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Social Media Blog / SEO For Business

by Jo Shaer, on February 4, 2014

Back in February 2013, we wrote a post on why buying backlinks was bad. On June 16 2013, Google updated its ranking advice: It used to say: “In general, webmasters …

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Topics:Search Engine OptimisationSEO For Business

by Jo Shaer, on January 2, 2014

If you want to list your blog on Technorati, first you need to sign up and submit your blog's details. They will then send you a verification code which you …

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Topics:technorati-claimSEO For Business

by Jo Shaer, on December 5, 2013

So, when am I going to see the results of the work you're doing and the money I'm paying out? When is the phone going to start ringing? That's a …

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Topics:SEO For Business

by Jo Shaer, on September 15, 2013

where's the seo on my cheap websiteJo, I have been offered a cheap website - 5 pages for £99 with a minimal monthly fee for hosting, is this going to …

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Topics:Small BusinessSearch Engine OptimisationWeb DesignSEO For Business

by Jo Shaer, on August 12, 2013

SEO ranking factors UK 2013 infograpicsGet the infographic and data behind these findings …

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Topics:social mediaSearch Engine OptimisationSEO For BusinessSocial Media and SEO

by Jo Shaer, on June 18, 2013

hashtags on facebook2013 UPDATE Hashtags on Facebook sprang to life last week as the social media platform finally embraced them with gusto. They even have their own little moniker to …

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Topics:FacebookSEO For Businesshashtags on facebookhashtag on facebookLocal SEOhashtag facebook

by Jo Shaer, on February 21, 2013

For more specialist businesses, building authority backlinks can be greatly enhanced by getting a link from Wikipedia. If you are in an industry that is very specialised, you will have …

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Topics:SEO For Business

by Jo Shaer, on October 18, 2012

SEO is the recognised short form for Search Engine Optimisation (or Optimization if you are in the USA) However you spell it, SEO is about making it possible for the …

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Topics:Local Social Media OptimisationSEO For BusinessLocal SEOwhat-is-seo

by Jo Shaer, on September 6, 2012

I have a fabulous small business web design but I'm not getting any customers from it. What's going on? Have you checked how much SEO has been done on it? …

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Topics:Search Engine OptimisationWeb DesignSEO For BusinessSmall Business Web DesignSmall Business SEOLocal SEO

by Jo Shaer, on August 28, 2012

So how do potential customers find you on the internet? They use a search engine. What is a search engine? It’s whatever you use to make searches that ask questions …

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Topics:Search Engine OptimisationSEO For BusinessLocal SEO

by Jo Shaer, on July 22, 2012

I was watching a very interesting webinar yesterday by Leslie Rohde about the effects of the Panda algorithm update and how Google decides what is duplicate content on a website …

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Topics:Search Engine OptimisationSEO For Businessduplicate content

by Jo Shaer, on July 17, 2012

Most of the time if I say SEO to a small business owner, they will look blankly at me. And yet Search Engine Optimisation is crucial to getting new customers …

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Topics:Search Engine OptimisationSEO For BusinessSocial Media and SEOLocal SEO

by Jo Shaer, on July 7, 2012

Further to my post on Google Searching Algorithms, in an interview with Wired, Google employees Amit Singhal and Matt Cutts, talked about the effects of the recent Google Panda/Farmer updates …

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Topics:SEO For Business

by Jo Shaer, on June 6, 2012

There have been a couple of questions in social media groups about how best to use Facebook for what I would term 'delicate' or embarrassing products. That would be products …

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Topics:FacebookSEO For BusinessSocial Media and SEO

by Jo Shaer, on February 6, 2012

Interesting segment from an infographic addressing What is social media used for? This section shows the percentage of users who engage in specific activities whilst on social media and especially …

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Topics:social mediaSEO For Business

by Jo Shaer, on February 3, 2012

Key words should be at the foundation of any small business marketing strategy. They underpin what you're going to do in terms of the pages of your website, your blogging …

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Topics:SEO For BusinessSocial Media and SEO

by Jo Shaer, on January 14, 2012

Business blogs are important. They give a business website the chance to show Activity and Changing Content as well as upping the number of pages that it is possible to …

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Topics:Social Media For BusinessSEO For BusinessDo I need a Business Blog?

by Jo Shaer, on January 6, 2012

Whether it's Local SEO, Mobile SEO or Global SEO, search engine optimisation is the most important way that you can get onto Google's First Page and drive traffic to your …

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Topics:Search Engine OptimisationSEO For Business

by Jo Shaer, on January 4, 2012

Several shops have closed their doors for the last time in my neighbourhood recently and, in the majority of cases, the owners made the same local business marketing mistakes which …

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Topics:Google PlacesWeb DesignLocal Business MarketingSEO For BusinessLocal SEOlocal business marketing mistakes

by Jo Shaer, on December 23, 2011

At first glance it looks like a bit of a 'dry' report - lots of close writing and long words and with a title that includes the word Complexity, I …

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Topics:FacebookSEO For BusinessSocial Media and SEO

by Jo Shaer, on December 9, 2011

You'll hear about Search Engine Optimisation from every online marketer and his wife but the truth is that, if you want your website to succeed, you will need to establish …

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Topics:SEO StrategySearch Engine OptimisationSEO For BusinessLocal SEO

by Jo Shaer, on December 8, 2011

The problem is that business owners are scared of people selling Google Places SEO in the UK. They've had other SEO salesmen on the phone and received numerous marketing emails …

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Topics:Google PlacesSEO For BusinessGoogle My Business

by Jo Shaer, on December 3, 2011

In late October 2010, Bing and Yahoo! joined forces to combine their 11% and 22% market shares and take over a third of the search market volume. With the dominance …

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Topics:Local Social Media Optimisationseo-for-businessSEO For Businesslocal-seo

by Jo Shaer, on November 19, 2011

So, how long will it take to get a Front Page on Google? Well, that depends upon the SEO cycle - how long it takes for a site to start …

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Topics:SEO For BusinessSocial Media and SEO

by Jo Shaer, on October 24, 2011

Every week I seem to receive at least one form of communication from an online marketing company. Whether it's an email from India offering to get me ranking for a …

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Topics:Search Engine OptimisationLocal Business MarketingSEO For BusinessMobile Website Design

by Jo Shaer, on October 17, 2011

For many local entrepreneurs marketing your small business is all about getting as many new enquiries as possible. The downside of this is that, if the phone is ringing with …

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Topics:Marketing Your Small BusinessSearch Engine OptimisationLocal Business MarketingSEO For BusinessLocal SEO

by Jon Law, on October 1, 2011

I’ve just finished reading this business self-help book by Duncan Bannatyne, of the Dragons Den and the Bannatyne group of companies. It’s pretty good, easy to read and packed with …

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Topics:TwitterBannatyne43 Mistakes Businesses MakeLocal Business MarketingSEO For BusinessDuncan BannatyneDragons' Den43 Mistakes Businesses Make and how to avoid themJames CaanSocial Media and SEO

by Jo Shaer, on September 30, 2011

As you can see from this graphic, mobile internet use is set to overtake traditional desktop usage in less than five years and Brafton reports that in 2010 mobile payments …

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Topics:Mobile MarketingSEO For BusinessMobile PhonesMobile Website Design

by Jo Shaer, on August 22, 2011

Originally posted in Google Places on SitePro News For many small businesses, Google Places Pages are their big chance to overtake their larger competitors and get onto the front page …

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Topics:social mediaGoogle PlacesSEO For BusinessSocial Media and SEO

by Jo Shaer, on August 16, 2011

It's the perennial cry that I hear from business owners - "I want to make changes to my website without paying the designer another several hundred pounds" They have an …

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Topics:website accessWeb DesignSEO For BusinessSocial Media and SEO

by Jo Shaer, on August 15, 2011

[question ask="I sell a product that is a commodity and I have many competitors. I was told that pay per click will help my business by highlighting my company along …

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Topics:What Is Google AdwordsSEO For BusinessLocal SEOGoogle Adwords

by Jo Shaer, on August 10, 2011

I come from a family background of lawyers and insurance people so, when I decided to set up my own business, the question of indemnity was raised very early on …

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Topics:Social Media For BusinessSEO For Business

by Jo Shaer, on August 8, 2011

Lots of official bodies talk about ensuring that your website is W3C compliant. In fact, they can be quite obsessive about it, especially when it comes to SEO. I can …

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Topics:website-designSEO For Business

by Jo Shaer, on June 4, 2011

Two great articles were posted recently on ways to integrate SEO and Social Media Marketing. The term holistic is becoming more and more prevalent since people use both strategies to …

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Topics:seo and social mediaSEO For BusinessSocial Media and SEO

by Jo Shaer, on May 29, 2011

An article by Mark Jackson on Search Engine Watch cites two case studies on doing the right SEO thing. Whether you're looking at Local SEO or SEO for businesses who …

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Topics:seo-for-businessSEO For Businesssearch-engine-optimisationLocal SEO

by Jo Shaer, on May 25, 2011

I've been told by a number of business owners recently that they don't need my services because they are already on the front page of Google. But it really depends …

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Topics:Local Social Media Optimisationim-on-the-front-page-of-google-why-do-i-need-more-SEO For BusinessSocial Media and SEOLocal SEO

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