The Most Dangerous Conversation In Your Fire & Security Office

You’ve been investing in marketing for your Fire & Security business website for a few months. Suddenly one of your admin staff pipes up.

“I don’t think we need to carry on doing marketing,” 

“Why’s that?”

“Well most of the leads come from existing customers”

Now, this comes from the person who deals with your enquiries before passing them to sales. You should take notice, right?

WRONG!

This is one of the most dangerous conversations that can ever happen in the back office of your Fire & Security business.

You’re teetering on the edge of a precipice! That unskilled, ill-informed ‘back of an envelope‘ analysis is well-intended. Heed it at your peril… It will harm your business…

S/he is about to poop all over your sales!

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How To Convert Fire & Security Leads Into Sales

How many people who visit your website give you their contact information and become a lead? And, more importantly, how many of those leads actually become customers who give you their money?

For the Fire & Security directors we speak to, those statistics are the most frustrating thing about your website – whether you’re a local company or the largest of the national brands.

The vast majority of traffic that comes to your site does one thing.

It leaves, never to return!

So, what percentage of people who make it to your website become a lead and then a customer?

1 out of 1000? 1 out of 10,000?

how-to-convert-leads-into-sales-clients-fire-security

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Honesty Counts – How Fire & Security Companies Blow It But Don’t Know It!

Honest and trustworthy. That’s how the Fire & Security companies we speak to describe themselves. When a customer is putting the safety and security of their family, staff and clients in your hands, it’s critical!

How do your clients know? You have the NSI Gold and SSAIB accreditations to back it up, that’s how.

But what if we told you, this hard-earned reputation is being risked by large numbers of companies because they chose the wrong Fire &  Security Systems Marketer?

Honesty is critical to your business. So why put your reputation on the line because of one easily avoidable mistake?

That is what we saw on a Fire & Security website last week. Is your business a victim too?

honest-fire-and-security-company-website

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Hypocrisy In The Fire & Security Industry…

It’s become a bit of a ritual.

Every day on LinkedIn I look out for the latest Fire & Security cheap option pictures.

You know the ones. Wiring hanging out of alarm control panels. Fire extinguishers as door stops. Rusty Fire extinguishers. CCTV cameras sited in stupid places. Fire doors blocked by dart boards.

My news feed cup runneth over – it’s clear that going DIY or cheap makes you all very cross!

Hypocrisy in the Fire & Security Industry

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6 Scintillating SEO Tips for Security Companies – How To Get Traffic To Your Website

Fire & Security is a very crowded market place!  And you now know that it takes more than just word of mouth to keep the enquiries rolling in.

But how can you get your website in front of those people who are searching for the best way to protect their homes or business premises?

SEO tips for Security Companies

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Why Hire A Digital Marketing Agency For Your Fire & Security Business?

Why would I hire a digital marketing agency?

That sounds expensive! Those guys ALL drive expensive sports cars!

Unfortunately, owners and managing directors of Fire & Security companies with this blinkered attitude can end up with some serious business growth issues.

Here are the plain facts! You should use an agency if:

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Don’t Choose Your Digital Marketing Employee Until You Read This Blog Post

Many of the Fire & Security business owners and executives who manage their own digital marketing are dissatisfied with the results they are getting. They are concerned about how difficult it is to acquire new customers and generate sales revenue from new and existing customers.  Especially when they have so many other hats to wear.

So what’s the answer? How do you get more bang for your buck without having to increase the demands on your own non-existent spare capacity?

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