Unlocking Growth: The Role of Fire and Security Accreditations

We saw what you did there…. Set up your own business… but choosing not to get Fire and Security Accreditations.

A lot of Fire & Security engineers set up on their own because they know they can do a better job than their current employer.

In the beginning, they get a few jobs because they can charge less than a bigger company. These happy customers start recommending them.

The newbie Fire & Security company can also take on work subcontracting for bigger organisations. Continue reading “Unlocking Growth: The Role of Fire and Security Accreditations”

How to Get A Fire & Security Maintenance Contract Customer to Switch to a New Supplier

“It’s almost impossible to get a Fire & Security Maintenance Contract Customer to switch to a new supplier”

OR IS IT?

We often hear the complaint from Fire & Security people that…

It’s really hard… Damn near impossible to get…

A Fire or Security maintenance customer to switch to a new supplier.

But what if I tell you, there is a way?

Would you be interested? Continue reading “How to Get A Fire & Security Maintenance Contract Customer to Switch to a New Supplier”

Promoting Your Fire & Security Message So Customers Understand Your Value

“twice the price… of course we went with the other lot”

Last time we talked about how the good guys in the Fire & Security industry can STOP HAVING to deal with time-wasters like this by…

…getting your messaging right.

Because, lets face it, you deserve to quote on better jobs than these ‘race to the bottom’ companies… who want you to cut corners with compliance, find cheaper equipment and price match…

Life’s just too short. Your business is too important. And you spend too much time building it to suffer with clients like these. ALL THE TIME… Continue reading “Promoting Your Fire & Security Message So Customers Understand Your Value”

3 Ways Your Illegal Fire & Security Facebook Competition Risks Getting Your Business Page Banned

I almost choked on my coffee when I noticed that one of our clients was running an illegal Facebook competition.

Sat in a noodle bar in the beautiful city of Prague, my mobile phone had just put an end to my relaxed mood.

Because the client in question had fallen foul of THREE of the ways a competition is most likely to get their Business Page suspended by Facebook.

Let me talk you through them. Continue reading “3 Ways Your Illegal Fire & Security Facebook Competition Risks Getting Your Business Page Banned”

Fire & Security – How To Choose A Digital Marketing Agency

Fire & Security directors! Beware of expensive mistakes!

Neither the marketing guy who cold called you. Nor the one you met through your networking breakfast will have the skills and experience to sell more fire protection and security systems.

How do I know?

Because we regularly meet colleagues from your industry who are repenting their first marketing investment.

They hired the smooth talking, shark-tooth necklace-wearing consultant who promised to publish 100 tweets and some blog posts every month.

Or they listened to the promises of an old-school marketer who said sending out some leaflets would be all you needed.

Take a deep breath and consider these two things:

A Decade of Security Website Design Proven to Generate Leads & Sales

Within a few weeks of our first security company website design going live, it generated a SALE worth £20k.

The normally dour Sales Director was positively glowing in his praise.

We had crossed the enquiry into the box and he had knocked it in! Continue reading “A Decade of Security Website Design Proven to Generate Leads & Sales”

What A Difference A Comma Makes For Fire & Security GMB Listing

WHAT A DIFFERENCE a WRONGLY-PLACED comma makes in your Fire & Security company’s Google My Business map listing…. 1.8 miles to be precise!

When I created the Google My Business page for Fenix Monitoring I put in the correct site address – Unipart Business Centre, Bay 27, Garsington Road, Cowley, Oxfordshire, OX4 2PG. I could see it quite clearly on the Fenix GMB dashboard. Continue reading “What A Difference A Comma Makes For Fire & Security GMB Listing”

Promote Your Fire & Security Company With LinkedIn’s Skills And Endorsements

The Skills and Endorsements section is a very important part of any Fire & Security sales person’s LinkedIn profile. It’s one of the top four places where you should be using your key words and phrases.

Whatever you add here will help:

  • LinkedIn to understand what search terms you want your profile to show for; and
  •  your connections to understand how best you can help them.

It’s also a great way to start conversations with your connections. But many Fire & Security directors don’t have a clue how to get the most value from it!

Read on to find out the how and the why… Continue reading “Promote Your Fire & Security Company With LinkedIn’s Skills And Endorsements”