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Social Media Blog / Social Media For Marketing

by Jo Shaer, on July 16, 2015

Check out this Inbound Marketing rap by the guys at HubSpot! It's probably one of the best things on the internet and it could even earn you some money. Inbound …

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Topics:Inbound MarketingSocial Media For MarketingSocial Media For Business

by Jo Shaer, on January 11, 2015

So how do you block YouTube ads, those annoying rectangles that can often highlight a competitor on your own material? How very frustrating when you've uploaded your lovely new video …

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Topics:Social Media For Marketinghow to stop adverts on youtubeYouTubeLocal Business Marketinghow to block youtube ads

by Jon Law, on December 30, 2013

Here's a great infographic from Demand Metric all about why content marketing is still KING. Importantly there's an awful lot of stats gathered that support the claim. Effective content creation …

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Topics:Social Media For Marketingcontent marketing

by Jo Shaer, on August 28, 2013

Facebook have been at it again. I will discuss the news about quality content tomorrow. I want to address the news about Facebook Competitions first. For months now, Pages have …

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Topics:FacebookEmailSocial Media For MarketingSocial Media For Business

by Jon Law, on May 26, 2013

March against Monsanto in Peurto Rico - from Flickr The power of social media is pretty well established but it is exemplified in this protest organised via social media. The …

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Topics:Facebookpower of social mediaSocial Media For MarketingSocial Media For Businesssocial media powersocial media for small business

by Jo Shaer, on May 16, 2013

I really enjoyed attending the ForgeXpo Virtual Trade Show yesterday - even though I'm not into forging. The event was staged to coincide with timezones all over the world, so …

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Topics:social mediaSocial Media For MarketingSocial Media For Business

by Jo Shaer, on May 12, 2013

In this quarter's, FSB Magazine, I learned about Theo Paphitis's Small Business Sunday initiative on Twitter. It was in a snippet about a real life entrepreneur who is making the …

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Topics:TwitterSocial Media For MarketingLocal Business MarketingWomen and Small Business

by Jo Shaer, on May 8, 2013

Many small business owners are looking for specialists who can help them with their local marketing in Essex. But how can you work out which ones have the experience to …

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Topics:social mediaSocial Media For MarketingSearch Engine OptimisationWeb DesignLocal Business MarketingWomen and Small Business

by Jo Shaer, on July 28, 2012

A short video to help small business owners to get a basic grip of social media with both how and why it could help to find and connect with potential …

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Topics:social mediaSocial Media For MarketingSocial Media For BusinessLocal Business Marketingsocial media for local business marketing video

by Jo Shaer, on June 21, 2012

I purchased a Blomberg fridge freezer for my new flat recently. At £399 with a full three year guarantee, it seemed like the right decision over its more well-known competitors …

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Topics:social mediaSocial Media For MarketingSocial Media For Business

by Jo Shaer, on April 20, 2012

I am indebted to The Marketing Pilgrim for drawing my attention to the 2012 survey by AT&T and this graphic about reaching customers. With the news that social media presence …

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Topics:Mobile MarketingSocial Media For MarketingSocial Media For Businessreaching customers

by Jo Shaer, on April 17, 2012

Further to my post about small business use of social media in the US back in December 2010, here's a more up to date infographic for the US. What seems …

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Topics:Social Media For MarketingSocial Media For Business

by Jo Shaer, on April 11, 2012

This Facebook Advertising Infographic and the accompanying report make for interesting reading. What particularly caught my eye was the section on third party Facebook advertising management. Following my post on …

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Topics:FacebookSocial Media For MarketingSocial Media For Business

by Jo Shaer, on April 1, 2012

As part of the promotion for their new social media package, Social Midas, Guy Kawaski and Mari Smith have been talking about the seven most current social media trends. What …

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Topics:social media trendsSocial Media For Marketing

by Jo Shaer, on March 31, 2012

The Hubspot blog showed an interesting graphic showing the different percentages of budget being spent by small companies vs medium to large companies on inbound and outbound marketing strategies. Small …

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Topics:Social Media For MarketingSocial Media For Business

by Jo Shaer, on March 30, 2012

Hubspot produce the goods again with this infographic showing social media feedback by customers on Facebook and Twitter It also confirms my own findings that the majority of customer service …

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Topics:FacebookTwitterSocial Media For MarketingSocial Media For Business

by Jo Shaer, on February 23, 2012

I don't expect this person is alone in wanting to make the most of having a famous friend as a client without stepping over the fine line of social media …

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Topics:FacebookSocial Media For MarketingSocial Media For BusinessLocal Business Marketing

by Jo Shaer, on February 17, 2012

Facebook Fans are the people who Like your Business Page, not the Friends of your Personal Profile. Used to be it was all about getting huge numbers of Facebook fans …

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Topics:FacebookSocial Media For MarketingSocial Media For Business

by Jo Shaer, on February 7, 2012

Further to my post yesterday on the What is Social Media Used For Infographic where we discovered just how many people use these platforms to research products in terms of …

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Topics:social mediaSocial Media For MarketingSocial Media For Businesssocial media customer service

by Jo Shaer, on November 30, 2011

One of my clients had a query from a liker of his Facebook Business Page as to why they could no longer see his posts in their newsfeed. I've banged …

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Topics:FacebookSocial Media For Marketingfacebook business pages listSocial Media For Business

by Jo Shaer, on November 7, 2011

Found these great slides covering a talk on internet marketing strategy for small business by Josh Braaten and transcribed by the Rasmussen College Blog Administrators. If you follow the link, …

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Topics:Social Media For Marketinginternet marketing

by Jo Shaer, on November 6, 2011

By chance I found a great questionnaire about my F Score which allows you to assess your own hidden talents of persuasion and could have huge implications on the focus …

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Topics:Social Media For MarketingWeb DesignLocal Business Marketing

by Jo Shaer, on October 22, 2011

We get so many clients coming to see us because they want a Social Media Strategy. But the majority of them don't actually know why they need one. Social Media …

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Topics:Social Media For MarketingSocial Media OptimisationSocial Media For Businesssocial media strategySocial Media and SEO

by Jo Shaer, on July 4, 2011

Traditional social media strategies may not be the way forward for websites that are seen as less than sexy. As Kate Buck of Let's Get Social says, "not everybody wakes …

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Topics:Social Media For Marketingunsexy-social-mediaSocial Media For Business

by Jo Shaer, on June 22, 2011

Ann Evanston offers five guerilla social media for marketing techniques: 1. Use Google Alerts to set up search phrases for issues that your target market faces, for example “slow Internet” …

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Topics:Social Media For MarketingSocial Media For Business

by Jo Shaer, on May 18, 2011

Bookmarking sites There’s absolutely tons of bookmarking sites out there and I’ve not really bothered with them much other than to put links to my posts and articles. That’s not …

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Topics:Bloggingsocial mediaLocal Social Media Optimisationblogging toolSocial Media For MarketingSocial Media OptimisationblogSocial Media For BusinessSocial-bookmarking-sitesDiigowhat-is-diigosocial-bookmarkingSocial Media and SEObookmarking

by Jo Shaer, on May 5, 2011

A great post and graphic from the Marketing Sherpa Blog showing the effectiveness of social media marketing tactics against their degree of difficulty. Putting your social media symbols at the …

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Topics:Social Media For Marketing

by Jo Shaer, on April 25, 2011

Statistics have shown that up to 90% of fans never return to the page once they have clicked the ‘like’ button because they can see what’s happening through the newsfeed …

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Topics:FacebookSocial Media For MarketingSocial Media For Businessfacebook-engagement

by Jo Shaer, on April 19, 2011

Groupon pioneered group buying in the United States and, after garnering over 70 million subscribers in two years, it has now turned its attentions to the UK. Users in the …

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Topics:Social Media For Marketinggroupon

by Jo Shaer, on April 11, 2011

This post is now out of date due to Facebook changes. Click on the arrow to find out more about using Facebook for your business Using Facebook for Business Changes …

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Topics:FacebookSocial Media For MarketingSocial Media For Businesssocial-media-for-marketing

by Jo Shaer, on March 31, 2011

This post is now out of date due to Facebook changes. Click on the link to find out more about using Facebook for your business Using Facebook for Business The …

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Topics:FacebookSocial Media For MarketingSocial Media For Businesshow-to-use-the-new-facebook-photo-strip

by Jo Shaer, on March 25, 2011

Some interesting stats came out recently about mobile phones and local business. 40% of Google Maps usage is by its 150 million mobile users. Google Hotpot, the mobile review app, …

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Topics:Social Media For MarketingSocial Media For Business

by Jo Shaer, on March 11, 2011

Fabulous article by Kipp Bodnar on the Hubspot Blog about Social Media and Lead Generation. And they're right. As a social media consultancy, I'm forever banging on about engagement and …

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Topics:Social Media For Marketing

by Jo Shaer, on March 6, 2011

A great post from Ruth Shipley at Social Media Examiner that explains how giving away free stuff can earn you far more new customers than spending a small fortune on …

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Topics:Social Media For Marketing

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