How To Generate More Leads & Close More Fire & Security Customers
A few years ago I was working with a Fire and Security entrepreneur who grows his customer base by acquiring other Fire and Security businesses.
But if that’s your strategy for acquiring new customers, you also need to have a strategy for your website and local SEO.
Your best Fire and Security salesperson hands in his notice, works out his gardening leave and then starts using his LinkedIn profile to get in touch with all his contacts. For his new employer – one of your competitors.
A year later, you realise that some of your best contracts are not being renewed. Those long serving clients are now getting their maintenance and monitoring done by the new company of your ex-employee.
But is there anything you can do about it? Who actually owns all the data on an ex-employee’s LinkedIn profile that was compiled whilst they were working for your company? Continue reading “Who Owns Your Fire & Security Sales Team’s LinkedIn Contacts?”
Thinking about a new website for your Fire & Security business? Good shout.
But before you throw money at something shiny and modern, ask yourself this:
Have you ever wondered why your competitors seem to get loads of enquiries… but your website barely gets a nibble?
Continue reading “Planning a New Fire & Security Website? Avoid These 5 Expensive Mistakes…”
