When Do You Stop Contacting Prospects About A Product?
by Jo Shaer, on July 19, 2014
We've had to ask ourselves when you stop contacting prospects about a product. Every week for the best part of a year, Jon has pitched about our social media training courses at networking events. But only one or two people have actually signed up.
And yet, looking at the social media profiles of local business owners, there is so much they could learn on these workshops.
The classes themselves are cheap as chips and last for 90 minutes so they are not a huge chunk out of the working day.
So what is not to like?
Is it that people don't see the value of social media?
Is it that they don't have the time to implement what they will learn on the courses?
Or is it that they think they already know how to use social media, so don't think they need a course.
Or is it that our pitches are pants? We have tried quoting success stories, we have tried educating people on the value, we have tried reducing the price, we have even tried juggling to entertain. We have tried newsletters that use examples of all of the above.
But none of these has resulted in getting his regular breakfast partners signed up.
Although some have agreed to a 1-2-1 personal consultation. They say they would prefer that.
To pester or not to pester?
GrantCardone.com posted these helpful stats recently.
48% of sales people never follow up with a prospect
25% of sales people make a second contact and stop
12% of sales people only make three contacts and stop
ONLY 10% of sales people make more than three contacts
2% of sales are made on the FIRST contact
3% of sales are made on the SECOND contact
5% of sales are made on the THIRD contact
10% of sales are made on the FOURTH contact
80% of sales are made on the FIFTH TO TWELFTH contact
It makes us want to keep trying.
However, sometimes you have to say, is the price of the conversion worth the effort it takes to get the sale?
For us, cheap as chips, information packed public workshops are not.
This product is now no longer an offer.
But we will be redoubling our efforts for the personal training consultations because that's what small business owners seem to be saying they would prefer.
Do you want your social media profiles to help your website to dominate the front page for local searches? Get a consult and find out how!