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Social Media Blog / Social Media For Business

by Alex Snell, on October 19, 2017

Pinterest can be a great asset for any business. Why? Pinning, tagging and sharing beautiful images can give potential clients another platform where they can interact with you. Not only …

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Topics:How To/TipsSocial Media For BusinessPinterest

by Jo Shaer, on January 15, 2016

It's always a good idea to have more than one Admin of any Business Page on Facebook. Suppose you are unable to get to your computer and someone puts something …

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Topics:FacebookSocial Media For BusinessLocal Business Marketing

by Jo Shaer, on August 2, 2015

Jon's a keen footie fan and loves to watch Aston Villa whenever they play in London. He is avidly awaiting the start of the new season next weekend and scours …

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Topics:social mediaSmall BusinessSocial Media For BusinessLocal Business Marketing

by Jo Shaer, on July 16, 2015

Check out this Inbound Marketing rap by the guys at HubSpot! It's probably one of the best things on the internet and it could even earn you some money. Inbound …

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Topics:Inbound MarketingSocial Media For MarketingSocial Media For Business

by Jo Shaer, on July 13, 2015

Following on from our post about the problems with promoting the Essex Means Business event on LinkedIn, here's a video highlighting some of the best bits of businesses in Essex …

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Topics:Social Media For BusinessLocal Business MarketingWomen and Small Business

by Alex Snell, on May 19, 2015

What is a geo-tag? An automatic tag which marks your geographical location on social media. Geo-tags can be a great thing for a business on social media. Highlighting a location …

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Topics:social mediaHow To/TipsSocial Media For BusinessInstagram

by Jo Shaer, on March 21, 2015

Facebook Insights is the tab in the navigation bar of your Facebook Business page. Insights are the statistics of Facebook. They show you lots of information about your status updates …

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Topics:FacebookSocial Media OptimisationSocial Media For Businessfacebook insights

by Jo Shaer, on August 15, 2014

Create a Facebook Business Page So when you create a Facebook account - that's your personal profile. It's where you make friends and put up status updates that are personal …

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Topics:FacebookSocial Media For Business

by Jo Shaer, on March 28, 2014

After the success of our social media workshop in Chelmsford recently, we're really excited about our next Twitter training course in Brentwood. Remember to come and find us on Twitter …

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Topics:TwitterSocial Media For Business

by Jo Shaer, on October 3, 2013

Having gone through Rules #6 and #7 about posting consistently and through the day, it would be very wrong to miss out the importance of regular blogging to underpin that …

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Topics:Social Media For Business

by Jo Shaer, on September 6, 2013

Interesting times for social media and copyright. I noticed another social media company had published a link to an article in The Guardian about social media... on its Facebook business …

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Topics:Social Media For Business

by Jo Shaer, on August 28, 2013

Facebook have been at it again. I will discuss the news about quality content tomorrow. I want to address the news about Facebook Competitions first. For months now, Pages have …

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Topics:FacebookEmailSocial Media For MarketingSocial Media For Business

by Jo Shaer, on August 22, 2013

So, here's my first Facebook Embedded Post. I chose the one from the FSB because it is so timely for many small business owners. The great thing is that you …

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Topics:FacebookSmall BusinessSocial Media For Business

by Jo Shaer, on August 20, 2013

[caption id="attachment_11398" align="alignright" width="250"] Who needs LinkedIn courses? Surely it can't be that hard to fill out a profile?There are almost 13.5 million UK business people registered on LinkedIn. According …

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Topics:LinkedInsocial mediaSocial Media For Business

by Jo Shaer, on August 1, 2013

South Korea is the second most hard working people in the world and shopping for food once a week is not top of their list of priorities. So, in order …

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Topics:Mobile MarketingSocial Media For BusinessMobile Phones

by Jo Shaer, on July 18, 2013

Back on 16 September, I was trying to place an online order for some Smilers personalised stamps from Royal Mail for a birthday party the following week. Unfortunately, the log-in …

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Topics:TwitterSocial Media For Businesscustomer service on twitter

by Jo Shaer, on June 21, 2013

Using the Facebook Business Page Dashboard Using the dashboard for your Facebook business page effectively is very important. If you want to be able to see it, you need to …

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Topics:FacebookSocial Media For Business

by Jo Shaer, on June 7, 2013

Since I first saw a post about Like Farms on Facebook, I've become more and more conscious of the number of status updates that my friends are sharing which instruct …

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Topics:FacebookSocial Media For Business

by Jon Law, on May 26, 2013

March against Monsanto in Peurto Rico - from Flickr The power of social media is pretty well established but it is exemplified in this protest organised via social media. The …

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Topics:Facebookpower of social mediaSocial Media For MarketingSocial Media For Businesssocial media powersocial media for small business

by Jo Shaer, on May 26, 2013

The local portion of US social media advertising revenues is expected to grow from $1.1 billion in 2012, to $3 billion in 2016. Mobile is also a growth area for …

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Topics:Facebooksocial mediaSocial Media For BusinessLocal Business Marketing

by Jo Shaer, on May 17, 2013

Lollipop run social media courses in Essex, across the UK and online. We can help your business to grow by increasing your online visibility through: LinkedIn Facebook Twitter Pinterest Instagram …

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Topics:FacebookLinkedInsocial mediaSocial Media For BusinessSocial Media and SEO

by Jo Shaer, on May 16, 2013

I really enjoyed attending the ForgeXpo Virtual Trade Show yesterday - even though I'm not into forging. The event was staged to coincide with timezones all over the world, so …

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Topics:social mediaSocial Media For MarketingSocial Media For Business

by Jo Shaer, on May 10, 2013

The notification at the top of the page (and also via an email from Facebook) said that "Marcus has shared a link on Lollipop Local's Timeline..." Question of the day… …

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Topics:FacebookSocial Media For Business

by Jo Shaer, on March 27, 2013

How do I give someone access to my Facebook advertising account Working with clients in the past, I have always had them pay me the PPC money so that I …

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Topics:FacebookSocial Media For BusinessLocal Business Marketing

by Jo Shaer, on February 7, 2013

17 May 2013, I followed Facebook's current official instructions on how to change a Facebook Personal Profile to a Business Page without losing your friends/fans. What became apparent from my …

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Topics:FacebookSocial Media For BusinessFacebook for Business

by Jo Shaer, on December 20, 2012

Great article by Jeff Cutler on the Hubspot blog about how the professions - lawyers, accountants, financial institutions, etc - can use Social Media to interact with their customer base …

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Topics:social mediasocial-media-and-financial-institutionssocial-media-and-accountantsSocial Media For Businesssocial-media-and-solicitors

by Jo Shaer, on September 20, 2012

Digital Marketers, Econsultancy.com, have published surveys on the use of QR codes in the UK and the US. In line with our American cousins, 64% of whom did not know …

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Topics:social mediaqr codesSocial Media For Business

by Jo Shaer, on August 21, 2012

It's a question which always amuses me because, first of all, I don't like to promote myself as an 'expert'. I give guidance on the latest information, changes and strategies …

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Topics:FacebookLinkedInTwitterLocal Social Media OptimisationSocial Media For BusinessLocal Business Marketing

by Jo Shaer, on August 11, 2012

Jo has been a pleasure to work with from the start to finish of my Facebook competition project – it’s rare to find someone that combines technical knowledge with common …

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Topics:social mediaSocial Media For BusinessLocal Business MarketingLocal SEO

by Jo Shaer, on July 28, 2012

A short video to help small business owners to get a basic grip of social media with both how and why it could help to find and connect with potential …

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Topics:social mediaSocial Media For MarketingSocial Media For BusinessLocal Business Marketingsocial media for local business marketing video

by Jo Shaer, on June 23, 2012

Further to my post on Getting Online Customer Reviews, Andrew Shotland of Local SEO Guide says that there tend to be four types of business: The majority, who get most …

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Topics:Facebooksocial medianegative reviewsSocial Media For BusinessGoogle PlacesLocal Business Marketing

by Jo Shaer, on June 21, 2012

I purchased a Blomberg fridge freezer for my new flat recently. At £399 with a full three year guarantee, it seemed like the right decision over its more well-known competitors …

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Topics:social mediaSocial Media For MarketingSocial Media For Business

by Jo Shaer, on June 19, 2012

"It's never too late to become the person you might have been." - George Elliot IBM have conducted their 2012 Global CEO Study to ascertain the innermost thoughts of the …

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Topics:Social Media For BusinessCustomer Services

by Jo Shaer, on June 16, 2012

As mentioned previously in Social Media For Business #6 - Post Consistently, both Guy Kawasaki and Don Crowther recommend that you spread your posts throughout the day. This allows for …

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Topics:Social Media For Business

by Jo Shaer, on June 9, 2012

With thanks to the peeps at Search Engine Land and Add This, some great infographics that show content sharing statistics. I bang on to all my clients about the importance …

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Topics:FacebookGoogleTwitterSearch Engine OptimisationSocial Media For BusinessContent Sharing StatisticsSocial Media and SEO

by Jo Shaer, on May 21, 2012

Interesting review by allfacebook.com of a Forrester study about how much Facebook Likes are worth to a company. The statistics showed that a fan who has liked the Best Buy …

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Topics:FacebookLocal Social Media OptimisationSocial Media For Business

by Jo Shaer, on April 20, 2012

I am indebted to The Marketing Pilgrim for drawing my attention to the 2012 survey by AT&T and this graphic about reaching customers. With the news that social media presence …

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Topics:Mobile MarketingSocial Media For MarketingSocial Media For Businessreaching customers

by Jo Shaer, on April 19, 2012

Following on from my recent post that showed a similar social media for small business infographic for the US back in December 2010, here's a much more recent survey of …

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Topics:Social Media For Business

by Jo Shaer, on April 17, 2012

Further to my post about small business use of social media in the US back in December 2010, here's a more up to date infographic for the US. What seems …

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Topics:Social Media For MarketingSocial Media For Business

by Jo Shaer, on April 14, 2012

Topics:social mediaSocial Media For Business

by Jo Shaer, on April 11, 2012

This Facebook Advertising Infographic and the accompanying report make for interesting reading. What particularly caught my eye was the section on third party Facebook advertising management. Following my post on …

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Topics:FacebookSocial Media For MarketingSocial Media For Business

by Jo Shaer, on March 31, 2012

The Hubspot blog showed an interesting graphic showing the different percentages of budget being spent by small companies vs medium to large companies on inbound and outbound marketing strategies. Small …

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Topics:Social Media For MarketingSocial Media For Business

by Jo Shaer, on March 30, 2012

Hubspot produce the goods again with this infographic showing social media feedback by customers on Facebook and Twitter It also confirms my own findings that the majority of customer service …

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Topics:FacebookTwitterSocial Media For MarketingSocial Media For Business

by Jo Shaer, on March 28, 2012

I am indebted to SmallBizTrends for drawing this infogrpahic from Manta about small business growth strategies to my attention. Manta bill themselves as the largest online community dedicated entirely to …

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Topics:FacebookLinkedInLocal Social Media OptimisationSocial Media For BusinessLocal Business Marketingsmall business growth strategies

by Jo Shaer, on March 14, 2012

Further to my post on Day 1 of the Facebook Timeline roll-out, The infographic that was shown here is now out of date. Click here for more guidance on using …

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Topics:FacebookSocial Media For Business

by Jo Shaer, on March 3, 2012

I had a query from a potential customer recently about selling Social Media to Company Executives. They wanted to know how to persuade their bosses about the value of Social …

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Topics:Social Media For Business

by Jo Shaer, on February 25, 2012

Going back to my posts about Social Media and The Archers, it was interesting to read research from UK based PR agency Umpf that more than half the nation's pensionable …

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Topics:Facebooksocial mediaSocial Media For Business

by Jo Shaer, on February 24, 2012

It was a comment on a client's Places Page, rather than the wall of their Facebook Business Page which reminded me that I needed to sort out merging the two …

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Topics:Facebookmerge facebook pagesSocial Media For BusinessSocial Media and SEOLocal SEO

by Jo Shaer, on February 23, 2012

I don't expect this person is alone in wanting to make the most of having a famous friend as a client without stepping over the fine line of social media …

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Topics:FacebookSocial Media For MarketingSocial Media For BusinessLocal Business Marketing

by Jo Shaer, on February 17, 2012

Facebook Fans are the people who Like your Business Page, not the Friends of your Personal Profile. Used to be it was all about getting huge numbers of Facebook fans …

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Topics:FacebookSocial Media For MarketingSocial Media For Business

by Jo Shaer, on February 11, 2012

So, here we are in 2012 and I look back at that video by Matt Cutts and reflect. Social Media was hugely important and continues to be so. It's the …

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Topics:Social Media For BusinessSocial Media and SEO

by Jo Shaer, on February 9, 2012

It's good for all authorised members of staff to know how to make LinkedIn company status updates. This is a great way of getting your message in front of people …

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Topics:LinkedInSocial Media For Business

by Jo Shaer, on February 7, 2012

Further to my post yesterday on the What is Social Media Used For Infographic where we discovered just how many people use these platforms to research products in terms of …

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Topics:social mediaSocial Media For MarketingSocial Media For Businesssocial media customer service

by Jo Shaer, on January 14, 2012

Business blogs are important. They give a business website the chance to show Activity and Changing Content as well as upping the number of pages that it is possible to …

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Topics:Social Media For BusinessSEO For BusinessDo I need a Business Blog?

by Jo Shaer, on January 2, 2012

With the constant instruction that content is King, many people want to know how to link their blog to their Facebook Page to ensure a constant stream of status updates …

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Topics:FacebookSocial Media For BusinessSocial Media and SEO

by Jo Shaer, on December 30, 2011

Another infographic on Social Media for Business, this time listing the Dos and Don'ts from Writing Program PTW Social Media For Business - The Dos Have a Plan before you …

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Topics:Social Media For Business

by Jo Shaer, on December 29, 2011

This fabulous infographic from FlowTown via Search Engine Journal really clarifies what Twitter is about for business owners who are slightly confused. Use Twitter For Business There are two ways …

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Topics:TwitterSocial Media For Businesstwitter for business

by Jo Shaer, on December 27, 2011

Figures from the US on social media for business from Constant Contact, who surveyed 2000 small businesses to investigate their attitudes to social media marketing. According to their statistics, 81% …

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Topics:Social Media For Businesssocial media for small business

by Jo Shaer, on December 25, 2011

Further to my recent post on Selling Social Media to Company Executives, for big businessmen, it's all about the cash. Show Me The Money!!! as Jerry MacGuire would have said …

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Topics:Social Media For Business

by Jo Shaer, on December 11, 2011

Fabulous infographic about the growth of QR codes from JumpScan …

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Topics:social mediaqr codesSocial Media For Business

by Jo Shaer, on December 2, 2011

Anita Campbell, a small business marketing expert was talking about using Facebook for business live on the Social Media Examiner wall today. I have added in a few of my …

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Topics:FacebookSocial Media For Business

by Jo Shaer, on November 30, 2011

One of my clients had a query from a liker of his Facebook Business Page as to why they could no longer see his posts in their newsfeed. I've banged …

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Topics:FacebookSocial Media For Marketingfacebook business pages listSocial Media For Business

by Jo Shaer, on November 14, 2011

Back when I first started doing Social Media for Business and creating Facebook Business Pages, you used to have to create the page and Facebook username using the personal profile …

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Topics:Facebookfacebook usernameSocial Media For Business

by Jo Shaer, on November 10, 2011

Whilst discussing using Facebook for business, a client asked me recently whether they would be better off having a Facebook Page or a Facebook Group. The problem is that, since …

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Topics:FacebookSocial Media For BusinessFacebook for Business

by Jo Shaer, on November 9, 2011

Online Reviews Affect Human Choices Online reviews are important because they help people to select your business from the hundreds of other search results. Even if someone is looking on …

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Topics:online reviewsSocial Media For BusinessGoogle PlacesLocal SEO

by Jo Shaer, on October 28, 2011

I was running some training with one of my clients on Small Business Marketing through Facebook and trying to explain how to reach his likers through his Facebook page. The …

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Topics:Facebooksmall business marketingSocial Media For BusinessSocial Media and SEO

by Jo Shaer, on October 22, 2011

We get so many clients coming to see us because they want a Social Media Strategy. But the majority of them don't actually know why they need one. Social Media …

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Topics:Social Media For MarketingSocial Media OptimisationSocial Media For Businesssocial media strategySocial Media and SEO

by Jo Shaer, on October 6, 2011

My own experience has been that sharing blog posts definitely increases the number of pageviews and, therefore, the number of visitors to my website. Whether it's on Facebook or Twitter, …

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Topics:social mediaSocial Media For Businesssocial share and blogging

by Jo Shaer, on September 26, 2011

Previously on Facebook, we used to have two buttons at the top of the page with Top Stories and Recent Stories and we could switch between them, depending upon what …

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Topics:FacebookSocial Media For BusinessFacebook Feed

by Jo Shaer, on September 23, 2011

I am indebted to Brafton for reporting on two recent studies about social media and business. The first comes from Zoomerang, who talked about Facebook use with more than 1100 …

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Topics:FacebookTwittersocial-media-and-small-businessSocial Media For Business

by Jo Shaer, on September 16, 2011

This arrived in my inbox this week and, on the face of it, it's a good thing because, generally, I want less mail. However, I do also like to know …

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Topics:FacebookSocial Media For Business

by Jo Shaer, on September 15, 2011

Further to my post about British businesses being scared of Social Media because it was a waste of time, in July 2011, You Say Pays interviewed 2387 adults in the …

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Topics:social mediaSocial Media For Businesssocial networking UK stats

by Jo Shaer, on September 14, 2011

I was a little disgruntled on Sunday. I had received a letter about my car insurance renewal and Aviva were offering an extra £20 discount if I renewed through my …

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Topics:TwitterSocial Media For Businesscustomer service through social media

by Jo Shaer, on September 8, 2011

As I come into contact with more and more local business owners, I am amazed that there are still so many who don't take social media seriously. They just don't …

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Topics:FacebookSocial Media For BusinessSocial Media and SEO

by Jo Shaer, on September 2, 2011

It was the lovely Steve Jack at Webuseful who alerted me to the fact that Social Media and SEO have finally found mainstream validation. Synopsis from The Archers episode transmitted …

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Topics:FacebookSocial Media For BusinessSocial Media and SEO

by Jo Shaer, on August 28, 2011

So, here it is, my first QR code... Can you read it? And, for those of you who don't know what I'm talking about, the lovely people at Social Media …

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Topics:social mediaSocial Media For BusinessMobile Phones

by Jo Shaer, on August 10, 2011

I come from a family background of lawyers and insurance people so, when I decided to set up my own business, the question of indemnity was raised very early on …

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Topics:Social Media For BusinessSEO For Business

by Jo Shaer, on July 28, 2011

Don Crowther advises that we post consistently and throughout the day using both our own content and other people's. But remember, try to put different things on your integrated social …

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Topics:Social Media For Business

by Jo Shaer, on July 25, 2011

I don't know about you, but when I receive a follow request on Twitter or a friend request on Facebook or a connect request on LinkedIn, I check out the …

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Topics:Social Media For Business

by Jo Shaer, on July 22, 2011

Don Crowther advises that we integrate our social media platforms into an all encompassing social media presence. However, that doesn't mean posting the same content on multiple sites at the …

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Topics:Social Media For Business

by Jo Shaer, on July 18, 2011

"But why do I need to have a You Tube Channel and Flickr profile?" You need to be everywhere that your audience is. Not everyone is on Facebook or Twitter …

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Topics:Social Media For Business

by Jo Shaer, on July 15, 2011

When it comes to Social Media for Business, many people think that it is vital to get as many likes and followers on Twitter and Facebook as possible so they …

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Topics:Social Media For Business

by Jo Shaer, on July 13, 2011

Don Crowther recently made some great videos to promote his latest online teaching tool and one of the areas he highlighted was that most people don't know how to use …

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Topics:Social Media For Business

by Jo Shaer, on July 4, 2011

Traditional social media strategies may not be the way forward for websites that are seen as less than sexy. As Kate Buck of Let's Get Social says, "not everybody wakes …

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Topics:Social Media For Marketingunsexy-social-mediaSocial Media For Business

by Jo Shaer, on June 22, 2011

Ann Evanston offers five guerilla social media for marketing techniques: 1. Use Google Alerts to set up search phrases for issues that your target market faces, for example “slow Internet” …

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Topics:Social Media For MarketingSocial Media For Business

by Jo Shaer, on June 15, 2011

I got one of those rogue app 'links' on my personal profile from my friend, Bryan Foster, of Young Enterprise Ideas in Birmingham and Coventry. It said You Have Been …

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Topics:Facebooksocial mediatagging-people-and-businesses-on-facebookSocial Media For Business

by Jo Shaer, on May 18, 2011

Bookmarking sites There’s absolutely tons of bookmarking sites out there and I’ve not really bothered with them much other than to put links to my posts and articles. That’s not …

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Topics:Bloggingsocial mediaLocal Social Media Optimisationblogging toolSocial Media For MarketingSocial Media OptimisationblogSocial Media For BusinessSocial-bookmarking-sitesDiigowhat-is-diigosocial-bookmarkingSocial Media and SEObookmarking

by Jo Shaer, on April 25, 2011

Statistics have shown that up to 90% of fans never return to the page once they have clicked the ‘like’ button because they can see what’s happening through the newsfeed …

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Topics:FacebookSocial Media For MarketingSocial Media For Businessfacebook-engagement

by Jo Shaer, on April 15, 2011

This post is now out of date due to Facebook changes. Click on the arrow to find out more about using Facebook for your business Using Facebook for Business The …

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Topics:Facebookupdates-on-facebookSocial Media For Businessfacebook-updates

by Jo Shaer, on April 11, 2011

This post is now out of date due to Facebook changes. Click on the arrow to find out more about using Facebook for your business Using Facebook for Business Changes …

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Topics:FacebookSocial Media For MarketingSocial Media For Businesssocial-media-for-marketing

by Jo Shaer, on April 9, 2011

With over 11.5 million views on YouTube, Cornings Day of Glass video has become the ultimate company video youtube promotion. The only problem - how targeted are those views? Are …

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Topics:Social Media For Businessa-day-of-glass

by Jo Shaer, on March 31, 2011

This post is now out of date due to Facebook changes. Click on the link to find out more about using Facebook for your business Using Facebook for Business The …

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Topics:FacebookSocial Media For MarketingSocial Media For Businesshow-to-use-the-new-facebook-photo-strip

by Jo Shaer, on March 28, 2011

Jeff Weiner on the Linked In Blog was getting very excited this week as Linked In proudly unveiled a new infographic celebrating reaching a membership of 100 million professionals worldwide …

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Topics:Social Media For Business

by Jo Shaer, on March 25, 2011

Some interesting stats came out recently about mobile phones and local business. 40% of Google Maps usage is by its 150 million mobile users. Google Hotpot, the mobile review app, …

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Topics:Social Media For MarketingSocial Media For Business

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