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by Jo Shaer, on September 14, 2015

Buffer and SumAll have produced a great infographic with the the answer to the often asked question How Long Should It Be? as it applies to social media. Whether you're …

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Topics:social media

by Jo Shaer, on August 2, 2015

Jon's a keen footie fan and loves to watch Aston Villa whenever they play in London. He is avidly awaiting the start of the new season next weekend and scours …

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Topics:social mediaSmall BusinessSocial Media For BusinessLocal Business Marketing

by Jo Shaer, on June 7, 2015

Really sad to hear about the impending demise of Yahoo Pipes. A visit to their site shows that no new pipes can be created and those that are already in …

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Topics:social media

by Alex Snell, on May 19, 2015

What is a geo-tag? An automatic tag which marks your geographical location on social media. Geo-tags can be a great thing for a business on social media. Highlighting a location …

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Topics:social mediaHow To/TipsSocial Media For BusinessInstagram

by Jo Shaer, on January 26, 2015

Recently we were asked to help the Southend Hospital Charity to promote awareness of their work through social media. They had a presence on Facebook but it just wasn't translating …

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Topics:social media

by Alex Snell, on December 10, 2014

Topics:social mediaSmall BusinessSearch Engine OptimisationWeb DesignLocal Business Marketing

by Jo Shaer, on November 7, 2014

As we learned previously here, automated tweets can get you into trouble at this time of year. There are two two minute silences. One at 11am on Remembrance Sunday - …

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Topics:Twittersocial media

by Jo Shaer, on September 22, 2014

Episode 2 of Series 3 of Alex Polizzi's The Fixer introduced us to Social Media and sausages. Hecks was a small business with big dreams. They had failed once before …

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Topics:social mediaSmall Business

by Jo Shaer, on September 9, 2014

Following on from this post talking about how some of the bigger banks and financial institutions have banned their employees from using social media in an attempt to stop unprofessional …

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Topics:FacebookLinkedInGoogleTwittersocial media

by Jo Shaer, on August 5, 2014

Infographic about what personal information you may have given away and where you did it. Big data is big business. You need to think carefully about what you put on …

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Topics:Facebooksocial media

by Jo Shaer, on July 19, 2014

We've had to ask ourselves when you stop contacting prospects about a product. Every week for the best part of a year, Jon has pitched about our social media training …

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Topics:social mediaSmall Business

by Jo Shaer, on May 31, 2014

Great infographic from The Social Media Hat showing the numbers of active users on the main social media platforms. Are you making the most of social media for your business? …

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Topics:social media

by Jo Shaer, on April 23, 2014

Social Media Today tell us that as of September, there were over 15m Twitter users in the UK with 80% active on mobile devices (compared to only 60% globally) Over …

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Topics:social media

by Jo Shaer, on April 15, 2014

Last week we were really proud to be asked to sponsor and present the first Social Media Apprentice Award at ITEC for 2014. There were several other categories: Adult Learner …

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Topics:social media

by Jo Shaer, on April 14, 2014

Heartbleed is the latest virus/hack issue to trend across the webisphere. It is a security flaw which takes the form of a bug in a piece of software called OpenSSL …

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Topics:social mediaWebmistress HostingSmall Business

by Jo Shaer, on March 24, 2014

The March/April 2014 edition of the FSB's The Voice Essex is a spotlight on women in business in the UK. The front page trumpets that there are around 860,000 SMEs …

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Topics:social mediawomen in businessWomen and Small Business

by Jo Shaer, on March 23, 2014

Great training course with some of the Chelmsford representatives of Forever Living in February. These included Southern Lights Aloe and Lifestyle Choices Today It was really interesting to see how …

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Topics:Facebooksocial mediaWomen and Small Business

by Jo Shaer, on March 21, 2014

Lollipop Local are delighted to announce that they now offer Hootsuite training from their base in Leigh-on-Sea in Essex. You can come to our offices or we can visit you …

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Topics:FacebookLinkedInGoogleTwittersocial mediaHow To/TipsYouTubePinterest

by Jo Shaer, on January 7, 2014

Interesting infographic from Boot Camp Digital. It seems to foretell the end of Vine - because of the success of Instagram videos. And also the demise of Facebook - well …

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Topics:FacebookGooglesocial media

by Jo Shaer, on December 6, 2013

A question from a recent workshop was "Are hashtags case sensitive?" What are hashtags? Hashtags are used on many social media platforms these days, including Twitter, Facebook and Instagram. They …

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Topics:FacebookTwittersocial media

by Jo Shaer, on December 4, 2013

Business Networking Groups are all about referrals and recommendations. But so many don't understand how social media can be an integral part of that real life connecting. Social Media Tips …

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Topics:social mediaLocal Business Marketing

by Jo Shaer, on November 25, 2013

I was asked by a local secondary school to give my social media workshop to their year 12 and 13 students who are doing a business studies course. They were …

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Topics:social mediaLocal Business Marketing

by Jo Shaer, on November 3, 2013

In the run up to Christmas, it's vital that small businesses make the most of every opportunity that social media can offer. If you sell products that are very visual, …

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Topics:social mediaLocal Business Marketing

by Jo Shaer, on October 16, 2013

I have written several times about the potential for getting into trouble with copyright infringement. On Social Media, by using images on your website that don't belong to you and …

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Topics:social mediaSmall Business

by Jo Shaer, on September 23, 2013

Social Media PlanIf you want to make sure that your time on Facebook is as effective for generating leads as your weekly breakfast meeting, you have to work out a …

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Topics:FacebookLinkedInGoogleTwittersocial mediaPinterest

by Jo Shaer, on September 19, 2013

So I'm in Google Chrome and I want to Pin something to my Pinterest board. I've set up a Pin It app on my toolbar - but the whole bar …

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Topics:social mediaPinterest

by Jo Shaer, on September 2, 2013

Infographic by Julianna Rae - Luxury Lingerie You should pay particular attention to the section on how lawyers scour Facebook pages for evidence of wrong doing when a divorce is …

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Topics:Facebooksocial media

by Jo Shaer, on August 29, 2013

Topics:social mediawomen in businessLocal Business Marketingbrentwood social media courses

by Jo Shaer, on August 20, 2013

[caption id="attachment_11398" align="alignright" width="250"] Who needs LinkedIn courses? Surely it can't be that hard to fill out a profile?There are almost 13.5 million UK business people registered on LinkedIn. According …

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Topics:LinkedInsocial mediaSocial Media For Business

by Jo Shaer, on August 12, 2013

SEO ranking factors UK 2013 infograpicsGet the infographic and data behind these findings …

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Topics:social mediaSearch Engine OptimisationSEO For BusinessSocial Media and SEO

by Jo Shaer, on August 11, 2013

It was interesting watching C4's Celebs, Brands and Fake Fans on Monday - shown again at 8pm on Monday 12th. Facebook Like Farms The programme's first focus was on 'Like …

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Topics:FacebookTwittersocial media

by Jo Shaer, on August 8, 2013

Interesting post and infographic from Mashable showing how Mums are most influenced by likes for brand pages on Facebook and another about marketing to those same women. You need to …

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Topics:social mediamums on social media

by Jo Shaer, on June 10, 2013

There was lots of outrage in the news over the last few days about PRISM - the Planning Tool for Resource Integration, Synchronization and Management. The Washington Post last week …

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Topics:social media

by Jo Shaer, on May 26, 2013

The local portion of US social media advertising revenues is expected to grow from $1.1 billion in 2012, to $3 billion in 2016. Mobile is also a growth area for …

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Topics:Facebooksocial mediaSocial Media For BusinessLocal Business Marketing

by Jo Shaer, on May 25, 2013

How to Use 10 Social Networks to Grow Your Personal Online Brand – An infographic by the team at Boot Camp Digital – Cincinnati Social Media Training …

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Topics:social media

by Jo Shaer, on May 17, 2013

Lollipop run social media courses in Essex, across the UK and online. We can help your business to grow by increasing your online visibility through: LinkedIn Facebook Twitter Pinterest Instagram …

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Topics:FacebookLinkedInsocial mediaSocial Media For BusinessSocial Media and SEO

by Jo Shaer, on May 16, 2013

I really enjoyed attending the ForgeXpo Virtual Trade Show yesterday - even though I'm not into forging. The event was staged to coincide with timezones all over the world, so …

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Topics:social mediaSocial Media For MarketingSocial Media For Business

by Jo Shaer, on May 8, 2013

Many small business owners are looking for specialists who can help them with their local marketing in Essex. But how can you work out which ones have the experience to …

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Topics:social mediaSocial Media For MarketingSearch Engine OptimisationWeb DesignLocal Business MarketingWomen and Small Business

by Jo Shaer, on April 28, 2013

I received an email from 38 Degrees recently about their successful attempt to stop the so called Snoopers Charter - The UK Communications Data Bill. Late on Thursday 25 April, …

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Topics:Emailsocial mediaWeb DesignMobile Phones

by Jo Shaer, on April 22, 2013

A great infographic from TopComputerScienceDegrees.com. As well as showing us that the top 10 most visited sites in the UK are: google.co.uk facebook.com google.com youtube.com amazon.co.uk ebay.co.uk bbc.co.uk yahoo.com livecom …

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Topics:social media

by Jo Shaer, on March 28, 2013

Further to my post yesterday about Mobile Phone Use and Social Media, it was alarming to see this news report from the States. I don't think many of us realised …

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Topics:social mediaMobile MarketingMobile Phonesinternet-safety-for-kids

by Jo Shaer, on March 15, 2013

AUGUST 2013 UPDATE: Facebook have changed their competition rules. You can now run a competition on your business page timeline. People will be allowed to like or comment BUT NOT …

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Topics:Facebooksocial mediaLocal Business Marketing

by Jo Shaer, on March 12, 2013

Further to the problems at Zendesk where passwords for accounts with Twitter, Tumblr and Pinterest may have been compromised, here's how to change your Tumblr password. Change Tumblr Password Log …

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Topics:Twittersocial mediachange tumblr passwordPinterest

by Jo Shaer, on March 10, 2013

Further to my post about Lord McAlpine settling with the Twitter smallfry, it was interesting to see an article in the FSB magazine about internet smears and what can be …

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Topics:social mediainternet defamationLocal Business Marketing

by Jo Shaer, on March 1, 2013

“Educate a boy, and you educate a man. Educate a girl and you educate a family.” Adelaide Hoodless (1857-1910) - Canadian social activist and founder of the Women’s Institutes Plan …

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Topics:social mediawomen in businessWomen and Small Business

by Jo Shaer, on February 19, 2013

After my presentation last week for Southend Women In Business, several asked me how they should go about creating a Google Plus account. Well, if you already have a gmail …

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Topics:Googlesocial mediacreate a google+ account

by Jo Shaer, on February 15, 2013

Really enjoyed getting together with the ladies from Women In Business Network (WIBN) in Southend today. With a full presentation on how to make the best use of Social Media …

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Topics:Facebookwibn southendsocial mediawomen in businesswomen in business southendsocial media for seo

by Jo Shaer, on February 11, 2013

Great infographic by the online Wall Street Journal on the usefulness of the various social media platforms as they are perceived by small business owners. Social Media Stats about LinkedIn, …

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Topics:LinkedInTwittersocial medialinked in or twitter infographicsocial media statssmall business social media infographicsocial media usefulness infographicfacebook or linked in infographic

by Jo Shaer, on February 9, 2013

In January 2013, Jo Shaer of Lollipop Local presented a 90 minute workshop on using Social Media for online visibility to the Women In Business Networking Group in Brentwood. It …

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Topics:social mediaSocial Media Trainingbrentwood social media coursesbrentwood social media

by Jo Shaer, on February 6, 2013

It always amazes me the number of people who just go onto Facebook and Twitter and try to use it without familiarising themselves with the pitfalls and dangers that can …

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Topics:FacebookTwittersocial mediaSocial Media Trainingsocial media plan

by Jo Shaer, on January 1, 2013

Because it was a news story over the holiday period meant that I didn't get a chance to comment on the NBC Today Show/Randi Zuckerberg Facebook furore at the time …

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Topics:Facebooksocial media

by Jo Shaer, on December 31, 2012

The State of Social Media 2012 by The SEO Company …

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Topics:social media

by Jo Shaer, on December 20, 2012

Great article by Jeff Cutler on the Hubspot blog about how the professions - lawyers, accountants, financial institutions, etc - can use Social Media to interact with their customer base …

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Topics:social mediasocial-media-and-financial-institutionssocial-media-and-accountantsSocial Media For Businesssocial-media-and-solicitors

by Jo Shaer, on December 3, 2012

Interesting communication from Hubspot today about Marketing and online shopping behaviour over the holiday season. I'm assuming this will all apply to the US population but it will certainly have …

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Topics:Facebooksocial mediaMobile MarketingSearch Engine OptimisationLocal Business MarketingMobile PhonesPinterestMobile Website Design

by Jo Shaer, on November 19, 2012

Back in March, there was uproar about employers demanding that their workers divulge their Facebook login details and concerns that having so much information was breaching the Data Protection Act …

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Topics:social media

by Jo Shaer, on October 26, 2012

Message via the contact form on my website: I'm not sure if I have reached the right person - would you happen to know who in your organization is responsible …

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Topics:social mediaSocial Media OptimisationSmall BusinessLocal Business Marketing

by Jo Shaer, on September 25, 2012

The more advanced the technology gets, the more Cookies seem to get deposited on the websites. And, because our coding colleagues in the US don't have the same legislation restrictions, …

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Topics:social mediaWeb DesignLocal Business MarketingWordpress Tutorials

by Jo Shaer, on September 20, 2012

Digital Marketers, Econsultancy.com, have published surveys on the use of QR codes in the UK and the US. In line with our American cousins, 64% of whom did not know …

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Topics:social mediaqr codesSocial Media For Business

by Jo Shaer, on August 22, 2012

This graphic by TweetSmarter was rather interesting as it tends to confirm my own suspicions about how UK residents use Facebook. It's not to get access to discounts or coupons …

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Topics:social mediaLocal Business MarketingUS social media use

by Jo Shaer, on August 11, 2012

Jo has been a pleasure to work with from the start to finish of my Facebook competition project – it’s rare to find someone that combines technical knowledge with common …

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Topics:social mediaSocial Media For BusinessLocal Business MarketingLocal SEO

by Jo Shaer, on July 29, 2012

Interesting article in The Guardian which highlights the unhappiness of British children in comparison to their counterparts elsewhere in the world. The 2007 UNICEF report which put Britain bottom of …

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Topics:social mediaLocal Business MarketingGoogle Adwords

by Jo Shaer, on July 28, 2012

A short video to help small business owners to get a basic grip of social media with both how and why it could help to find and connect with potential …

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Topics:social mediaSocial Media For MarketingSocial Media For BusinessLocal Business Marketingsocial media for local business marketing video

by Jo Shaer, on July 4, 2012

ZMOT The Zero Moment of Truth In 2011, the average shopper used 10.4 sources of information before buying - almost twice as many as the previous year and this has …

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Topics:Googlesocial mediaGoogle PlacesLocal Business MarketingCustomer Services

by Jo Shaer, on June 23, 2012

Further to my post on Getting Online Customer Reviews, Andrew Shotland of Local SEO Guide says that there tend to be four types of business: The majority, who get most …

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Topics:Facebooksocial medianegative reviewsSocial Media For BusinessGoogle PlacesLocal Business Marketing

by Jo Shaer, on June 21, 2012

I purchased a Blomberg fridge freezer for my new flat recently. At £399 with a full three year guarantee, it seemed like the right decision over its more well-known competitors …

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Topics:social mediaSocial Media For MarketingSocial Media For Business

by Jo Shaer, on April 14, 2012

Topics:social mediaSocial Media For Business

by Jo Shaer, on April 3, 2012

The rise of Facebook Twitter, Google Plus and the like - as evidenced by this great new infographic showing social media demographics in the US from Online MBA - means …

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Topics:social mediasocial media demographics

by Jo Shaer, on February 25, 2012

Going back to my posts about Social Media and The Archers, it was interesting to read research from UK based PR agency Umpf that more than half the nation's pensionable …

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Topics:Facebooksocial mediaSocial Media For Business

by Jo Shaer, on February 7, 2012

Further to my post yesterday on the What is Social Media Used For Infographic where we discovered just how many people use these platforms to research products in terms of …

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Topics:social mediaSocial Media For MarketingSocial Media For Businesssocial media customer service

by Jo Shaer, on February 6, 2012

Interesting segment from an infographic addressing What is social media used for? This section shows the percentage of users who engage in specific activities whilst on social media and especially …

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Topics:social mediaSEO For Business

by Jo Shaer, on January 30, 2012

There's been a lot of online chatter about Google Privacy Issues over the past few days and now they have released a video which purports to simplify their case and …

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Topics:FacebookGooglesocial mediagoogle privacy issues

by Jo Shaer, on January 18, 2012

Great infographic from The Globe and Mail about the new SOPA Anti Piracy Bill and what it actually means in plain English. Click on the image to see the enlarged …

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Topics:social mediaWordpress Tutorials

by Jo Shaer, on January 5, 2012

My Posterous and Yelp accounts are full of dead links because of a problem between OnlyWire and Wordpress scheduler. I can also see the dead links going out on Twitter, …

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Topics:social mediaOnlywire pluginOnlyWire Distribution

by Jo Shaer, on December 18, 2011

Love these views posted on Mashable of eye tracking software to see where people look most on popular social networks. Using the webcams of 30 participants, EyeTrackShop helped Mashable to …

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Topics:social media

by Jo Shaer, on December 16, 2011

I am indebted to The Next Web for this infographic on Social Sharing Trends. Highlighted is the explosion of sharing through both Tumblr and the address bar, far exceeding the …

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Topics:Googlesocial media

by Jo Shaer, on December 11, 2011

Fabulous infographic about the growth of QR codes from JumpScan …

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Topics:social mediaqr codesSocial Media For Business

by Jo Shaer, on November 25, 2011

A bit late to this but this bill was under consideration in the House of Representatives in America last week and this graphic from Mashable explains to the less enlightened …

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Topics:social mediastop online piracy actWeb Designinternet blacklist bill

by Jo Shaer, on November 21, 2011

The most recent FSB magazine has drawn my attention to a new report by ACAS into the role of social media and industrial relations. Social Media and Industrial Relations Social …

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Topics:social mediaLocal Business MarketingSocial Media in the Workplace

by Jo Shaer, on November 18, 2011

Interesting article from Mashable about the reaction of British people to the role of Social Media in our recent riots Of the 973 British adults polled by Unisys after the …

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Topics:social media

by Jo Shaer, on October 25, 2011

Whilst using Klout earlier today I discovered that I needed to learn how to unlink your accounts on Klout. Klout is rather fun. It's a measure of how much influence …

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Topics:Twittersocial media

by Jo Shaer, on October 21, 2011

"Take This Lollipop" caught my eye when I was checking out my rankings, especially when I saw that it was a spoof event highlighting the dangers of social networking sites …

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Topics:social media

by Jo Shaer, on October 6, 2011

My own experience has been that sharing blog posts definitely increases the number of pageviews and, therefore, the number of visitors to my website. Whether it's on Facebook or Twitter, …

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Topics:social mediaSocial Media For Businesssocial share and blogging

by Jo Shaer, on September 20, 2011

It was my friends in the US who first alerted me to the news that Facebook have diversified their sharing ability still further and given its users the equivalent of …

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Topics:Facebooksocial mediafacebook-friend-circlesfacbook subscribe

by Jo Shaer, on September 17, 2011

The Direct Message arrived from someone that I didn't know but who lived locally. It said something to the effect of 'I had such a good laugh when I saw …

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Topics:Twittersocial media

by Jo Shaer, on September 15, 2011

Further to my post about British businesses being scared of Social Media because it was a waste of time, in July 2011, You Say Pays interviewed 2387 adults in the …

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Topics:social mediaSocial Media For Businesssocial networking UK stats

by Jo Shaer, on September 3, 2011

It's hard to believe but there actually are some people out there who don't have a personal Facebook account. And there are some who have deleted a Facebook Account because …

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Topics:Facebooksocial mediafacebook-business-account

by Jo Shaer, on August 28, 2011

So, here it is, my first QR code... Can you read it? And, for those of you who don't know what I'm talking about, the lovely people at Social Media …

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Topics:social mediaSocial Media For BusinessMobile Phones

by Jo Shaer, on August 23, 2011

"You can delete your Facebook Account but, providing you go back into it again before two weeks have elapsed, you can re-open it again. That's what all the teenagers do!" …

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Topics:Facebooksocial mediadelete facebook account

by Jo Shaer, on August 22, 2011

Originally posted in Google Places on SitePro News For many small businesses, Google Places Pages are their big chance to overtake their larger competitors and get onto the front page …

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Topics:social mediaGoogle PlacesSEO For BusinessSocial Media and SEO

by Jo Shaer, on August 11, 2011

On Tuesday night, with London on lockdown and our Prime Minister warning that anyone causing trouble would face the full weight of the law, many residents of the towns and …

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Topics:social media

by Jo Shaer, on August 9, 2011

Listening to the news reports of the rioting in North London over the last few days, one of the commentaries focused on the role of social media in this continuing …

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Topics:social media

by Jo Shaer, on June 15, 2011

I got one of those rogue app 'links' on my personal profile from my friend, Bryan Foster, of Young Enterprise Ideas in Birmingham and Coventry. It said You Have Been …

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Topics:Facebooksocial mediatagging-people-and-businesses-on-facebookSocial Media For Business

by Jo Shaer, on May 18, 2011

Bookmarking sites There’s absolutely tons of bookmarking sites out there and I’ve not really bothered with them much other than to put links to my posts and articles. That’s not …

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Topics:Bloggingsocial mediaLocal Social Media Optimisationblogging toolSocial Media For MarketingSocial Media OptimisationblogSocial Media For BusinessSocial-bookmarking-sitesDiigowhat-is-diigosocial-bookmarkingSocial Media and SEObookmarking

by Jo Shaer, on March 13, 2011

I am indebted to Business Social Media Marketing for an interesting new graph from 'The 2010 Mobile Year In Review' shows that social networking reached 57.9 million mobile users in …

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Topics:social mediaMobile MarketingLocal Social Media OptimisationSocial Media OptimisationMobile PhonesMobile Website Design

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