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Social Media Blog / Search Engine Optimisation

by Jo Shaer, on February 16, 2015

Really enjoyed this infographic which shows what Google auto-suggests/completes when you type each individual letter of the alphabet into its search bar. So much for A is for Apple and …

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Topics:Search Engine OptimisationLocal SEO

by Alex Snell, on January 8, 2015

Lollipop Local are proud to announce that we now provide Growth Vouchers, and we're ready to help your businesses grow! What is a Growth Voucher? Growth Vouchers are part of …

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Topics:Small BusinessSearch Engine OptimisationWeb DesignLocal Business MarketingLocal SEO

by Alex Snell, on December 10, 2014

Topics:social mediaSmall BusinessSearch Engine OptimisationWeb DesignLocal Business Marketing

by Jo Shaer, on November 21, 2014

I received a marketing email from Perry Marshall recently which got me thinking. He said: "Nobody who bought a drill wanted a drill. They wanted a hole. Therefore, if you …

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Topics:Small BusinessSearch Engine Optimisation

by Jo Shaer, on July 12, 2014

One of our clients received an email from a new, start up directory for personal trainers. They asked us if we thought it was worth paying for listing there. There …

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Topics:Search Engine OptimisationLocal Business Marketing

by Jo Shaer, on May 23, 2014

On Wednesday 21 May, Lollipop Local joined Ford Dunton's Andrew Bruell, Ian Mullins of MC2 Marketing in Brentwood and Paul Forster from Chelmsford accountants', Bird Luckin to give advice on …

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Topics:Search Engine OptimisationLocal Business MarketingSocial Media and SEO

by Jo Shaer, on May 14, 2014

Further to my recent SEO Warning about the business owner who could not get his website to rank for his own name, here is another similar tale with a twist …

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Topics:Search Engine Optimisation

by Jo Shaer, on May 9, 2014

I had a potential client contact us this week asking for help with 'getting to the front page of Google'. The only information I was given was the person's name …

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Topics:Search Engine OptimisationWeb DesignLocal SEO

by Jon Law, on April 30, 2014

A few weeks ago I delivered a short SEO course in Basildon for the apprentices at ITEC Learning Centre. They run the only City and Guilds Social Media course in …

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Topics:ITECSEO CourseBasildonSearch Engine Optimisation

by Jo Shaer, on April 21, 2014

Search Engine OptimisationSearch Engine Optimisation is one of those terms that has spawned an industry of charlatans. Whether you live in Essex or elsewhere around the globe, there cannot be …

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Topics:Search Engine OptimisationSocial Media and SEOLocal SEO

by Jo Shaer, on February 4, 2014

Back in February 2013, we wrote a post on why buying backlinks was bad. On June 16 2013, Google updated its ranking advice: It used to say: “In general, webmasters …

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Topics:Search Engine OptimisationSEO For Business

by Jo Shaer, on January 6, 2014

[question ask="Jo, I've had an email asking if I want to buy MyKeywordInMyTown.co.uk - should I buy it?"]We've had a lot of questions about this recently. And the answer, as …

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Topics:Search Engine Optimisationexact match domainsLocal SEO

by Jo Shaer, on January 5, 2014

You may have noticed on Friday that our website was down for maintenance. It was a site that I put together using my very basic Wordpress skills three years ago …

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Topics:Search Engine OptimisationWeb Design

by Jo Shaer, on September 15, 2013

where's the seo on my cheap websiteJo, I have been offered a cheap website - 5 pages for £99 with a minimal monthly fee for hosting, is this going to …

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Topics:Small BusinessSearch Engine OptimisationWeb DesignSEO For Business

by Jo Shaer, on August 12, 2013

SEO ranking factors UK 2013 infograpicsGet the infographic and data behind these findings …

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Topics:social mediaSearch Engine OptimisationSEO For BusinessSocial Media and SEO

by Jo Shaer, on June 11, 2013

Steve Dickinson asked recently • Hi Jo, Many of the people in my network are my local 'networking buddies'. As you specialise in Search Engine Optimisation based on geographical location, …

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Topics:Search Engine Optimisation

by Jo Shaer, on June 6, 2013

A couple of questions from David about how Google decides which results to publish when a search is made. A client in a particular town is seeking my service and …

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Topics:Search Engine OptimisationSocial Media and SEOGoogle Adwords

by Jo Shaer, on May 21, 2013

Many of my clients have asked me about whether Bing is a credible alternative go Google in the UK when it comes to search engine marketing. Well, based on these …

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Topics:Small BusinessSearch Engine OptimisationLocal Business Marketing

by Jo Shaer, on May 9, 2013

Interesting article and infographic on SEO.com about the importance of using long tail keywords to promote your business online. There's no point in going straight into battle with the big …

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Topics:long tail keywords infographicSearch Engine OptimisationLocal SEO

by Jo Shaer, on May 8, 2013

Many small business owners are looking for specialists who can help them with their local marketing in Essex. But how can you work out which ones have the experience to …

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Topics:social mediaSocial Media For MarketingSearch Engine OptimisationWeb DesignLocal Business MarketingWomen and Small Business

by Jo Shaer, on April 29, 2013

It is quite natural for any webmaster or small business owner monitoring their own website to want to know how their site is performing. However, Google’s own terms of service …

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Topics:Webmistress HostingSearch Engine Optimisation

by Jo Shaer, on April 20, 2013

Wordpress does not always make it obvious where it has hidden features like Author on its pages and posts. And it is important to remember that it is possible to …

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Topics:Search Engine OptimisationWordpress Tutorials

by Jo Shaer, on April 18, 2013

It's not until you first consider putting your business online that you start to hear phrases like web design, social media and search engine optimisation. What is Search Engine Optimisation …

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Topics:Search Engine Optimisationsearch engine optimisation BirminghamLocal SEO

by Jo Shaer, on February 20, 2013

Here's a great update to this post from 2014 showing how Matt Cutts feels about buying backlinks I don't think there can be many business owners who have not received …

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Topics:buying backlinksSearch Engine OptimisationLocal Business Marketingbuy backlinksbuy backlinks uk

by Jo Shaer, on February 18, 2013

So, here's how backlinks were viewed back in February 2013 before all the major algorithm updates kicked in. Backlinking is the activity of getting hyperlinks from other websites directing back …

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Topics:building backlinksSearch Engine OptimisationLocal Business Marketingwhere to get backlinksfree backlinksquality backlinkswhat are backlinks

by Jo Shaer, on December 3, 2012

Interesting communication from Hubspot today about Marketing and online shopping behaviour over the holiday season. I'm assuming this will all apply to the US population but it will certainly have …

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Topics:Facebooksocial mediaMobile MarketingSearch Engine OptimisationLocal Business MarketingMobile PhonesPinterestMobile Website Design

by Jo Shaer, on October 11, 2012

When I first set up my Twitter account, I was fumbling around in the dark because I didn't understand the difference between Twitter user names and real names, indeed I'm …

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Topics:TwitterSearch Engine Optimisation

by Jo Shaer, on September 13, 2012

The question of paid or free blogging platforms raised its head again recently when a new client was very excited to show me the new blog they had set up …

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Topics:Webmistress HostingSearch Engine OptimisationWeb DesignLocal Business MarketingWordpress Tutorialsblogging platforms

by Jo Shaer, on September 7, 2012

People often talk about how having a PPC campaign can have positive implications for the organic ranking of your website. They say it in a way that suggests there is …

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Topics:Search Engine Optimisationppc for local businessppc for seoLocal SEOGoogle Adwords

by Jo Shaer, on September 6, 2012

I have a fabulous small business web design but I'm not getting any customers from it. What's going on? Have you checked how much SEO has been done on it? …

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Topics:Search Engine OptimisationWeb DesignSEO For BusinessSmall Business Web DesignSmall Business SEOLocal SEO

by Jo Shaer, on August 28, 2012

So how do potential customers find you on the internet? They use a search engine. What is a search engine? It’s whatever you use to make searches that ask questions …

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Topics:Search Engine OptimisationSEO For BusinessLocal SEO

by Jo Shaer, on July 23, 2012

Interesting conversation with a client with international offices recently. Why can't my site be like Apple or Google where it automatically works out where the user is located and shows …

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Topics:Search Engine Optimisation

by Jo Shaer, on July 22, 2012

I was watching a very interesting webinar yesterday by Leslie Rohde about the effects of the Panda algorithm update and how Google decides what is duplicate content on a website …

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Topics:Search Engine OptimisationSEO For Businessduplicate content

by Jo Shaer, on July 17, 2012

Most of the time if I say SEO to a small business owner, they will look blankly at me. And yet Search Engine Optimisation is crucial to getting new customers …

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Topics:Search Engine OptimisationSEO For BusinessSocial Media and SEOLocal SEO

by Jo Shaer, on June 9, 2012

With thanks to the peeps at Search Engine Land and Add This, some great infographics that show content sharing statistics. I bang on to all my clients about the importance …

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Topics:FacebookGoogleTwitterSearch Engine OptimisationSocial Media For BusinessContent Sharing StatisticsSocial Media and SEO

by Jo Shaer, on May 8, 2012

Jo, My phone isn’t ringing and I’m not getting any traffic to my site. I wondered if I could try out your SEO Services to see if that helps. Is …

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Topics:Search Engine OptimisationWeb DesignSocial Media and SEOLocal SEO

by Jo Shaer, on March 29, 2012

My new clients HandymanPlus.co.uk alerted me to the latest email from Google scam when they sent me a copy of a message they had received that morning and asked if …

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Topics:Webmistress HostingSearch Engine Optimisation

by Jo Shaer, on March 20, 2012

Over the last few weeks it has become apparent that there needs to be more guidance on choosing Google Adwords keywords for beginners, especially for local businesses. Too many companies …

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Topics:Google Adwords for beginnersSearch Engine OptimisationLocal Business MarketingGoogle Adwords

by Jo Shaer, on March 8, 2012

A friend visited yesterday and asked me if there were any alternatives to Google. She was fed up with feeling spied on and having her information 'collected'. She wanted to …

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Topics:GoogleSearch Engine Optimisation

by Jo Shaer, on January 6, 2012

Whether it's Local SEO, Mobile SEO or Global SEO, search engine optimisation is the most important way that you can get onto Google's First Page and drive traffic to your …

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Topics:Search Engine OptimisationSEO For Business

by Jo Shaer, on December 9, 2011

You'll hear about Search Engine Optimisation from every online marketer and his wife but the truth is that, if you want your website to succeed, you will need to establish …

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Topics:SEO StrategySearch Engine OptimisationSEO For BusinessLocal SEO

by Jo Shaer, on October 24, 2011

Every week I seem to receive at least one form of communication from an online marketing company. Whether it's an email from India offering to get me ranking for a …

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Topics:Search Engine OptimisationLocal Business MarketingSEO For BusinessMobile Website Design

by Jo Shaer, on October 17, 2011

For many local entrepreneurs marketing your small business is all about getting as many new enquiries as possible. The downside of this is that, if the phone is ringing with …

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Topics:Marketing Your Small BusinessSearch Engine OptimisationLocal Business MarketingSEO For BusinessLocal SEO

by Jo Shaer, on October 16, 2011

Our research shows that businesses looking for search engine optimisation help in Birmingham and Coventry tend to search Google for SEO West Midlands - whether they're trying to appeal to …

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Topics:Search Engine OptimisationLocal SEO

by Jo Shaer, on October 8, 2011

It's not until you first investigate putting your business on the internet that you start to hear phrases like website design and search engine optimisation. What is Search Engine Optimization? …

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Topics:search engine optimisation CoventrySearch Engine OptimisationLocal SEO

by Jo Shaer, on October 8, 2011

When you first consider going online with a website, you will find a lot of information and hear a lot of Geeky people using a phrase known as Search Engine …

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Topics:Search Engine Optimisationsearch engine optimisation NorthamptonLocal SEO

by Jo Shaer, on October 8, 2011

It's not until you research putting your business online that you start to hear phrases like web and search engine optimisation. What is Search Engine Optimisation? Search Engine Optimization is …

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Topics:Search Engine Optimisationsearch engine optimisation LondonLocal SEO

by Jo Shaer, on October 8, 2011

When you first put your business website on line, people will call you up and promise to get you onto the first page of Google using something called Search Engine …

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Topics:Search Engine Optimisationsearch engine optimisation HertfordshireLocal SEO

by Jo Shaer, on October 8, 2011

Search Engine Optimisation is one of those terms that you will only come across when you enter the world of website design. What is Search Engine Optimization? Search Engine Optimisation …

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Topics:Search Engine Optimisationsearch engine optimisation KentLocal SEO

by Jo Shaer, on October 8, 2011

This is how things were back in 2011. This post has been updated for 2014 here Search Engine Optimisation is one of those terms that you will only come across …

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Topics:Search Engine Optimisationseo essexLocal SEOsearch engine optimisation Essex

by Jo Shaer, on October 2, 2011

When you first put your business website on line, a lot of people will attempt to dumbfound you with the technology of something called Search Engine Optimisation. What is Search …

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Topics:Search Engine Optimisationsearch engine optimisation DorsetLocal SEO

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