In a perfect world every single person who arrives on your Fire & Security website would be a great prospect. They would all want Fire Safety and/or Security Systems.
But this is not a perfect world and that is not the reality of the traffic that is coming to your Fire & Security website.
The biggest mistake we see is trying to appeal to EVERYONE. You end up pleasing NO ONE.
So, decide who your ideal commercial Fire & Security customer is! And focus… Continue reading “Get More B2B Fire & Security Sales – Know Your Ideal Commercial Customer”