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Social Media Blog / Local SEO

by Jo Shaer, on September 15, 2015

One of my clients emailed me about a call informing them that your Google listing will expire today. I called the number and eventually got a call back. Online Content …

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Topics:Google PlacesGoogle My BusinessLocal SEO

by Jo Shaer, on August 11, 2015

Further to our recent post on the Google Local Stack, we're getting regular calls from business owners about problems with their Google My Business local map listings. It's vital for …

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Topics:GoogleGoogle PlacesLocal Business MarketingGoogle My BusinessLocal SEO

by Jo Shaer, on August 9, 2015

At the end of last week, Mike Blumenthal introduced us all to Google's new Local Stack for local search terms, e.g., local seo in essex. This is the latest visual …

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Topics:GoogleGoogle PlacesGoogle My BusinessLocal SEO

by Jo Shaer, on February 16, 2015

Really enjoyed this infographic which shows what Google auto-suggests/completes when you type each individual letter of the alphabet into its search bar. So much for A is for Apple and …

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Topics:Search Engine OptimisationLocal SEO

by Alex Snell, on January 8, 2015

Lollipop Local are proud to announce that we now provide Growth Vouchers, and we're ready to help your businesses grow! What is a Growth Voucher? Growth Vouchers are part of …

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Topics:Small BusinessSearch Engine OptimisationWeb DesignLocal Business MarketingLocal SEO

by Jo Shaer, on September 17, 2014

The switch from Google Plus to Google My Business means that there are a lot of inconsistencies in the categories for existing businesses which have been ported over. For one …

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Topics:Google My BusinessLocal SEO

by Jo Shaer, on August 16, 2014

Whilst we were on our summer break, we purchased The Guardian one day in Waitrose. Well, strictly speaking, we didn't because it was free if you spent a certain amount …

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Topics:Local SEO

by Jo Shaer, on May 9, 2014

I had a potential client contact us this week asking for help with 'getting to the front page of Google'. The only information I was given was the person's name …

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Topics:Search Engine OptimisationWeb DesignLocal SEO

by Jo Shaer, on April 21, 2014

Search Engine OptimisationSearch Engine Optimisation is one of those terms that has spawned an industry of charlatans. Whether you live in Essex or elsewhere around the globe, there cannot be …

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Topics:Search Engine OptimisationSocial Media and SEOLocal SEO

by Jo Shaer, on January 6, 2014

[question ask="Jo, I've had an email asking if I want to buy MyKeywordInMyTown.co.uk - should I buy it?"]We've had a lot of questions about this recently. And the answer, as …

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Topics:Search Engine Optimisationexact match domainsLocal SEO

by Jo Shaer, on June 18, 2013

hashtags on facebook2013 UPDATE Hashtags on Facebook sprang to life last week as the social media platform finally embraced them with gusto. They even have their own little moniker to …

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Topics:FacebookSEO For Businesshashtags on facebookhashtag on facebookLocal SEOhashtag facebook

by Jo Shaer, on June 15, 2013

I just don't understand Bing in the UK - they have this huge opportunity to compete with Google and they shoot themselves in the foot by handing over control to …

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Topics:Local Business MarketingLocal SEO

by Jo Shaer, on May 29, 2013

I was really excited to receive my invitation to be part of the Beta testing for the new Google Maps last week. But I only got around to having a …

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Topics:GoogleGoogle PlacesLocal SEO

by Jo Shaer, on May 18, 2013

Google I/O announced the end of search as we know it. Google's engineers realised that there is not only a need to answer, but also to converse and anticipate. Last …

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Topics:Mobile MarketingGoogle PlacesMobile PhonesLocal SEO

by Jo Shaer, on May 9, 2013

Interesting article and infographic on SEO.com about the importance of using long tail keywords to promote your business online. There's no point in going straight into battle with the big …

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Topics:long tail keywords infographicSearch Engine OptimisationLocal SEO

by Jo Shaer, on May 5, 2013

I ran a social media workshop at Eureka Private Tuition in Westcliff-on-Sea recently. When I created an Event for it on Facebook, I noticed that they had not set up …

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Topics:FacebookLocal Social Media OptimisationLocal Business MarketingLocal SEO

by Jo Shaer, on May 2, 2013

Wherever you are in the UK -London, the West Midlands, Kent, Coventry, Birmingham, Blackpool, Hertfordshire, Yorkshire, Southend-on-Sea or Essex, Local SEO Services are crucial to getting your website found by …

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Topics:local seo servicesLocal SEO

by Jo Shaer, on April 18, 2013

It's not until you first consider putting your business online that you start to hear phrases like web design, social media and search engine optimisation. What is Search Engine Optimisation …

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Topics:Search Engine Optimisationsearch engine optimisation BirminghamLocal SEO

by Jo Shaer, on December 27, 2012

Showing the importance of local social media optimisation, Jeremy Sussman explains how Google decides on its Local Search Ranking, as well as giving an overview of Hotpot, Tags and Boost …

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Topics:Local Social Media OptimisationSocial Media OptimisationGoogle PlacesLocal SEO

by Jo Shaer, on November 29, 2012

"So why do we need a YouTube account as well as a Facebook account? Surely, we can just post the videos onto Facebook and they'll get seen?" Yes, they will …

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Topics:why use youtube for seoYouTubeSocial Media and SEOLocal SEO

by Jo Shaer, on November 22, 2012

Brafton have alerted me to another great infographic from about search engines and local search. This evolution of local search comes from MDG The advent of smart phones has seen …

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Topics:Google PlacesMobile PhonesLocal SearchLocal SEO

by Jo Shaer, on November 20, 2012

November 2012 Round Up. My Google Local or Places or Plus or Plus Local page listing - I am totally confused as to what to actually call it in its …

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Topics:GoogleGoogle PlacesLocal Business MarketingLocal SEO

by Jo Shaer, on November 1, 2012

"But how can I get my happy customers to give me reviews?" Current thinking says that it is extremely important to get positive online feedback in the local listing directories, …

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Topics:Google PlacesWeb DesignLocal SEO

by Jo Shaer, on October 18, 2012

SEO is the recognised short form for Search Engine Optimisation (or Optimization if you are in the USA) However you spell it, SEO is about making it possible for the …

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Topics:Local Social Media OptimisationSEO For BusinessLocal SEOwhat-is-seo

by Jo Shaer, on October 17, 2012

Local Business SEO has become rather problematic since Google Places became Google Plus Local. Google Places/Plus Local SEO The old Google Places pages required completion in a very specific way …

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Topics:FacebookYouTubeLocal Business MarketingSocial Media and SEOLocal SEO

by Jo Shaer, on September 14, 2012

Interesting article from Web Pro News about whether Google should be worried that Facebook is now doing Search. My own opinion is that the answer to that is no. Facebook's …

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Topics:FacebookSocial Media and SEOLocal SEO

by Jo Shaer, on September 7, 2012

People often talk about how having a PPC campaign can have positive implications for the organic ranking of your website. They say it in a way that suggests there is …

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Topics:Search Engine Optimisationppc for local businessppc for seoLocal SEOGoogle Adwords

by Jo Shaer, on September 6, 2012

I have a fabulous small business web design but I'm not getting any customers from it. What's going on? Have you checked how much SEO has been done on it? …

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Topics:Search Engine OptimisationWeb DesignSEO For BusinessSmall Business Web DesignSmall Business SEOLocal SEO

by Jo Shaer, on August 28, 2012

So how do potential customers find you on the internet? They use a search engine. What is a search engine? It’s whatever you use to make searches that ask questions …

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Topics:Search Engine OptimisationSEO For BusinessLocal SEO

by Jo Shaer, on August 14, 2012

Reputation Management has become old hat. It implies reacting to a situation, whereas these days the reputation of a business is the first thing that people see when they search …

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Topics:GoogleGoogle PlacesLocal Business MarketingLocal SEO

by Jo Shaer, on August 11, 2012

Jo has been a pleasure to work with from the start to finish of my Facebook competition project – it’s rare to find someone that combines technical knowledge with common …

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Topics:social mediaSocial Media For BusinessLocal Business MarketingLocal SEO

by Jo Shaer, on July 17, 2012

Most of the time if I say SEO to a small business owner, they will look blankly at me. And yet Search Engine Optimisation is crucial to getting new customers …

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Topics:Search Engine OptimisationSEO For BusinessSocial Media and SEOLocal SEO

by Jo Shaer, on June 30, 2012

Once upon a time, there was a small town in a quiet corner of suburbia. Each of its shops was, in a quintessentially British way, individual and they all sold …

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Topics:Local Social Media OptimisationSocial Media OptimisationLocal SEO

by Jo Shaer, on June 27, 2012

I have written before about scammers emailing or ringing up pretending to be from Google or Facebook. I have also written about Indian SEO salespeople - or if I haven't …

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Topics:GoogleGoogle PlacesLocal SEO

by Jo Shaer, on May 17, 2012

Topics:Local Social Media OptimisationLocal Business MarketingLocal SEO

by Jo Shaer, on May 8, 2012

Jo, My phone isn’t ringing and I’m not getting any traffic to my site. I wondered if I could try out your SEO Services to see if that helps. Is …

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Topics:Search Engine OptimisationWeb DesignSocial Media and SEOLocal SEO

by Jo Shaer, on April 26, 2012

GOOGLE PLACES HAS BEEN REPLACED BY GOOGLE MY BUSINESS - MAKE SURE YOU CHOOSE THE RIGHT PAGE FOR YOUR BUSINESS BY CLICKING HERE So just how important is Google Places …

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Topics:Google PlacesLocal Business Marketinggoogle places optimisationLocal SEOgoogle business listings

by Jo Shaer, on March 17, 2012

This 2012 blog post has been updated. In 2017, after a plethora of name changes, Google Places is now known as Google My Business - but most business owners seem …

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Topics:Local Social Media OptimisationGoogle PlacesLocal SEO

by Jo Shaer, on March 15, 2012

Following on from my problem with my own Google Maps Listing and some lost Google Places reviews, here's a great cartoon from Margaret Shulock and Mike Blumenthal. Fortunately, they did …

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Topics:Google Placesgoogle maps listingLocal SEOlost google places reviews

by Jo Shaer, on February 24, 2012

It was a comment on a client's Places Page, rather than the wall of their Facebook Business Page which reminded me that I needed to sort out merging the two …

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Topics:Facebookmerge facebook pagesSocial Media For BusinessSocial Media and SEOLocal SEO

by Jo Shaer, on January 28, 2012

Following on from my recent post on the red circles with letters rather than red balloons, I am indebted to Nyagoslav at Optilocal for filling me in on the new …

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Topics:Google Places Branded One BoxGoogle PlacesLocal SEO

by Jo Shaer, on January 21, 2012

When I first started working on Lollipop Local, it was hard to know how to market a service that so few potential clients really understood. I started by trying to …

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Topics:Local Social Media OptimisationSocial Media and SEOLocal SEO

by Jo Shaer, on January 4, 2012

Several shops have closed their doors for the last time in my neighbourhood recently and, in the majority of cases, the owners made the same local business marketing mistakes which …

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Topics:Google PlacesWeb DesignLocal Business MarketingSEO For BusinessLocal SEOlocal business marketing mistakes

by Jo Shaer, on December 24, 2011

"Should I take out a paid advertisement with [one of the local listing directories]. I have until Monday to make up my mind if I want to take advantage of …

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Topics:Google PlacesLocal SEO

by Jo Shaer, on December 20, 2011

The more I am involved with getting businesses online, the more I support the Keep It Local campaign. So it saddened me to read this report in WebProNews about an …

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Topics:Local SEO

by Jo Shaer, on December 10, 2011

"But you don't even rank for Lollypop Local - your own name!" He declared incredulously down the telephone, leaving me scuttling to google.co.uk to check out what on earth had …

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Topics:Lolly LocalLocal SEO

by Jo Shaer, on December 9, 2011

You'll hear about Search Engine Optimisation from every online marketer and his wife but the truth is that, if you want your website to succeed, you will need to establish …

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Topics:SEO StrategySearch Engine OptimisationSEO For BusinessLocal SEO

by Jo Shaer, on November 9, 2011

Online Reviews Affect Human Choices Online reviews are important because they help people to select your business from the hundreds of other search results. Even if someone is looking on …

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Topics:online reviewsSocial Media For BusinessGoogle PlacesLocal SEO

by Jo Shaer, on November 3, 2011

We work with a lot of Business to Business companies and many are unsure why they should target local business, a fact which was borne out by stats in a …

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Topics:Google PlacesLocal Search MarketingLocal SEO

by Jo Shaer, on November 2, 2011

When I first looked at this section of the infographic on Local Search Images by MDG, I rather glossed over the section at the bottom that discussed what many companies …

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Topics:Google PlacesLocal SEO

by Jo Shaer, on October 17, 2011

For many local entrepreneurs marketing your small business is all about getting as many new enquiries as possible. The downside of this is that, if the phone is ringing with …

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Topics:Marketing Your Small BusinessSearch Engine OptimisationLocal Business MarketingSEO For BusinessLocal SEO

by Jo Shaer, on October 16, 2011

Our research shows that businesses looking for search engine optimisation help in Birmingham and Coventry tend to search Google for SEO West Midlands - whether they're trying to appeal to …

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Topics:Search Engine OptimisationLocal SEO

by Jo Shaer, on October 10, 2011

This infographic from Hubspot rather says it all about Local Mobile Search. 80% of people research local businesses online before buying within a 10-20 mile radius of their location and …

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Topics:Google PlacesMobile Phoneslocal-mobile-searchMobile Website DesignLocal SEO

by Jo Shaer, on October 8, 2011

It's not until you first investigate putting your business on the internet that you start to hear phrases like website design and search engine optimisation. What is Search Engine Optimization? …

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Topics:search engine optimisation CoventrySearch Engine OptimisationLocal SEO

by Jo Shaer, on October 8, 2011

When you first consider going online with a website, you will find a lot of information and hear a lot of Geeky people using a phrase known as Search Engine …

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Topics:Search Engine Optimisationsearch engine optimisation NorthamptonLocal SEO

by Jo Shaer, on October 8, 2011

It's not until you research putting your business online that you start to hear phrases like web and search engine optimisation. What is Search Engine Optimisation? Search Engine Optimization is …

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Topics:Search Engine Optimisationsearch engine optimisation LondonLocal SEO

by Jo Shaer, on October 8, 2011

When you first put your business website on line, people will call you up and promise to get you onto the first page of Google using something called Search Engine …

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Topics:Search Engine Optimisationsearch engine optimisation HertfordshireLocal SEO

by Jo Shaer, on October 8, 2011

Search Engine Optimisation is one of those terms that you will only come across when you enter the world of website design. What is Search Engine Optimization? Search Engine Optimisation …

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Topics:Search Engine Optimisationsearch engine optimisation KentLocal SEO

by Jo Shaer, on October 8, 2011

This is how things were back in 2011. This post has been updated for 2014 here Search Engine Optimisation is one of those terms that you will only come across …

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Topics:Search Engine Optimisationseo essexLocal SEOsearch engine optimisation Essex

by Jo Shaer, on October 7, 2011

"We have a special offer for you that is only valid for today but will be invaluable for local search!" It was another local listing directory trying to persuade me …

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Topics:Google PlacesLocal Business MarketingLocal SearchLocal SEO

by Jo Shaer, on October 2, 2011

When you first put your business website on line, a lot of people will attempt to dumbfound you with the technology of something called Search Engine Optimisation. What is Search …

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Topics:Search Engine Optimisationsearch engine optimisation DorsetLocal SEO

by Jo Shaer, on September 13, 2011

A few weeks ago, I had a rather odd conversation with one of the local listing directory salesmen. Having entered the Birmingham branch of my business into all the free …

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Topics:Local SEO

by Jo Shaer, on September 10, 2011

Following on from many complaints from our American cousins on the Google Places forum and on the blogs of Mike Blumenthal and Linda Buquet, it would appear that the 'Pending …

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Topics:Google PlacesLocal SEO

by Jo Shaer, on August 28, 2011

Whether you're a website designer in Southend-on-Sea or a martial arts instructor in Birmingham, Google Local Business Marketing is currently the most important goal for any bricks and mortar business …

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Topics:Google Local Business MarketingGoogle PlacesLocal SEO

by Jo Shaer, on August 18, 2011

Many businesses in Birmingham and the rest of the UK do not understand the relevance of Local SEO Services to the actual concept of their website's design. Do you have …

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Topics:Google PlacesWeb DesignLocal SEO

by Jo Shaer, on August 15, 2011

[question ask="I sell a product that is a commodity and I have many competitors. I was told that pay per click will help my business by highlighting my company along …

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Topics:What Is Google AdwordsSEO For BusinessLocal SEOGoogle Adwords

by Jo Shaer, on August 3, 2011

The last week or so has seen some major changes to the appearance and information contained within the Google Places Pages. These are the free websites which allow small local …

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Topics:Google PlacesGoogle Places ChangesLocal SEO

by Jo Shaer, on July 1, 2011

I think what I find most staggering is that, even when they know what it is that I do for a business, some local listing directories still try to sell …

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Topics:cheap-seo-websitesLocal SEO

by Jo Shaer, on June 27, 2011

I really hate advertising salesmen who insist on pressuring you with time-sensitive offers. One recently told me that I only had until close of business that day to make my …

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Topics:advertising salesmenLocal SEO

by Jo Shaer, on June 17, 2011

When Google's algorithm changed to put the emphasis on Local businesses, it allowed small to medium enterprises (SMEs) to level the playing field in terms of accessibility to local customers …

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Topics:Local SEO

by Jo Shaer, on June 14, 2011

This week, I have been following my own advice and, finally, got around to entering Lollipop Local into the local listing directories, resulting in several unsolicited telephone conversations with sales …

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Topics:local-listingsLocal SEO

by Jo Shaer, on May 29, 2011

An article by Mark Jackson on Search Engine Watch cites two case studies on doing the right SEO thing. Whether you're looking at Local SEO or SEO for businesses who …

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Topics:seo-for-businessSEO For Businesssearch-engine-optimisationLocal SEO

by Jo Shaer, on May 25, 2011

I've been told by a number of business owners recently that they don't need my services because they are already on the front page of Google. But it really depends …

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Topics:Local Social Media Optimisationim-on-the-front-page-of-google-why-do-i-need-more-SEO For BusinessSocial Media and SEOLocal SEO

by Jo Shaer, on May 23, 2011

But it was there yesterday! Right in the middle of the front page... and now my website doesn't show at all! My client had been a victim of The Google …

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Topics:Local SEO

by Jo Shaer, on May 13, 2011

Well, sure you could do it yourself. Wordpress is a very easy platform to set up so you could design your own website, but you do know there are two …

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Topics:Local Social Media OptimisationMobile Website DesignLocal SEO

by Jo Shaer, on May 12, 2011

There are a lot of backlink builders out there. People offering to get you to the top of Google by creating a complex network of links all leading back to …

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Topics:Local SEO

by Jo Shaer, on May 11, 2011

It was on the News yesterday. Microsoft have purchased Skype for £5.2bn. I'm a bit behind the times because I've only just started using Skype - for conversing with friends …

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Topics:Google PlacesMobile PhonesLocal SEO

by Jo Shaer, on April 21, 2011

Web Presence Factbook View more presentations from ReachLocal …

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Topics:Local Social Media OptimisationWhy You Need to Optimise for LocalLocal SEO

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