Fire & Security Lead Generation Blog
How To Generate More Leads & Close More Fire & Security Customers
It was after The Security Event, during a lively networking session. The wine and beer were flowing, the professional DJ was getting into his groove, and the thrum of chatter filled the air. In the middle of it all, a security business owner shouted at me over the noise:
“You’re lovely people… but you can’t sell.”
The comment caught me off guard. But what really struck me was this:
I had never actually tried to sell to him.
Latest research shows just how important customer reviews are for Fire & Security companies looking to build trust online.
Continue reading “Fire & Security Reviews On Google Maps: Everything You Need To Know”
We are often asked: Should you use AI in your Fire & Security Marketing?
And the simple answer is yes. BUT ALWAYS with a human editor.
Having been using AI since late 2022, we know that just letting a bot loose on your marketing on its own is going to lead to disappointing, unsuccessful and potentially damaging results! Continue reading “Should You Use AI in Your Fire & Security Marketing?”
This post was sparked by something I saw recently: yet another confident voice in marketing, projecting authority and making big promises.
But this time it was in my own back yard… Fire & Security. So obviously I checked out what they had to say.
Continue reading “Why I’m “Too Thin-Skinned” for Fire and Security Marketing (and Proud of It)”
We saw what you did there…. Set up your own business… but choosing not to get Fire and Security Accreditations.
A lot of Fire & Security engineers set up on their own because they know they can do a better job than their current employer.
In the beginning, they get a few jobs because they can charge less than a bigger company. These happy customers start recommending them.
The newbie Fire & Security company can also take on work subcontracting for bigger organisations. Continue reading “Unlocking Growth: The Role of Fire and Security Accreditations”
You’ve spent hours putting together your quote.
Even with all the time you saved using your SimPRO project quote creator, it still took longer than you’d thought.
But when you follow up a week later, your client says: Continue reading “Stand Out So The Best Clients Recognise The Good Fire & Security Guys”
“twice the price… of course we went with the other lot”
Last time we talked about how the good guys in the Fire & Security industry can STOP HAVING to deal with time-wasters like this by…
…getting your messaging right.
Because, lets face it, you deserve to quote on better jobs than these ‘race to the bottom’ companies… who want you to cut corners with compliance, find cheaper equipment and price match…
Life’s just too short. Your business is too important. And you spend too much time building it to suffer with clients like these. ALL THE TIME… Continue reading “Promoting Your Fire & Security Message So Customers Understand Your Value”
It’s just an excuse…
“but you were twice the price… of course, we went with the other quote”
Because, cheap usually isn’t cheerful… especially in the Fire & Security industry
Cheap means someone is cutting corners… Continue reading “Twice The Price: Why Fire & Security GOOD GUYS Lose Out…”
I almost choked on my coffee when I noticed that one of our clients was running an illegal Facebook competition.
Sat in a noodle bar in the beautiful city of Prague, my mobile phone had just put an end to my relaxed mood.
Because the client in question had fallen foul of THREE of the ways a competition is most likely to get their Business Page suspended by Facebook.
Let me talk you through them. Continue reading “3 Ways Your Illegal Fire & Security Facebook Competition Risks Getting Your Business Page Banned”
Fire & Security directors! Beware of expensive mistakes!
Neither the marketing guy who cold called you. Nor the one you met through your networking breakfast will have the skills and experience to sell more fire protection and security systems.
How do I know?
Because we regularly meet colleagues from your industry who are repenting their first marketing investment.
They hired the smooth talking, shark-tooth necklace-wearing consultant who promised to publish 100 tweets and some blog posts every month.
Or they listened to the promises of an old-school marketer who said sending out some leaflets would be all you needed.
Take a deep breath and consider these two things:
