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Social Media Blog / Mobile Marketing

by Jo Shaer, on October 19, 2013

Great article about families using technology to communicate by Louise Ridley in some of the marketing blogs this week. Using data from Sparkler for Microsoft, they discovered that the average …

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Topics:Mobile MarketingMobile Phones

by Jo Shaer, on September 13, 2013

Spent the day at ad:tech, the digital marketing exhibition and conference in London. What messages came home with me? That Social Media and SEO are becoming vital parts of each …

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Topics:Mobile MarketingWomen and Small Business

by Jo Shaer, on August 1, 2013

South Korea is the second most hard working people in the world and shopping for food once a week is not top of their list of priorities. So, in order …

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Topics:Mobile MarketingSocial Media For BusinessMobile Phones

by Jo Shaer, on June 19, 2013

Topics:Mobile MarketingMobile Phones

by Jo Shaer, on May 18, 2013

Google I/O announced the end of search as we know it. Google's engineers realised that there is not only a need to answer, but also to converse and anticipate. Last …

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Topics:Mobile MarketingGoogle PlacesMobile PhonesLocal SEO

by Jo Shaer, on March 28, 2013

Further to my post yesterday about Mobile Phone Use and Social Media, it was alarming to see this news report from the States. I don't think many of us realised …

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Topics:social mediaMobile MarketingMobile Phonesinternet-safety-for-kids

by Jo Shaer, on March 7, 2013

Further to our post on Mobile Text Marketing, I found this infographic about text message spam. Personal Text Marketing Spam It was quite timely since I have received three messages …

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Topics:Mobile MarketingMobile PhonesMobile Text Message Spam

by Jo Shaer, on December 3, 2012

Interesting communication from Hubspot today about Marketing and online shopping behaviour over the holiday season. I'm assuming this will all apply to the US population but it will certainly have …

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Topics:Facebooksocial mediaMobile MarketingSearch Engine OptimisationLocal Business MarketingMobile PhonesPinterestMobile Website Design

by Jo Shaer, on June 11, 2012

Most people who sell Google Places SEO will try to baffle you with technical jargon like keywords, backlinks, optimisation and social search but, for business owners, these can be meaningless …

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Topics:Mobile MarketingGoogle PlacesMobile Phones

by Jo Shaer, on June 2, 2012

This video explains from Google Developers gives more detail about Mobile Website Design But it's not enough just to have a mobile website design, you need to have a mobile marketing …

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Topics:Mobile MarketingMobile PhonesMobile Website Design

by Jo Shaer, on April 20, 2012

I am indebted to The Marketing Pilgrim for drawing my attention to the 2012 survey by AT&T and this graphic about reaching customers. With the news that social media presence …

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Topics:Mobile MarketingSocial Media For MarketingSocial Media For Businessreaching customers

by Jo Shaer, on March 10, 2012

O2, Google et al want to personalise adverts etc. The 02 representative at the recent Google ‘Think Local’ event pointed out the importance of personalising the experience of the end …

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Topics:Mobile MarketingMobile Text Ads

by Jo Shaer, on February 27, 2012

Despite the enthusiasm of our American cousins, business sms messaging has been slow to take off, so, why would you want to use text message alerts as a business advertising …

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Topics:Mobile Marketing

by Jo Shaer, on November 16, 2011

Back in the middle of October, Google Mobile Marketing revenue was reported as having increased by a massive 250% over the previous year to $2.5bn. Since Google generates 97% of …

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Topics:Mobile Marketing

by Jo Shaer, on November 13, 2011

This week I finally got to do an online local mobile search. You see, there was a tragedy chez Lolly earlier this week when the kettle decided to give up …

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Topics:Mobile MarketingGoogle PlacesMobile PhonesOnline Local Mobile Search

by Jo Shaer, on October 31, 2011

Over the last few weeks, there has been a big webinar doing the rounds about mobile websites. The product on offer is a software that builds simple mobile websites very …

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Topics:Marketing SpamMobile Website Marketing SpamMobile MarketingMobile Website Design

by Jo Shaer, on October 20, 2011

Mobile Advertising has changed the way businesses and consumers operate - it's changed their lives. Mobile Advertising For Businesses For advertisers, we now have not only a Target Moment but …

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Topics:Mobile MarketingMobile Website Design

by Jo Shaer, on October 19, 2011

Researching for this article about business sms or text marketing, I discovered the answer to a question that has long been bugging me - what does sms actually stand for? …

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Topics:Mobile MarketingMobile Phones

by Jo Shaer, on October 11, 2011

It's not often you get offered a free seminar on Google Local in the UK so, naturally, Lollipop Local jumped at the chance to be represented. However, schooltime crossing commitments …

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Topics:Mobile MarketingLocal Social Media OptimisationGoogle LocalGoogle Places

by Jo Shaer, on October 9, 2011

Further to my post on how smartphones are used, the lovely people at Tatango sent me this fab infographic that shows where smartphones are actually being used. Suddenly, I'm not …

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Topics:Mobile MarketingMobile Phoneswhere are smartphones being usedMobile Website Design

by Jo Shaer, on September 30, 2011

As you can see from this graphic, mobile internet use is set to overtake traditional desktop usage in less than five years and Brafton reports that in 2010 mobile payments …

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Topics:Mobile MarketingSEO For BusinessMobile PhonesMobile Website Design

by Jo Shaer, on September 22, 2011

There's no doubt about it, reviews matter and negative testimonials definitely discourage potential customers. This graphic from 540seo.com, reflects the results of several studies of the US market which determined …

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Topics:TwitterMobile MarketingGoogle PlacesLocal Business Marketinghow to avoid bad reviews

by Jo Shaer, on September 5, 2011

Further to my post about The Archers promoting Social Media and SEO, I am indebted to Suzanne at the Social Media Marketing Consultancy for another clip from The Archers which …

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Topics:Mobile Marketing

by Jo Shaer, on August 30, 2011

It was interesting to read this post on Brafton about how local small businesses in the US are embracing mobile and then have an email from a company offering Bulk …

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Topics:Mobile Marketing

by Jo Shaer, on March 13, 2011

I am indebted to Business Social Media Marketing for an interesting new graph from 'The 2010 Mobile Year In Review' shows that social networking reached 57.9 million mobile users in …

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Topics:social mediaMobile MarketingLocal Social Media OptimisationSocial Media OptimisationMobile PhonesMobile Website Design

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