Fire & Security Lead Generation Blog
How To Generate More Leads & Close More Fire & Security Customers
It was after The Security Event, during a lively networking session. The wine and beer were flowing, the professional DJ was getting into his groove, and the thrum of chatter filled the air. In the middle of it all, a security business owner shouted at me over the noise:
“You’re lovely people… but you can’t sell.”
The comment caught me off guard. But what really struck me was this:
I had never actually tried to sell to him.
We are often asked: Should you use AI in your Fire & Security Marketing?
And the simple answer is yes. BUT ALWAYS with a human editor.
Having been using AI since late 2022, we know that just letting a bot loose on your marketing on its own is going to lead to disappointing, unsuccessful and potentially damaging results! Continue reading “Should You Use AI in Your Fire & Security Marketing?”
We saw what you did there…. Set up your own business… but choosing not to get Fire and Security Accreditations.
A lot of Fire & Security engineers set up on their own because they know they can do a better job than their current employer.
In the beginning, they get a few jobs because they can charge less than a bigger company. These happy customers start recommending them.
The newbie Fire & Security company can also take on work subcontracting for bigger organisations. Continue reading “Unlocking Growth: The Role of Fire and Security Accreditations”
“twice the price… of course we went with the other lot”
Last time we talked about how the good guys in the Fire & Security industry can STOP HAVING to deal with time-wasters like this by…
…getting your messaging right.
Because, lets face it, you deserve to quote on better jobs than these ‘race to the bottom’ companies… who want you to cut corners with compliance, find cheaper equipment and price match…
Life’s just too short. Your business is too important. And you spend too much time building it to suffer with clients like these. ALL THE TIME… Continue reading “Promoting Your Fire & Security Message So Customers Understand Your Value”
It’s just an excuse…
“but you were twice the price… of course, we went with the other quote”
Because, cheap usually isn’t cheerful… especially in the Fire & Security industry
Cheap means someone is cutting corners… Continue reading “Twice The Price: Why Fire & Security GOOD GUYS Lose Out…”
I almost choked on my coffee when I noticed that one of our clients was running an illegal Facebook competition.
Sat in a noodle bar in the beautiful city of Prague, my mobile phone had just put an end to my relaxed mood.
Because the client in question had fallen foul of THREE of the ways a competition is most likely to get their Business Page suspended by Facebook.
Let me talk you through them. Continue reading “3 Ways Your Illegal Fire & Security Facebook Competition Risks Getting Your Business Page Banned”
Within a few weeks of our first security company website design going live, it generated a SALE worth £20k.
The normally dour Sales Director was positively glowing in his praise.
We had crossed the enquiry into the box and he had knocked it in! Continue reading “A Decade of Security Website Design Proven to Generate Leads & Sales”
WHAT A DIFFERENCE a WRONGLY-PLACED comma makes in your Fire & Security company’s Google My Business map listing…. 1.8 miles to be precise!
When I created the Google My Business page for Fenix Monitoring I put in the correct site address – Unipart Business Centre, Bay 27, Garsington Road, Cowley, Oxfordshire, OX4 2PG. I could see it quite clearly on the Fenix GMB dashboard. Continue reading “What A Difference A Comma Makes For Fire & Security GMB Listing”
You’re looking for more domestic security customers. And someone told you that Facebook is a great way to increase your visibility to homeowners.
Great! So you set up a Facebook Business page for your company. And add an image of your sign-written van. Complete some contact info – phone number, website URL. Sorted!
Next you take some photos of your most recent installations. And publish some posts with images of bellboxes or CCTV cameras…
And then you wonder why you get very few enquiries.
Your Fire & Security website isn’t working effectively as a lead generation tool if your staff have to trawl through loads of spammy, scammy messages from the contact form. Stop it now. Continue reading “Stop Spam On Your Fire and Security Website Contact Form”
