Facebook unilaterally changing some Facebook business pages into community pages, I got an email from Trish about her Facebook page who was unable to reverse …

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Topics:Facebook

by Jo Shaer, on July 11, 2012

If you're using your Facebook personal profile as a business page, you need to be take note. This example of a photographer who felt that he was quite legitimately using …

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Topics:Facebook

by Jo Shaer, on July 8, 2012

Amy Porterfield made a list of her 12 biggest Facebook User Mistakes No Link to Your Business Page In the About section of your personal profile, you can have a …

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Topics:FacebookLocal Social Media OptimisationLocal Business Marketing

by Jo Shaer, on June 23, 2012

Further to my post on Getting Online Customer Reviews, Andrew Shotland of Local SEO Guide says that there tend to be four types of business: The majority, who get most …

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Topics:Facebooksocial medianegative reviewsSocial Media For BusinessGoogle PlacesLocal Business Marketing

by Jo Shaer, on June 14, 2012

We have had a couple of messages on our Facebook Page recently about whether we offer a service to help grow likes on Facebook. The answer is that, yes we …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on June 9, 2012

With thanks to the peeps at Search Engine Land and Add This, some great infographics that show content sharing statistics. I bang on to all my clients about the importance …

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Topics:FacebookGoogleTwitterSearch Engine OptimisationSocial Media For BusinessContent Sharing StatisticsSocial Media and SEO

by Jo Shaer, on June 9, 2012

Up until about a year ago, Facebook Mark Up Language, otherwise known as FBML, was the code used to create tabs on Facebook but then they changed to iframes and …

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Topics:Facebook

by Jo Shaer, on June 6, 2012

There have been a couple of questions in social media groups about how best to use Facebook for what I would term 'delicate' or embarrassing products. That would be products …

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Topics:FacebookSEO For BusinessSocial Media and SEO

by Jo Shaer, on May 24, 2012

According to Amy Porterfield, the author of Facebook Marketing for Dummies, there are a dozen mistakes that Facebook users habitually make and which can lead to the feeling that Facebook …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on May 22, 2012

When Facebook reached 100 million users, Mark Zuckerberg realised that he needed to find a way to make money from the massive audience he had built. He poached Sheryl Sandberg, …

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Topics:Facebook

by Jo Shaer, on May 21, 2012

Interesting review by allfacebook.com of a Forrester study about how much Facebook Likes are worth to a company. The statistics showed that a fan who has liked the Best Buy …

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Topics:FacebookLocal Social Media OptimisationSocial Media For Business

by Jo Shaer, on May 16, 2012

As part of the promotion for her new Facebook Money Mastery course, Mari Smith did a webinar on her Top Ten Techie Tips for Facebook and there were some interesting …

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Topics:Facebook

by Jo Shaer, on May 15, 2012

Two fascinating programmes on BBC2 this evening. An hour about life in Britain in the Seventies - the rise of Margaret Thatcher, the effects of a culture that tried to …

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Topics:Facebook

by Jo Shaer, on May 12, 2012

UPDATE 2013 - There is now an actual Spam Filter as well as Inbox and Other. Click through on Other and then you will see next to Inbox and Other …

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Topics:Facebookfacebook messages spam filter

by Jo Shaer, on May 1, 2012

Great infographic which talks you through the pros and cons of each of the different social media networks so you can decide which one is the best for your business …

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Topics:FacebookLinkedInGoogleTwitterPinterest

by Jo Shaer, on April 27, 2012

As predicted by Social Media Examiner last week, yesterday Facebook decided to realign their Business Pages with the image layouts on their Personal Profiles and change both the size and …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on April 22, 2012

Sometimes I use my personal profile to post onto my Facebook Business Page and at others I like to post as my business by implementing the 'Use Facebook As' Function …

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Topics:Facebookuse facebook as Page

by Jo Shaer, on April 12, 2012

Having spent the last few months working on how to crystallise what we do as a company into an image for the website header, the new Facebook timeline for business …

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Topics:FacebookLocal Social Media OptimisationWeb DesignLocal Business Marketing

by Jo Shaer, on April 11, 2012

This Facebook Advertising Infographic and the accompanying report make for interesting reading. What particularly caught my eye was the section on third party Facebook advertising management. Following my post on …

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Topics:FacebookSocial Media For MarketingSocial Media For Business

by Jo Shaer, on March 30, 2012

Hubspot produce the goods again with this infographic showing social media feedback by customers on Facebook and Twitter It also confirms my own findings that the majority of customer service …

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Topics:FacebookTwitterSocial Media For MarketingSocial Media For Business

by Jo Shaer, on March 28, 2012

I am indebted to SmallBizTrends for drawing this infogrpahic from Manta about small business growth strategies to my attention. Manta bill themselves as the largest online community dedicated entirely to …

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Topics:FacebookLinkedInLocal Social Media OptimisationSocial Media For BusinessLocal Business Marketingsmall business growth strategies

by Jo Shaer, on March 21, 2012

August 2013 update. This article about Facebook scams in the UK was originally published in March 2012 but, as is shown in the comment below, there are still scammers around …

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Topics:Facebookfacebook ad scams

by Jo Shaer, on March 14, 2012

Further to my post on Day 1 of the Facebook Timeline roll-out, The infographic that was shown here is now out of date. Click here for more guidance on using …

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Topics:FacebookSocial Media For Business

by Jo Shaer, on March 12, 2012

Here are Facebook's official instructions on how to change a Facebook Personal Profile to a Business Page without losing your friends/fans in March 2013. Click on this link to follow …

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Topics:Facebook

by Jo Shaer, on March 12, 2012

We had set up the Lollipop Local Places page so that we could take advantage of people checking in and also giving us recommendations but when we tried to merge …

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Topics:Facebook

by Jo Shaer, on February 29, 2012

So they rolled the new Facebook Business Pages out today - as had been leaked a few weeks ago. And what have we learned so far? Well, mainly, that there …

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Topics:Facebooknew facebook business pages

by Jo Shaer, on February 28, 2012

"What do you advise re the privacy issues on Facebook. I'm trying to remove Facebook apps that request all my information, it just seems a step too far. Am I …

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Topics:Facebook

by Jo Shaer, on February 25, 2012

Going back to my posts about Social Media and The Archers, it was interesting to read research from UK based PR agency Umpf that more than half the nation's pensionable …

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Topics:Facebooksocial mediaSocial Media For Business

by Jo Shaer, on February 24, 2012

It was a comment on a client's Places Page, rather than the wall of their Facebook Business Page which reminded me that I needed to sort out merging the two …

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Topics:Facebookmerge facebook pagesSocial Media For BusinessSocial Media and SEOLocal SEO

by Jo Shaer, on February 23, 2012

I don't expect this person is alone in wanting to make the most of having a famous friend as a client without stepping over the fine line of social media …

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Topics:FacebookSocial Media For MarketingSocial Media For BusinessLocal Business Marketing

by Jo Shaer, on February 17, 2012

Facebook Fans are the people who Like your Business Page, not the Friends of your Personal Profile. Used to be it was all about getting huge numbers of Facebook fans …

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Topics:FacebookSocial Media For MarketingSocial Media For Business

by Jo Shaer, on February 15, 2012

It was The Spod who first asked me: "So how do you set a Facebook Group Vanity URL? I've checked in http://www.facebook.com/usernames but it only talks about Personal Profiles or …

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Topics:Facebook

by Jo Shaer, on February 12, 2012

Back in May 2011, Dan Zarella published statistics about the use of Facebook on Mobile devices. From those users with open privacy settings, he took a sample of 70,000 Facebook …

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Topics:FacebookMobile Phones

by Jo Shaer, on January 30, 2012

There's been a lot of online chatter about Google Privacy Issues over the past few days and now they have released a video which purports to simplify their case and …

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Topics:FacebookGooglesocial mediagoogle privacy issues

by Jo Shaer, on January 17, 2012

Fascinating infographic on Parents and Kids on Facebook courtesy of Mashable via Lab42 If you want to make it larger, hold down yuor CTRL key and press the key with …

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Topics:Facebook

by Jo Shaer, on January 12, 2012

Whilst it doesn't apply to Personal Profiles, a bane of Business Pages is Facebook Hidden Posts. This is Facebook's censor and it seems to have taken umbrage at my friend …

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Topics:Facebookfacebook hidden posts

by Jo Shaer, on January 2, 2012

With the constant instruction that content is King, many people want to know how to link their blog to their Facebook Page to ensure a constant stream of status updates …

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Topics:FacebookSocial Media For BusinessSocial Media and SEO

by Jo Shaer, on January 1, 2012

Interesting infographic from NMIncite and Social Media Examiner about why we follow and unfollow people on Facebook. Friends and Frenemies as it was described. Who We Follow On Facebook The …

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Topics:Facebook

by Jo Shaer, on December 23, 2011

At first glance it looks like a bit of a 'dry' report - lots of close writing and long words and with a title that includes the word Complexity, I …

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Topics:FacebookSEO For BusinessSocial Media and SEO

by Jo Shaer, on December 17, 2011

A friend was complaining recently that she could no longer like anyone's Pages and this turned out to be the answer. Facebook allows each personal profile to have up to …

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Topics:FacebookFacebook Personal page Friends and Page Likes

by Jo Shaer, on December 2, 2011

Anita Campbell, a small business marketing expert was talking about using Facebook for business live on the Social Media Examiner wall today. I have added in a few of my …

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Topics:FacebookSocial Media For Business

by Jo Shaer, on November 30, 2011

One of my clients had a query from a liker of his Facebook Business Page as to why they could no longer see his posts in their newsfeed. I've banged …

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Topics:FacebookSocial Media For Marketingfacebook business pages listSocial Media For Business

by Jo Shaer, on November 14, 2011

Back when I first started doing Social Media for Business and creating Facebook Business Pages, you used to have to create the page and Facebook username using the personal profile …

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Topics:Facebookfacebook usernameSocial Media For Business

by Jo Shaer, on November 10, 2011

Whilst discussing using Facebook for business, a client asked me recently whether they would be better off having a Facebook Page or a Facebook Group. The problem is that, since …

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Topics:FacebookSocial Media For BusinessFacebook for Business

by Jo Shaer, on October 28, 2011

I was running some training with one of my clients on Small Business Marketing through Facebook and trying to explain how to reach his likers through his Facebook page. The …

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Topics:Facebooksmall business marketingSocial Media For BusinessSocial Media and SEO

by Jo Shaer, on October 13, 2011

Have spent the last couple of days investigating how to create a Facebook Group with representatives of the Parents Association at a local school. Facebook Group or Page? They wanted …

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Topics:Facebookcreate a facebook group

by Jo Shaer, on September 27, 2011

I've talked about tagging on Facebook before when there was a rogue app which sent its message virally to all your friends. That was a few months ago when tagging …

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Topics:FacebookBeing Tagged on Facebook

by Jo Shaer, on September 26, 2011

Previously on Facebook, we used to have two buttons at the top of the page with Top Stories and Recent Stories and we could switch between them, depending upon what …

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Topics:FacebookSocial Media For BusinessFacebook Feed

by Jo Shaer, on September 23, 2011

I am indebted to Brafton for reporting on two recent studies about social media and business. The first comes from Zoomerang, who talked about Facebook use with more than 1100 …

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Topics:FacebookTwittersocial-media-and-small-businessSocial Media For Business

by Jo Shaer, on September 20, 2011

It was my friends in the US who first alerted me to the news that Facebook have diversified their sharing ability still further and given its users the equivalent of …

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Topics:Facebooksocial mediafacebook-friend-circlesfacbook subscribe

by Jo Shaer, on September 16, 2011

This arrived in my inbox this week and, on the face of it, it's a good thing because, generally, I want less mail. However, I do also like to know …

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Topics:FacebookSocial Media For Business

by Jo Shaer, on September 8, 2011

As I come into contact with more and more local business owners, I am amazed that there are still so many who don't take social media seriously. They just don't …

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Topics:FacebookSocial Media For BusinessSocial Media and SEO

by Jo Shaer, on September 3, 2011

It's hard to believe but there actually are some people out there who don't have a personal Facebook account. And there are some who have deleted a Facebook Account because …

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Topics:Facebooksocial mediafacebook-business-account

by Jo Shaer, on September 2, 2011

It was the lovely Steve Jack at Webuseful who alerted me to the fact that Social Media and SEO have finally found mainstream validation. Synopsis from The Archers episode transmitted …

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Topics:FacebookSocial Media For BusinessSocial Media and SEO

by Jo Shaer, on August 26, 2011

FEBRUARY 2015 UPDATE - The Vanity URL is now called the Facebook Web Address. The following info is still valid in terms of your decision about your choice of name …

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Topics:Facebookfacebook and seoSocial Media and SEO

by Jo Shaer, on August 23, 2011

"You can delete your Facebook Account but, providing you go back into it again before two weeks have elapsed, you can re-open it again. That's what all the teenagers do!" …

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Topics:Facebooksocial mediadelete facebook account

by Jo Shaer, on June 15, 2011

I got one of those rogue app 'links' on my personal profile from my friend, Bryan Foster, of Young Enterprise Ideas in Birmingham and Coventry. It said You Have Been …

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Topics:Facebooksocial mediatagging-people-and-businesses-on-facebookSocial Media For Business

by Jo Shaer, on April 28, 2011

Make sure if you're offering downloads, it's obvious where to get them from. My son plays with Boy Cries Wolf. Checking out their Facebook page, the first post reminded me …

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Topics:FacebookLocal Social Media OptimisationSocial Media Optimisationfacebook-page-optimisationlocal smo

by Jo Shaer, on April 25, 2011

Statistics have shown that up to 90% of fans never return to the page once they have clicked the ‘like’ button because they can see what’s happening through the newsfeed …

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Topics:FacebookSocial Media For MarketingSocial Media For Businessfacebook-engagement

by Jo Shaer, on April 25, 2011

A series of observations about Facebook Page Optimisation that have become glaringly obvious as I move around the platform. First things first, page name. Once you've set yourself up, you …

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Topics:FacebookLocal Social Media OptimisationSocial Media Optimisationfacebook-page-optimisation

by Jo Shaer, on April 15, 2011

This post is now out of date due to Facebook changes. Click on the arrow to find out more about using Facebook for your business Using Facebook for Business The …

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Topics:Facebookupdates-on-facebookSocial Media For Businessfacebook-updates

by Jo Shaer, on April 11, 2011

This post is now out of date due to Facebook changes. Click on the arrow to find out more about using Facebook for your business Using Facebook for Business Changes …

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Topics:FacebookSocial Media For MarketingSocial Media For Businesssocial-media-for-marketing

by Jo Shaer, on March 31, 2011

This post is now out of date due to Facebook changes. Click on the link to find out more about using Facebook for your business Using Facebook for Business The …

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Topics:FacebookSocial Media For MarketingSocial Media For Businesshow-to-use-the-new-facebook-photo-strip

by Jo Shaer, on February 28, 2011

This post is now out of date due to Facebook changes. Click on the link to find out more about using Facebook for your business Using Facebook for Business According …

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Topics:Facebook

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