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Social Media Blog / Social Media and SEO

by Jo Shaer, on May 23, 2014

On Wednesday 21 May, Lollipop Local joined Ford Dunton's Andrew Bruell, Ian Mullins of MC2 Marketing in Brentwood and Paul Forster from Chelmsford accountants', Bird Luckin to give advice on …

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Topics:Search Engine OptimisationLocal Business MarketingSocial Media and SEO

by Jo Shaer, on April 21, 2014

Search Engine OptimisationSearch Engine Optimisation is one of those terms that has spawned an industry of charlatans. Whether you live in Essex or elsewhere around the globe, there cannot be …

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Topics:Search Engine OptimisationSocial Media and SEOLocal SEO

by Jo Shaer, on March 6, 2014

So, you've created your Twitter account! And now you need to start finding people to follow in the hope that they will follow you back. So, you go to the …

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Topics:Twittertwitter who to followSocial Media and SEO

by Jo Shaer, on September 26, 2013

Futher to my post on Facebook SEO and whether you should claim the vanity url and lose the hyphens, it was interesting to note a search that I did using …

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Topics:FacebookSocial Media and SEOfacebook vanity url

by Jo Shaer, on August 12, 2013

SEO ranking factors UK 2013 infograpicsGet the infographic and data behind these findings …

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Topics:social mediaSearch Engine OptimisationSEO For BusinessSocial Media and SEO

by Jo Shaer, on June 6, 2013

A couple of questions from David about how Google decides which results to publish when a search is made. A client in a particular town is seeking my service and …

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Topics:Search Engine OptimisationSocial Media and SEOGoogle Adwords

by Jo Shaer, on May 17, 2013

Lollipop run social media courses in Essex, across the UK and online. We can help your business to grow by increasing your online visibility through: LinkedIn Facebook Twitter Pinterest Instagram …

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Topics:FacebookLinkedInsocial mediaSocial Media For BusinessSocial Media and SEO

by Jo Shaer, on November 29, 2012

"So why do we need a YouTube account as well as a Facebook account? Surely, we can just post the videos onto Facebook and they'll get seen?" Yes, they will …

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Topics:why use youtube for seoYouTubeSocial Media and SEOLocal SEO

by Jo Shaer, on October 17, 2012

Local Business SEO has become rather problematic since Google Places became Google Plus Local. Google Places/Plus Local SEO The old Google Places pages required completion in a very specific way …

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Topics:FacebookYouTubeLocal Business MarketingSocial Media and SEOLocal SEO

by Jo Shaer, on September 14, 2012

Interesting article from Web Pro News about whether Google should be worried that Facebook is now doing Search. My own opinion is that the answer to that is no. Facebook's …

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Topics:FacebookSocial Media and SEOLocal SEO

by Jo Shaer, on July 17, 2012

Most of the time if I say SEO to a small business owner, they will look blankly at me. And yet Search Engine Optimisation is crucial to getting new customers …

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Topics:Search Engine OptimisationSEO For BusinessSocial Media and SEOLocal SEO

by Jo Shaer, on June 9, 2012

With thanks to the peeps at Search Engine Land and Add This, some great infographics that show content sharing statistics. I bang on to all my clients about the importance …

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Topics:FacebookGoogleTwitterSearch Engine OptimisationSocial Media For BusinessContent Sharing StatisticsSocial Media and SEO

by Jo Shaer, on June 6, 2012

There have been a couple of questions in social media groups about how best to use Facebook for what I would term 'delicate' or embarrassing products. That would be products …

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Topics:FacebookSEO For BusinessSocial Media and SEO

by Jo Shaer, on May 8, 2012

Jo, My phone isn’t ringing and I’m not getting any traffic to my site. I wondered if I could try out your SEO Services to see if that helps. Is …

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Topics:Search Engine OptimisationWeb DesignSocial Media and SEOLocal SEO

by Jo Shaer, on February 24, 2012

It was a comment on a client's Places Page, rather than the wall of their Facebook Business Page which reminded me that I needed to sort out merging the two …

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Topics:Facebookmerge facebook pagesSocial Media For BusinessSocial Media and SEOLocal SEO

by Jo Shaer, on February 11, 2012

So, here we are in 2012 and I look back at that video by Matt Cutts and reflect. Social Media was hugely important and continues to be so. It's the …

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Topics:Social Media For BusinessSocial Media and SEO

by Jo Shaer, on February 3, 2012

Key words should be at the foundation of any small business marketing strategy. They underpin what you're going to do in terms of the pages of your website, your blogging …

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Topics:SEO For BusinessSocial Media and SEO

by Jo Shaer, on January 21, 2012

When I first started working on Lollipop Local, it was hard to know how to market a service that so few potential clients really understood. I started by trying to …

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Topics:Local Social Media OptimisationSocial Media and SEOLocal SEO

by Jo Shaer, on January 2, 2012

With the constant instruction that content is King, many people want to know how to link their blog to their Facebook Page to ensure a constant stream of status updates …

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Topics:FacebookSocial Media For BusinessSocial Media and SEO

by Jo Shaer, on December 23, 2011

At first glance it looks like a bit of a 'dry' report - lots of close writing and long words and with a title that includes the word Complexity, I …

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Topics:FacebookSEO For BusinessSocial Media and SEO

by Jo Shaer, on December 22, 2011

As part of the SEO Moz Ranking Factor Survey, 132 industry experts agreed that social signals at page level and domain level were listed at numbers 2 and 3 only …

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Topics:Social Media and SEO

by Jo Shaer, on November 29, 2011

Whilst there are concerns over the value of a Facebook Business Page when it comes to its ability to engage with new customers, with a domain authority of 100, one …

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Topics:Social Media and SEO

by Jo Shaer, on November 19, 2011

So, how long will it take to get a Front Page on Google? Well, that depends upon the SEO cycle - how long it takes for a site to start …

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Topics:SEO For BusinessSocial Media and SEO

by Jo Shaer, on October 28, 2011

I was running some training with one of my clients on Small Business Marketing through Facebook and trying to explain how to reach his likers through his Facebook page. The …

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Topics:Facebooksmall business marketingSocial Media For BusinessSocial Media and SEO

by Jo Shaer, on October 22, 2011

We get so many clients coming to see us because they want a Social Media Strategy. But the majority of them don't actually know why they need one. Social Media …

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Topics:Social Media For MarketingSocial Media OptimisationSocial Media For Businesssocial media strategySocial Media and SEO

by Jon Law, on October 1, 2011

I’ve just finished reading this business self-help book by Duncan Bannatyne, of the Dragons Den and the Bannatyne group of companies. It’s pretty good, easy to read and packed with …

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Topics:TwitterBannatyne43 Mistakes Businesses MakeLocal Business MarketingSEO For BusinessDuncan BannatyneDragons' Den43 Mistakes Businesses Make and how to avoid themJames CaanSocial Media and SEO

by Jo Shaer, on September 8, 2011

As I come into contact with more and more local business owners, I am amazed that there are still so many who don't take social media seriously. They just don't …

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Topics:FacebookSocial Media For BusinessSocial Media and SEO

by Jo Shaer, on September 2, 2011

It was the lovely Steve Jack at Webuseful who alerted me to the fact that Social Media and SEO have finally found mainstream validation. Synopsis from The Archers episode transmitted …

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Topics:FacebookSocial Media For BusinessSocial Media and SEO

by Jo Shaer, on August 26, 2011

FEBRUARY 2015 UPDATE - The Vanity URL is now called the Facebook Web Address. The following info is still valid in terms of your decision about your choice of name …

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Topics:Facebookfacebook and seoSocial Media and SEO

by Jo Shaer, on August 22, 2011

Originally posted in Google Places on SitePro News For many small businesses, Google Places Pages are their big chance to overtake their larger competitors and get onto the front page …

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Topics:social mediaGoogle PlacesSEO For BusinessSocial Media and SEO

by Jo Shaer, on August 20, 2011

FEBRUARY 2015 UPDATE The Vanity URL is now called the Facebook Web Address. And, yes, you very definitely should claim it. When you want to give the link to your …

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Topics:Social Media and SEOfacebook vanity url

by Jo Shaer, on August 16, 2011

It's the perennial cry that I hear from business owners - "I want to make changes to my website without paying the designer another several hundred pounds" They have an …

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Topics:website accessWeb DesignSEO For BusinessSocial Media and SEO

by Jo Shaer, on June 12, 2011

So the buzz in the last few days is all about the new Google +1 button - whether it's a copy of the Facebook Like button and the death of …

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Topics:Social Media and SEO

by Jo Shaer, on June 6, 2011

The content on your website is the lynchpin of your Search Engine and Social Media Optimisation efforts. Its quality is what should persuade Google to rank your site more highly …

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Topics:Social Media and SEO

by Jo Shaer, on June 4, 2011

Two great articles were posted recently on ways to integrate SEO and Social Media Marketing. The term holistic is becoming more and more prevalent since people use both strategies to …

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Topics:seo and social mediaSEO For BusinessSocial Media and SEO

by Jo Shaer, on May 25, 2011

I've been told by a number of business owners recently that they don't need my services because they are already on the front page of Google. But it really depends …

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Topics:Local Social Media Optimisationim-on-the-front-page-of-google-why-do-i-need-more-SEO For BusinessSocial Media and SEOLocal SEO

by Jo Shaer, on May 20, 2011

Social Search is a term with which not many of us outside the US are familiar... but it's going to become a very well-worn phrase in the future. A few …

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Topics:what-is-social-searchsocial-sharingsocial-searchgoogle-and-twitterSocial Media and SEObing-and-facebook

by Jo Shaer, on May 18, 2011

Bookmarking sites There’s absolutely tons of bookmarking sites out there and I’ve not really bothered with them much other than to put links to my posts and articles. That’s not …

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Topics:Bloggingsocial mediaLocal Social Media Optimisationblogging toolSocial Media For MarketingSocial Media OptimisationblogSocial Media For BusinessSocial-bookmarking-sitesDiigowhat-is-diigosocial-bookmarkingSocial Media and SEObookmarking

by Jo Shaer, on March 17, 2011

Great article by Nick Stamoulis of Brick Marketing. SEO is not a precise science and it doesn't work immediately. There are all sorts of factors to take into the equation …

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Topics:Social Media and SEO

by Jo Shaer, on March 7, 2011

Great post by Jonathan Allen at Search Engine Watch about Author Authority. That's the whole idea that Google and the other search engines will start weighting content according to the …

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Topics:Social Media and SEO

by Jo Shaer, on March 5, 2011

The lovely people at Social Media Examiner explain how the Google Searching Algorithms will be using your social graph to influence your own personal search results pages. The likes and …

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Topics:Social Media and SEO

by Jo Shaer, on March 1, 2011

In its battle against the content farms, which seem to be taking over the search engine results pages, new Google searching algorithms have been launched in the US which will …

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Topics:Social Media and SEO

by Jo Shaer, on February 27, 2011

Great hands-on article by Mack Collier on how Twitter can impact SEO - in other words, it can help you to rank a blog post or article for a specific …

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Topics:Social Media and SEO

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