Menu
Speak to Lollipop
Get More Clients

by Alex Snell, on October 6, 2016

We've worked with many domestic and commerical security companies across the UK and, at first, nearly all of them asked "but do I really need to invest my time and …

Read Story
Topics:Twitter

by Jo Shaer, on November 22, 2015

The Lollipops are great fans of BBC4's The Bridge and, in particular, Saga Noren's OCD-type attention to detail, which can be very amusing. This week's gem involved instruction on the …

Read Story
Topics:Twitter

by Jo Shaer, on July 12, 2015

Here's a fun infographic for teachers who want to use Twitter. Whilst some of it is very American, with its references to the #EdTech and #EdChat - an online Twitter …

Read Story
Topics:Twitter

by Jo Shaer, on June 13, 2015

According to Twitter's Twitter product manager, Sachin Agarwal, July 2015 will see Twitter increase increase direct messages (DMs) from the current limit of 140 characters. Twitter increase Direct Messages character …

Read Story
Topics:Twitter

by Alex Snell, on May 29, 2015

Hurrah! It appears you can now change your Twitter username AND keep your followers! This update is a massive step forward by Twitter, allowing the user to simply swap over …

Read Story
Topics:TwitterHow To/Tips

by Jo Shaer, on January 13, 2015

At Lollipop Local, our tagline is 'We Direct Traffic' and we're always looking for interesting ways to achieve that. Twitter cards is the latest method of encouraging visitors to come …

Read Story
Topics:Twitter

by Jo Shaer, on January 6, 2015

In the run up to the New Year, there was a furore on Twitter as a rather unpleasant individual vented his homophobic spleen in the direction of a previously much …

Read Story
Topics:Twitter

by Alex Snell, on December 2, 2014

I recently discovered Twitter's SMS feature that allows you to send tweets via text message, and subsequently receive your followers' tweets as text message notifications. How to use Twitter SMS …

Read Story
Topics:Twitter

by Jo Shaer, on November 7, 2014

As we learned previously here, automated tweets can get you into trouble at this time of year. There are two two minute silences. One at 11am on Remembrance Sunday - …

Read Story
Topics:Twittersocial media

by Alex Snell, on October 15, 2014

They've only gone and done it again. The Twitter layout seems to have changed as of last week and now holds a striking resemblance to the Facebook layout. It was …

Read Story
Topics:Twitter

by Jo Shaer, on September 30, 2014

I always encourage attendees of my Twitter training consultations to use Twitter Hours for their town or industry. The idea of Twitter Hours is that you get a group of …

Read Story
Topics:TwitterLocal Business Marketing

by Jo Shaer, on September 11, 2014

You may have discovered that you have more than one Twitter account and don't want to have to manage a second. You may have been told by your employer to …

Read Story
Topics:Twitter

by Jo Shaer, on September 9, 2014

Following on from this post talking about how some of the bigger banks and financial institutions have banned their employees from using social media in an attempt to stop unprofessional …

Read Story
Topics:FacebookLinkedInGoogleTwittersocial media

by Jo Shaer, on June 28, 2014

So you've created your Twitter account and they've told you that you will get a confirmation email to the account you used to set up your new Twitter. But nothing …

Read Story
Topics:Twitter

by Jo Shaer, on June 16, 2014

Just what is Twitter? It was a question asked at my latest Tweeting 4 Twits training course last week. Well, Twitter is a way of communicating with people across the …

Read Story
Topics:Twitter

by Jo Shaer, on June 14, 2014

UPDATED FOR 2014 LAYOUT CHANGE - Log in to twitter.com. In the menu at the top of your Twitter profile, select Me How To Edit Your Twitter Profile 2014 Now, …

Read Story
Topics:Twitter

by Jo Shaer, on May 26, 2014

Social Media Workshops Tweeting for Twits Is Twitter working for your business? 40% of the 15 million Twitter users in the UK only ever read tweets. So, just because no …

Read Story
Topics:Twitter

by Jo Shaer, on May 25, 2014

Another great question from an attendee of our Twitter training course was: [question ask="Do you know if it is possible to set up an auto thank you message to new …

Read Story
Topics:Twitter

by Jo Shaer, on May 22, 2014

One of the attendees of our Twitter training course recently asked what link shortener should be used on Twitter. Personally, I use Hootsuite which automatically gives me an owly short …

Read Story
Topics:Twitter

by Jon Law, on May 20, 2014

I hadn't realised there was a Twitter follow limit until today. I like to follow interesting looking accounts and usually follow back people who follow me. I'm polite like that …

Read Story
Topics:Twittertwitter follow limittwitter lists

by Jo Shaer, on May 16, 2014

The new Twitter layout is rolling out to most people over the next few weeks. It really does look a lot like Facebook - why would they do that? I …

Read Story
Topics:Twitter

by Jo Shaer, on May 15, 2014

Back in 2012, there was an announcement from PC World that a security breach at Zendesk, the customer service support platform, had resulted in the possibility of hacks to accounts …

Read Story
Topics:Twitter

by Jo Shaer, on May 8, 2014

This week I ran a Twitter training course in Brentwood at Warley Park Golf Club. Great twitter training today @JoShaer cant wait for the next course on blogging tomorrow — …

Read Story
Topics:Twitter

by Jo Shaer, on April 30, 2014

Lollipop Local are running regular Twitter training courses at their new offices in 1729a London Road, Leigh on Sea, Essex. We now have a brand new training room which can …

Read Story
Topics:Twitter

by Jo Shaer, on April 9, 2014

[question ask="I have two Twitter accounts - what should I do?"][/question] Great question from Angela at Inner-Body Pilates after one of our Tweeting 4 Twits Social Media Courses in Leigh …

Read Story
Topics:Twitter

by Jo Shaer, on April 4, 2014

[question ask="Jo, how do I search for the relevant # for my business? i.e. bookkeeping, accounts, tax etc?"][/question] Great question about hashtags from Crystal from Thurrock on our recent Twitter …

Read Story
Topics:Twitter

by Jo Shaer, on March 30, 2014

[question ask="How do you delete a direct message on Twitter?"][/question] Especially for the lovely Hilary at Kibbles Mill who asked the question on my Twitter training course last week. You …

Read Story
Topics:Twitter

by Jo Shaer, on March 29, 2014

News from Twitter on photos this week. You can now upload up to four photos in any one tweet on mobile. And, just like on Facebook, you can tag up …

Read Story
Topics:Twitter

by Jo Shaer, on March 28, 2014

After the success of our social media workshop in Chelmsford recently, we're really excited about our next Twitter training course in Brentwood. Remember to come and find us on Twitter …

Read Story
Topics:TwitterSocial Media For Business

by Jo Shaer, on March 21, 2014

Lollipop Local are delighted to announce that they now offer Hootsuite training from their base in Leigh-on-Sea in Essex. You can come to our offices or we can visit you …

Read Story
Topics:FacebookLinkedInGoogleTwittersocial mediaHow To/TipsYouTubePinterest

by Jo Shaer, on March 11, 2014

[question ask="Why can't I see the location on profiles when I view with the mobile Twitter app?"][/question] Another great question from one of our Twitter training courses in Brentwood. In …

Read Story
Topics:TwitterHow To/Tips

by Jo Shaer, on March 6, 2014

So, you've created your Twitter account! And now you need to start finding people to follow in the hope that they will follow you back. So, you go to the …

Read Story
Topics:Twittertwitter who to followSocial Media and SEO

by Jo Shaer, on March 5, 2014

One of our clients, let's call her Philippa, signed up to Facebook and created a personal profile. She immediately received two invitations to be friends with existing members. Facebook had …

Read Story
Topics:FacebookLinkedInTwitter

by Jo Shaer, on February 27, 2014

A feature of Twitter that has been on the rise recently has been Twitter Chats aka Twitter Live Chats which appear as #TownHour. What is Twitter Chat For Towns? These …

Read Story
Topics:TwitterHow To/Tips

by Jon Law, on February 26, 2014

Why Twitter Lists? Twitter lists are an essential feature once you have followed more than about 20 people. You simply have to organise them in some meaningful way. Otherwise you …

Read Story
Topics:TwitterHow To/Tips

by Jo Shaer, on February 22, 2014

[question ask="If I search on Twitter for the same word or phrase with or without a hashtag, won't it bring up the same answers?"][/question] A question which rather threw me …

Read Story
Topics:Twitter

by Jon Law, on February 19, 2014

Valentine's Day brought a boom in traffic due to a vegan Twitter celebrity retweet, i.e. plant powered ultra-athlete Rich Roll, to be precise. While most welcome it was quite surprising …

Read Story
Topics:FacebookTwitterWordpressstats boomGoogle Analyticswordpress statsWordpress.comtwitter celebrity

by Jon Law, on February 17, 2014

This is a Valentines Day love experience... well kinda. It's definitely a story of some unexpected Twitter love that happened on Valentine's Day. It highlights the scope Twitter has to …

Read Story
Topics:TwitterWordpressinfluencerwordpress statsjetpacktwitter celebrity

by Jo Shaer, on February 11, 2014

Since the announcement that Twitter was showing images in their newsfeed , it has become common place. But not if you don't know how! If you upload an image to …

Read Story
Topics:Twitter

by Jo Shaer, on December 20, 2013

When the membership of your business networking group starts to grow, its power can be extended if the members work together to promote each other on social media platforms like …

Read Story
Topics:Twitter

by Jo Shaer, on December 19, 2013

Jo, How Do I Link My Facebook Business Page to Twitter so that the status updates post on the home stream there? Whilst I would not advocate ONLY auto posting …

Read Story
Topics:FacebookTwitterlink facebook to twitter

by Jo Shaer, on December 13, 2013

Over the last couple of days, Twitter made the decision to change how its blocking functionality worked. The Verge explained that the change meant that people who had previously been …

Read Story
Topics:Twitter

by Jo Shaer, on December 6, 2013

A question from a recent workshop was "Are hashtags case sensitive?" What are hashtags? Hashtags are used on many social media platforms these days, including Twitter, Facebook and Instagram. They …

Read Story
Topics:FacebookTwittersocial media

by Jo Shaer, on November 9, 2013

Here's what some of the ladies said about the LinkedIn Workshop we ran in Brentwood. This was done by embedding their tweeted thank yous. @JoShaer Great training session on LInkedin …

Read Story
Topics:LinkedInTwitter

by Jo Shaer, on November 5, 2013

Last Tuesday, Twitter switched on previews of images. I've been having a few days away from the computer so the first time I realised was on Friday when I saw …

Read Story
Topics:Twitter

by Jo Shaer, on October 7, 2013

I received some Twitter direct message spam from a local business that I follow today. It used the 140 characters to tell me all about how I could get free …

Read Story
Topics:Twitter

by Jo Shaer, on September 23, 2013

Social Media PlanIf you want to make sure that your time on Facebook is as effective for generating leads as your weekly breakfast meeting, you have to work out a …

Read Story
Topics:FacebookLinkedInGoogleTwittersocial mediaPinterest

by Jo Shaer, on August 11, 2013

It was interesting watching C4's Celebs, Brands and Fake Fans on Monday - shown again at 8pm on Monday 12th. Facebook Like Farms The programme's first focus was on 'Like …

Read Story
Topics:FacebookTwittersocial media

by Jo Shaer, on July 31, 2013

Last week Twitter erupted in scandal. It started when the Government announced that Elizabeth Fry, the sole female representative on British bank notes apart from The Queen, was to be …

Read Story
Topics:Twitter

by Jo Shaer, on July 18, 2013

Back on 16 September, I was trying to place an online order for some Smilers personalised stamps from Royal Mail for a birthday party the following week. Unfortunately, the log-in …

Read Story
Topics:TwitterSocial Media For Businesscustomer service on twitter

by Jo Shaer, on July 4, 2013

Retweets are great and one of the most valuable ways you can get yourself noticed on Twitter but many people are still not sure how to retweet. How To See …

Read Story
Topics:Twitterhow to retweet

by Jo Shaer, on June 2, 2013

I love exclamation marks! Or exclamation points as our American cousins call them! So, the latest study by Dan Zarella on their use and effect on Twitter had me intrigued …

Read Story
Topics:TwitterLocal Business Marketing

by Jo Shaer, on May 12, 2013

In this quarter's, FSB Magazine, I learned about Theo Paphitis's Small Business Sunday initiative on Twitter. It was in a snippet about a real life entrepreneur who is making the …

Read Story
Topics:TwitterSocial Media For MarketingLocal Business MarketingWomen and Small Business

by Jo Shaer, on March 12, 2013

Further to the problems at Zendesk where passwords for accounts with Twitter, Tumblr and Pinterest may have been compromised, here's how to change your Tumblr password. Change Tumblr Password Log …

Read Story
Topics:Twittersocial mediachange tumblr passwordPinterest

by Jo Shaer, on February 24, 2013

The BBC reports that Lord McAlpine has dropped his claim for damages against those on Twitter with less than 500 followers. Instead, he has asked all the people concerned with …

Read Story
Topics:Twitter

by Jo Shaer, on February 11, 2013

Great infographic by the online Wall Street Journal on the usefulness of the various social media platforms as they are perceived by small business owners. Social Media Stats about LinkedIn, …

Read Story
Topics:LinkedInTwittersocial medialinked in or twitter infographicsocial media statssmall business social media infographicsocial media usefulness infographicfacebook or linked in infographic

by Jo Shaer, on February 6, 2013

It always amazes me the number of people who just go onto Facebook and Twitter and try to use it without familiarising themselves with the pitfalls and dangers that can …

Read Story
Topics:FacebookTwittersocial mediaSocial Media Trainingsocial media plan

by Jo Shaer, on November 12, 2012

Apart from the fact that Facebook are currently penalising status updates that are made using a third party - Buffer, Networked Blogs, Tweetdeck, etc - by not showing them even …

Read Story
Topics:TwitterLocal Business Marketing

by Jo Shaer, on October 11, 2012

When I first set up my Twitter account, I was fumbling around in the dark because I didn't understand the difference between Twitter user names and real names, indeed I'm …

Read Story
Topics:TwitterSearch Engine Optimisation

by Jo Shaer, on September 19, 2012

It makes a change for us to get a social media update at the same time as our American cousins but Twitter have made the changes to their new profile …

Read Story
Topics:Twitternew twitter profile header

by Jo Shaer, on August 21, 2012

It's a question which always amuses me because, first of all, I don't like to promote myself as an 'expert'. I give guidance on the latest information, changes and strategies …

Read Story
Topics:FacebookLinkedInTwitterLocal Social Media OptimisationSocial Media For BusinessLocal Business Marketing

by Jo Shaer, on August 2, 2012

One of the lovely ladies at my Women in Business networking group took me to one side and explained that she had an embarrassing problem. "I'm really trying to use …

Read Story
Topics:Twitterhow do you block someone on twitterLocal Business Marketinghow to block people on twitter

by Jo Shaer, on June 9, 2012

With thanks to the peeps at Search Engine Land and Add This, some great infographics that show content sharing statistics. I bang on to all my clients about the importance …

Read Story
Topics:FacebookGoogleTwitterSearch Engine OptimisationSocial Media For BusinessContent Sharing StatisticsSocial Media and SEO

by Jo Shaer, on May 1, 2012

Great infographic which talks you through the pros and cons of each of the different social media networks so you can decide which one is the best for your business …

Read Story
Topics:FacebookLinkedInGoogleTwitterPinterest

by Jo Shaer, on March 30, 2012

Hubspot produce the goods again with this infographic showing social media feedback by customers on Facebook and Twitter It also confirms my own findings that the majority of customer service …

Read Story
Topics:FacebookTwitterSocial Media For MarketingSocial Media For Business

by Jo Shaer, on January 29, 2012

Further to my post on How Does Twitter Work and How Does Twitter Work for Business, here is an excellent infographic on 64 Ways to improve your Twitter Marketing courtesy …

Read Story
Topics:Twittertwitter marketing

by Jo Shaer, on January 27, 2012

It was one of my assistants who first alerted me to this new irritation - twitter spam profiles with names and numbers. She had just set up a Twitter account …

Read Story
Topics:Twittertwitter - block spam followers with names and numb

by Jo Shaer, on December 29, 2011

This fabulous infographic from FlowTown via Search Engine Journal really clarifies what Twitter is about for business owners who are slightly confused. Use Twitter For Business There are two ways …

Read Story
Topics:TwitterSocial Media For Businesstwitter for business

by Jo Shaer, on October 25, 2011

Whilst using Klout earlier today I discovered that I needed to learn how to unlink your accounts on Klout. Klout is rather fun. It's a measure of how much influence …

Read Story
Topics:Twittersocial media

by Jon Law, on October 1, 2011

I’ve just finished reading this business self-help book by Duncan Bannatyne, of the Dragons Den and the Bannatyne group of companies. It’s pretty good, easy to read and packed with …

Read Story
Topics:TwitterBannatyne43 Mistakes Businesses MakeLocal Business MarketingSEO For BusinessDuncan BannatyneDragons' Den43 Mistakes Businesses Make and how to avoid themJames CaanSocial Media and SEO

by Jo Shaer, on September 23, 2011

I am indebted to Brafton for reporting on two recent studies about social media and business. The first comes from Zoomerang, who talked about Facebook use with more than 1100 …

Read Story
Topics:FacebookTwittersocial-media-and-small-businessSocial Media For Business

by Jo Shaer, on September 22, 2011

There's no doubt about it, reviews matter and negative testimonials definitely discourage potential customers. This graphic from 540seo.com, reflects the results of several studies of the US market which determined …

Read Story
Topics:TwitterMobile MarketingGoogle PlacesLocal Business Marketinghow to avoid bad reviews

by Jo Shaer, on September 17, 2011

The Direct Message arrived from someone that I didn't know but who lived locally. It said something to the effect of 'I had such a good laugh when I saw …

Read Story
Topics:Twittersocial media

by Jo Shaer, on September 14, 2011

I was a little disgruntled on Sunday. I had received a letter about my car insurance renewal and Aviva were offering an extra £20 discount if I renewed through my …

Read Story
Topics:TwitterSocial Media For Businesscustomer service through social media

Social Media Blog

Lollipop loves Social Media. Our blog shows you how to promote your business and convert your website visitors into leads and paying customers. Take a look!

More...

Subscribe to Updates