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Social Media Blog / Google Adwords

by Jo Shaer, on July 22, 2014

There are three ways that you can use Reviews on Google Adwords. First there are the two ways to get the little gold stars - with thanks to Joy Hawkins …

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Topics:Local Business MarketingGoogle My BusinessGoogle Adwords

by Jo Shaer, on April 13, 2014

No matter what they tell you, Google's not your friend Their goal in life is really just to make you spend spend spend They'll send you special offers, cos you're …

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Topics:Google Adwords

by Jo Shaer, on April 7, 2014

I ran one of my Google Adwords training courses for a local Essex business woman recently. She was paying an Adwords Management Company over £200/month to run her account and …

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Topics:Google Adwords

by Jo Shaer, on February 24, 2014

[question ask="Jo, I just ran up a £1500 debt on my credit card using Google's Pay Per Click. Do you offer some basic Adwords training so I can stop this …

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Topics:Google Adwords

by Jo Shaer, on February 21, 2014

It's quite hard to remember the Google Adwords character limits so I thought I would write a little blog post as a reminder. Hopefully this is something that will help …

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Topics:Google Adwords

by Jo Shaer, on October 14, 2013

Google's Shared Endorsements means that they have changed their rules so they can promote your +1s and shares to your friends - if you are over 18. With thanks to …

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Topics:GoogleGoogle Adwords

by Jo Shaer, on August 15, 2013

This is one of my favourite tips for Adwords campaign management. A great way to check whether or not your paid adverts are actually showing for the keywords you have …

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Topics:adwords tipsadwords previewadwords campaign managementGoogle Adwords

by Jo Shaer, on June 9, 2013

My designer, Tay, introduced me to a new phrase today - TL;DR. It is short for Too Long; Didn't Read. According to Wikipedia, traditionally, the phrase too long; didn't read …

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Topics:Web DesignGoogle Adwords

by Jo Shaer, on June 6, 2013

A couple of questions from David about how Google decides which results to publish when a search is made. A client in a particular town is seeking my service and …

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Topics:Search Engine OptimisationSocial Media and SEOGoogle Adwords

by Jo Shaer, on April 4, 2013

ZMOT The zero moment of truth Further to my post on the Zero Moment of Truth, I was looking at the notes that I took at the time and comparing …

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Topics:Local Business MarketingGoogle Adwords

by Jo Shaer, on March 25, 2013

In February 2013, Google announced that it was making changes to its Adwords platform to simplify mobile ad campaign management. There were now two levels of Adwords campaign - the …

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Topics:Google Adwords

by Jo Shaer, on January 30, 2013

'Jo, I don't think my Google Ads are showing - I've been checking and I can't see them coming up in the Sponsored Links' I've had a couple of clients …

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Topics:why cant I see my adwords adwhy is my ad not showingadwords previewadwords trainingsponsored linkssponsored links on googlegoogle sponsored linksGoogle Adwords

by Jo Shaer, on December 25, 2012

THIS POST HAS NOW BEEN UPDATED FOR MODERN REMARKETING HERE Go here for guidance on using Google Adwords for your business It was Sadie-Michaela of iLocalSearch/GoSoMoLo - check - who first …

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Topics:FacebookGoogleGoogle Adwords

by Jo Shaer, on December 21, 2012

Following Wordtracker's infographic on which niches/industries Google made their advertising dollars in 2011, Larry Kim ran a great webinar with Perry Marshall recently on the state of advertising as we …

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Topics:Local Business MarketingGoogle Adwords

by Jo Shaer, on October 21, 2012

The advertising makes it look like it's a shoe-in! Google Adwords can get you on the front page of Google in about 30 minutes, as evidenced by salesmen who will …

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Topics:Local Business MarketingGoogle Adwords

by Jo Shaer, on September 12, 2012

Further to my recent posts on PPC helping Organic search and the importance of monitoring the clicks and calls produced by your Adwords campaign for an effective return on investment, …

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Topics:Google Adwords

by Jo Shaer, on September 7, 2012

People often talk about how having a PPC campaign can have positive implications for the organic ranking of your website. They say it in a way that suggests there is …

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Topics:Search Engine Optimisationppc for local businessppc for seoLocal SEOGoogle Adwords

by Jo Shaer, on September 4, 2012

The problem with Adwords is that it can be very hard to measure success. Sure, you can see that a certain number of clicks have been generated on the Adwords …

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Topics:Google Adwords

by Jo Shaer, on July 29, 2012

Interesting article in The Guardian which highlights the unhappiness of British children in comparison to their counterparts elsewhere in the world. The 2007 UNICEF report which put Britain bottom of …

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Topics:social mediaLocal Business MarketingGoogle Adwords

by Jo Shaer, on March 20, 2012

Over the last few weeks it has become apparent that there needs to be more guidance on choosing Google Adwords keywords for beginners, especially for local businesses. Too many companies …

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Topics:Google Adwords for beginnersSearch Engine OptimisationLocal Business MarketingGoogle Adwords

by Jo Shaer, on August 15, 2011

[question ask="I sell a product that is a commodity and I have many competitors. I was told that pay per click will help my business by highlighting my company along …

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Topics:What Is Google AdwordsSEO For BusinessLocal SEOGoogle Adwords

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