As part of my daily routine, I look at a lot of Fire & Security websites.
Many of them look very similar – stock images, we pride ourselves on our customer service, yawn, blah blah blah
But what I also notice is that there are lots of stripes
Some stripes have big text.
And some stripes have small text.
Why is the big print important on a Fire and Security website?
Continue reading “How Good Is The Part of Your Fire & Security Website That Does All of The Selling?”
A lot of Fire and Security professionals ask me to take a look at their website. It’s usually because they don’t think their website is generating enough new enquiries.
Here is a simple way to do it yourself. Just add your business name and click the button below to get your free Website checkup.
Continue reading “Is My Fire & Security Website Working? A 5 Minute Test”
Google Adwords or Pay Per Click (PPC) is a great tool in your Fire and Security marketing arsenal.
Used wisely, it can hugely increase the stream of targeted prospects visiting your Fire & Security website.
But, if your website is not set up correctly, all it does is amplify a broken sales funnel.
When your PPC campaigns are not bringing in the leads you seek, you start to ask questions.
Continue reading “5 Ways Your Fire & Security Website Upgrade Can Ruin Your Paid Ads”
Lollipop only work with ambitious Fire and Security companies. So we were delighted when Stan got in touch. Stan is the MD of a group of Fire & Security companies turning over £5m. And he wants that revenue to top £8m.
Excellent. That’s the ambition box checked!
But… Bizarrely, he wants to continue editing his own websites. While Lollipop do a bit of SEO…
Continue reading “Are You A Small Fire & Security Company Because You Don’t Know How To Be Big…?”
The Lollies talk to a lot of Fire and Security company owners who are stuck!
Your business is not growing and you come to us with sad tales of website traffic that doesn’t produce the quality enquiries or the sales of alarm systems that you need.
Usually, you’re asking for a quote to build a new website, convinced that this is the answer…
Continue reading “2 radical reasons why you don’t need a new Fire and Security website”