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Social Media Blog / Local Business Marketing

by Jo Shaer, on April 7, 2016

Why Should I Post on Facebook? Well the idea is to create ongoing massive engagement so that you turn your fans into profitable super fans. These are the ones who …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on January 26, 2016

Another recent change to Facebook affects the Other Inbox which has now become a spam filter called Filtered Messages. Most people are familiar with how to see that they have …

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Topics:Facebookpaid facebook messagingLocal Business Marketingfacebook Other messages

by Jo Shaer, on January 15, 2016

It's always a good idea to have more than one Admin of any Business Page on Facebook. Suppose you are unable to get to your computer and someone puts something …

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Topics:FacebookSocial Media For BusinessLocal Business Marketing

by Jo Shaer, on September 12, 2015

There is always confusion over whether Facebook penalises pages which use automated posting. Things like Hootsuite and Buffer. So, if you're not sure, you can use their own tool on …

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Topics:FacebookLocal Business Marketingschedule posts on Facebook

by Jo Shaer, on September 9, 2015

Some great stats showing the effectiveness of content marketing in the UK in 2015 Content Marketing in the UK 2015: Benchmarks, Budgets & Trends by CMA and DMA sponsored by …

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Topics:Small BusinessLocal Business Marketing

by Jo Shaer, on August 11, 2015

Further to our recent post on the Google Local Stack, we're getting regular calls from business owners about problems with their Google My Business local map listings. It's vital for …

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Topics:GoogleGoogle PlacesLocal Business MarketingGoogle My BusinessLocal SEO

by Jo Shaer, on August 2, 2015

Jon's a keen footie fan and loves to watch Aston Villa whenever they play in London. He is avidly awaiting the start of the new season next weekend and scours …

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Topics:social mediaSmall BusinessSocial Media For BusinessLocal Business Marketing

by Jo Shaer, on July 13, 2015

Following on from our post about the problems with promoting the Essex Means Business event on LinkedIn, here's a video highlighting some of the best bits of businesses in Essex …

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Topics:Social Media For BusinessLocal Business MarketingWomen and Small Business

by Jo Shaer, on May 12, 2015

You've been collecting email addresses for your business database for ages. And now you want to start working that list! The idea is to send out reminders of upcoming events …

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Topics:EmailLocal Business Marketing

by Jo Shaer, on April 27, 2015

So, here it is! The 1000th post on the Lollipop Local blog. I started the blog on Lollipop Local in February 2011 and you can read my first post here …

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Topics:Local Business MarketingWomen and Small Business

by Jo Shaer, on April 25, 2015

Yes, there are still business owners out there who do not have a website! Small business owners who work from home producing fabulous jewellery, pottery, bunting, picture frames, knickknacks. They …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on March 24, 2015

Here at Lollipop Local, one of the first things we show business owners is how to maximise the effect of their Facebook cover image by turning it into a click …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on March 23, 2015

Got a call from a business owner in Liverpool today. He told me that he was paying a company who guaranteed him a front page ranking with his Google Map/Google …

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Topics:Google PlacesLocal Business MarketingGoogle My Business

by Jo Shaer, on March 6, 2015

The problem with being part of a networking franchise like BNI is that you don't have a lot of control over what goes onto the main website about your particular …

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Topics:Facebookwomen in businessLocal Business Marketing

by Jo Shaer, on February 19, 2015

Research by BIA/Kelsey reveals that US local marketing ad spend is projected to grow to nearly $150 billion in 2017. Here is an infographic showing some great reasons why your …

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Topics:Local Business Marketing

by Jo Shaer, on February 9, 2015

Interesting infographic on local marketing outperforming national efforts …

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Topics:Local Business Marketing

by Jo Shaer, on February 4, 2015

After a strange hiatus, Series 3 of The Fixer returned to BBC2 last week with episode three. It told the story of The Singing Kettle, a tea room in Torquay …

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Topics:Local Business Marketing

by Jo Shaer, on January 30, 2015

Interesting infographic on the changing views of national brands on local marketing in the US …

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Topics:Local Business Marketing

by Jo Shaer, on January 11, 2015

So how do you block YouTube ads, those annoying rectangles that can often highlight a competitor on your own material? How very frustrating when you've uploaded your lovely new video …

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Topics:Social Media For Marketinghow to stop adverts on youtubeYouTubeLocal Business Marketinghow to block youtube ads

by Alex Snell, on January 8, 2015

Lollipop Local are proud to announce that we now provide Growth Vouchers, and we're ready to help your businesses grow! What is a Growth Voucher? Growth Vouchers are part of …

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Topics:Small BusinessSearch Engine OptimisationWeb DesignLocal Business MarketingLocal SEO

by Alex Snell, on December 10, 2014

Topics:social mediaSmall BusinessSearch Engine OptimisationWeb DesignLocal Business Marketing

by Jo Shaer, on November 30, 2014

Last week, we ran another of our Basic Facebook Ads training workshops for local businesses from the Southend area at our training room in Leigh on Sea, Essex. Only the …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on November 9, 2014

As of this week, Likegates are no longer permitted on Facebook. But, Jo, what are Facebook like gates, I hear you say! It's where you make an offer or run …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on November 4, 2014

Your Facebook Voice is controlled via Post Attributes in the Settings area of your business page but there is also the option to control this on individual posts How to use …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on September 30, 2014

I always encourage attendees of my Twitter training consultations to use Twitter Hours for their town or industry. The idea of Twitter Hours is that you get a group of …

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Topics:TwitterLocal Business Marketing

by Jo Shaer, on September 20, 2014

I think the thing that comes across most about Alex Polizzi as The Fixer is how many businesses there are out there who do not know their numbers! We often …

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Topics:Small BusinessLocal Business Marketing

by Jo Shaer, on September 15, 2014

I needed to find out how to cancel Paypal recurring payments and subscriptions recently. I checked my previous post on the subject and discovered that the instructions were out of …

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Topics:How To/TipsLocal Business Marketingpaypal recurring payments

by Jo Shaer, on July 22, 2014

There are three ways that you can use Reviews on Google Adwords. First there are the two ways to get the little gold stars - with thanks to Joy Hawkins …

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Topics:Local Business MarketingGoogle My BusinessGoogle Adwords

by Jo Shaer, on July 21, 2014

Sometimes you may feel that your website is not working for you. And it certainly can be the case if you don't put as much effort into marketing your website …

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Topics:How To/TipsSmall BusinessWeb DesignLocal Business Marketing

by Jo Shaer, on July 12, 2014

One of our clients received an email from a new, start up directory for personal trainers. They asked us if we thought it was worth paying for listing there. There …

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Topics:Search Engine OptimisationLocal Business Marketing

by Jo Shaer, on June 30, 2014

It's been a bad week for the Lollies when it comes to Facebook. First up, they decided to tell everyone that our website might be unsafe. Yup, even though we …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on June 21, 2014

My client just followed Facebook's instructions to change the currency on her Facebook Ad Account. They put this notification at the top of her page and also at the top …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on June 21, 2014

If you are a local business on Facebook, your customers will be able to leave Reviews of your business. How to leave a review on Facebook You should see the …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on June 20, 2014

[question ask="Hi Jo, I have created my facebook business page. Do I try and 'get friends'? Does it work the same way as personal facebook? Is it linked to my …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on June 7, 2014

UPDATED FOR JUNE 2014 I wanted to add an Admin to my Facebook business page so the easiest way is to find that person in the list of people who …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on June 5, 2014

This came in to the Contact Form on our website. I would like to talk to you about seo for my some websites please call me as possible 0703 *** …

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Topics:Local Business Marketing

by Jo Shaer, on May 29, 2014

I won a prize in a Facebook competition a couple of weeks ago! Hurrah! Sadly, I was not able to collect on the prize. [Tweet "Why announcing winners of your …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on May 27, 2014

I had a call from a taxi driver recently. He said he wanted my help with Google Places. His question? Why are other people's ads appearing on my Google Places …

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Topics:GoogleGoogle PlacesLocal Business Marketing

by Jo Shaer, on May 24, 2014

It was Sam from 137 Digital's stand in at the BNI who did an entire 60 second pitch consisting of "We, we, we, I, I, I, me, me, me, us, …

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Topics:Web DesignLocal Business Marketing

by Jo Shaer, on May 23, 2014

On Wednesday 21 May, Lollipop Local joined Ford Dunton's Andrew Bruell, Ian Mullins of MC2 Marketing in Brentwood and Paul Forster from Chelmsford accountants', Bird Luckin to give advice on …

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Topics:Search Engine OptimisationLocal Business MarketingSocial Media and SEO

by Jo Shaer, on May 3, 2014

Further to my post about cups of coffee inspired by the BBC2's Business Boomers about the Coffee Hot Shots, there was one aspect of the programme that I did not …

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Topics:Local Business Marketing

by Jo Shaer, on April 8, 2014

192.com is a scraper site. Even if you have not set up an account to list your business there, this directory may well still show your contact details. Judging from …

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Topics:Local Business MarketingCustomer Services

by Jo Shaer, on April 6, 2014

I was on a great workshop in Brentwood this week. It was all about developing your personal brand with Elaine Smith from Inside Out. Your personal brand should not be …

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Topics:Small BusinessLocal Business MarketingWomen and Small Business

by Jo Shaer, on April 2, 2014

Facebook Ads have been completely out of kilter recently but whether there is an actual fraud or if it is just inefficient planning I am not totally sure. This chap …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on March 12, 2014

Now regular readers will have heard me banging on about not using a personal timeline if you are a business. And how we can help you to stop being a …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on March 10, 2014

[question ask="Is there any easier way to like another business on Facebook as your business page?"][/question] Jenny of Travel Counsellors, Brentwood Great question from Jenny whilst I was at a …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on December 30, 2013

One of my client's local business pages was mysteriously changed to a community page for martial arts overnight and he was not sure how it had happened or, more importantly, …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on December 27, 2013

There are lots of ways that a business can communicate with potential customers. But there are a growing number of ways where you can blot your copybook before you get …

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Topics:Local Business Marketing

by Jo Shaer, on December 17, 2013

Jo, I've had this email from Nominet about showing my personal address on the internet but I don't know what to do with it. When did you get it? About …

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Topics:Webmistress HostingLocal Business Marketing

by Jo Shaer, on December 4, 2013

Business Networking Groups are all about referrals and recommendations. But so many don't understand how social media can be an integral part of that real life connecting. Social Media Tips …

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Topics:social mediaLocal Business Marketing

by Jo Shaer, on November 25, 2013

I was asked by a local secondary school to give my social media workshop to their year 12 and 13 students who are doing a business studies course. They were …

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Topics:social mediaLocal Business Marketing

by Jo Shaer, on November 23, 2013

great blog titles infographicGreat infographic on blogging titles that get you noticed. Could your business benefit from a blogging strategy using keywords to get noticed? …

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Topics:Local Business Marketing

by Jo Shaer, on November 20, 2013

Is your LinkedIn Company page safe? Great article from Lighter HR Solutions about some potential problems with the ownership of contacts and properties held on social media sites. Why creating …

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Topics:LinkedInLocal Business Marketing

by Jo Shaer, on November 19, 2013

Facebook Interest Lists are a great way of organising the pages that provide you with valuable information on a particular subject. Add Pages You Have Liked To Facebook Interest Lists …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on November 17, 2013

Blog writing tips infographicGreat infographic showing blog writing tips that can get your business noticed in the 90 seconds that visitors will stay on your website. Find out if your …

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Topics:Local Business Marketing

by Jo Shaer, on November 15, 2013

How to Highlight Recent posts by others on Facebook April 2014: If your Facebook page has been upgraded, you will no longer be able to highlight Recent Posts By Others …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on November 13, 2013

UPDATED FOR DECEMBER 2014 The Facebook Review tab is here to stay underneath the cover image at the top of the page for those businesses who have chosen the Local …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on November 11, 2013

Facebook Review Pop Up Effective use of your Facebook Reviews is very important to the success of your business page. A happy customer clicks on the Review button under your …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on November 3, 2013

In the run up to Christmas, it's vital that small businesses make the most of every opportunity that social media can offer. If you sell products that are very visual, …

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Topics:social mediaLocal Business Marketing

by Jo Shaer, on October 24, 2013

All businesses collect and process “personal data” as defined in the Data Protection Act 1998. When you collect people’s personal data, they need to know: Who you are, what the …

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Topics:Webmistress HostingLocal Business Marketing

by Jo Shaer, on October 18, 2013

Do you need funding to get your business found online? Would you like a grant of £2,000 to grow your business? You know that you need training to be able …

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Topics:Small BusinessLocal Business Marketing

by Jo Shaer, on October 17, 2013

As I keep on saying, Wordpress is a fantastic content management system and this is highlighted once again by the existence of Wordpress Roles for Multiple Users. Jo, I want …

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Topics:Local Business MarketingWordpress Tutorials

by Jo Shaer, on October 10, 2013

If your business is a local bricks and mortar shop or premises that people can physically visit, then you should set up your Facebook Page as a Local Business. This …

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Topics:Facebookrecommend on FacebookLocal Business Marketing

by Jo Shaer, on October 3, 2013

Announcing Facebook Contest Winners On Your Wall 2014 Since you can now run a competition actually on your Business Page (not your personal timeline though) and ask people to like …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on September 8, 2013

Having whinged about the ineptitude of Bing in the UK and Nokia's Here Prime Places in the past, I am happy to report some better news. I have a new …

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Topics:BingLocal Business Marketing

by Jo Shaer, on August 29, 2013

Topics:social mediawomen in businessLocal Business Marketingbrentwood social media courses

by Jo Shaer, on August 2, 2013

Do people bounce off your website?You’ll hear some webby people talking about ‘bounce rates’. If you don’t know what that is; it means that people arrive on your website and …

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Topics:women in businessWeb DesignLocal Business Marketing

by Jo Shaer, on June 15, 2013

I just don't understand Bing in the UK - they have this huge opportunity to compete with Google and they shoot themselves in the foot by handing over control to …

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Topics:Local Business MarketingLocal SEO

by Jo Shaer, on June 2, 2013

I love exclamation marks! Or exclamation points as our American cousins call them! So, the latest study by Dan Zarella on their use and effect on Twitter had me intrigued …

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Topics:TwitterLocal Business Marketing

by Jo Shaer, on May 28, 2013

AUGUST 2013 UPDATE: Facebook have changed their competition rules and you can now run a competition on your business page timeline. People will be allowed to like or comment as …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on May 26, 2013

The local portion of US social media advertising revenues is expected to grow from $1.1 billion in 2012, to $3 billion in 2016. Mobile is also a growth area for …

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Topics:Facebooksocial mediaSocial Media For BusinessLocal Business Marketing

by Jo Shaer, on May 21, 2013

Many of my clients have asked me about whether Bing is a credible alternative go Google in the UK when it comes to search engine marketing. Well, based on these …

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Topics:Small BusinessSearch Engine OptimisationLocal Business Marketing

by Jo Shaer, on May 15, 2013

Many small business owners are a bit confused by the term Engagement. They hear it used all the time by social media managers but they don't understand really understand what …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on May 14, 2013

UPDATE: Facebook changed the rules about cover images again in June/July 2013. The rules are now that there are no rules for cover images. You can have as much text …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on May 13, 2013

In the latest edition of the FSB magazine, the Policy Chairman, Mike Cherry talks about the relaunch of their Keep Trade Local campaign and some of the factors that make …

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Topics:Local Business MarketingCustomer Services

by Jo Shaer, on May 12, 2013

In this quarter's, FSB Magazine, I learned about Theo Paphitis's Small Business Sunday initiative on Twitter. It was in a snippet about a real life entrepreneur who is making the …

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Topics:TwitterSocial Media For MarketingLocal Business MarketingWomen and Small Business

by Jo Shaer, on May 8, 2013

Many small business owners are looking for specialists who can help them with their local marketing in Essex. But how can you work out which ones have the experience to …

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Topics:social mediaSocial Media For MarketingSearch Engine OptimisationWeb DesignLocal Business MarketingWomen and Small Business

by Jo Shaer, on May 7, 2013

Further to my post on the irritation that is the cost of 0844 numbers and yesterday's on 0800 numbers for business, I received another unsolicited email on the subject of …

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Topics:Local Business MarketingMobile Phones

by Jo Shaer, on May 6, 2013

I received an unsolicited email asking me to 'consider 0800 numbers for your business'. The email said that there were three ways in which my business would benefit More sales …

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Topics:Local Business MarketingMobile PhonesCustomer Services

by Jo Shaer, on May 5, 2013

I ran a social media workshop at Eureka Private Tuition in Westcliff-on-Sea recently. When I created an Event for it on Facebook, I noticed that they had not set up …

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Topics:FacebookLocal Social Media OptimisationLocal Business MarketingLocal SEO

by Jo Shaer, on May 2, 2013

The rankings for Google Places have been up and down like a yoyo over the last couple of weeks. Businesses everywhere are tearing their hair out at the sudden disappearance …

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Topics:GoogleGoogle PlacesLocal Business Marketing

by Jo Shaer, on May 1, 2013

Many people would like to know how to stop spam texts. The advice in the past has always been to text back stop. But that may not work for some …

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Topics:Local Business MarketingMobile Phones

by Jo Shaer, on April 30, 2013

Marcus asked me if there was a way that he could promote an event he was running for Vauxhall cars in East Anglia. My first reaction was Facebook Ads as …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on April 28, 2013

Back in January of 2007, I became a lollipop lady to give myself some exercise after my children refused to let me walk to senior school with them. What I …

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Topics:Local Business Marketing

by Jo Shaer, on April 27, 2013

It was really interesting to meet up with Allan Sholem of the Jewellery Design Centre in Leigh on Sea recently. Allan specialises in producing the finest quality Titanium, Platinum and …

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Topics:Small BusinessLocal Business Marketing

by Jo Shaer, on April 26, 2013

Great video from Samantha Lawton about the benefits of Women In Business Networking Lunches. WIBN is a fantastic way to meet other businesswomen. But, as a more tangible benefit, my …

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Topics:women in businessLocal Business Marketing

by Jo Shaer, on April 25, 2013

Back in March, I was writing about the potential for the new Facebook subscribe button. The guidance from Facebook is that, if you are a business or organization you can …

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Topics:Facebookfacebook timeline subscribe or business pageLocal Business Marketingfacebook subscriptionfacebook subscribe

by Jo Shaer, on April 12, 2013

edit page drop down If you're a local business with a physical bricks and mortar doorway onto a street that gets good footfall, you should definitely set up your Facebook …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on April 10, 2013

More new features for business pages noticed on Facebook this week - and also an invitation to take advantage via email to my personal account - the option to get …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on April 4, 2013

ZMOT The zero moment of truth Further to my post on the Zero Moment of Truth, I was looking at the notes that I took at the time and comparing …

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Topics:Local Business MarketingGoogle Adwords

by Jo Shaer, on April 3, 2013

I had a telephone call from the lovely Kerry in Neath today. Google Places, Local Businesses and iPhones He wanted to know if I could help get his business a …

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Topics:Local Business Marketing

by Jo Shaer, on March 30, 2013

Whilst I've had enquiries from several wedding photographers, Essex based Paul Fowler, ABIPP, of Pauls Studio in Southend is the one I work with. He takes the time to listen …

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Topics:Local Business Marketing

by Jo Shaer, on March 29, 2013

"Is it very hard to add your blog to your Facebook page????? Was reading that a lot of people have done it. Just wondered if it was a technical job …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on March 27, 2013

How do I give someone access to my Facebook advertising account Working with clients in the past, I have always had them pay me the PPC money so that I …

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Topics:FacebookSocial Media For BusinessLocal Business Marketing

by Jo Shaer, on March 15, 2013

AUGUST 2013 UPDATE: Facebook have changed their competition rules. You can now run a competition on your business page timeline. People will be allowed to like or comment BUT NOT …

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Topics:Facebooksocial mediaLocal Business Marketing

by Jo Shaer, on March 10, 2013

Further to my post about Lord McAlpine settling with the Twitter smallfry, it was interesting to see an article in the FSB magazine about internet smears and what can be …

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Topics:social mediainternet defamationLocal Business Marketing

by Jo Shaer, on March 8, 2013

So, we were all agog earlier this afternoon as Mark Zuckerberg unveiled the new timeline design in a big announcement - Goodbye Clutter! He told us that the focus of …

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Topics:Facebooknew facebook timeline 2013Local Business Marketing

by Jo Shaer, on March 4, 2013

One of the questions we always get asked is about how to use Facebook for business. Well, first of all you need to set about creating your Facebook Page. To …

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Topics:Facebookhow to use facebook for businesshow to use facebookfacebook marketing tipsLocal Business Marketing

by Jo Shaer, on February 27, 2013

A press release from the FSB (Federation of Small Businesses) reveals that there has been an upside to the recent horse meat scandal for local business owners. The Meat Trades …

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Topics:Small BusinessLocal Business Marketingkeep trade local

by Jo Shaer, on February 26, 2013

I first realised that Facebook had made some major changes to their Events function when I got an invitation actually uploaded onto my wall. Personally, I think it's a bit …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on February 20, 2013

Here's a great update to this post from 2014 showing how Matt Cutts feels about buying backlinks I don't think there can be many business owners who have not received …

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Topics:buying backlinksSearch Engine OptimisationLocal Business Marketingbuy backlinksbuy backlinks uk

by Jo Shaer, on February 18, 2013

So, here's how backlinks were viewed back in February 2013 before all the major algorithm updates kicked in. Backlinking is the activity of getting hyperlinks from other websites directing back …

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Topics:building backlinksSearch Engine OptimisationLocal Business Marketingwhere to get backlinksfree backlinksquality backlinkswhat are backlinks

by Jo Shaer, on February 14, 2013

Warning, current advice is not to do anything until Google Places has made the full transition from +Local to +Business Pages. I have not verified this listing. I'm naturally a …

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Topics:GoogleGoogle PlacesLocal Business Marketing

by Jo Shaer, on February 2, 2013

UPDATED FOR DECEMBER 2014 - Most likely this is due to the effects of the Pigeon algorithm update. Keep calm, Corporal Jones, and let the dust settle. Our colleagues in …

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Topics:google+ local page not showinggoogle places page not on front pageGoogle PlacesLocal Business Marketing

by Jo Shaer, on January 29, 2013

I got a call from a friend recently asking me "Jo, why don't I have a search bar on my Facebok Page?" I asked them to make me an Admin …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on January 25, 2013

With thanks to Paul of Pauls Studio for enlightening me - because I had not noticed! Call myself a Social Media Manager, tsk... :) Find Your Most Popular Post If …

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Topics:Facebookmost popular post on facebook pageLocal Business Marketing

by Jo Shaer, on January 19, 2013

LEAD GEN SLIDE STAT SLIDE It's Facebook page I'm interested in. My friend is going to do a website, but said he couldn't do the domain bit I think it …

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Topics:Local Business Marketing

by Jo Shaer, on January 18, 2013

Promote Page Posts should not be confused with Promoted Posts. In a rather confusing move, Facebook now has a separate option to promote posts on Business Pages for those businesses …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on January 17, 2013

Social Media Examiner have compiled a list of their top ten small business Facebook Pages. See the list here It was interesting to note that not one of the winning …

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Topics:FacebookLocal Social Media OptimisationLocal Business Marketing

by Jo Shaer, on January 11, 2013

Facebook have updated their Promoted Posts feature several times over the last couple of weeks and now you are able to promote posts both on your personal profile and on …

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Topics:FacebookLocal Business Marketingfacebook promoted posts

by Jo Shaer, on January 7, 2013

"Business Is Simple, It's The People Who Make It Complicated" Theo Paphites on Dragons Den Theo summed it up in one simple sentence in a recent episode of Dragons Den …

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Topics:Small BusinessLocal Business Marketing

by Jo Shaer, on December 29, 2012

Facebook Ads are becoming de rigeur for companies on that platform these days - well the ability to communicate with your fans for free has decreased dramatically since Facebook went …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on December 26, 2012

Hello I am in the process of having a small website built by a friend, and I am about to set up a new business working as a beauty therapist …

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Topics:GoogleGoogle PlacesLocal Business Marketing

by Jo Shaer, on December 21, 2012

Following Wordtracker's infographic on which niches/industries Google made their advertising dollars in 2011, Larry Kim ran a great webinar with Perry Marshall recently on the state of advertising as we …

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Topics:Local Business MarketingGoogle Adwords

by Jo Shaer, on December 19, 2012

I can remember the rather horrified reaction when I first asked my designer to produce some business cards and I insisted that I wanted them to be bright yellow. I …

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Topics:Local Business Marketinghigh visibility business

by Jo Shaer, on December 15, 2012

Why would you want to set an out of office vacation message autoresponder? Well, you're going to be away from the office for two weeks annual leave in the summer …

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Topics:EmailWebmistress HostingSmall BusinessLocal Business Marketing

by Jo Shaer, on December 14, 2012

There have been some truly scary episodes of the Dragons Den recently. Ones where you see the Dragons look horrified at the amount of savings that have been invested in …

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Topics:women in businessSmall BusinessLocal Business MarketingWomen and Small Business

by Jo Shaer, on December 9, 2012

If you want to start increasing the number of likes on your Facebook Business Page, a good place to start promoting yourself surreptitiously is via your Personal Profile. You don't …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on December 5, 2012

It's happened several times over the last couple of weeks. I've gone to check out a client's Facebook page and discovered that they have set it up as a Community …

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Topics:Facebookfacebook community pageLocal Business Marketing

by Jo Shaer, on December 3, 2012

Interesting communication from Hubspot today about Marketing and online shopping behaviour over the holiday season. I'm assuming this will all apply to the US population but it will certainly have …

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Topics:Facebooksocial mediaMobile MarketingSearch Engine OptimisationLocal Business MarketingMobile PhonesPinterestMobile Website Design

by Jo Shaer, on November 28, 2012

I can't remember if it was the BBC's WatchDog or a similar programme on Channel 5 exposing rogue builders but the ease with which unscrupulous businessmen seem to be able …

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Topics:women in businessLocal Business MarketingWomen and Small Business

by Jo Shaer, on November 24, 2012

For most business owners, online marketing is all about getting found by new customers on the internet. They think that being on the front page is the be all and …

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Topics:Googlepersonalized searchpersonalised searchLocal Business Marketing

by Jo Shaer, on November 20, 2012

November 2012 Round Up. My Google Local or Places or Plus or Plus Local page listing - I am totally confused as to what to actually call it in its …

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Topics:GoogleGoogle PlacesLocal Business MarketingLocal SEO

by Jo Shaer, on November 15, 2012

UPDATED FOR 2017 SOCIAL MEDIA IMAGE CHEATSHEET Several of my customers have the skill to create their own Timeline Cover Images in PhotoShop and would like to be able to change …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on November 14, 2012

Lots of talk recently on how you can be sure to see status updates from the Business Pages that you have liked on Facebook. How often will I see content …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on November 12, 2012

Apart from the fact that Facebook are currently penalising status updates that are made using a third party - Buffer, Networked Blogs, Tweetdeck, etc - by not showing them even …

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Topics:TwitterLocal Business Marketing

by Jo Shaer, on November 8, 2012

What would you say is the best way for a small business to engage in a successful marketing strategy? I guess, bearing in mind that most small businesses will only …

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Topics:Local Business Marketing

by Jo Shaer, on November 7, 2012

I ran my first Facebook competition for a client recently and it was the most amazing learning curve. Fortunately for me, my client at Cake Maker Supplies had had a …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on November 1, 2012

It was quite funny today when a new client called and said "I found you by chance on the internet. I was looking up something on Google and your website …

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Topics:Local Business Marketing

by Jo Shaer, on October 26, 2012

Message via the contact form on my website: I'm not sure if I have reached the right person - would you happen to know who in your organization is responsible …

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Topics:social mediaSocial Media OptimisationSmall BusinessLocal Business Marketing

by Jo Shaer, on October 23, 2012

Great post from Social Media Examiner about finding the right influential people to help your business using social media. I have my own experience of how this works. Nearly three …

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Topics:LinkedInLocal Business Marketing

by Jo Shaer, on October 21, 2012

The advertising makes it look like it's a shoe-in! Google Adwords can get you on the front page of Google in about 30 minutes, as evidenced by salesmen who will …

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Topics:Local Business MarketingGoogle Adwords

by Jo Shaer, on October 17, 2012

Local Business SEO has become rather problematic since Google Places became Google Plus Local. Google Places/Plus Local SEO The old Google Places pages required completion in a very specific way …

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Topics:FacebookYouTubeLocal Business MarketingSocial Media and SEOLocal SEO

by Jo Shaer, on October 6, 2012

So why should my business be on Pinterest? Well, according to the latest stats - as revealed in this handy infographic, it is now the third most popular social network …

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Topics:Local Business MarketingPinterest

by Jo Shaer, on October 2, 2012

Who Do You Think You Are? came up with the goods on successful business women of the past yet again last week with the story of the ancestors of William …

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Topics:women in businessLocal Business Marketing

by Jo Shaer, on September 29, 2012

The lovely people at CRMSoftware.TV sent me this enlightening video of a round table discussion with marketing experts, Kipp Bodner of Hubspot and Eric Homen and Adam Steinberg of Silverpop …

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Topics:Local Business Marketing

by Jo Shaer, on September 25, 2012

The more advanced the technology gets, the more Cookies seem to get deposited on the websites. And, because our coding colleagues in the US don't have the same legislation restrictions, …

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Topics:social mediaWeb DesignLocal Business MarketingWordpress Tutorials

by Jo Shaer, on September 22, 2012

So here was a very frustrating problem. I was sending out an email campaign on the autoresponder, Mailchimp for a client. I had produced some tests before pressing the button …

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Topics:EmailLocal Business Marketing

by Jo Shaer, on September 13, 2012

The question of paid or free blogging platforms raised its head again recently when a new client was very excited to show me the new blog they had set up …

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Topics:Webmistress HostingSearch Engine OptimisationWeb DesignLocal Business MarketingWordpress Tutorialsblogging platforms

by Jo Shaer, on September 10, 2012

Further to my post about my paid Yell ad problems, the promised return call on the Monday did not materialise. Nor did a response to my email after their automated …

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Topics:Local Business Marketing

by Jo Shaer, on August 31, 2012

One of my clients was complaining recently. She had had a call from Thomson Local to 'confirm their listing'. All the details were correct so, after the obligatory attempt to …

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Topics:Local Business Marketing

by Jo Shaer, on August 26, 2012

Rosie O'Donnell is in the news today as she talks about surviving her heart attack - and the symptoms she ignored. Why Women In Business Are At Risk of Heart …

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Topics:Local Business Marketinguk business women

by Jo Shaer, on August 22, 2012

This graphic by TweetSmarter was rather interesting as it tends to confirm my own suspicions about how UK residents use Facebook. It's not to get access to discounts or coupons …

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Topics:social mediaLocal Business MarketingUS social media use

by Jo Shaer, on August 21, 2012

It's a question which always amuses me because, first of all, I don't like to promote myself as an 'expert'. I give guidance on the latest information, changes and strategies …

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Topics:FacebookLinkedInTwitterLocal Social Media OptimisationSocial Media For BusinessLocal Business Marketing

by Jo Shaer, on August 20, 2012

Every month I get a bit irritated when I see it on my bank statement - £22.80 to Yell. And then I check my Analytics and see that there have …

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Topics:paid local listing advertisementsLocal Business Marketing

by Jo Shaer, on August 14, 2012

Reputation Management has become old hat. It implies reacting to a situation, whereas these days the reputation of a business is the first thing that people see when they search …

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Topics:GoogleGoogle PlacesLocal Business MarketingLocal SEO

by Jo Shaer, on August 11, 2012

Jo has been a pleasure to work with from the start to finish of my Facebook competition project – it’s rare to find someone that combines technical knowledge with common …

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Topics:social mediaSocial Media For BusinessLocal Business MarketingLocal SEO

by Jo Shaer, on August 10, 2012

According to this infographic from Workplace Claim via Good Relaxation, in 2010/11 10.8 million working days in the UK were lost to work related stress - an adverse physical or …

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Topics:Webmistress HostingLocal Business Marketing

by Jo Shaer, on August 7, 2012

The lovely people at Clear Books asked their users for their views on what they look for in a potential business partner. Personally I think that, whilst it's important to …

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Topics:Local Business Marketing

by Jo Shaer, on August 2, 2012

One of the lovely ladies at my Women in Business networking group took me to one side and explained that she had an embarrassing problem. "I'm really trying to use …

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Topics:Twitterhow do you block someone on twitterLocal Business Marketinghow to block people on twitter

by Jo Shaer, on July 29, 2012

Interesting article in The Guardian which highlights the unhappiness of British children in comparison to their counterparts elsewhere in the world. The 2007 UNICEF report which put Britain bottom of …

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Topics:social mediaLocal Business MarketingGoogle Adwords

by Jo Shaer, on July 28, 2012

A short video to help small business owners to get a basic grip of social media with both how and why it could help to find and connect with potential …

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Topics:social mediaSocial Media For MarketingSocial Media For BusinessLocal Business Marketingsocial media for local business marketing video

by Jo Shaer, on July 26, 2012

I spent a long time putting together the perfect video on Animoto, uploading it to my YouTube account and then embedding it on my blog. So I was not terribly …

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Topics:YouTubeLocal Business Marketingstop suggested videos showing after embedded youtu

by Jo Shaer, on July 25, 2012

"Are you going to the Olympics?" It's one of the first questions I have been asked recently when networking or socialising. Everyone wants to be at this 'once in a …

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Topics:Local Business Marketing

by Jo Shaer, on July 19, 2012

For the first year that I ran my new business, I ran my invoicing from my computer using Word. As a newbie, it seemed like a good idea at the …

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Topics:Local Business Marketing

by Jo Shaer, on July 16, 2012

It was interesting to read this post about what small business employers in the US think helps them to retain their staff . Apparently, it's the lack of office politics …

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Topics:Local Business Marketing

by Jo Shaer, on July 10, 2012

Having written a piece for Costcoconnection.com, the lovely Harvey Meyer interviewed me recently with a view to compiling an article about Pinterest use in the UK. Unfortunately, I did not …

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Topics:Local Business MarketingPinterest

by Jo Shaer, on July 8, 2012

Amy Porterfield made a list of her 12 biggest Facebook User Mistakes No Link to Your Business Page In the About section of your personal profile, you can have a …

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Topics:FacebookLocal Social Media OptimisationLocal Business Marketing

by Jo Shaer, on July 4, 2012

ZMOT The Zero Moment of Truth In 2011, the average shopper used 10.4 sources of information before buying - almost twice as many as the previous year and this has …

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Topics:Googlesocial mediaGoogle PlacesLocal Business MarketingCustomer Services

by Jo Shaer, on June 23, 2012

Further to my post on Getting Online Customer Reviews, Andrew Shotland of Local SEO Guide says that there tend to be four types of business: The majority, who get most …

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Topics:Facebooksocial medianegative reviewsSocial Media For BusinessGoogle PlacesLocal Business Marketing

by Jo Shaer, on June 18, 2012

You'd think that 2012 would be a great year for hotels but, talking to hoteliers away from the capital, it would appear not to be the case. The Queen's Diamond …

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Topics:Local Business MarketingCustomer Services

by Jo Shaer, on June 14, 2012

We have had a couple of messages on our Facebook Page recently about whether we offer a service to help grow likes on Facebook. The answer is that, yes we …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on May 29, 2012

The latest news about tweaks to the Google Local Business function came from Silicon Republic in Ireland via a friend in France. It would seem that mobile Google Places Pages …

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Topics:Google PlacesLocal Business Marketing

by Jo Shaer, on May 24, 2012

According to Amy Porterfield, the author of Facebook Marketing for Dummies, there are a dozen mistakes that Facebook users habitually make and which can lead to the feeling that Facebook …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on May 17, 2012

Topics:Local Social Media OptimisationLocal Business MarketingLocal SEO

by Jo Shaer, on May 13, 2012

I attended another networking opportunity recently, one aimed purely at women. Damsels in Success is the brainchild of Lucie Bradbury and started in Warwick but she now has 15 groups …

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Topics:Local Business Marketing

by Jo Shaer, on May 2, 2012

I was trying to find the phone number of my local electrical supplier last week but their website kept coming up with a 'the page cannot be found' message. When …

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Topics:Google PlacesLocal Business Marketing

by Jo Shaer, on April 27, 2012

As predicted by Social Media Examiner last week, yesterday Facebook decided to realign their Business Pages with the image layouts on their Personal Profiles and change both the size and …

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Topics:FacebookLocal Business Marketing

by Jo Shaer, on April 26, 2012

GOOGLE PLACES HAS BEEN REPLACED BY GOOGLE MY BUSINESS - MAKE SURE YOU CHOOSE THE RIGHT PAGE FOR YOUR BUSINESS BY CLICKING HERE So just how important is Google Places …

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Topics:Google PlacesLocal Business Marketinggoogle places optimisationLocal SEOgoogle business listings

by Jo Shaer, on April 23, 2012

I remember some months ago that I noticed there was a duplicate Google Places Listing for Lollipop Local. As I ummed and ahed about the best strategy for dealing with …

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Topics:duplicate google places listingGoogle PlacesLocal Business Marketing

by Jo Shaer, on April 12, 2012

Having spent the last few months working on how to crystallise what we do as a company into an image for the website header, the new Facebook timeline for business …

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Topics:FacebookLocal Social Media OptimisationWeb DesignLocal Business Marketing

by Jo Shaer, on March 28, 2012

I am indebted to SmallBizTrends for drawing this infogrpahic from Manta about small business growth strategies to my attention. Manta bill themselves as the largest online community dedicated entirely to …

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Topics:FacebookLinkedInLocal Social Media OptimisationSocial Media For BusinessLocal Business Marketingsmall business growth strategies

by Jo Shaer, on March 20, 2012

Over the last few weeks it has become apparent that there needs to be more guidance on choosing Google Adwords keywords for beginners, especially for local businesses. Too many companies …

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Topics:Google Adwords for beginnersSearch Engine OptimisationLocal Business MarketingGoogle Adwords

by Jo Shaer, on February 23, 2012

I don't expect this person is alone in wanting to make the most of having a famous friend as a client without stepping over the fine line of social media …

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Topics:FacebookSocial Media For MarketingSocial Media For BusinessLocal Business Marketing

by Jo Shaer, on January 4, 2012

Several shops have closed their doors for the last time in my neighbourhood recently and, in the majority of cases, the owners made the same local business marketing mistakes which …

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Topics:Google PlacesWeb DesignLocal Business MarketingSEO For BusinessLocal SEOlocal business marketing mistakes

by Jo Shaer, on December 19, 2011

It was the lovely Ray who handles IT Support Essex who did a fabulous presentation on how to keep your computer safe from virus threats and, amongst a lot of …

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Topics:Webmistress HostingSocial Media OptimisationLocal Business Marketing

by Jo Shaer, on November 21, 2011

The most recent FSB magazine has drawn my attention to a new report by ACAS into the role of social media and industrial relations. Social Media and Industrial Relations Social …

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Topics:social mediaLocal Business MarketingSocial Media in the Workplace

by Jo Shaer, on November 6, 2011

By chance I found a great questionnaire about my F Score which allows you to assess your own hidden talents of persuasion and could have huge implications on the focus …

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Topics:Social Media For MarketingWeb DesignLocal Business Marketing

by Jo Shaer, on October 24, 2011

Every week I seem to receive at least one form of communication from an online marketing company. Whether it's an email from India offering to get me ranking for a …

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Topics:Search Engine OptimisationLocal Business MarketingSEO For BusinessMobile Website Design

by Jo Shaer, on October 17, 2011

For many local entrepreneurs marketing your small business is all about getting as many new enquiries as possible. The downside of this is that, if the phone is ringing with …

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Topics:Marketing Your Small BusinessSearch Engine OptimisationLocal Business MarketingSEO For BusinessLocal SEO

by Jo Shaer, on October 7, 2011

"We have a special offer for you that is only valid for today but will be invaluable for local search!" It was another local listing directory trying to persuade me …

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Topics:Google PlacesLocal Business MarketingLocal SearchLocal SEO

by Jon Law, on October 1, 2011

I’ve just finished reading this business self-help book by Duncan Bannatyne, of the Dragons Den and the Bannatyne group of companies. It’s pretty good, easy to read and packed with …

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Topics:TwitterBannatyne43 Mistakes Businesses MakeLocal Business MarketingSEO For BusinessDuncan BannatyneDragons' Den43 Mistakes Businesses Make and how to avoid themJames CaanSocial Media and SEO

by Jo Shaer, on September 22, 2011

There's no doubt about it, reviews matter and negative testimonials definitely discourage potential customers. This graphic from 540seo.com, reflects the results of several studies of the US market which determined …

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Topics:TwitterMobile MarketingGoogle PlacesLocal Business Marketinghow to avoid bad reviews

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