If my six year old godson has a YouTube channel and Instagram account, surely acquiring Digital Marketing skills for Fire and Security promotion can’t be that hard?
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GDPR Help For Fire and Security Installers
One of our lovely Fire & Security clients asked me recently whether I could just “sort out his GDPR thing for him”.
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Are You A Small Fire & Security Company Because You Don’t Know How To Be Big…?
Lollipop only work with ambitious Fire and Security companies. So we were delighted when Stan got in touch. Stan is the MD of a group of Fire & Security companies turning over £5m. And he wants that revenue to top £8m.
Excellent. That’s the ambition box checked!
But… Bizarrely, he wants to continue editing his own websites. While Lollipop do a bit of SEO…
Continue reading “Are You A Small Fire & Security Company Because You Don’t Know How To Be Big…?”
Google Map Listing Not Showing Up? Security Companies Hit By Hawk
The Fire and Security company owner was almost in tears during our phone call.
We have always been at #1 on Google maps but my listing has just disappeared! We have been replaced by a competitor that moved in down the road. They’re not as good as us! They only have one review and it gives them just one star!
This was one of the big problems of 2017… but it’s not gone away! Continue reading “Google Map Listing Not Showing Up? Security Companies Hit By Hawk”
Are You A Serial Fire and Security Complainer? Is It Time to Change?
Do you find yourself regularly speaking to Fire and Security colleagues or leads who complain that they are extremely unhappy with their current situation… but when anyone suggests a solution, they always make the same excuses?
One moan I hear a lot is:
“Our Fire and Security website doesn’t get us any work.”
My response is always:
“But why do you think that is?”
4 reasons why your website might not be generating customers:
Continue reading “Are You A Serial Fire and Security Complainer? Is It Time to Change?”
2 radical reasons why you don’t need a new Fire and Security website
The Lollies talk to a lot of Fire and Security company owners who are stuck!
Your business is not growing and you come to us with sad tales of website traffic that doesn’t produce the quality enquiries or the sales of alarm systems that you need.
Usually, you’re asking for a quote to build a new website, convinced that this is the answer…
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Battlestations! Win With The Ultimate Fire & Security Marketing Weapon
According to a report by Ibis World for 2016/17, your Security Systems business is fighting with more than 1,950 others. But the prize is estimated to be worth just 46% of the sector’s £827m estimated value.
Why? Because the lion’s share will have been eaten up by the four largest players:
- ADT Fire & Security;
- G4S plc;
- MITIE Security Ltd; and
- Securitas Services Holdings UK Ltd
In the 21st century, it’s not enough to just turn up on the battlefield and wave a flag, you actually have to do some serious scrapping to get a piece of this lucrative pie. Sounds like it’s Battlestations!
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2 Vital Website Metrics Your Fire & Security Business Needs To Master
You’ve just finished a great session with your board of directors and you’re buzzing over your company’s growth plans for the next three years.
To achieve your new financial numbers, one of your Goals for the next financial year is to make your website work harder and generate double this year’s tally of COMMERCIAL customers. Because, whilst domestic burglar alarms are your bread and butter, commercial intruder or fire alarm installations with ongoing maintenance contracts are where the real money is!
12 new business customers is a big ask
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Fake Google Reviews… And What Fire & Security Companies Can Do About Them
It always brings a thrill when a Fire or Security customer leaves a glowing testimonial on your Google My Business Maplisting.
But these can be few and far between – no matter how fabulous your service. Sadly, it’s human nature but unhappy customers are much more keen to vent when they have had a bad experience.
And there is a growing trend for problem reviews. Not happy customers singing your praises and not customers who feel your service has not been your best. But something else entirely.
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Is Your Fire & Security Website Traffic Only Boosting Your Ego
It happened again recently. The Managing Director of a Fire and Security systems installation company told me that he didn’t need any help with his website because it already got loads of traffic.
Sorry guys but, as he chundered on about how many people were visiting his website, I couldn’t help thinking about the proverbial “big sports car = small p***s” analogy.
Being a lady, I held my tongue and asked my default question in this scenario.
Continue reading “Is Your Fire & Security Website Traffic Only Boosting Your Ego”
