Hypocrisy In The Fire & Security Industry…

It’s become a bit of a ritual.

Every day on LinkedIn I look out for the latest Fire & Security cheap option pictures.

You know the ones. Wiring hanging out of alarm control panels. Fire extinguishers as door stops. Rusty Fire extinguishers. CCTV cameras sited in stupid places. Fire doors blocked by dart boards.

My news feed cup runneth over – it’s clear that going DIY or cheap makes you all very cross!

Hypocrisy in the Fire & Security Industry

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Top 5 LinkedIn Tips For Fire & Security Directors

Have you ever said: “LinkedIn doesn’t work for our industry!”?

We have run many 1-2-1 training consultations for Company Directors on LinkedIn. Attendees leave with sure-fire training on how to get the best from LinkedIn for their industry.

And here are our top 5 tips for the Fire & Security market:

Linkedin Tips For Fire & Security Directors

 

1. Complete Your LinkedIn Headline

Your Headline is the most important part of your LinkedIn profile.

It’s the first thing that anyone sees about you in Google if they search for your name. And your headline is something that is easy to control so make it count!

Most of the profiles that we see say Fire Engineer or Security Director or Owner. And then the name of the Business.  That’s a waste of some of your 150 characters.

Talk about your specialist areas. Fire & Security is a crowded marketplace so just adding words like Fire or Security isn’t going to make you stand out enough for LinkedIn to display your profile for searches around those keywords.

Think about the areas where you have had the most impact and mention those in your headline. Is that for the domestic market with home automation? Do your best skills lie with fire protection or access control in the commercial sector?

What problem can you solve for people? What are the benefits of working with you and your company?

Help LinkedIn and Google to understand what you do and who you can help. Then they can rank your profile in a search for that keyword on their platform.

 

2. Stop Competitors From Seeing Your Customers Continue reading “Top 5 LinkedIn Tips For Fire & Security Directors”

6 Scintillating SEO Tips for Security Companies – How To Get Traffic To Your Website

Fire & Security is a very crowded market place!  And you now know that it takes more than just word of mouth to keep the enquiries rolling in.

But how can you get your website in front of those people who are searching for the best way to protect their homes or business premises?

SEO tips for Security Companies

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Why Hire A Digital Marketing Agency For Your Fire & Security Business?

Why would I hire a digital marketing agency?

That sounds expensive! Those guys ALL drive expensive sports cars!

Unfortunately, owners and managing directors of Fire & Security companies with this blinkered attitude can end up with some serious business growth issues.

Here are the plain facts! You should use an agency if:

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Don’t Choose Your Digital Marketing Employee Until You Read This Blog Post

Many of the Fire & Security business owners and executives who manage their own digital marketing are dissatisfied with the results they are getting. They are concerned about how difficult it is to acquire new customers and generate sales revenue from new and existing customers.  Especially when they have so many other hats to wear.

So what’s the answer? How do you get more bang for your buck without having to increase the demands on your own non-existent spare capacity?

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Inbound Success: How Superior Digital Marketing Led To A £200k Pipeline For A Local Fire & Security Company

Local SMEs in service industries are always seen as the Cinderellas of content marketing! But Lollipop’s experience in the Fire & Security industry, combined with a client who matched their own passion and determination to give the best possible service, resulted in an overwhelming success story.

A security system is often a grudge buy made only to keep the insurance company happy. And buyers are usually motivated by price alone. The decision process can go on for months as they compare alternative suppliers.

The industry is split as follows:  4  well known, national brands take over half the available market, leaving a large number of smaller businesses and one man bands to fight over what is left. It’s a tough place to be.

Lollipop have been achieving digital marketing success for the smaller businesses in the Fire & Security niche since 2010.  It was one of the reasons that we were chosen to work with Blake Fire & Security Systems in our home town of Southend-on-Sea. They wanted us to apply all that experience and expertise to their business and get more customers from the wider areas of Essex and London.

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If You’ve Already Employed A Family Member To Do Your Digital Marketing, Don’t Read This. It’ll Break Your Heart

Once you realise that a significant part of your business growth relies on getting more traffic, leads and customers to your website, you have to make a decision about who is going to do the digital marketing to make it happen!
Obviously, it’s a decision you need to get right. This blog post will help you decide if a family member is the right choice for your Fire & Security business
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