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Social Media Blog / Local Social Media Optimisation

by Jo Shaer, on October 13, 2017

My body building client who performs under his real name wants to be sure that no fans can access his family photos and other info on his personal profile. Setting …

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Topics:FacebookLocal Social Media Optimisationfacebook privacy

by Jo Shaer, on May 5, 2013

I ran a social media workshop at Eureka Private Tuition in Westcliff-on-Sea recently. When I created an Event for it on Facebook, I noticed that they had not set up …

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Topics:FacebookLocal Social Media OptimisationLocal Business MarketingLocal SEO

by Jo Shaer, on January 31, 2013

"I just don't get this Google Places. What's it all about?" "It's for people who travel a lot to show off where they've been..." This was an exchange I saw …

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Topics:Local Social Media OptimisationGoogle Places

by Jo Shaer, on January 17, 2013

Social Media Examiner have compiled a list of their top ten small business Facebook Pages. See the list here It was interesting to note that not one of the winning …

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Topics:FacebookLocal Social Media OptimisationLocal Business Marketing

by Jo Shaer, on December 27, 2012

Showing the importance of local social media optimisation, Jeremy Sussman explains how Google decides on its Local Search Ranking, as well as giving an overview of Hotpot, Tags and Boost …

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Topics:Local Social Media OptimisationSocial Media OptimisationGoogle PlacesLocal SEO

by Jo Shaer, on October 18, 2012

SEO is the recognised short form for Search Engine Optimisation (or Optimization if you are in the USA) However you spell it, SEO is about making it possible for the …

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Topics:Local Social Media OptimisationSEO For BusinessLocal SEOwhat-is-seo

by Jo Shaer, on September 2, 2012

Not for the first time over the last couple of months, I have been called by a distraught business owner asking for help with reputation repair. This one had been …

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Topics:Local Social Media OptimisationCustomer Services

by Jo Shaer, on August 21, 2012

It's a question which always amuses me because, first of all, I don't like to promote myself as an 'expert'. I give guidance on the latest information, changes and strategies …

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Topics:FacebookLinkedInTwitterLocal Social Media OptimisationSocial Media For BusinessLocal Business Marketing

by Jo Shaer, on July 8, 2012

Amy Porterfield made a list of her 12 biggest Facebook User Mistakes No Link to Your Business Page In the About section of your personal profile, you can have a …

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Topics:FacebookLocal Social Media OptimisationLocal Business Marketing

by Jo Shaer, on June 30, 2012

Once upon a time, there was a small town in a quiet corner of suburbia. Each of its shops was, in a quintessentially British way, individual and they all sold …

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Topics:Local Social Media OptimisationSocial Media OptimisationLocal SEO

by Jo Shaer, on May 21, 2012

Interesting review by allfacebook.com of a Forrester study about how much Facebook Likes are worth to a company. The statistics showed that a fan who has liked the Best Buy …

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Topics:FacebookLocal Social Media OptimisationSocial Media For Business

by Jo Shaer, on May 17, 2012

Topics:Local Social Media OptimisationLocal Business MarketingLocal SEO

by Jo Shaer, on April 12, 2012

Having spent the last few months working on how to crystallise what we do as a company into an image for the website header, the new Facebook timeline for business …

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Topics:FacebookLocal Social Media OptimisationWeb DesignLocal Business Marketing

by Jo Shaer, on March 28, 2012

I am indebted to SmallBizTrends for drawing this infogrpahic from Manta about small business growth strategies to my attention. Manta bill themselves as the largest online community dedicated entirely to …

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Topics:FacebookLinkedInLocal Social Media OptimisationSocial Media For BusinessLocal Business Marketingsmall business growth strategies

by Jo Shaer, on March 17, 2012

This 2012 blog post has been updated. In 2017, after a plethora of name changes, Google Places is now known as Google My Business - but most business owners seem …

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Topics:Local Social Media OptimisationGoogle PlacesLocal SEO

by Jo Shaer, on January 21, 2012

When I first started working on Lollipop Local, it was hard to know how to market a service that so few potential clients really understood. I started by trying to …

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Topics:Local Social Media OptimisationSocial Media and SEOLocal SEO

by Jo Shaer, on December 3, 2011

In late October 2010, Bing and Yahoo! joined forces to combine their 11% and 22% market shares and take over a third of the search market volume. With the dominance …

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Topics:Local Social Media Optimisationseo-for-businessSEO For Businesslocal-seo

by Jo Shaer, on October 11, 2011

It's not often you get offered a free seminar on Google Local in the UK so, naturally, Lollipop Local jumped at the chance to be represented. However, schooltime crossing commitments …

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Topics:Mobile MarketingLocal Social Media OptimisationGoogle LocalGoogle Places

by Jo Shaer, on May 25, 2011

I've been told by a number of business owners recently that they don't need my services because they are already on the front page of Google. But it really depends …

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Topics:Local Social Media Optimisationim-on-the-front-page-of-google-why-do-i-need-more-SEO For BusinessSocial Media and SEOLocal SEO

by Jo Shaer, on May 18, 2011

Bookmarking sites There’s absolutely tons of bookmarking sites out there and I’ve not really bothered with them much other than to put links to my posts and articles. That’s not …

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Topics:Bloggingsocial mediaLocal Social Media Optimisationblogging toolSocial Media For MarketingSocial Media OptimisationblogSocial Media For BusinessSocial-bookmarking-sitesDiigowhat-is-diigosocial-bookmarkingSocial Media and SEObookmarking

by Jo Shaer, on May 17, 2011

Have been having great fun with Stupeflix over the weekend and taking my first steps at making videos about Social Media Optimisation Essex. Basically, you just have to select your …

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Topics:Local Social Media Optimisationsocial-media-optimisation-essex

by Jo Shaer, on May 13, 2011

Well, sure you could do it yourself. Wordpress is a very easy platform to set up so you could design your own website, but you do know there are two …

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Topics:Local Social Media OptimisationMobile Website DesignLocal SEO

by Jo Shaer, on May 6, 2011

Ugh! I hate rogue 'Z's on a British website but, sadly, needs must when you're dealing with a technical word. As much as I would prefer to spell it Optimisation, …

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Topics:Local Social Media Optimisation

by Jo Shaer, on April 28, 2011

Make sure if you're offering downloads, it's obvious where to get them from. My son plays with Boy Cries Wolf. Checking out their Facebook page, the first post reminded me …

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Topics:FacebookLocal Social Media OptimisationSocial Media Optimisationfacebook-page-optimisationlocal smo

by Jo Shaer, on April 25, 2011

A series of observations about Facebook Page Optimisation that have become glaringly obvious as I move around the platform. First things first, page name. Once you've set yourself up, you …

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Topics:FacebookLocal Social Media OptimisationSocial Media Optimisationfacebook-page-optimisation

by Jo Shaer, on April 21, 2011

Web Presence Factbook View more presentations from ReachLocal …

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Topics:Local Social Media OptimisationWhy You Need to Optimise for LocalLocal SEO

by Jo Shaer, on March 13, 2011

I am indebted to Business Social Media Marketing for an interesting new graph from 'The 2010 Mobile Year In Review' shows that social networking reached 57.9 million mobile users in …

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Topics:social mediaMobile MarketingLocal Social Media OptimisationSocial Media OptimisationMobile PhonesMobile Website Design

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