by Jo Shaer, on July 16, 2015
Check out this Inbound Marketing rap by the guys at HubSpot! It's probably one of the best things on the internet and it could even earn you some money. Inbound …
Read Storyby Jo Shaer, on January 11, 2015
So how do you block YouTube ads, those annoying rectangles that can often highlight a competitor on your own material? How very frustrating when you've uploaded your lovely new video …
Read Storyby Jon Law, on December 30, 2013
Here's a great infographic from Demand Metric all about why content marketing is still KING. Importantly there's an awful lot of stats gathered that support the claim. Effective content creation …
Read Storyby Jo Shaer, on August 28, 2013
Facebook have been at it again. I will discuss the news about quality content tomorrow. I want to address the news about Facebook Competitions first. For months now, Pages have …
Read Storyby Jon Law, on May 26, 2013
March against Monsanto in Peurto Rico - from Flickr The power of social media is pretty well established but it is exemplified in this protest organised via social media. The …
Read Storyby Jo Shaer, on May 16, 2013
I really enjoyed attending the ForgeXpo Virtual Trade Show yesterday - even though I'm not into forging. The event was staged to coincide with timezones all over the world, so …
Read Storyby Jo Shaer, on May 12, 2013
In this quarter's, FSB Magazine, I learned about Theo Paphitis's Small Business Sunday initiative on Twitter. It was in a snippet about a real life entrepreneur who is making the …
Read Storyby Jo Shaer, on May 8, 2013
Many small business owners are looking for specialists who can help them with their local marketing in Essex. But how can you work out which ones have the experience to …
Read Storyby Jo Shaer, on July 28, 2012
A short video to help small business owners to get a basic grip of social media with both how and why it could help to find and connect with potential …
Read Storyby Jo Shaer, on June 21, 2012
I purchased a Blomberg fridge freezer for my new flat recently. At £399 with a full three year guarantee, it seemed like the right decision over its more well-known competitors …
Read Storyby Jo Shaer, on April 20, 2012
I am indebted to The Marketing Pilgrim for drawing my attention to the 2012 survey by AT&T and this graphic about reaching customers. With the news that social media presence …
Read Storyby Jo Shaer, on April 17, 2012
Further to my post about small business use of social media in the US back in December 2010, here's a more up to date infographic for the US. What seems …
Read Storyby Jo Shaer, on April 11, 2012
This Facebook Advertising Infographic and the accompanying report make for interesting reading. What particularly caught my eye was the section on third party Facebook advertising management. Following my post on …
Read Storyby Jo Shaer, on April 1, 2012
As part of the promotion for their new social media package, Social Midas, Guy Kawaski and Mari Smith have been talking about the seven most current social media trends. What …
Read Storyby Jo Shaer, on March 31, 2012
The Hubspot blog showed an interesting graphic showing the different percentages of budget being spent by small companies vs medium to large companies on inbound and outbound marketing strategies. Small …
Read Storyby Jo Shaer, on March 30, 2012
Hubspot produce the goods again with this infographic showing social media feedback by customers on Facebook and Twitter It also confirms my own findings that the majority of customer service …
Read Storyby Jo Shaer, on February 23, 2012
I don't expect this person is alone in wanting to make the most of having a famous friend as a client without stepping over the fine line of social media …
Read Storyby Jo Shaer, on February 17, 2012
Facebook Fans are the people who Like your Business Page, not the Friends of your Personal Profile. Used to be it was all about getting huge numbers of Facebook fans …
Read Storyby Jo Shaer, on February 7, 2012
Further to my post yesterday on the What is Social Media Used For Infographic where we discovered just how many people use these platforms to research products in terms of …
Read Storyby Jo Shaer, on November 30, 2011
One of my clients had a query from a liker of his Facebook Business Page as to why they could no longer see his posts in their newsfeed. I've banged …
Read Storyby Jo Shaer, on November 7, 2011
Found these great slides covering a talk on internet marketing strategy for small business by Josh Braaten and transcribed by the Rasmussen College Blog Administrators. If you follow the link, …
Read Storyby Jo Shaer, on November 6, 2011
By chance I found a great questionnaire about my F Score which allows you to assess your own hidden talents of persuasion and could have huge implications on the focus …
Read Storyby Jo Shaer, on October 22, 2011
We get so many clients coming to see us because they want a Social Media Strategy. But the majority of them don't actually know why they need one. Social Media …
Read Storyby Jo Shaer, on July 4, 2011
Traditional social media strategies may not be the way forward for websites that are seen as less than sexy. As Kate Buck of Let's Get Social says, "not everybody wakes …
Read Storyby Jo Shaer, on June 22, 2011
Ann Evanston offers five guerilla social media for marketing techniques: 1. Use Google Alerts to set up search phrases for issues that your target market faces, for example “slow Internet” …
Read Storyby Jo Shaer, on May 18, 2011
Bookmarking sites There’s absolutely tons of bookmarking sites out there and I’ve not really bothered with them much other than to put links to my posts and articles. That’s not …
Read Storyby Jo Shaer, on May 5, 2011
A great post and graphic from the Marketing Sherpa Blog showing the effectiveness of social media marketing tactics against their degree of difficulty. Putting your social media symbols at the …
Read Storyby Jo Shaer, on April 25, 2011
Statistics have shown that up to 90% of fans never return to the page once they have clicked the ‘like’ button because they can see what’s happening through the newsfeed …
Read Storyby Jo Shaer, on April 19, 2011
Groupon pioneered group buying in the United States and, after garnering over 70 million subscribers in two years, it has now turned its attentions to the UK. Users in the …
Read Storyby Jo Shaer, on April 11, 2011
This post is now out of date due to Facebook changes. Click on the arrow to find out more about using Facebook for your business Using Facebook for Business Changes …
Read Storyby Jo Shaer, on March 31, 2011
This post is now out of date due to Facebook changes. Click on the link to find out more about using Facebook for your business Using Facebook for Business The …
Read Storyby Jo Shaer, on March 25, 2011
Some interesting stats came out recently about mobile phones and local business. 40% of Google Maps usage is by its 150 million mobile users. Google Hotpot, the mobile review app, …
Read Storyby Jo Shaer, on March 11, 2011
Fabulous article by Kipp Bodnar on the Hubspot Blog about Social Media and Lead Generation. And they're right. As a social media consultancy, I'm forever banging on about engagement and …
Read Storyby Jo Shaer, on March 6, 2011
A great post from Ruth Shipley at Social Media Examiner that explains how giving away free stuff can earn you far more new customers than spending a small fortune on …
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