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Social Media Blog / Small Business

by Jo Shaer, on September 9, 2015

Some great stats showing the effectiveness of content marketing in the UK in 2015 Content Marketing in the UK 2015: Benchmarks, Budgets & Trends by CMA and DMA sponsored by …

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Topics:Small BusinessLocal Business Marketing

by Jo Shaer, on August 2, 2015

Jon's a keen footie fan and loves to watch Aston Villa whenever they play in London. He is avidly awaiting the start of the new season next weekend and scours …

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Topics:social mediaSmall BusinessSocial Media For BusinessLocal Business Marketing

by Jo Shaer, on April 11, 2015

I came across a great webinar with Paul Lemberg this week all about what constitutes a business. He said that solo professionals don't have a business! So, if you're a …

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Topics:Small BusinessWomen and Small Business

by Jo Shaer, on March 27, 2015

As signatories to the Prompt Payment Code receive a letter about changes to the Code following a consultation process in December 2014/January 2015, the FSB announced that only 21% of …

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Topics:Small Business

by Jo Shaer, on March 26, 2015

Earlier this month, the Chancellor used his budget to promise a radical review of the business rates system, a 400-year-old burden that dates back to the Elizabethan Poor Law of …

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Topics:Small Business

by Jo Shaer, on February 26, 2015

This infographic from MalwareBytes struck a chord as two of the three computers on our network fell victim to malware a few months ago. So we are very pleased to …

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Topics:Small BusinessWeb Design

by Jo Shaer, on January 8, 2015

The Apprentice for 2014 has been a delight. Yes, there were some truly horrible candidates but the moments of business clarity were enlightening. Episode 6 - Board Games Don't ignore …

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Topics:Small BusinessWomen and Small Business

by Alex Snell, on January 8, 2015

Lollipop Local are proud to announce that we now provide Growth Vouchers, and we're ready to help your businesses grow! What is a Growth Voucher? Growth Vouchers are part of …

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Topics:Small BusinessSearch Engine OptimisationWeb DesignLocal Business MarketingLocal SEO

by Alex Snell, on December 10, 2014

Topics:social mediaSmall BusinessSearch Engine OptimisationWeb DesignLocal Business Marketing

by Jo Shaer, on November 29, 2014

Following on from our hacking problems, one Thursday morning started with two computers on our network that were attacked by malware, apparently whilst looking at the Lollipop Local website! Poor …

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Topics:Webmistress HostingSmall Business

by Jo Shaer, on November 24, 2014

Wordpress is one of the most popular website platforms in the world, but it is also one of the most frequently targeted by hackers. Most Wordpress websites are under constant …

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Topics:Webmistress HostingSmall Business

by Jo Shaer, on November 22, 2014

Great article and infographic on Convince and Convert about the rise of Plagiarism on the internet. Plagiarism is when someone takes words that you have written and passes them off …

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Topics:Small Business

by Jo Shaer, on November 21, 2014

I received a marketing email from Perry Marshall recently which got me thinking. He said: "Nobody who bought a drill wanted a drill. They wanted a hole. Therefore, if you …

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Topics:Small BusinessSearch Engine Optimisation

by Jo Shaer, on November 12, 2014

Episode 1 - 10 years of sales People who say they are great sales(wo)men invariably are a legend in their own lunchtime. And, most importantly, you need to prioritise the …

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Topics:Small Business

by Jo Shaer, on October 13, 2014

When you are learning about Statutory Sick Pay as a new employer, there are a couple of abbreviations that you need to understand. PIW = Period of Incapacity for Work …

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Topics:Small BusinessWomen and Small Business

by Jo Shaer, on October 2, 2014

I watched a brilliant webinar this morning courtesy of HMRC on getting started as an employer. I can see you shifting in your seat uncomfortably! No, it really wasn't boring …

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Topics:Small BusinessWomen and Small Business

by Jo Shaer, on September 22, 2014

Episode 2 of Series 3 of Alex Polizzi's The Fixer introduced us to Social Media and sausages. Hecks was a small business with big dreams. They had failed once before …

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Topics:social mediaSmall Business

by Jo Shaer, on September 20, 2014

I think the thing that comes across most about Alex Polizzi as The Fixer is how many businesses there are out there who do not know their numbers! We often …

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Topics:Small BusinessLocal Business Marketing

by Jo Shaer, on September 3, 2014

I come from a family of insurance brokers and underwriters. I was married to a solicitor for 20 years. I read the small print in the contracts and I try …

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Topics:Small BusinessWomen and Small Business

by Jo Shaer, on August 23, 2014

Lollipop Local are looking to employ an apprentice and we've just started looking through some of the resumes with a view to starting the interview process. What we wanted was …

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Topics:Small BusinessWomen and Small Business

by Jo Shaer, on July 21, 2014

Sometimes you may feel that your website is not working for you. And it certainly can be the case if you don't put as much effort into marketing your website …

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Topics:How To/TipsSmall BusinessWeb DesignLocal Business Marketing

by Jo Shaer, on July 19, 2014

We've had to ask ourselves when you stop contacting prospects about a product. Every week for the best part of a year, Jon has pitched about our social media training …

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Topics:social mediaSmall Business

by Jo Shaer, on July 14, 2014

One of our clients has received an invoice from a previous hosting supplier but doesn't know if they should pay it or not. It is for hosting their website... but …

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Topics:Small BusinessWeb Design

by Jo Shaer, on July 13, 2014

Great question from a new business owner we are about to start working with. We had talked through the importance of choosing the right keywords a responsive, optimised website that …

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Topics:Small BusinessWomen and Small Business

by Jo Shaer, on July 1, 2014

I was reading the FSB's Business Network magazine this month and found a really interesting article on why business owners need to write a Will. Richard Wood, Technical Advisor of …

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Topics:Small BusinessWomen and Small Business

by Jo Shaer, on June 27, 2014

I really like what Ed Milliband was saying last week about changing the arrangements for Jobseeker Allowance so that it was paid to people who were training to acquire the …

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Topics:Small BusinessWomen and Small Business

by Jo Shaer, on June 25, 2014

In the week that we put in our application to employ an apprentice, I began to feel a distinct sense of panic as I read the June/July edition of the …

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Topics:Small BusinessWomen and Small Business

by Jo Shaer, on June 24, 2014

This month's FSB Business Network magazine was interesting from several perspectives relating to our plans to employ an Apprentice from our friends at ITEC in Basildon. There was an article …

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Topics:Small BusinessWomen and Small Business

by Jon Law, on May 1, 2014

Let's just start with this straightforward remark. XP? Just give it up, NOW! On the 8th of April XP officially became obsolete. Now call me picky if you like but …

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Topics:XPSmall BusinessIEMicrosoftupgrade

by Jo Shaer, on April 27, 2014

Amazon has become a regular component of our life through both our affiliate marketing efforts and our shopping experience when time is tight so I enjoyed the episode of Business …

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Topics:Small Business

by Jo Shaer, on April 14, 2014

Heartbleed is the latest virus/hack issue to trend across the webisphere. It is a security flaw which takes the form of a bug in a piece of software called OpenSSL …

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Topics:social mediaWebmistress HostingSmall Business

by Jo Shaer, on April 12, 2014

I had a day off today - for my birthday :) And a late lunch at the fantastic Sand Bar and Seafood Restaurant in The Broadway, Leigh-on-Sea. With Jon - …

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Topics:FacebookSmall BusinessWomen and Small Business

by Jo Shaer, on April 6, 2014

I was on a great workshop in Brentwood this week. It was all about developing your personal brand with Elaine Smith from Inside Out. Your personal brand should not be …

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Topics:Small BusinessLocal Business MarketingWomen and Small Business

by Jo Shaer, on March 2, 2014

I was updating my listing over in the Federation of Small Businesses Directory but it would not allow me to complete the listing unless I put in my SIC Number …

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Topics:Small Business

by Jo Shaer, on February 20, 2014

Back in 2013, transferring the registrant of a .co.uk was much more complicated. A client had asked us for help with changing the name of the registrant. The limited company was …

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Topics:Webmistress HostingSmall Business

by Jo Shaer, on February 13, 2014

Further to our posts on how to change the registrant of a .co.uk website, here's another question that has come up from clients. What happens if your domain lists someone …

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Topics:Webmistress HostingSmall Business

by Jo Shaer, on February 10, 2014

Many co-workers share a Google Calendar so they can both see what the other one is up to and synchronise to ensure there is adequate cover for telephones. Dr Jon …

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Topics:How To/TipsSmall Business

by Jo Shaer, on January 11, 2014

During the fiasco of the transfer of business customers from LloydsTSB to TSB Business, I originally wanted to stay with Lloyds for easier access to the most local bank. However, …

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Topics:Small BusinessCustomer Services

by Jo Shaer, on December 19, 2013

Further to my post on late payment problems, I read an article in the FSB's Network Magazine by Philip King, the Chief Executive of the Institute of Credit Management (ICM) …

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Topics:women in businessSmall Businessprompt paymentWomen and Small Business

by Jo Shaer, on November 29, 2013

The Liverpool Victoria have released some great stats about micro business owners. There are 1.7 million 'one-man-bands' operating in the UK One in twenty (5%) of these are turning over …

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Topics:Small Business

by Jo Shaer, on November 24, 2013

Great advice about using your PC for long hours in the office from Jo Larner, my favourite Osteopath at 4 Seasons Complementary Therapies 1. □ Remember to take care when …

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Topics:Small Business

by Jo Shaer, on November 4, 2013

NOVEMBER 2013 UPDATE: If you are trying to log in but getting a 1000022 error which says there is a problem with your card, try using Internet Explorer as your …

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Topics:Small Business

by Jo Shaer, on October 18, 2013

Do you need funding to get your business found online? Would you like a grant of £2,000 to grow your business? You know that you need training to be able …

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Topics:Small BusinessLocal Business Marketing

by Jo Shaer, on October 16, 2013

I have written several times about the potential for getting into trouble with copyright infringement. On Social Media, by using images on your website that don't belong to you and …

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Topics:social mediaSmall Business

by Jo Shaer, on October 13, 2013

My accountant and my book keeper would both like me to get a business credit card. I think it makes it easier for them to monitor my expenditure rather than …

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Topics:Small Business

by Jo Shaer, on September 25, 2013

ShowRooming I had not come across the term ShowRooming before but enjoyed this interesting article by eConsultancy. ShowRooming is the action of researching (or trying) products by visiting a local …

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Topics:Small BusinessMobile PhonesWomen and Small BusinessCustomer Services

by Jo Shaer, on September 22, 2013

September 2013 Update - Well, following on from the various hitches where my business debit card would not work in my card reader and I had to use my personal …

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Topics:Small Business

by Jo Shaer, on September 16, 2013

Did you know that if your business has 5 or more people you must keep a written record of your fire risk assessment? Did you know that you need to …

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Topics:Small BusinessWomen and Small Business

by Jo Shaer, on September 15, 2013

where's the seo on my cheap websiteJo, I have been offered a cheap website - 5 pages for £99 with a minimal monthly fee for hosting, is this going to …

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Topics:Small BusinessSearch Engine OptimisationWeb DesignSEO For Business

by Jo Shaer, on August 22, 2013

So, here's my first Facebook Embedded Post. I chose the one from the FSB because it is so timely for many small business owners. The great thing is that you …

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Topics:FacebookSmall BusinessSocial Media For Business

by Jo Shaer, on August 21, 2013

From the contact form on my website Luis Hill luishill87@yahoo.com Telephone 0017849632 Website URL http://ca.com Message: Hi, Thank you for using our Infographic (http://tiny99.com/***** - details removed just in case …

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Topics:EmailWebmistress HostingSmall Business

by Jo Shaer, on August 19, 2013

I urge all small business owners to download a copy of this information booklet from the Government.Cyber security: what small businesses need to know - Publications - Inside Government - …

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Topics:Webmistress HostingSmall Business

by Jo Shaer, on August 4, 2013

how to compress photos to upload to your website Have you found yourself asking how to compress photos to upload them to your website successfully? There is nothing more frustrating …

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Topics:Small BusinessWordpress Tutorials

by Jo Shaer, on July 8, 2013

According to Visa at the recent FSB Conference, the real risk of fraud is substantially overstated. It is currently at an historic low of 4p per £100 spent online. It …

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Topics:Small Business

by Jo Shaer, on July 7, 2013

Less than one in ten small businesses currently run apprenticeship schemes. But in a Government commissioned report called Making Apprenticeships More Accessible by the Centre for Economics and Business Research, …

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Topics:Small Business

by Jo Shaer, on May 24, 2013

The FSB Conference sponsor, Visa, gave some clues as to the possible future on small business payments. Life will remain tough for SMEs as recession becomes the new normal. However, …

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Topics:Small BusinessMobile PhonesWomen and Small Business

by Jo Shaer, on May 21, 2013

Many of my clients have asked me about whether Bing is a credible alternative go Google in the UK when it comes to search engine marketing. Well, based on these …

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Topics:Small BusinessSearch Engine OptimisationLocal Business Marketing

by Jon Law, on May 9, 2013

Okay, so you work in the West End of London and at the end of your day you're struggling with back ache, sore shoulders or neck pain? This pain can …

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Topics:Sports Massage LondonSmall BusinessLondon Sports MassageSports Massage in LondonSports Massage in London W1Sports Massage W1

by Jo Shaer, on April 27, 2013

It was really interesting to meet up with Allan Sholem of the Jewellery Design Centre in Leigh on Sea recently. Allan specialises in producing the finest quality Titanium, Platinum and …

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Topics:Small BusinessLocal Business Marketing

by Jo Shaer, on April 23, 2013

Business owners often ask me how they can start taking online payments through their website or just over the phone so I began researching the subject. Taking £7000 or less …

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Topics:Small BusinessWeb DesignWomen and Small BusinessCustomer Services

by Jo Shaer, on April 21, 2013

As a business owner, it's often hard to leave the office even to get a sandwich. What happens if the telephone rings and there is no one there to answer …

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Topics:women in businessSmall BusinessMobile PhonesCustomer Services

by Jo Shaer, on April 8, 2013

The average wait for settlement beyond payment terms is 43.4 days Businesses are forced to spend up to 14 days every year chasing overdue bills The average amount owed is …

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Topics:women in businessSmall BusinessWomen and Small Business

by Jo Shaer, on April 2, 2013

In the same way that you can add a Facebook Admin to a page, there may come a time when someone needs to be removed. They may have left the …

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Topics:FacebookSmall Business

by Jo Shaer, on April 1, 2013

Now some of you might snigger at that question but, in fact, over 200 people type 'What is my Paypal address' into Google every month! So, when a client asked …

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Topics:women in businessSmall BusinessWomen and Small Business

by Jo Shaer, on February 27, 2013

A press release from the FSB (Federation of Small Businesses) reveals that there has been an upside to the recent horse meat scandal for local business owners. The Meat Trades …

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Topics:Small BusinessLocal Business Marketingkeep trade local

by Jo Shaer, on February 10, 2013

It's been an interesting couple of weeks and I hope this doesn't sound like carping but, for the small business woman, some clients can become a nightmare. And, since Spring …

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Topics:women in businessSmall BusinessWomen and Small Business

by Jo Shaer, on January 7, 2013

"Business Is Simple, It's The People Who Make It Complicated" Theo Paphites on Dragons Den Theo summed it up in one simple sentence in a recent episode of Dragons Den …

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Topics:Small BusinessLocal Business Marketing

by Jo Shaer, on December 15, 2012

Why would you want to set an out of office vacation message autoresponder? Well, you're going to be away from the office for two weeks annual leave in the summer …

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Topics:EmailWebmistress HostingSmall BusinessLocal Business Marketing

by Jo Shaer, on December 14, 2012

There have been some truly scary episodes of the Dragons Den recently. Ones where you see the Dragons look horrified at the amount of savings that have been invested in …

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Topics:women in businessSmall BusinessLocal Business MarketingWomen and Small Business

by Jo Shaer, on December 11, 2012

Far too many people have come into the Dragons Den over the last few weeks with half-baked franchise ideas that have completely missed some particularly crucial points. According to Investor …

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Topics:Small BusinessWomen and Small Businessfranchise definition

by Jo Shaer, on December 8, 2012

At an event with Corporate Battlefields recently, Sir Mungo Melvin gave a speech in which he talked about clarity and ensuring that there is a clear purpose and everyone knows …

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Topics:women in businessSmall Business

by Jo Shaer, on November 30, 2012

For many small businesses, getting their website online will be put into the hands of their web designer. And, for an unlucky few, this can turn out to be a …

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Topics:Webmistress HostingHow To/TipsSmall Business

by Jo Shaer, on October 30, 2012

According to the FSB's new Back To Work report, which is based on Labour Force Survey data over the 14 years from 1997 to 2011, 59% of people working in …

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Topics:Small Business

by Jo Shaer, on October 26, 2012

Message via the contact form on my website: I'm not sure if I have reached the right person - would you happen to know who in your organization is responsible …

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Topics:social mediaSocial Media OptimisationSmall BusinessLocal Business Marketing

by Jo Shaer, on October 9, 2012

It's difficult being a small business that wants to expand. It seems that at every turn, we can be thwarted by rules and regulations. One of the first that raised …

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Topics:women in businessSmall Business

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